Bruce Dowbiggin
Hockey’s Image Problem: The Commissioner Who Won’t Leave
We once had a former MLB player/ media type tell us that if he were a manager he’d prefer his players go to their hotels after the game, smoke a little weed, play video games and get proper sleep. Especially now that smoking weed is legal in large parts of the continent. Staying up till 3 A.M. chasing girls in bars was the road to ruination, he said.
Apparently the NBA agrees. It is announcing that it will no longer test for marijuana as part of its drug-testing protocols. In its new collective bargaining agreement the NBA has dragged sports into the 21st century. By that we don’t mean the NHL will follow.
Gary Bettman’s NHL never misses an opportunity to miss an opportunity at modernizing its product. Stasis would be the best word to describe the hermetically sealed snow globe that is the NHL. Even when it embraces change it does so in a way that tarnishes the League. See: Non-binary hockey and Pride Nights. So you know that the NHL will only drop testing for weed when it can be used as a weapon in future CBA tong wars against new NHLPA executive director Marty Walsh.
To grasp how sluggish the development of the NHL has become under The Commissioner Who Won’t Go Away, one need only look to the NBA which this weekend announced its new collective bargaining agreement with its players. The NBA CBA was done without even the threat of a work stoppage and is full of innovations and progressive ideas on how a sports league with a salary cap needs to operate.
In the NHL a collective agreement is never reached till Bettman has wiped out large segments of the season, necessitating class warfare with his product, the players. While pissing off the consumers of his sport and the networks who carry the games. [We remain opposed to salary caps in a global sports market, as we documented in our 2018 book Cap In Hand: How Salary Caps Are Killing Pro Sports and Why The Free Market Could Save Them.]
What does this deal say? First, the league is responding to the popularity of soccer’s many midseason competitions and the successful recent World Classic Baseball by committing to a midseason “tournament”. To qualify, teams will participate in pool games already on the regular-season schedule. Eight teams will get into the final play-down in “December Madness”, which will receive buckets of media exposure. Winning players and coaches will get extra money, which should help increase their motivation.
The reason behind this is simple, as we stated in Cap In Hand. In a global sports market, fans don’t want to wait for six months to see their favourites play meaningful games. They also want to see best-on-best as often as possible. Witness: Soccer’s Champions or Europa Leagues that play concurrent with the Premiership or La Liga schedule. We had a former NHL executive promote this ideas to us over a decade ago.
Of course, Bettman, the Herman Roth of commissioners, ignored him. He still believes Columbus versus Winnipeg on a January night is enough to keep the fans happy. Under his watch international play— once the crown jewel of the sport— has withered and died. World Cup? That’s a whole lot of bother for owners who like the Bettman formula they bought into. Right now there is one Stanley Cup winner and 31 losers.
There will no doubt be some bumps as NBA fans get the hang of the tournament formula. There are those who will moan about how the NBA CBA does nothing for mid-sized markets. “Players lose again … Middle and Lower spectrum teams don’t spend because they don’t want to,” Golden State’s Draymond Green posted to Twitter. “They want to lose… And this is what we rushed into a deal for?” (Draymond, outside of local markets no one cares about mid-sized teams any more.)
But it says here that the fans will grab onto the December Madness tournament formula. As will the exploding betting industry. But the NHL won’t touch this novel project— or Olympics or World Cups— till Bettman squeezes the NHLPA at the next CBA session.
The NBA CBA, which runs till 2030, also says players will have to play 65 games to qualify for season-ending awards, cutting back on “maintenance days” for superstars. It also will allow players making ga-jillions to now be owners of teams, invest in other sports franchises or lose all their money… er, invest in the cannabis industry. Having players learn the other side of the business can only be a positive. Under Bettman’s rule the top players never make near their worth, so this would be moot in the NHL.
The only threat to Bettman’s status quo is the financial collapse of many regional sports networks in the U.S., the backbone of his U.S. strategy. They are being hammered by the cord-cutting trend in cable TV. As we wrote here in January, for a league like the NHL that has counted heavily on regional revenues the past 30 years cord-cutting is a disaster. “Greg Boris, a sports management professor at Adelphi University summed up the looming disaster: RSNs have ‘been a golden goose. You remove cable TV from the scenario, and franchises are worth a fraction of what they are today, players make a fraction of their salaries today…”
In March, Bally Sports— which operates 14 regional sports networks in the U.S. (covering 12 NHL clubs)— filed for bankruptcy protection to eliminate about $8 B in debt. The hope is that Chapter 11 will give them time to re-organize. But that won’t change the collapsing numbers of subscribers who bail on services for channels they never watch. Already, Bally is looking to reject the contracts of four MLB teams as part of the bankruptcy.
Time Warner Discovery, too, has said they are looking to exit the regional sports network business. While leagues like the NHL might move to streaming services, there is little expectation that it will produce the same revenues. Ergo, financial collapse.
