Bruce Dowbiggin
Can Rory and Tiger Save The PGA Tour From Greg Norman?
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The PGA Tour season wound up with a bang for Rory McIlroy, who won US$18 million for capturing the Fed Ex Cup— and maybe Player of the Year, too. Otherwise it was, as the British say, a damp squib for the preeminent golf body in the world.
Even as the final putt dropped on the 18th hole, word had dropped of more frontline stars defecting to the upstart LIV Golf Tour. Open Championship/ Players Championship winner Cam Smith, Marc Leishman, Cameron Tringale, Anirban Lahiri, Joaquin Niemann, Harold Varner III and possibly Mito Pereira are headed to the lucrative rival circuit. And banishment from all things PGA Tour.
In one fell swoop that could rob the World Team for the upcoming Presidents Cup of at least four stars when they tee it up at Quail Hollow on Sept. 19. Added to the other international players (Louis Oosthuizen, Charl Schwartzel) who’ve already jumped to the Saudi-backed LIV it turns the showpiece event into a walkover.
Worse for the PGA Tour, it was forced by its remaining major stars into making accommodations that sound suspiciously like those that were being demanded by LIV CEO Greg Norman as far back as the 1980s. Namely, more emphasis on the Tour stars playing together more often, innovative formats, global outreach and tons of new money.
As we foresaw on Feb. 3, 2020, “It’s not a new idea in golf. Investors using former world number one Greg Norman as their front man tried the same tactic as far back as the 1980s. But the combination of Norman’s reputation with fellow pros and the lack of a digital media marketplace stalled the idea. This time, with integrated media and innovation in travel, it could succeed.
Rory McIlroy confirmed that he’s talked to the people behind the idea to create a league of extraordinary golfing gentlemen. “You know, it’s a hard one. … I love the PGA Tour, but these guys have exploited a couple of holes in the system, the way golf at the highest level is nowadays and how it’s sort of transitioned from a competition tour to entertainment. Right? It’s on TV, it’s people coming out to watch. It’s definitely a different time than what it was before.”
McIlroy resisted the LIV seduction and is now one of the hardliners left on the PGA Tour. He partnered with Tiger Woods and a handful of other elite players in pressuring the PGA Tour to make big changes if it wants to survive as the preeminent Tour. The plan— it goes into effect in January 2023— means bribing the superstars into playing more than just the four majors and a handful of other prestige events.
As Sports Illustrated explains, the new template will create “Two tiers of tournaments, one of “elevated events” featuring the best players in the world and larger purses, and one for everybody else on Tour. It’s not quite that simple, and of course players can move up and down based on how they play each year. But that is the gist of it.
The Tour also doubled its Player Impact Program payout from $50 million to $100 million. This will all be better for the best players, and the Tour had to keep the best players. But whether it is better for the sport is to be determined.”
The PIP slush fund will be based on internet searches, general awareness, golf fan awareness, media mentions and broadcast exposure. And, ending a long meritocratic tradition of no guaranteed money on the Tour, fully exempt members — Korn Ferry Tour and above — will be guaranteed a league minimum of $500,000. There will also be $5,000 to players who miss the cut.
So, after the new 20 “prestige” events— not including the RBC Canadian Open— that will leave 15 openings for other tournaments on the schedule. If The Canadian Open wishes to make it up with the big boys their sponsor RBC will likely have to pony up US $20 M in prize money. Even that won’t guarantee the Canadian Open a good midsummer date or a respectable field. (The Canadian government has indicated it will bump up its contribution to the Open and the LPGA CP Championship.)
Now squeezed between two “elite” events players will flock to, the Open will only dream of the quality field it had in 2022 with McIlroy winning the title as St. George’s in Toronto.
Anyone counting on the Saudis getting bored with golf and dumping LIV is likely going to wait a while. To ratchet pressure on those who choose the Bobby Hull route of changing leagues, PGA Tour commissioner Jay Monahan declared a permanent ban from all its events for defectors like Smith Phil Mickelson, Dustin Johnson and Bryson DeChambeau. The Tour will also pressure the organizers of the four majors to honour those bans. For the foreseeable future— or unless a court allows for players to mix-and-match Tours— it’s cold war. Think NHL versus WHA.
As a footnote, it would be remiss to ignore the impact of Tiger Woods in all this. The aging, injured supernova was integral in getting the Tour to adapt. He knows he still moves the needle on TV, and thus will get PIP money even if he only plays a few tournaments a year.
He and McIlroy also got the Tour to accept their new prime-time venture that will feature 18-hole events played on a virtual course across a two-hour window. The 15 regular-season matches will be contested by six three-man teams of PGA Tour golfers. Woods and McIlroy are already on board with 16 more spots to fill before the inaugural season kicks off in January 2024.
