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Bruce Dowbiggin

How Betting Could Save Over-Expanded Leagues With Competition Problems

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8 minute read

It’s not often that we get new traditions every day in the NHL playoffs. We’re used to octopus on the ice. Plastic rats, too. Ron Maclean using obscure Blue Rodeo lyrics to explain the icing rule. But now there is a new tradition, unlike another.

Bitching about betting ads during the broadcasts of games. Get any group of plus-50s fans together to talk about the playoffs and you’re guaranteed to hear a volley of complaints about the incursion of gambling commercials now peppering the HNIC playlist. Or, for that matter, the TBS hockey playlist in the U.S.

The grievances range from the interference in the play (“I just want to watch a game, not a pitch for the over/ under on Stu Skinner goals-against”) to corruption of youth (“We are teaching a generation of young people that gambling is okay”). Some are annoyed by the presence of Connor McDavid who has morphed from a punchline in Wayne Gretzky’s gambling resumé to a serious dude warning kids about responsible gambling.

The reliance on advertising from casinos and gambling sites is a swift jolt for sports broadcasters who clearly see a golden goose and are not going to let it get away. As we’ve said before, we have yet to have a signature funny commercial for gambling that takes it mainstream. Right now, in Canada particularly, the quality of ads is lame.

But. Let’s discuss the “corrupting youth” argument that seems to be the loudest voice from non-gamblers. As we discussed in the Shohei Ohtani case, gambling— in the form of betting, fantasy sports, office pools, pick-a-square etc.— has been a vast underground source of gambling that the abolitionists ignored for decades. Legalizing it has removed much of this action from the grip of organized crime. As Ohtani’s case showed, the sunlight of public betting allows for (mostly) better monitoring.

As well, the leagues don’t share in the betting revenues, removing any question about the integrity off the outcome. They do promote betting sites and casinos where betting takes place. But the earnings from that belongs to others, not the leagues.

Second, the generations of pecksniffs deploring these ads have watched ads for alcohol on sports broadcasts for decades. In case you’ve been on Mars, alcohol is highly addictive and a drain on society’s healthcare resources. Yet none of them made a puritanical peep about protecting youth from ads for beer that financed HNIC for 50 years. Consistency in this griping would be nice.

Third, there is a fundamental misunderstanding about gambling that most of the opponents miss. Yes, the money is staggering. It has brought to pro sports league revenues so they can pay NFL QBs $50 million a year. With the threat of regional cable broadcasting— and its revenues— collapsing in North America, a new source of profits is imperative.

It also favours the house. Winning 57-58 percent of your bets is considered excellent. But here’s something no one talks about. Recreational gambling is an answer to the problems created by bloated leagues of 30-plus teams. The chances of your favourite team winning the Stanley Cup or Super Bowl have shrunk to microscopic in most cases. As we pointed out in our 2021 book Cap In Hand, the pressure of salary caps has led organizations to adopt either a “we’ll go for it” stance for a “tank for a top pick” approach.

What used to be a healthy middle class in leagues— fifteenth place—is now a ghost town as teams either rise our fall accord to their title hopes. Trading deadlines midway through a season allow teams to dump big contracts or gather depth for a playoff run. By the end of the season the standings are a sandwich with no filling.

So how are broadcasters to maintain interest in lame squads losing at a prodigious rate? What do you say to keep fans coming back even when they know the inevitable result? Enter recreational gambling. The NFL has floated its boat on the power of pools, fantasy and illegal wagering for years. It knows its TV numbers would plummet without people tuning in to see how their fantasy teams, props bets and parlays are doing.

Allegiances to your bets are the coming thing in sports viewership. Not for nothing does ESPN— an NFL, NBA and NHL rights holder— feature a “Bad Beats” section on its sports desk coverage every night. It highlights the outcomes where winning and losing defies imagination. Canadian networks are still treating their betting tips as stand-alone segments, not incorporating a betting win/ loss segment. But with the Blue Jays and Raptors floundering they’ll need alternatives to recognizing the inevitable. Enter betting.

