Bruce Dowbiggin
Can Rory and Tiger Save The PGA Tour From Greg Norman?
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The PGA Tour season wound up with a bang for Rory McIlroy, who won US$18 million for capturing the Fed Ex Cup— and maybe Player of the Year, too. Otherwise it was, as the British say, a damp squib for the preeminent golf body in the world.
Even as the final putt dropped on the 18th hole, word had dropped of more frontline stars defecting to the upstart LIV Golf Tour. Open Championship/ Players Championship winner Cam Smith, Marc Leishman, Cameron Tringale, Anirban Lahiri, Joaquin Niemann, Harold Varner III and possibly Mito Pereira are headed to the lucrative rival circuit. And banishment from all things PGA Tour.
In one fell swoop that could rob the World Team for the upcoming Presidents Cup of at least four stars when they tee it up at Quail Hollow on Sept. 19. Added to the other international players (Louis Oosthuizen, Charl Schwartzel) who’ve already jumped to the Saudi-backed LIV it turns the showpiece event into a walkover.
Worse for the PGA Tour, it was forced by its remaining major stars into making accommodations that sound suspiciously like those that were being demanded by LIV CEO Greg Norman as far back as the 1980s. Namely, more emphasis on the Tour stars playing together more often, innovative formats, global outreach and tons of new money.
As we foresaw on Feb. 3, 2020, “It’s not a new idea in golf. Investors using former world number one Greg Norman as their front man tried the same tactic as far back as the 1980s. But the combination of Norman’s reputation with fellow pros and the lack of a digital media marketplace stalled the idea. This time, with integrated media and innovation in travel, it could succeed.
Rory McIlroy confirmed that he’s talked to the people behind the idea to create a league of extraordinary golfing gentlemen. “You know, it’s a hard one. … I love the PGA Tour, but these guys have exploited a couple of holes in the system, the way golf at the highest level is nowadays and how it’s sort of transitioned from a competition tour to entertainment. Right? It’s on TV, it’s people coming out to watch. It’s definitely a different time than what it was before.”
McIlroy resisted the LIV seduction and is now one of the hardliners left on the PGA Tour. He partnered with Tiger Woods and a handful of other elite players in pressuring the PGA Tour to make big changes if it wants to survive as the preeminent Tour. The plan— it goes into effect in January 2023— means bribing the superstars into playing more than just the four majors and a handful of other prestige events.
As Sports Illustrated explains, the new template will create “Two tiers of tournaments, one of “elevated events” featuring the best players in the world and larger purses, and one for everybody else on Tour. It’s not quite that simple, and of course players can move up and down based on how they play each year. But that is the gist of it.
The Tour also doubled its Player Impact Program payout from $50 million to $100 million. This will all be better for the best players, and the Tour had to keep the best players. But whether it is better for the sport is to be determined.”
The PIP slush fund will be based on internet searches, general awareness, golf fan awareness, media mentions and broadcast exposure. And, ending a long meritocratic tradition of no guaranteed money on the Tour, fully exempt members — Korn Ferry Tour and above — will be guaranteed a league minimum of $500,000. There will also be $5,000 to players who miss the cut.
So, after the new 20 “prestige” events— not including the RBC Canadian Open— that will leave 15 openings for other tournaments on the schedule. If The Canadian Open wishes to make it up with the big boys their sponsor RBC will likely have to pony up US $20 M in prize money. Even that won’t guarantee the Canadian Open a good midsummer date or a respectable field. (The Canadian government has indicated it will bump up its contribution to the Open and the LPGA CP Championship.)
Now squeezed between two “elite” events players will flock to, the Open will only dream of the quality field it had in 2022 with McIlroy winning the title as St. George’s in Toronto.
Anyone counting on the Saudis getting bored with golf and dumping LIV is likely going to wait a while. To ratchet pressure on those who choose the Bobby Hull route of changing leagues, PGA Tour commissioner Jay Monahan declared a permanent ban from all its events for defectors like Smith Phil Mickelson, Dustin Johnson and Bryson DeChambeau. The Tour will also pressure the organizers of the four majors to honour those bans. For the foreseeable future— or unless a court allows for players to mix-and-match Tours— it’s cold war. Think NHL versus WHA.
As a footnote, it would be remiss to ignore the impact of Tiger Woods in all this. The aging, injured supernova was integral in getting the Tour to adapt. He knows he still moves the needle on TV, and thus will get PIP money even if he only plays a few tournaments a year.
He and McIlroy also got the Tour to accept their new prime-time venture that will feature 18-hole events played on a virtual course across a two-hour window. The 15 regular-season matches will be contested by six three-man teams of PGA Tour golfers. Woods and McIlroy are already on board with 16 more spots to fill before the inaugural season kicks off in January 2024.
