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Automotive

GoAuto will donate over $3 million to the Kids With Cancer Society.

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GoAuto Kids with Cancer Society

An Alberta based automotive group with their head office in Edmonton has announced it will donate over $3 million over five years to the Kids With Cancer Society.

The money, donated by Go Auto, will help hundreds of families with children diagnosed with cancer every year. The society will use the money on services already offered by the society such as educational and financial programs and counselling to help the children and their families.

Many families were on hand for the cheque presentation Tuesday and shared their emotional stories, also celebrated what the new funding will mean for children coping with the disease that effects an estimated 250,000 children and adolescents worldwide, and 90,000 of these children lose their life to the disease, and it is estimated that approximately 1 in 333 young people will be diagnosed with cancer before the age of 20 according to statistics from kidswithcancer.ca 

Kids with Cancer Society executive director Val Figliuzzi called the donation from the local business group a milestone. “it’s unfathomable,” she said. “We have so many programs we want to expand and also create new programs. This gives us the sustainability which is so important.”

With the new relationship, Go Auto and its 40 dealerships across Alberta, which represent some of the world’s top automakers hope to give more than $5 million with help from customers that purchase vehicles from their stores. For each vehicle sold at their 40 Alberta stores $10 will be donated, and are asking customers to match.

When Todayville asked GoAuto what community means to them, and why they chose Kids with Cancer Society, they replied “We are always looking to give back to the community in new and meaningful ways.  Our goal is always the same; to encourage positive change, strengthen our communities and change people’s lives for the better. 
 
Kids with Cancer Society does tremendous work and we identified a need where we thought we could make a big impact in the lives of these families.  I also believe that we have come up with a very creative idea to increase the donation by asking our customers to participate.”

Jason Smith, Go Auto President added “The Kids with Cancer Society plays a critical role in the lives of thousands of Canadians every year. Rather than feel alone during treatment, the children and their families are welcomed into a community, provided with incredible support, and reminded that they are more than their diagnosis. This is an organization that means a lot to us. So, we thought it was time to take it to the next level by asking the 50,000 customers we have the privilege of serving each year to join us in this effort.”

September is Child Cancer Awareness Month, represented by a gold ribbon. It acknowledges and gives support to the thousands of families dealing with a cancer diagnosis and treatment.  

The organization is funded entirely through community donations. The donation from Go Auto constitutes the largest single donation ever made to the charity in its over-40-year history.

Follow GoAuto on social media as this community effort develops.
Instagram https://instagram.com/goauto
Facebook https://www.facebook.com/goauto.ca/

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Todayville is an independently-owned digital media company. We specialize in helping community groups, local businesses and organizations tell their story. Our team has years of media and video production experience. Talk to us about advertising, brand journalism stories, opinion pieces, event promotion, or other ideas you have to make our product better. We also own and operate Todayville Red Deer and Todayville Calgary.

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Automotive

Trump warns U.S. automakers: Do not raise prices in response to tariffs

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Quick Hit:

Former President Donald Trump warned automakers not to raise car prices in response to newly imposed tariffs, arguing that the move would ultimately benefit the industry by strengthening American manufacturing. However, automakers are signaling that price increases may be unavoidable.

Key Details:

  • Trump told auto executives on a recent call that his administration would look unfavorably on price hikes due to tariffs.
  • A 25% tariff on imported vehicles and parts is set to take effect on April 2, likely driving up costs for U.S. automakers.
  • Industry analysts predict vehicle prices could rise 11% to 12% in response, despite Trump’s insistence that tariffs will benefit American manufacturing.

Diving Deeper:

In a conference call with leading automakers earlier this month, former President Donald Trump issued a stern warning: do not use his new tariffs as an excuse to raise car prices. While Trump presented the tariffs as a boon for American manufacturing, industry leaders remain unconvinced, arguing that the financial burden will inevitably lead to higher costs for consumers.

Trump’s administration is pressing ahead with a 25% tariff on all imported vehicles and parts, set to take effect on April 2. The move is aimed at reshaping trade dynamics in the auto industry, encouraging domestic manufacturing, and reversing what Trump calls the damaging effects of President Joe Biden’s electric vehicle mandates. Despite this, automakers say that rising costs on foreign parts—which many depend on—will leave them little choice but to pass expenses onto consumers.

