Connect with us
[the_ad id="89560"]

Automotive

Family values and a depth of knowledge set Bird Automotive apart from all others

Published

4 minute read

The moment you walk through the doors of our shop on Yellowhead Trail, you’ll feel a difference.  Maybe you’ll relax a bit, knowing that your vehicle and you and are in good hands. You’ll probably meet Max, a 2 year old Doodle who hangs out at the shop with us most days and keeps us all smiling.

First and foremost, Bird Automotive is a family business.  Our staff have been with us for years and there likely isn’t an automotive project we haven’t seen.  We’ve been operating since 1994 and we service all types of vehicles.  We tend to specialize in European brands, but our customers are very diverse.  Some come in looking for some love for their 1995 Ford Escape, hoping to get a few more years of life out of it.  Others bring in their prized BMW’s, Audi’s, and Porsche’s, knowing we understand their cars very well and will give them the very best service available.  We recently re-built a V12 for a customer’s rare 1990 BMW 850 – a project most shops like ours would be hesitant to take on.  We nailed it, and the customer was thrilled.

We are a friendly, resourceful group.  We like challenges, but above all, we like happy customers who appreciate quality work at a fair price.

The most important thing you can do for your vehicle?  Maintain it.  Preventive maintenance is a schedule of planned maintenance actions.  Performed properly, we can help your vehicle to deliver peak performance and reduce the risk of costly breakdowns and failures.

Automotive Tune Up

Traditional tune-ups of years gone by involved changing the spark plugs, cap and rotor while tweaking the carburetor.

Automotive technology has come a long way, and so have tune-ups. Modern tune-ups start with a complete system scan identifying any recorded errors or issues and continue on to fuel injector cleaning, electronic system and sensor analysis, ignition system testing and comprehensive performance checks.

Scheduled tune-ups help ensure your vehicle will perform at peak performance level, year after year, while reducing the possibility of road side break downs and costly repairs.

Other benefits of properly maintaining your vehicle include longer service life, greater resale value and better fuel efficiency.

Tune-up Services include:

Diagnostic Scans

Oil Change: Synthetic or Mineral

Automotive Computer Services

Emissions: Inspections, Failures, and Repairs

Fuel System Fuel Injection Services

A/C and Heat Service and Repair

Check Engine Light Diagnostics

Ignition System and Spark Plugs

Air Induction and Air Filter

“..The staff at BIRD AUTOMOTIVE are passionate about automobiles and take real pride in the quality of their work. We like to treat our customers as family, and family always takes care of itself…”

Call now to book an appointment for your vehicle at 780-496-9497. We are located at 9164 Yellowhead Trail NW in Edmonton, and are open Monday to Friday 8am – 5:30pm.We are a Certified OOP inspection facility by the Alberta provincial government.

Before Post

Todayville is an independently-owned digital media company. We specialize in helping community groups, local businesses and organizations tell their story. Our team has years of media and video production experience. Talk to us about advertising, brand journalism stories, opinion pieces, event promotion, or other ideas you have to make our product better. We also own and operate Todayville Red Deer and Todayville Calgary.

Follow Author

Automotive

Nissan, Honda scrap $60B merger talks amid growing tensions

Published on

MXM logo

 

MxM News

Quick Hit:

Nissan is reportedly abandoning merger talks with Honda, scrapping a $60 billion deal that would have created the world’s third-largest automaker. The collapse raises questions about Nissan’s turnaround strategy as it faces challenges from electric vehicle competitors and potential U.S. tariffs.

Key Details:

  • Nissan shares dropped over 4% following the news, while Honda’s stock surged more than 8%, signaling investor relief.
  • Honda reportedly proposed making Nissan a subsidiary, a move Nissan rejected as it was initially framed as a merger of equals.
  • Nissan is struggling with financial challenges and the transition to EVs, still reeling from the 2018 scandal involving former chairman Carlos Ghosn.

Diving Deeper:

Merger talks between Nissan and Honda have collapsed, according to sources, after months of negotiations to form an auto giant capable of competing with Chinese EV makers like BYD. The proposed deal, valued at over $60 billion, would have created the world’s third-largest automaker. However, differences in strategy and control ultimately derailed the discussions.

Reports indicate that Honda, Japan’s second-largest automaker, wanted Nissan to become a subsidiary rather than an equal merger partner. Nissan balked at the idea, leading to the collapse of negotiations. Honda’s market valuation of approximately $51.9 billion dwarfs Nissan’s, which may have fueled concerns about control. The failure of talks sent Nissan’s stock tumbling more than 4% in Tokyo, while Honda’s shares rose over 8%, reflecting investor confidence in Honda’s independent strategy.