The time for talk is over. The sides are dug in. What happens next is a coin flip. But if money wins the day, place your bests ion the Saudis getting some—or all— of what they and Greg Norman want.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster (http://www.notthepublicbroadcaster.com). A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Inexact Science: The Six Most Compelling Draft YearsIn NHL History, , his new book with his son Evan, was voted the eighth best professional hockey book of by bookauthority.org . His 2004 book Money Players was voted seventh best, and is available via http://brucedowbigginbooks.ca/book-personalaccount.aspx
Bruce Dowbiggin
On The Clock: Win Fast Or Forever Lose Your Chance
Play this drinking game. Every time some football analyst on TV says during the course of a game, “He’ll be a star for this team for years” take a drink. You’ll be tipsy in a hurry.
Maybe in the old days, Skip. But the concept of the players you’re loving now lasting very long with NFL, NHL, NBA or even MLB teams has come and gone. The new model was never more apparent as when the NFL No.1 seed Detroit Lions, replete with young stars, were blindsided from the NFL playoffs by upstart Washington’s rookie QB Jaden Daniels.
Heavily favoured Detroit (10 point favourites in some places) was loaded with superstars on their first contract. Jahmyr Gibbs, Jameson Williams, Amon-Ra St. Brown, Penei Sewell, Aidan Hutchinson (injured), Sam LaPorta, Jack Campbell and Ali McNeil (injured). Added to veteran QB Jared Goff and a sprinkling of veterans they seemed perfectly balanced.
Except the new mantra says you can only win a Super Bowl in this time of salary-cap hell with a HOF QB or a QB on his affordable rookie deal. Goff is neither, and to emphasize the mantra he threw four picks and fumbled once en route to the heartbreak loss. The dynasty turned into as ‘die-nasty”.
In the old days you’d just say “we will get them next year” and hope for better luck. But within two years the Lions will have to do a painful triage of their glittering young stars. You can’t pay them all, so who will go and who will stay? Adding to the misery of the salary-cap mandated chop will be can you get value for them in trades?
The Lions are far from the only ones dealing with leagues that value parity ahead of dynasty. In the NHL the Edmonton Oilers and Toronto Maple Leafs are hearing the steady tick-tock counting down on the NHL’s cap machine. The two clubs lost consistently for a decade to score top picks in the draft. Riding the skills of Conor McDavid and Auston Matthews they’ve brushed up against a Stanley Cup but have yet to do the deal.
As every fan of the teams knows it’s a race to add the proper players to the roster to compliment the young stars before they get too expensive. McDavid is an unrestricted FA after 2025-26 and as the league’s top star he will command the maximum under the salary cap where ever he lands. If that’s Edmonton he and Leon Draisaitl will be added to Darnell Nurse, Zach Hyman, Ryan Nugent Hopkins as a large portion of the cap. Can the Oilers balance these stars and still pay defensemen and goalies?
Ditto the Maple Leafs who have Matthews, William Nylander, Mitch Marner, Morgan Rielly and Chris Tanev hogging the top end of the cap. Can they find the right pieces at a cheap price to create a team that will reach the Final, let alone win the Stanley Cup? And can they do it before their core players start to decline?
For those reasons, NHL teams and players were fixated on the news that there will be no more escrow deductions taken from players the rest of the season. That led many to surmise that the salary cap will be going up significantly for the next few years, allowing teams more latitude to complete rosters and elite players to be paid their worth to the league. Even if true the increases will be proportionate, forcing the same constraints of a cap at the top and bottom of payrolls.
None of these economic concerns seem to bother the defending World Series champion Los Angeles Dodgers. With just a luxury tax, not a salary cap, to restrain them the Dodgers have added Japanese star Riki Sasaki and bullpen ace Taylor Scott to their payroll in the past week. This in addition to two-time Cy Young winner Blake Snell. Their payroll now exceeds $370 M. For 2025. By comparison the Pittsburgh Pirates sit at just $77 M for 2025 and the fans are outraged demanding the owner sell.
The Dodgers justify the spending because they are building a global brand. While the competing leagues constrict their payrolls to pay service to parity, MLB is allowing the Dodgers to take a soccer attitude to their payroll. The arguments for parity are pretty weak when you consider that their have-nots are happy to take the bounty of great TV/ digital/ logo revenue but refuse to improve their teams.
Which leaves us with the Toronto Blue Jays, definitely a large-market team trying to spend like one. Monday they announced the signing of FA Anthony Santander, who had 44 homers for Baltimore last season. This follows an offseason of humiliation where the team has made no progress signing its superstars Vladdy Guerrero and Bo Bichette.
Like NFL Lions or NHL Maple Leafs, the clock is ticking on their core players as they become prohibitively expensive. Should they sign both? One? Or trade them to get value before they scram to LA or New York? Right now they seem caught between bad options.
Meanwhile the underwhelming Jays management was punked— yet again—in pursuit of a high-profile Japanese FA. The very visible failure left many wondering if it was the market or the management that is holding back Toronto. Which might be another drinking game. Take a drink every time the Jays management swings and misses on a high-profile free agent. You’ll be in detox pretty soon.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.