“You’re going to see prices going down, but going to go down specifically because they’re going to buy what we’re doing, incentivizing companies to—and even countries—companies to come into America,” Trump stated at a recent event, reinforcing his stance that the tariffs will ultimately lower costs in the long run.

However, industry insiders are pushing back, warning that a rapid shift to domestic production is unrealistic. “Tariffs, at any level, cannot be offset or absorbed,” said Ray Scott, CEO of Lear, a major automotive parts supplier. His concern reflects broader anxieties within the industry, as automakers calculate the financial strain of the tariffs. Analysts at Morgan Stanley estimate that vehicle prices could increase between 11% and 12% in the coming months as the new tariffs take effect.

Automakers have been bracing for the fallout. Detroit’s major manufacturers and industry suppliers have voiced their concerns, emphasizing that transitioning supply chains and manufacturing operations back to the U.S. will take years. Meanwhile, auto retailers have stocked up on inventory, temporarily shielding consumers from price hikes. But once that supply runs low—likely by May—the full impact of the tariffs could hit.

Within the Trump administration, inflation remains a pressing concern, though Trump himself rarely discusses it publicly. His economic team is aware of the potential for tariffs to drive up costs, yet the administration’s stance remains firm: automakers must adapt without raising prices. It remains unclear, however, what actions Trump might take should automakers defy his warning.

The auto industry isn’t alone in its concerns. Executives across multiple sectors, from oil and gas to food manufacturing, have been lobbying against major tariffs, arguing that they will inevitably result in higher prices for American consumers. While Trump has largely dismissed these warnings, some analysts suggest that public dissatisfaction with rising costs played a key role in shaping the outcome of the 2024 election.

With the tariffs set to take effect in just weeks, automakers are left grappling with a difficult reality: absorb billions in new costs or risk the ire of a White House determined to remake America’s trade policies.

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Automotive

Trump announces 25% tariff on foreign automobiles as reciprocal tariffs loom

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President Donald Trump announced a permanent 25% tariff on automobiles made in other countries that will go into effect on April 2.

Trump made the announcement Wednesday in the Oval Office. He also hinted that the reciprocal tariffs he plans to announce on April 2 could be more lenient, suggesting the tariffs would be less than fully reciprocal.

“What we’re going to be doing is a 25% tariff on all cars not made in the U.S.,” the president said.

Asked if any changes could avert the auto tariffs, Trump said they would be “permanent.”

“This will continue to spur growth like you haven’t seen before,” Trump said.

Trump said the tariffs will be good news for auto companies that already build products in the U.S. He also said carmakers that don’t build in the U.S. are looking to do so.

“We’re signing an executive order today that’s going to lead to tremendous growth in the automobile industry,” Trump said.

The White House said it expects the auto tariffs on cars and light-duty trucks will generate up to $100 billion in federal revenue. Trump said eventually he hopes to bring in $600 billion to $1 trillion in tariff revenue in the next year or two.

Trump also said the tariffs would lead to a manufacturing boom in the U.S., with auto companies building new plants, expanding existing plants and adding jobs.

Trump also urged House Speaker Mike Johnson to approve a measure that would allow car buyers to deduct the interest on loans for cars that are made in America. Trump said that such a plan would make cars nearly free for buyers.

“So when you get a loan to buy a car … I think it’s going to pay for itself, I don’t think there’s any cost,” he said.

Trump also said the reciprocal tariffs he plans to unveil on April 2 would be fair.

“We’re going to be very nice actually,” he said. “It’ll be, in many cases, less than the tariff they’ve been charging us for decades.”

European Commission President Ursula von der Leyen said tariffs would hurt businesses and consumers.

“I deeply regret the U.S. decision to impose tariffs on European automotive exports,” she said. “Tariffs are taxes – bad for businesses, worse for consumers, in the U.S. and the EU.”

Business groups, including the U.S. Chamber of Commerce and American Farm Bureau Federation, have urged Trump to back off tariff threats.

Trump has promised that his tariffs would shift the tax burden away from Americans and onto foreign countries, but tariffs are generally paid by the people who import the products. Those importers then have a choice: absorb the loss or pass it on to consumers through higher prices. He also promised tariffs would make America “rich as hell.” Trump has also used tariffs as a negotiating tactic to tighten border security.

Tariffs are taxes charged on imported products. The company importing the products pays the tariffs and can either try to absorb the loss or pass the additional costs on to consumers.

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