Maybe a ruinous TV contract might finally send Bettman into retirement and the NHL into an enlightened age. Till then everyone probably needs a little weed to get through the process.
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Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Inexact Science: The Six Most Compelling Draft Years In NHL History, his new book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via http://brucedowbigginbooks.ca/book-personalaccount.aspx
Bruce Dowbiggin
On The Clock: Win Fast Or Forever Lose Your Chance
Play this drinking game. Every time some football analyst on TV says during the course of a game, “He’ll be a star for this team for years” take a drink. You’ll be tipsy in a hurry.
Maybe in the old days, Skip. But the concept of the players you’re loving now lasting very long with NFL, NHL, NBA or even MLB teams has come and gone. The new model was never more apparent as when the NFL No.1 seed Detroit Lions, replete with young stars, were blindsided from the NFL playoffs by upstart Washington’s rookie QB Jaden Daniels.
Heavily favoured Detroit (10 point favourites in some places) was loaded with superstars on their first contract. Jahmyr Gibbs, Jameson Williams, Amon-Ra St. Brown, Penei Sewell, Aidan Hutchinson (injured), Sam LaPorta, Jack Campbell and Ali McNeil (injured). Added to veteran QB Jared Goff and a sprinkling of veterans they seemed perfectly balanced.
Except the new mantra says you can only win a Super Bowl in this time of salary-cap hell with a HOF QB or a QB on his affordable rookie deal. Goff is neither, and to emphasize the mantra he threw four picks and fumbled once en route to the heartbreak loss. The dynasty turned into as ‘die-nasty”.
In the old days you’d just say “we will get them next year” and hope for better luck. But within two years the Lions will have to do a painful triage of their glittering young stars. You can’t pay them all, so who will go and who will stay? Adding to the misery of the salary-cap mandated chop will be can you get value for them in trades?
The Lions are far from the only ones dealing with leagues that value parity ahead of dynasty. In the NHL the Edmonton Oilers and Toronto Maple Leafs are hearing the steady tick-tock counting down on the NHL’s cap machine. The two clubs lost consistently for a decade to score top picks in the draft. Riding the skills of Conor McDavid and Auston Matthews they’ve brushed up against a Stanley Cup but have yet to do the deal.
As every fan of the teams knows it’s a race to add the proper players to the roster to compliment the young stars before they get too expensive. McDavid is an unrestricted FA after 2025-26 and as the league’s top star he will command the maximum under the salary cap where ever he lands. If that’s Edmonton he and Leon Draisaitl will be added to Darnell Nurse, Zach Hyman, Ryan Nugent Hopkins as a large portion of the cap. Can the Oilers balance these stars and still pay defensemen and goalies?
Ditto the Maple Leafs who have Matthews, William Nylander, Mitch Marner, Morgan Rielly and Chris Tanev hogging the top end of the cap. Can they find the right pieces at a cheap price to create a team that will reach the Final, let alone win the Stanley Cup? And can they do it before their core players start to decline?
For those reasons, NHL teams and players were fixated on the news that there will be no more escrow deductions taken from players the rest of the season. That led many to surmise that the salary cap will be going up significantly for the next few years, allowing teams more latitude to complete rosters and elite players to be paid their worth to the league. Even if true the increases will be proportionate, forcing the same constraints of a cap at the top and bottom of payrolls.
None of these economic concerns seem to bother the defending World Series champion Los Angeles Dodgers. With just a luxury tax, not a salary cap, to restrain them the Dodgers have added Japanese star Riki Sasaki and bullpen ace Taylor Scott to their payroll in the past week. This in addition to two-time Cy Young winner Blake Snell. Their payroll now exceeds $370 M. For 2025. By comparison the Pittsburgh Pirates sit at just $77 M for 2025 and the fans are outraged demanding the owner sell.
The Dodgers justify the spending because they are building a global brand. While the competing leagues constrict their payrolls to pay service to parity, MLB is allowing the Dodgers to take a soccer attitude to their payroll. The arguments for parity are pretty weak when you consider that their have-nots are happy to take the bounty of great TV/ digital/ logo revenue but refuse to improve their teams.
Which leaves us with the Toronto Blue Jays, definitely a large-market team trying to spend like one. Monday they announced the signing of FA Anthony Santander, who had 44 homers for Baltimore last season. This follows an offseason of humiliation where the team has made no progress signing its superstars Vladdy Guerrero and Bo Bichette.
Like NFL Lions or NHL Maple Leafs, the clock is ticking on their core players as they become prohibitively expensive. Should they sign both? One? Or trade them to get value before they scram to LA or New York? Right now they seem caught between bad options.
Meanwhile the underwhelming Jays management was punked— yet again—in pursuit of a high-profile Japanese FA. The very visible failure left many wondering if it was the market or the management that is holding back Toronto. Which might be another drinking game. Take a drink every time the Jays management swings and misses on a high-profile free agent. You’ll be in detox pretty soon.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.
