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Automotive

Electric-vehicle sales show modest spark

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7 minute read

From Resource Works

Fuel-powered cars still outsell EVs in Canada by almost 7:1

While the federal government pushes electric vehicles (and other zero-emission vehicles), Canadians seem to be somewhat less enthusiastic about them.

Ottawa calls them all ZEVs and says: “Canada is committed to decarbonizing the country’s transportation sector and becoming a global leader in ZEVs. As such, the Government of Canada is aiming for 100% of new light-duty sales to be zero-emission by 2035.”

However, even with rebates offered by Ottawa and eight provinces and territories, Canadians are proving a little reluctant to make the switch—especially to pure battery-only electric vehicles (EVs).

For example, in the second quarter of this year, Statistics Canada reported sales of 511,173 new motor vehicles, the largest number since the third quarter of 2019, prior to the COVID-19 pandemic.

Of those 511,173 vehicles, 445,231 (87.1%) were traditional carbon-fuel cars, vans, and light trucks. Meanwhile, 65,733 were EVs (12.9%). Thus, fuel-powered cars outsold EVs by a ratio of 6.8 to one.

Among the 65,733 EVs sold, 48,511 were pure battery-only vehicles, while 17,222 were hybrid models with both electric and carbon-fuel drives.

This is not quite what Ottawa had hoped for.

(Incidentally, 51.6% of all new EV registrations were in Quebec, followed by Ontario at 21.9%, and British Columbia at 18.5%. In the Statistics Canada survey, the numbers for BC also include the territories.)

When market research company J.D. Power surveyed new-vehicle shoppers in Canada, respondents who said they wouldn’t consider an EV cited high prices, concerns about travel range, and challenges with charging the battery as key reasons.

J.D. Ney of J.D. Power notes that mainstream vehicle buyers are less wealthy and more practical, making them harder to persuade to switch from gas-powered cars.

“If I make a mistake buying an EV or it doesn’t suit my lifestyle, that’s a $65,000 problem. It’s the second-biggest purchase that most Canadians will make. And so, I think they are rightfully cautious.”

As of March 1 (the latest figures available), Canada had 27,181 public charging ports located at 11,077 public charging stations across the country.

Of those 27,181 charging ports, 22,246 are “standard” Level 2 chargers, while 4,935 are fast chargers.

This means Canadians with battery-electric vehicles often face challenges finding an available public port, and, if they do find one, it could take hours to recharge their car from low to 100%. Most ZEV drivers opt instead to “top up” their batteries, but even that can take many minutes.

The availability of fast chargers in Canada is on the rise, with EV manufacturer Tesla adding more “superchargers” that can be used by non-Tesla owners if their vehicles are equipped with the right plug-in adapter or if the owners purchase a suitable adapter.

Electric vehicles are also improving their range, with some models now able to travel as much as 800 km before needing a major recharge. The average range is 435 km, although some older ZEVs still have ranges in the low hundreds.

Potential ranges drop, however, in Canadian cold weather. Some EVs can lose up to 30% of their range in freezing temperatures, and charging times can also increase in the cold.

The concerns and caution of customers have resonated with EV manufacturers.

As CBC News reported: “Just a few years ago, carmakers were investing billions of dollars into their electric lineups and pledging they would soon stop building gas-powered cars.

“But customers aren’t going fully electric as quickly as predicted, so many companies are making adjustments to better meet demand.

“General Motors has scaled back its electric vehicle production this year and will build an estimated 50,000 fewer EVs. Ford is shifting its strategy, stalling plans for an electric SUV and building a hybrid version instead.

“These companies are still losing money on EVs. Despite all that, the carmakers insist they’re still committed to the cause.”

In April, Honda announced plans to invest $11 billion in electric vehicle and battery plants in Ontario. The project aims to produce 240,000 EVs annually, with production expected to begin in 2028.

At the same time, construction of a $7-billion EV battery plant in Quebec could take up to 18 months longer than originally planned, according to the Quebec government.

Production at the Northvolt plant was slated to begin in 2026 to compete with Chinese-made batteries. However, while construction continues, a review by Northvolt could result in a reassessment of the timetable. This review followed Northvolt’s bankruptcy filing in the U.S.

Here in Canada, Ottawa began in August imposing a 100% tariff on Chinese-made EVs. The aim is to protect the domestic EV market from inexpensive Chinese imports. But President-elect Donald Trump proposes a 25% tariff on all imports from Canada, including Canadian-made EVs and parts. This is causing huge concern for firms planning to build EVs and/or EV parts in Canada for export to the U.S.

Returning to EVs: The federal government’s goals are for 20% of new cars sold to be ZEVs by 2026, 60% by 2030, and 100% by 2035.

Carmakers, however, have said those goals won’t be achievable unless Ottawa does more to boost charging infrastructure and address EV affordability.

“We have all of the ingredients for Canada to succeed in this sector,” says Brian Kingston, president of the Canadian Vehicle Manufacturers’ Association. “I’m convinced we’ll continue to see growth in EV adoption, but we do have to address some of those barriers to demand.”

Automotive

Trump warns U.S. automakers: Do not raise prices in response to tariffs

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Quick Hit:

Former President Donald Trump warned automakers not to raise car prices in response to newly imposed tariffs, arguing that the move would ultimately benefit the industry by strengthening American manufacturing. However, automakers are signaling that price increases may be unavoidable.

