Automotive
Foreign Companies Think Twice About Pouring Billions Into US EVs As Trump Return Looms

From the Daily Caller News Foundation
By Ireland Owens
South Korean companies are reconsidering investments into building electric vehicle (EV) battery plants in the United States, according to Bloomberg.
Some South Korean companies have slowed or halted the construction of some U.S. battery plants over concerns about slackening demand for EVs and President-elect Donald Trump’s impending return to the White House, according to Bloomberg. Trump’s proposed cuts to tax credits that have benefitted EV makers are causing some Korean companies to rethink their $54 billion U.S. investment plans.
The price of lithium, a key mineral used in EV batteries, dropped nearly 90% from their highs in 2022 due to slower-than-anticipated EV adoption, Bloomberg reported. Several South Korean companies announced plans for U.S. battery plants in 2022, promising the creation of thousands of jobs, following President Joe Biden’s Inflation Reduction Act being signed into law in August 2022, according to Bloomberg.
South Korea’s supply of batteries and battery materials has increased exponentially over the last few years, according to Aranca, a global research and analytics firm. South Korean-owned gigafactories will account for 43% of U.S. battery production growth over the next five years, according to Benchmark Source. Various Korean companies have been pumping billions of dollars into American manufacturing in recent years, with South Korean companies investing more in the U.S. than any other country in 2023.
Trump has long criticized EVs, and vowed to repeal the Biden administration’s EV measures in October 2023, calling them “insane.” The president-elect’s transition team is planning to undo the $7,500 consumer tax credit for EV purchases, Reuters reported last month.
On the campaign trail, Trump promised to “revolutionize” the U.S. auto industry and vowed to make interest on car loans fully tax deductible in an attempt to boost domestic auto production. Trump has also proposed to offer tax breaks for purchasing vehicles manufactured in the U.S., emphasizing that it would boost domestic auto industry jobs and benefit American automakers, according to CBT News. The president-elect has proposed introducing tariffs on various imported goods, causing some American companies to speed up shifting production out of other countries, such as China and Mexico.
The Biden-Harris administration has led a push to increase the usage of EVs nationwide as part of President Joe Biden’s signature climate agenda. Biden introduced stringent tailpipe emissions standards in March that would require about 67% of all light-duty vehicles sold after 2032 to be EVs or hybrids. The president also vowed to build 500,000 public EV chargers nationwide by 2030, although the charging network plans has thus far been significantly delayed.
Automotive
Canadians’ Interest in Buying an EV Falls for Third Year in a Row

From Energy Now
Electric vehicle prices fell 7.8 per cent in the last quarter of 2024 year-over-year, according to the AutoTader price index
Fewer Canadians are considering buying an electric vehicle, marking the third year in a row interest has dropped despite lower EV prices, a survey from AutoTrader shows.
Forty-two per cent of survey respondents say they’re considering an EV as their next vehicle, down from 46 per cent last year. In 2022, 68 per cent said they would consider buying an EV.
Meanwhile, 29 per cent of respondents say they would exclusively consider buying an EV — a significant drop from 40 per cent last year.
The report, which surveyed 1,801 people on the AutoTrader website, shows drivers are concerned about reduced government incentives, a lack of infrastructure and long-term costs despite falling prices.
Electric vehicle prices fell 7.8 per cent in the last quarter of 2024 year-over-year, according to the AutoTader price index.
The survey, conducted between Feb. 13 and March 12, shows 68 per cent of non-EV owners say government incentives could influence their decision, while a little over half say incentives increase their confidence in buying an EV.
Automotive
Hyundai moves SUV production to U.S.

MxM News
Quick Hit:
Hyundai is responding swiftly to 47th President Donald Trump’s newly implemented auto tariffs by shifting key vehicle production from Mexico to the U.S. The automaker, heavily reliant on the American market, has formed a specialized task force and committed billions to American manufacturing, highlighting how Trump’s America First economic policies are already impacting global business decisions.
Key Details:
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Hyundai has created a tariffs task force and is relocating Tucson SUV production from Mexico to Alabama.
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Despite a 25% tariff on car imports that began April 3, Hyundai reported a 2% gain in Q1 operating profit and maintained earnings guidance.
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Hyundai and Kia derive one-third of their global sales from the U.S., where two-thirds of their vehicles are imported.
Diving Deeper:
In a direct response to President Trump’s decisive new tariffs on imported automobiles, Hyundai announced Thursday it has mobilized a specialized task force to mitigate the financial impact of the new trade policy and confirmed production shifts of one of its top-selling models to the United States. The move underscores the gravity of the new 25% import tax and the economic leverage wielded by a White House that is now unambiguously prioritizing American industry.
Starting with its popular Tucson SUV, Hyundai is transitioning some manufacturing from Mexico to its Alabama facility. Additional consideration is being given to relocating production away from Seoul for other U.S.-bound vehicles, signaling that the company is bracing for the long-term implications of Trump’s tariffs.
This move comes as the 25% import tax on vehicles went into effect April 3, with a matching tariff on auto parts scheduled to hit May 3. Hyundai, which generates a full third of its global revenue from American consumers, knows it can’t afford to delay action. Notably, U.S. retail sales for Hyundai jumped 11% last quarter, as car buyers rushed to purchase vehicles before prices inevitably climb due to the tariff.
Despite the trade policy, Hyundai reported a 2% uptick in first-quarter operating profit and reaffirmed its earnings projections, indicating confidence in its ability to adapt. Yet the company isn’t taking chances. Ahead of the tariffs, Hyundai stockpiled over three months of inventory in U.S. markets, hoping to blunt the initial shock of the increased import costs.
In a significant show of good faith and commitment to U.S. manufacturing, Hyundai last month pledged a massive $21 billion investment into its new Georgia plant. That announcement was made during a visit to the White House, just days before President Trump unveiled the auto tariff policy — a strategic alignment with a pro-growth, pro-America agenda.
Still, the challenges are substantial. The global auto industry depends on complex, multi-country supply chains, and analysts warn that tariffs will force production costs higher. Hyundai is holding the line on pricing for now, promising to keep current model prices stable through June 2. After that, however, price adjustments are on the table, potentially passing the burden to consumers.
South Korea, which remains one of the largest exporters of automobiles to the U.S., is not standing idle. A South Korean delegation is scheduled to meet with U.S. trade officials in Washington Thursday, marking the start of negotiations that could redefine the two nations’ trade dynamics.
President Trump’s actions represent a sharp pivot from the era of global corporatism that defined trade under the Obama-Biden administration. Hyundai’s swift response proves that when the U.S. government puts its market power to work, foreign companies will move mountains — or at least entire assembly lines — to stay in the game.
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