Bruce Dowbiggin
No, Really. Carney Is An Outsider. And Libs Are Done
The recent appearance of Liberal-leader-in-waiting Mark Carney on the Daily Show has delighted a small segment of the Canadian voting pool and enraged a goodly part as well. During his nuzzle session with a highly uncritical Jon Stewart Carney announced that he was running to replace Justin Trudeau as Liberal leader and then prime minister for however long that lasts.
(If this distinction seems trivial we would recall that then-CBC vice president Kirstine Stewart once upbraided us for saying her actor husband was supporting Trudeau’s bid to be PM. A choleric Stewart said we’d got the story wrong. How so, we asked? He’s supporting him to be Liberal leader, she thundered. Not the PM. As if this were a distinction worth making.)
Back to Carney. To understand the gravity of his announcement on the Daily Show one must remember that for a generation of concussed Liberals and NDP hacks Stewart’s show from 1999 to 2016 was the Yankee Stadium of talk shows. In their estimation, Stewart was Reggie Jackson, mashing the fastball, while CBC’s At Issue panel was Jesus Ramirez, striking out on the curve in A Ball.
So for Stewart to grant time to an unknown Canadian banker who still thinks Greta Thunberg is relevant was intriguing. Or someone paid someone. In any event, the gotcha’ line from the chat was Carney, formerly governor of the Banks of Canada and the UK and now advisor to PMJT, repeating Stewart’s suggestion that he was the “outsider” in the race to succeed Trudeau.
For most sentient Canadians this was an epic humblebrag for the billionaire son of a former governor of the Bank of Canada whose wife does investment business with Trudeau eminence gris Gerry Butts. If Carney was an outsider what constituted an insider? It was to laugh.
Social media— that part not consumed by the visit of Alberta premier Danielle Smith and gadfly investor Kevin O’Leary to Mar A Lago— boiled with sarcasm and dismissal. Those wily Liberals aren’t going to fool us now, just as we are on the cusp of Pierre Poilievre taking power. No doubt Carney’s team— including PMJT— laughed in derision.
The Liberals culture club think that, if they could pass off Skippy as remotely capable, they can dress up Carney as an outsider for gullible Canadian voters.
But Carney may have accidentally have tripped over the truth. He is now an outsider. You see, the dotty Libs think the machine that selected/ elected Skippy in 2015 still works. CBC, G&M, Macleans, TorStar would decide the candidates and curate the process. Sadly for Butts, Telford and Skippy the Family Compact has been supplanted by social media both here and in the USA.
The turning point of Trump’s victory in the U.S. presidential race was him pivoting away from the staged debates and ponderous Sunday morning shows of legacy media toward not just podcasts by Joe Rogan but also those of under-30 stars such as Theo Von, Adin Ross and Lex Fridman, among many. The cred he gained from the Gen X demo helped him sweep the Dems away. Elon Musk breaking the DEMs censorship strategy on Twitter (now X) also sent a shot at Team Kamala that the game had changed.
While Canada doesn’t have as many counter-culture podcasts as the U.S., there are enough young voters ignoring Canada’s chattering class to bury the Libs under Carney or the rest of the Goof Troop. No one with a pulse and a vote under 50 buys the old rag bag. It’s over for guys as exciting as a carrot expecting to harvest younger Canadians. They’re playing to an empty hall with the bespoke Carney.
This ironic twist is that all this is lost on Woke nobs who brag about their hip sense of humour. Who follow Stewart and MSNBC’s Rachel Maddow to keep up with Trump Derangement. Who record SNL Update to hang on the sophomoric stylings of Michael Ché and Colin Jost. Who can recite extended bits from Curb Your Enthusiasm.
Now they are the punch line. The outrage over the Mar A Lago visit by Smith and O’Leary is a perfect example of their dissociative thinking. The staged pictures had “blood boiling” in many progressives. “@OrbitStudios Jan 13 So… Kevin O’Leary is arrested immediately for treason the next time he sets foot in Canada, correct? I’m absolutely being serious here.” And that’s a mild response.
These armies of Liberal bots fumed over the treachery of talking about the economy with the man about to become the U.S. president again. Awareness much? None of the howler monkeys reacted this way when heroes like PMJT and his cabinet burned clouds of carbon to lobby the eunuchs of WEF, EU and Davos in Europe. They were hot on selling out Canada to the globalist gang’s climate narrative, and they couldn’t get there quickly enough. Crickets from the bot community.
But this is different, of course. Sure. In the past their pals in the Ottawa Press Club could protect these hypocrisies, burying unfortunate stories by segueing to David Suzuki saving seals or Margaret Attwood decrying the medieval treatment of Canadian women in the 21st century.
But social media obliterated the insider game. So much so that Trudeau and his cabinet cronies began banning speech as fast as possible. But it’s too late. Like the ghost leg syndrome, the script to shove an unelected climate crazy into the PMO will seem real to the Libs. But don’t be fooled. The end is nigh for the old way. Just look at Stewart’s ratings to see just how dead it really is.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.
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