Alberta
Enserva key to unlocking Canadian energy: CEO Gurpreet Lail

Photo for the Canadian Energy Centre by Dave Chidley
From the Canadian Energy Centre
By Cody Ciona“We are in the quality of life business, and that’s exactly what our business provides.”
A lawyer by education, with terms in high profile roles as executive director of STARS Air Ambulance and CEO of Big Brothers Big Sisters Calgary, Gurpreet Lail is no stranger to working in organizations dedicated to helping everyday Canadians.
Now two years into her term as the president and CEO of Enserva , formerly known as the Petroleum Services Association of Canada, Lail’s work continues to focus on improving quality of life.
She has no qualms about stating her support for the work the energy industry is doing.
“I will be the first one to say stop apologizing for the work we do, because the work that we do actually, no pun intended, fuels Canadians. We are in the quality of life business, and that’s exactly what our business provides.”
Enserva represents the service, supply and manufacturing sectors of the Canadian energy industry. This includes companies that supply hydraulic fracturing services to equipment suppliers and oilfield construction.
As the energy industry innovates towards more sustainable, low emissions products, she is confident that Enserva’s membership is more than up for the challenge.
“We are all moving to a new energy mix, and we all realize that as an industry we’re going to need new forms of energy to help us meet the demands of the future, especially when we look at global demand,” Lail says.
“Every company we represent has been diversifying their business to make sure we have a cleaner future. A lot of our companies are bringing in technology and artificial intelligence processes that are going to help streamline energy well into the future.

Photo for the Canadian Energy Centre by Dave Chidley
Enserva members are unlocking Canadian energy to make the world a better place, she says.
“They bring their services, they bring their supplies, they bring their manufacturing, globally.”
This includes technology used by drilling companies to replace their diesel fleets with natural gas power and other alternative energy sources, which reduces emissions while drilling wells.
“They just want to do good work, they want to make sure we can provide for Canadians, and they want to provide back into the community with community investments,” Lail says.
“You cannot go into rural Alberta or rural Canada and not see energy companies putting up community rinks or helping local hospitals or making sure your local Tim Hortons is still in business.”
Indigenous reconciliation is an ongoing process, and in Canada, where the oil and gas industry employs thousands of Indigenous workers across the country, she says working with those communities is crucial.
“It’s a good thing to do and it’s the right thing to do, and a lot of other industries aren’t quite thinking that way.”
In her eight years at STARS, Lail helped grow the organization to span three provinces and was a leading driver working with Enserva on the annual STARS & Spurs Gala. The event has raised over $20 million, 29 years and counting.
“STARS has become a fabric of our businesses; it helps save lives including those of our members, and we’re proud of that.”
In the ever-changing dynamic of Canada’s oil and gas industry, more women are finding themselves, like Lail, driving the conversation about Canadian energy.
“If there’s young women out there, or women in general I would always tell them to get involved and don’t shy away from coming into the sector,” she says.
Alberta
Big win for Alberta and Canada: Statement from Premier Smith

Premier Danielle Smith issued the following statement on the April 2, 2025 U.S. tariff announcement:
“Today was an important win for Canada and Alberta, as it appears the United States has decided to uphold the majority of the free trade agreement (CUSMA) between our two nations. It also appears this will continue to be the case until after the Canadian federal election has concluded and the newly elected Canadian government is able to renegotiate CUSMA with the U.S. administration.
“This is precisely what I have been advocating for from the U.S. administration for months.
“It means that the majority of goods sold into the United States from Canada will have no tariffs applied to them, including zero per cent tariffs on energy, minerals, agricultural products, uranium, seafood, potash and host of other Canadian goods.
“There is still work to be done, of course. Unfortunately, tariffs previously announced by the United States on Canadian automobiles, steel and aluminum have not been removed. The efforts of premiers and the federal government should therefore shift towards removing or significantly reducing these remaining tariffs as we go forward and ensuring affected workers across Canada are generously supported until the situation is resolved.
“I again call on all involved in our national advocacy efforts to focus on diplomacy and persuasion while avoiding unnecessary escalation. Clearly, this strategy has been the most effective to this point.
“As it appears the worst of this tariff dispute is behind us (though there is still work to be done), it is my sincere hope that we, as Canadians, can abandon the disastrous policies that have made Canada vulnerable to and overly dependent on the United States, fast-track national resource corridors, get out of the way of provincial resource development and turn our country into an independent economic juggernaut and energy superpower.”
Alberta
Energy sector will fuel Alberta economy and Canada’s exports for many years to come

From the Fraser Institute
By any measure, Alberta is an energy powerhouse—within Canada, but also on a global scale. In 2023, it produced 85 per cent of Canada’s oil and three-fifths of the country’s natural gas. Most of Canada’s oil reserves are in Alberta, along with a majority of natural gas reserves. Alberta is the beating heart of the Canadian energy economy. And energy, in turn, accounts for one-quarter of Canada’s international exports.
Consider some key facts about the province’s energy landscape, as noted in the Alberta Energy Regulator’s (AER) 2023 annual report. Oil and natural gas production continued to rise (on a volume basis) in 2023, on the heels of steady increases over the preceding half decade. However, the dollar value of Alberta’s oil and gas production fell in 2023, as the surging prices recorded in 2022 following Russia’s invasion of Ukraine retreated. Capital spending in the province’s energy sector reached $30 billion in 2023, making it the leading driver of private-sector investment. And completion of the Trans Mountain pipeline expansion project has opened new offshore export avenues for Canada’s oil industry and should boost Alberta’s energy production and exports going forward.
In a world striving to address climate change, Alberta’s hydrocarbon-heavy energy sector faces challenges. At some point, the world may start to consume less oil and, later, less natural gas (in absolute terms). But such “peak” consumption hasn’t arrived yet, nor does it appear imminent. While the demand for certain refined petroleum products is trending down in some advanced economies, particularly in Europe, we should take a broader global perspective when assessing energy demand and supply trends.
Looking at the worldwide picture, Goldman Sachs’ 2024 global energy forecast predicts that “oil usage will increase through 2034” thanks to strong demand in emerging markets and growing production of petrochemicals that depend on oil as the principal feedstock. Global demand for natural gas (including LNG) will also continue to increase, particularly since natural gas is the least carbon-intensive fossil fuel and more of it is being traded in the form of liquefied natural gas (LNG).
Against this backdrop, there are reasons to be optimistic about the prospects for Alberta’s energy sector, particularly if the federal government dials back some of the economically destructive energy and climate policies adopted by the last government. According to the AER’s “base case” forecast, overall energy output will expand over the next 10 years. Oilsands output is projected to grow modestly; natural gas production will also rise, in part due to greater demand for Alberta’s upstream gas from LNG operators in British Columbia.
The AER’s forecast also points to a positive trajectory for capital spending across the province’s energy sector. The agency sees annual investment rising from almost $30 billion to $40 billion by 2033. Most of this takes place in the oil and gas industry, but “emerging” energy resources and projects aimed at climate mitigation are expected to represent a bigger slice of energy-related capital spending going forward.
Like many other oil and gas producing jurisdictions, Alberta must navigate the bumpy journey to a lower-carbon future. But the world is set to remain dependent on fossil fuels for decades to come. This suggests the energy sector will continue to underpin not only the Alberta economy but also Canada’s export portfolio for the foreseeable future.
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