Key Details:

  • Trump told auto executives on a recent call that his administration would look unfavorably on price hikes due to tariffs.
  • A 25% tariff on imported vehicles and parts is set to take effect on April 2, likely driving up costs for U.S. automakers.
  • Industry analysts predict vehicle prices could rise 11% to 12% in response, despite Trump’s insistence that tariffs will benefit American manufacturing.

Diving Deeper:

In a conference call with leading automakers earlier this month, former President Donald Trump issued a stern warning: do not use his new tariffs as an excuse to raise car prices. While Trump presented the tariffs as a boon for American manufacturing, industry leaders remain unconvinced, arguing that the financial burden will inevitably lead to higher costs for consumers.

Trump’s administration is pressing ahead with a 25% tariff on all imported vehicles and parts, set to take effect on April 2. The move is aimed at reshaping trade dynamics in the auto industry, encouraging domestic manufacturing, and reversing what Trump calls the damaging effects of President Joe Biden’s electric vehicle mandates. Despite this, automakers say that rising costs on foreign parts—which many depend on—will leave them little choice but to pass expenses onto consumers.

“You’re going to see prices going down, but going to go down specifically because they’re going to buy what we’re doing, incentivizing companies to—and even countries—companies to come into America,” Trump stated at a recent event, reinforcing his stance that the tariffs will ultimately lower costs in the long run.

However, industry insiders are pushing back, warning that a rapid shift to domestic production is unrealistic. “Tariffs, at any level, cannot be offset or absorbed,” said Ray Scott, CEO of Lear, a major automotive parts supplier. His concern reflects broader anxieties within the industry, as automakers calculate the financial strain of the tariffs. Analysts at Morgan Stanley estimate that vehicle prices could increase between 11% and 12% in the coming months as the new tariffs take effect.

Automakers have been bracing for the fallout. Detroit’s major manufacturers and industry suppliers have voiced their concerns, emphasizing that transitioning supply chains and manufacturing operations back to the U.S. will take years. Meanwhile, auto retailers have stocked up on inventory, temporarily shielding consumers from price hikes. But once that supply runs low—likely by May—the full impact of the tariffs could hit.

Within the Trump administration, inflation remains a pressing concern, though Trump himself rarely discusses it publicly. His economic team is aware of the potential for tariffs to drive up costs, yet the administration’s stance remains firm: automakers must adapt without raising prices. It remains unclear, however, what actions Trump might take should automakers defy his warning.

The auto industry isn’t alone in its concerns. Executives across multiple sectors, from oil and gas to food manufacturing, have been lobbying against major tariffs, arguing that they will inevitably result in higher prices for American consumers. While Trump has largely dismissed these warnings, some analysts suggest that public dissatisfaction with rising costs played a key role in shaping the outcome of the 2024 election.

With the tariffs set to take effect in just weeks, automakers are left grappling with a difficult reality: absorb billions in new costs or risk the ire of a White House determined to remake America’s trade policies.

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Automotive

Trump announces 25% tariff on foreign automobiles as reciprocal tariffs loom

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From The Center Square

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President Donald Trump announced a permanent 25% tariff on automobiles made in other countries that will go into effect on April 2.

Trump made the announcement Wednesday in the Oval Office. He also hinted that the reciprocal tariffs he plans to announce on April 2 could be more lenient, suggesting the tariffs would be less than fully reciprocal.

“What we’re going to be doing is a 25% tariff on all cars not made in the U.S.,” the president said.

Asked if any changes could avert the auto tariffs, Trump said they would be “permanent.”

“This will continue to spur growth like you haven’t seen before,” Trump said.

Trump said the tariffs will be good news for auto companies that already build products in the U.S. He also said carmakers that don’t build in the U.S. are looking to do so.

“We’re signing an executive order today that’s going to lead to tremendous growth in the automobile industry,” Trump said.

The White House said it expects the auto tariffs on cars and light-duty trucks will generate up to $100 billion in federal revenue. Trump said eventually he hopes to bring in $600 billion to $1 trillion in tariff revenue in the next year or two.

Trump also said the tariffs would lead to a manufacturing boom in the U.S., with auto companies building new plants, expanding existing plants and adding jobs.

Trump also urged House Speaker Mike Johnson to approve a measure that would allow car buyers to deduct the interest on loans for cars that are made in America. Trump said that such a plan would make cars nearly free for buyers.

“So when you get a loan to buy a car … I think it’s going to pay for itself, I don’t think there’s any cost,” he said.

Trump also said the reciprocal tariffs he plans to unveil on April 2 would be fair.

“We’re going to be very nice actually,” he said. “It’ll be, in many cases, less than the tariff they’ve been charging us for decades.”

European Commission President Ursula von der Leyen said tariffs would hurt businesses and consumers.

“I deeply regret the U.S. decision to impose tariffs on European automotive exports,” she said. “Tariffs are taxes – bad for businesses, worse for consumers, in the U.S. and the EU.”

Business groups, including the U.S. Chamber of Commerce and American Farm Bureau Federation, have urged Trump to back off tariff threats.

Trump has promised that his tariffs would shift the tax burden away from Americans and onto foreign countries, but tariffs are generally paid by the people who import the products. Those importers then have a choice: absorb the loss or pass it on to consumers through higher prices. He also promised tariffs would make America “rich as hell.” Trump has also used tariffs as a negotiating tactic to tighten border security.

Tariffs are taxes charged on imported products. The company importing the products pays the tariffs and can either try to absorb the loss or pass the additional costs on to consumers.

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