As well, the playoffs—usually a windfall for teams/ leagues—leave considerable inventory unrealized. Quick series make for diminished handles and lost ticket sales. For instance, in this year’s NHL playoffs, the losing team in the 14 series so far has averaged just 1.78 wins per series. The NBA is far worse. Losing teams in this year’s postseason are averaging just 1.2 wins per series.

It’s anticlimactic and predictable and expensive for leagues. So if you’re paying the kind of money the stars now command you have to get the secondary sources of revenue cranked up. That spells betting. Like it or not.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. His new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

 

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BRUCE DOWBIGGIN Award-winning Author and Broadcaster Bruce Dowbiggin's career is unmatched in Canada for its diversity and breadth of experience . He is currently the editor and publisher of Not The Public Broadcaster website and is also a contributor to SiriusXM Canada Talks. His new book Cap In Hand was released in the fall of 2018. Bruce's career has included successful stints in television, radio and print. A two-time winner of the Gemini Award as Canada's top television sports broadcaster for his work with CBC-TV, Mr. Dowbiggin is also the best-selling author of "Money Players" (finalist for the 2004 National Business Book Award) and two new books-- Ice Storm: The Rise and Fall of the Greatest Vancouver Canucks Team Ever for Greystone Press and Grant Fuhr: Portrait of a Champion for Random House. His ground-breaking investigations into the life and times of Alan Eagleson led to his selection as the winner of the Gemini for Canada's top sportscaster in 1993 and again in 1996. This work earned him the reputation as one of Canada's top investigative journalists in any field. He was a featured columnist for the Calgary Herald (1998-2009) and the Globe & Mail (2009-2013) where his incisive style and wit on sports media and business won him many readers.

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2025 Federal Election

Will Four More Years Of Liberals Prove The West’s Tipping Point?

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The 1997 political comedy Wag The Dog featured a ruling president far behind in the polls engaging Hollywood to rescue his failing ratings. By inventing a fake war against Albania and a left-behind “hero”— nicknamed Shoe— the Hollywood producer creates a narrative that sweeps the nation.

The meme of hanging old shoes from the branches of trees and power lines catches on and re-elects the president. In a plot kicker, the vain producer is killed by the president’s handlers when he refuses to stay quiet about his handiwork. The movie’s cynicism over political spin made it a big hit in the Bill Clinton/ Monica Lewinsky days.

In the recent 2024 election the Democrats thought they’d resurrect the WTD formula to spin off senile Joe Biden at the last minute in favour of Kamala Harris. Americans saw through the obvious charade and installed Donald Trump instead.

You’d think that would be enough to dissuade Canadians who pride themselves on their hip, postmodern humour. But you’d be wrong, they don’t get the joke. Wag The Carney is the current political theatre as Liberals bury the reviled Justin Trudeau and pivot to Mark Carney. If you believe the polling it might just be working on a public besotted by ex-pat Mike Myers and “Canada’s Not For Sale”.

As opposed to Wag The Dog, few are laughing about this performative theatre, however. There are still two debates (English/ French)  and over three more weeks of campaign where anything— hello Paul Chiang—can happen. But with Laurentian media bribed by the Libs— Carney is threatening those who stray— people are already projecting what another four years of Liberals in office will mean.

As the most prominent outlier to Team Canada’s “we will fight them on the beaches…” Alberta’s premier Danielle Smith is already steering a course for her province that doesn’t include going to war with America on energy. She asked Trump to delay his tariffs until Canadians had a chance to speak on the subject in an election April 28. Naturally the howler monkeys of the Left accused her of treason. She got her wish Wednesday when Canada was spared any new tariffs for the time being.