Nissan, already in the midst of a turnaround plan involving 9,000 job cuts and a 20% reduction in global capacity, now faces mounting pressure to restructure on its own. Analysts warn that the failed merger raises uncertainty about Nissan’s ability to compete in an industry rapidly shifting toward EVs. “Investors may get concerned about Nissan’s future [and] turnaround,” Morningstar analyst Vincent Sun said.

Complicating matters further, Nissan faces heightened risks from U.S. tariffs under President Donald Trump’s trade policies. Potential tariffs on vehicles manufactured in Mexico could hit Nissan harder than competitors like Honda and Toyota. The stalled deal also impacts Nissan’s existing alliance with Renault, which had expressed openness to the merger. Renault holds a 36% stake in Nissan, including 18.7% through a French trust.

While both Nissan and Honda have stated they will finalize a direction by mid-February, the collapse of this deal signals deep divisions in Japan’s auto industry. With Nissan’s financial struggles and the growing dominance of Chinese EV makers, the company must now navigate an increasingly challenging market without external support.

Continue Reading

Automotive

Trudeau must repeal the EV mandate

Published on

CAE Logo
By Dan McTeague

Last Monday, Transport Canada released a bombshell statement, announcing that the Trudeau government’s program granting a $5,000 rebate to Canadians purchasing an Electric Vehicle (EV) had run out of money and would be discontinued, “effective immediately.” This followed a prior announcement from the government of Quebec that they would be suspending their own subsidy, which had amounted to $7,000 per EV purchased.

This is, of course, a game changer for an industry which the Trudeau government (as well as the Ford government in Ontario) has invested billions of taxpayer dollars in. That’s because, no matter the country, the EV industry is utterly dependent upon a system of carrots and sticks from the government, in the form of subsidies and mandates.

EVs have remained notably more expensive than traditional Internal Combustion Engine (ICE) vehicles, even with those government incentive programs. Without them the purchase of EVs becomes impossible for all but the wealthiest Canadians.

Which is fine. Let the rich people have their toys, if they want them. Though if they justify the expense by saying that they’re saving the planet by it, I may be tempted to deflate them a bit by pointing out that EVs are in no way appreciably better for the environment than ICE vehicles, how all the lithium, nickel, cobalt, manganese, aluminum, copper, etc, contained in just one single EV battery requires displacing about 500,000 lbs of earth. Mining these materials often takes place in poorer countries with substandard environmental regulations.

Moreover, the weight of those batteries means that EVs burn through tires more quickly than gas-and-diesel driven vehicles, and wear down roads faster as well, which among other issues leads to an increase in particulate matter in the air, what in the old days we referred to as “pollution.”

That is a potential issue, but one that is mitigated by the fact that EVs make up a small minority of cars on the road. Regular people have proved unwilling to drive them, and that will be even more true now that the consumer subsidies have disappeared.

Of course, it will be an issue if the Trudeau Liberals get their way. You see, Electric Vehicles are one of the main arenas in their ongoing battle with reality. And so even with the end of their consumer subsidies, they remain committed to their mandates requiring every new vehicle purchased in Canada to be electric by 2035, now just a decade away!

They’ve done away with the carrots, and they’re hoping to keep this plan moving with sticks alone.

This is, in a word, madness.

As I’ve said before, the Electric Vehicle mandate is a terrible policy, and one which should be repealed immediately. Canada is about the worst place to attempt this particular experiment with social engineering. It is famously cold, and EVs are famously bad in the cold, charging much slower in frigid temperatures and struggling to hold a charge. Which itself is a major issue, because our country is also enormous and spread out, meaning that most Canadians have to do a great deal of driving to get from “Point A” to “Point B.”

Canada is sorely lacking in the infrastructure which would be required to keep EVs on the road. We currently have less than 30,000 public charging stations nationwide, which is more than 400,000 short of Natural Resources Canada’s projection of what we will need to support the mandated total EV transition.

Our electrical grid is already stressed, without the addition of tens of millions of battery powered vehicles being plugged in every night over a very short time. And of course, irony of ironies, this transition is supposed to take place while our activist government is pushing us on to less reliable energy sources, like wind and solar!

Plus, as I’ve pointed out before, the economic case for EVs, such as it was, has been completely upended by the recent U.S. election. Donald Trump’s victory means that our neighbors to the south are in no immediate danger of being forced to ditch gas-and-diesel driven cars. Consequently, the pitch by the Trudeau and Ford governments that Canada was putting itself at the center of an evolving auto market has fallen flat. In reality, they’ve shackled us to a corpse.

So on behalf of my fellow Canadians I say, “Thank you,” to the government for no longer burning our tax dollars on this particular subsidy. But that isn’t even half the battle. It must be followed through with an even bigger next step.

They must repeal the EV mandate.

Dan McTeague is President of Canadians for Affordable Energy.

Continue Reading

Trending

X