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Alberta

Canadian Finals Rodeo 49 Wraps Up with Record-Breaking Success

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4 minute read

As we bid adieu to the exhilarating 49th Canadian Finals Rodeo (CFR) powered by ATB, we want to extend our heartfelt thanks to the community of Central Alberta and rodeo enthusiasts for their unwavering support throughout this incredible event. This year’s Canadian Finals Rodeo (CFR) in Red Deer shattered all previous records with an astounding 37,000 tickets sold. The highly anticipated Cabaret, featuring a post-rodeo party showcasing the CFR All Star Band of incredibly talented musicians, was a resounding success, drawing in an impressive crowd of 13,000 attendees.

The Ropin’ into the Holiday Market, featuring 99 trade show vendors, added an extra layer of excitement and variety to the CFR experience. Attendees were treated to a diverse array of offerings, from western apparel to equine, making for a memorable shopping experience. This bustling market also drew in community members who may not have been initially there for the rodeo, further enhancing the sense of community engagement and enjoyment.

Apart from the thrilling rodeo action, attendees were also treated to exciting activities free of charge in the CFR Experience Arena throughout all five days of CFR. This included Ultimate Bullfighting and Equine Equus
Experiences, the Miss Rodeo Canada Horsemanship competition, Canadian Championship Dummy Roping, the Futurity Canadian Made Bucking Horse Sale, the H Bar Auctions Horsemanship Show and Sale, and to cap it all off, the Mini Chuckwagons entertained with a morning of races!

In addition to these remarkable achievements, the Rotary Club of Red Deer hosted an electrifying 50/50 event, where one lucky winner walked away with an astonishing $99,537.50 in prize money. These outstanding achievements have solidified this year’s CFR as the event with the highest attendance ever recorded in Red Deer’s CFR history.

None of this would have been possible without the generous support of our sponsors. Their invaluable contributions played a pivotal role in making this year’s CFR an unforgettable experience for all involved. A special thank you is owed to the dedicated staff and volunteers who poured their hearts and souls into crafting an exceptional guest experience. Over 3,000 volunteer hours were logged, with the tireless efforts of 400 volunteers ensuring that every aspect of the event ran seamlessly.

In the spirit of giving back, the Westerner Park team was proud to present a donation of $6,615.00 to the Benevolent Rodeo Fund. This contribution exemplifies our commitment to supporting the rodeo community and its
members in times of need.

For a comprehensive overview of the rodeo results, we invite enthusiasts to visit crfreddeer.com. Here, you can find detailed information on the incredible performances and accomplishments of our talented rodeo
competitors.

Once again, we extend our deepest gratitude to everyone who played a part in making CFR 49 a resounding success. The combined efforts of the community, sponsors, staff, volunteers, vendors, and attendees have left an indelible mark, and we look forward to building upon this support for future events at Westerner Park.

About Westerner Park

Westerner Park is Central Alberta’s largest tradeshow, agricultural, sports, entertainment, and convention facility. A not-for-profit organization and agricultural society, Westerner Park typically generates $150 million annually in economic activity, hosting over 1,500 events and 1.5 million visitors each year.

Agriculture

Lacombe meat processor scores $1.2 million dollar provincial tax credit to help expansion

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Alberta’s government continues to attract investment and grow the provincial economy.

The province’s inviting and tax-friendly business environment, and abundant agricultural resources, make it one of North America’s best places to do business. In addition, the Agri-Processing Investment Tax Credit helps attract investment that will further diversify Alberta’s agriculture industry.

Beretta Farms is the most recent company to qualify for the tax credit by expanding its existing facility with the potential to significantly increase production capacity. It invested more than $10.9 million in the project that is expected to increase the plant’s processing capacity from 29,583 to 44,688 head of cattle per year. Eleven new employees were hired after the expansion and the company plans to hire ten more. Through the Agri-Processing Investment Tax Credit, Alberta’s government has issued Beretta Farms a tax credit of $1,228,735.

“The Agri-Processing Investment Tax Credit is building on Alberta’s existing competitive advantages for agri-food companies and the primary producers that supply them. This facility expansion will allow Beretta Farms to increase production capacity, which means more Alberta beef across the country, and around the world.”

RJ Sigurdson, Minister of Agriculture and Irrigation

“This expansion by Beretta Farms is great news for Lacombe and central Alberta. It not only supports local job creation and economic growth but also strengthens Alberta’s global reputation for producing high-quality meat products. I’m proud to see our government supporting agricultural innovation and investment right here in our community.”

Jennifer Johnson, MLA for Lacombe-Ponoka

The tax credit provides a 12 per cent non-refundable, non-transferable tax credit when businesses invest $10 million or more in a project to build or expand a value-added agri-processing facility in Alberta. The program is open to any food manufacturers and bio processors that add value to commodities like grains or meat or turn agricultural byproducts into new consumer or industrial goods.

Beretta Farms’ facility in Lacombe is a federally registered, European Union-approved harvesting and meat processing facility specializing in the slaughter, processing, packaging and distribution of Canadian and United States cattle and bison meat products to 87 countries worldwide.

“Our recent plant expansion project at our facility in Lacombe has allowed us to increase our processing capacities and add more job opportunities in the central Alberta area. With the support and recognition from the Government of Alberta’s tax credit program, we feel we are in a better position to continue our success and have the confidence to grow our meat brands into the future.”

Thomas Beretta, plant manager, Beretta Farms

Alberta’s agri-processing sector is the second-largest manufacturing industry in the province and meat processing plays an important role in the sector, generating millions in annual economic impact and creating thousands of jobs. Alberta continues to be an attractive place for agricultural investment due to its agricultural resources, one of the lowest tax rates in North America, a business-friendly environment and a robust transportation network to connect with international markets.

Quick facts

  • Since 2023, there are 16 applicants to the Agri-Processing Investment Tax Credit for projects worth about $1.6 billion total in new investment in Alberta’s agri-processing sector.
  • To date, 13 projects have received conditional approval under the program.
    • Each applicant must submit progress reports, then apply for a tax credit certificate when the project is complete.
  • Beretta Farms has expanded the Lacombe facility by 10,000 square feet to include new warehousing, cooler space and an office building.
    • This project has the potential to increase production capacity by 50 per cent, thereby facilitating entry into more European markets.

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Alberta

Alberta Next: Alberta Pension Plan

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From Premier Danielle Smith and Alberta.ca/Next

Let’s talk about an Alberta Pension Plan for a minute.

With our young Alberta workforce paying billions more into the CPP each year than our seniors get back in benefits, it’s time to ask whether we stay with the status quo or create our own Alberta Pension Plan that would guarantee as good or better benefits for seniors and lower premiums for workers.

I want to hear your perspective on this idea and please check out the video. Get the facts. Join the conversation.

Visit Alberta.ca/next

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