Clearly, she (and Saskatchewan premier Scott Moe) have no illusions about Carney not using their energy industry as a whipping post for his EU climate schemes. They’ve seen the cynical flip in polls as former Trudeau loyalists hurry back to the same Liberal party they abandoned in 2024. They know Carney can manipulate the Boomer demographic just as he did when he called for draconian financial methods against the peaceful Truckers Convoy in 2022.

Former Reform leader Preston Manning is unequivocal: “’Large numbers of Westerners simply will not stand for another four years of Liberal government, no matter who leads it.’“ So how does the West respond within Confederation to protect itself from a predatory Ottawa elite?

Clearly, the emissions cap— part of Carney’s radical environmental plans— will keep Alberta’s treasure in the ground. With Carney repeating no cancellation of Bill C-69 that precludes building pipelines in the future, the momentum for a referendum in Alberta will only grow. The NDP will howl, but there will be enough push among from the rest of Albertans for a new approach within Canada.

In this vein Smith even wants to approach Quebec. While it seems like odd bedfellows the two provinces most at odds with the status quo have much in common .  “This is an area where our two provinces may be able to coordinate an approach,” Smith wrote this week. That could include referendums by the middle of 2026.

Perhaps the best recipe for keeping the increasingly fractious union together is a devolution of power, not unlike that governing the United Kingdom. While Westminster remains the central power since 1997, there are now separate parliaments in Scotland, Wales and Northern Ireland that put power closer to the citizen, so that local factors are better recognized in decision making.

With so little uniting the regions of the country any longer, devolution might provide a solution. What form could decentralization take within Canada? A Western Canada Parliament could blunt predatory federal energy policies while countering the imbalances of Canada’s equalization process. Similar parliaments representing Quebec, the Atlantic provinces, Ontario and B.C. would protect their own special interests within Canada. Ottawa could handle Canada’s international obligations to defence, trade and international cooperation.

While the idea is fraught with pitfalls it nonetheless remains preferable to a breakup of the nation, which four more years of Liberals rule under Mark Carney and the same Trudeau characters will likely precipitate. Smith’s outreach case would be the beginning of such a process.

None of this would be necessary were the populations of Eastern Canada and B.C.’s lower mainland remotely serious after snoozing through the Trudeau decade. The OECD shows Canada’s 1.4% GDP barely ahead of Luxembourg and behind the rest of the industrialized world from 2015-2025. As we’ve said before the Boomers sitting on their $1 million-plus homes are re-staging Woodstock on the Canada Pension and OAS. As with Wag The Dog, they’re not getting the joke.

When the Boomers award themselves another four years of taxapalooza and Mike Myers and the other “Canada Not For For Sale” celebs head south to their tax-avoidance schemes how will the Boomers say they’ve left Canada  better off for anyone under 60? We’ll hang up and listen to your answer on the TV.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

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Bruce Dowbiggin

Are the Jays Signing Or Declining? Only Vladdy & Bo Know For Sure

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We were watching the Los Angeles Dodgers home opener on Thursday. The defending World Series champs came from behind to beat Detroit 5-4. The big hit was a three-run homer from a player named Teoscar Hernandez off AL Cy Young winner Tarik Skubal

If that name sounds familiar, Teoscar was a Toronto Blue Jay from 2018-2022. He pounded 121 homers in the span as part of the Jays’ order. But when Toronto decided it needed bullpen help he was traded to Seattle in 2022 for pitchers Erik Swanson and Adam Macko. While Swanson has battled injuries and Macko is no-go, Hernandez keeps pounding the ball.

In his one year in Seattle he had strikeout problems but did hit 26 homers with 93 RBIs. In the winter of 2023-24 he signed as a free agent with the aforementioned Dodgers. Batting behind Shohei Ohtani he launched 33 homers and 99 RBIs. He won the All Star Home Run Derby. His key hit in Game 5 of the World Series propelled L.A. to the title. The stacked Dodgers liked him enough to give him a three-year, $66 million contract.