Bruce Dowbiggin
No, Really. Carney Is An Outsider. And Libs Are Done
The recent appearance of Liberal-leader-in-waiting Mark Carney on the Daily Show has delighted a small segment of the Canadian voting pool and enraged a goodly part as well. During his nuzzle session with a highly uncritical Jon Stewart Carney announced that he was running to replace Justin Trudeau as Liberal leader and then prime minister for however long that lasts.
(If this distinction seems trivial we would recall that then-CBC vice president Kirstine Stewart once upbraided us for saying her actor husband was supporting Trudeau’s bid to be PM. A choleric Stewart said we’d got the story wrong. How so, we asked? He’s supporting him to be Liberal leader, she thundered. Not the PM. As if this were a distinction worth making.)
Back to Carney. To understand the gravity of his announcement on the Daily Show one must remember that for a generation of concussed Liberals and NDP hacks Stewart’s show from 1999 to 2016 was the Yankee Stadium of talk shows. In their estimation, Stewart was Reggie Jackson, mashing the fastball, while CBC’s At Issue panel was Jesus Ramirez, striking out on the curve in A Ball.
So for Stewart to grant time to an unknown Canadian banker who still thinks Greta Thunberg is relevant was intriguing. Or someone paid someone. In any event, the gotcha’ line from the chat was Carney, formerly governor of the Banks of Canada and the UK and now advisor to PMJT, repeating Stewart’s suggestion that he was the “outsider” in the race to succeed Trudeau.
For most sentient Canadians this was an epic humblebrag for the billionaire son of a former governor of the Bank of Canada whose wife does investment business with Trudeau eminence gris Gerry Butts. If Carney was an outsider what constituted an insider? It was to laugh.
Social media— that part not consumed by the visit of Alberta premier Danielle Smith and gadfly investor Kevin O’Leary to Mar A Lago— boiled with sarcasm and dismissal. Those wily Liberals aren’t going to fool us now, just as we are on the cusp of Pierre Poilievre taking power. No doubt Carney’s team— including PMJT— laughed in derision.
The Liberals culture club think that, if they could pass off Skippy as remotely capable, they can dress up Carney as an outsider for gullible Canadian voters.
But Carney may have accidentally have tripped over the truth. He is now an outsider. You see, the dotty Libs think the machine that selected/ elected Skippy in 2015 still works. CBC, G&M, Macleans, TorStar would decide the candidates and curate the process. Sadly for Butts, Telford and Skippy the Family Compact has been supplanted by social media both here and in the USA.
The turning point of Trump’s victory in the U.S. presidential race was him pivoting away from the staged debates and ponderous Sunday morning shows of legacy media toward not just podcasts by Joe Rogan but also those of under-30 stars such as Theo Von, Adin Ross and Lex Fridman, among many. The cred he gained from the Gen X demo helped him sweep the Dems away. Elon Musk breaking the DEMs censorship strategy on Twitter (now X) also sent a shot at Team Kamala that the game had changed.
While Canada doesn’t have as many counter-culture podcasts as the U.S., there are enough young voters ignoring Canada’s chattering class to bury the Libs under Carney or the rest of the Goof Troop. No one with a pulse and a vote under 50 buys the old rag bag. It’s over for guys as exciting as a carrot expecting to harvest younger Canadians. They’re playing to an empty hall with the bespoke Carney.
This ironic twist is that all this is lost on Woke nobs who brag about their hip sense of humour. Who follow Stewart and MSNBC’s Rachel Maddow to keep up with Trump Derangement. Who record SNL Update to hang on the sophomoric stylings of Michael Ché and Colin Jost. Who can recite extended bits from Curb Your Enthusiasm.
Now they are the punch line. The outrage over the Mar A Lago visit by Smith and O’Leary is a perfect example of their dissociative thinking. The staged pictures had “blood boiling” in many progressives. “@OrbitStudios Jan 13 So… Kevin O’Leary is arrested immediately for treason the next time he sets foot in Canada, correct? I’m absolutely being serious here.” And that’s a mild response.
These armies of Liberal bots fumed over the treachery of talking about the economy with the man about to become the U.S. president again. Awareness much? None of the howler monkeys reacted this way when heroes like PMJT and his cabinet burned clouds of carbon to lobby the eunuchs of WEF, EU and Davos in Europe. They were hot on selling out Canada to the globalist gang’s climate narrative, and they couldn’t get there quickly enough. Crickets from the bot community.
But this is different, of course. Sure. In the past their pals in the Ottawa Press Club could protect these hypocrisies, burying unfortunate stories by segueing to David Suzuki saving seals or Margaret Attwood decrying the medieval treatment of Canadian women in the 21st century.
But social media obliterated the insider game. So much so that Trudeau and his cabinet cronies began banning speech as fast as possible. But it’s too late. Like the ghost leg syndrome, the script to shove an unelected climate crazy into the PMO will seem real to the Libs. But don’t be fooled. The end is nigh for the old way. Just look at Stewart’s ratings to see just how dead it really is.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.
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