Why are we telling you this? Because the Blue Jays also started their 2025 season at home, matched against the Baltimore Orioles. And while there are reasons to believe the Jays will not replicate their 74-win disaster of 2024, there remain the old bugaboos of injuries and pitching. In the four games against the division rivals they need to beat, Jays’ pitching gave up 24 runs while scoring 18—nine of them in one game.

The splashy acquisition of 40 year old HOF pitcher Max Scherzer has already gone sideways as a bad thumb has put him on the IL. The new stopper, Jeff Hoffman, was rejected on medical grounds by two other teams before Toronto’s money made him healthy. The rest of the bullpen— a disaster in 2024— got off to a rocky start with Orioles hitters playing BP against them. They’ve already DFA’d one pitcher and called up two more from the minors. The re-made pen performed well in Game 4, but how it holds up in their next 158 games is a mystery.

On offence, while their rivals in Boston and New York added sexy pieces to their rosters the Jays were only able to acquire veteran switch-hitting Baltimore slugger Anthony Santander. More typical of their other signees is ex-Cleveland 2B infielder Andres Giminez who in 2023 had the lowest average exit velocity of all AL batters (84.8 mph), and led the AL in percentage of balls that were softly hit (21.7%). He does play a slick second base.

The winter story line for the Jays offence was what to do about Vladimir Guerrero Jr. and Bo Bichette, the erstwhile star-dust twins who were— along with Cavan Biggio— supposed to guarantee titles when they emerged in 2019. Biggio is gone, so the other two carry the credibility of the management team of Mark Shapiro and Ross Atkins. From the outside the Jays seem paralyzed to act.

While the Jays dithered, the price for players like Guerrero and Bichette soared. Using Juan Soto’s Mets $765 M deal as a yardstick Guerrero turned down a Jays offer of just under $600 M, saying he was done talking during the season. If Shapiro/ Atkins had anticipated the market Guerrero would have cost a lot less in 2023-24. If there is no progress by the trading deadline the Jays will be forced to get what they can in a trade.

Shortstop Bichette— a gifted player who battled injuries in 2024—is likewise up for a new deal. He has started strong in 2025 and would command a handsome return in a trade. He says the Jays are waiting to see what happens with Guerrero first.  Having sold the pair for years to their loyal fans, having to trade them will be a massive PR blow. And while Jays’ national audience can be an advantage, having a whole country pissed with you is devastating.

The rest of the secret sauce for a Toronto comeback revolves around one of their hitting prospects taking a step forward. Any/ all of Will Wagner, Alan Roden, Addison Barger or Leo Jimenez can have a job if they show their bats are for real. Otherwise Shapiro and Atkins will hope that Dalton Varsho, George Springer and Alejandro Kirk can find a little magic in their aging bats.

A failure to retain talent may prompt fans to recall that Rogers decided that Shapiro and Atkins, who dumped Teoscar, were worthy replacements for the previous GM who’d walked away. The man Schneider and Atkins were hired to improve upon— Canadian Alex Anthopoulos— has made the Atlanta Braves a dominant team. Since AA moved to Atlanta they’ve won 90, 97, 38 (Covid year), 88, 101, 104, 109, 89 games. They’ve won a World Series and two other playoff series. They won six straight NL East titles before injuries sank them last year.

The Braves have developed young everyday superstars like Ronald Acuńa Jr. who don’t get picked off second base. They have built a pitching staff largely from within, not splashy FA signings. They have swagger without cockiness. They are set for years to come.

The Blue Jays? Since AA left they’ve won 73, 67, 32 (Covid), 91, 92, 89, 74 games. They’ve won zero postseason games while missing the playoffs in four seasons. The players they traded are starring for other teams in the postseason. They are again employing an inexperienced company guy as manager.

While it’s true that the sun can’t shine on the same team every day, Jays fans believe it would be nice if the great orb would find their club as it did back in the 1992/93 World Series days. Instead of the reflected glory of past stars winning for other teams. Patience is thin. And time is ticking.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

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