The time for talk is over. The sides are dug in. What happens next is a coin flip. But if money wins the day, place your bests ion the Saudis getting some—or all— of what they and Greg Norman want.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster (http://www.notthepublicbroadcaster.com). A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Inexact Science: The Six Most Compelling Draft YearsIn NHL History, , his new book with his son Evan, was voted the eighth best professional hockey book of by bookauthority.org . His 2004 book Money Players was voted seventh best, and is available via http://brucedowbigginbooks.ca/book-personalaccount.aspx
Bruce Dowbiggin
Hero Or Villain: How Chrystia Freeland Wears Both Masks
“How did you go bankrupt?” Bill asked. “Two ways,” Mike said. “Gradually and then suddenly.”
This Ernest Hemingway gem from The Sun Also Rises has gotten a workout in this time of progressive economic policy. But it’s worth repeating in the case of Justin Trudeau’s Canada where the F word is fiscal. The “gradually” part of Liberal fiscal policy has now passed. Leaving the “suddenly” of $60 B deficits with no plan for recovery
You’d think that missing your deficit estimate by $40B might have cost the finance minister Chrystia Freeland her job. But no! In Trudeaupia it was the failure of Freeland to embrace even more wack-a-doodle spending plans by the prime minister and his brain trust of former groomsmen and climate acolytes. Yes, the cratering of finances is the ideal time to award a GST holiday and $250 cheques to much of the nation. It has been noticed.
You know how Canadians are always bitter that America pays no attention to Canada? (Doug Ford appeared Tuesday on @CNN which identified him as Premier of “Ontaria”.) Well, the Collapse By The Canal in Ottawa has brought much attention to the nation. Specifically, president-elect Donald Trump, the Shecky Green of presidents, has noticed the chaos. ““The Great State of Canada is stunned as the Finance Minister resigns, or was fired, from her position by Governor Justin Trudeau,” Trump wrote, using his barb that Trudeau is not a PM but a lowly governor.
Adding for good measure, that Freeland’s “behavior was totally toxic, and not at all conducive to making deals which are good for the very unhappy citizens of Canada… She will not be missed!!!” Three exclamation points if you get that far.
Certainly no-one with a memory longer than two weeks will miss the deputy PM who gleefully wiped out the personal finances and freedoms of the Freedom Convoy truckers. Or the cabinet minister who promoted a standing O in the Commons for a former Nazi soldier. Or the senior government official who demanded legal restrictions against voters shouting at her in public.
Or the feminist who stood aside while her boss Trudeau expelled an indigenous female finance minister for allowing the RCMP to investigate PMJT’s nefarious activities on behalf of his donors. Or who… never mind. Just look up Blackface.
No, the current version of Freeland is the plucky woman who was fired on a Zoom call by a man. A woman of integrity who then sent off a stinging letter of resignation in which she revealed she was being pushed aside for a Trudeau buddy Mark Carney. A fiscal warrior who resisted going $60B in the red (she was cool at $40B, however). And, BTW, could she please deliver the government’s financial statement before she’s fired?
See how it works? She’s now a victim. “She didn’t just quit. She said ‘f**k you’ to Trudeau on the way out.” This is another case of somethingvblogger Melissa Chen calls Schrödinger’s Feminist, defined as a woman who is simultaneously a victim and empowered. Until something happens and she collapses into one of either states, whichever is politically expedient for her circumstance.
Chen expands on the notion. “A major component of the angst that characterizes much of the modern dynamics between men and women today comes down to the fact that women have demanded equal rights but also wish for preferred treatment.” A week’s viewing of The View will serve to illustrate this concept.
One of The View’s textbook cases of Schrödinger’s Feminist was Kamala Harris. The treatment of the defeated Democratic Party presidential candidate was guard-railed between her brave quest to become America’s first menstruating president and, on the other side, her victim status as a woman, the unfair way she was treated. It was enough to make Joy Behar’s head spin.
Forget that everyone in the mainstream media from pollsters to networks to Hollywood stars was all-in on Kamala as a “joyful “warrior. Even though they knew she was losing they cooked the polls the whole way for her. She was a victim, the kind Hillary Clinton meant when she said all women should be believed if they’re trying to destroy Justice Kavanaugh. Or, like serial fabulist E. Jean Carroll, waiting 30 years to bankrupt Trump and disqualify him from the presidential race, with a Law & Order script. How could a woman ever invent a story about getting trapped in a change room at Bergdorf Goodman with Trump?
Oh, Kamala played the brave front as she blundered to her record defeat. (Still called “a perfect campaign” by her apologists.) But underpinning it all was her status as a woman, a woman for whom her followers on The View demanded a double standard. In the end, only the Schrödinger feminists in the Dems coalition stayed loyal to Harris, (Kamala Harris Did A Good Job!) explaining away her failure to tell the world that Joe Biden was koo-koo for Coco Puffs as her innate decency.
And so Freeland, too, is being gifted with Schrödinger’s Feminism. Having Justin Trudeau, the Trust Fund twit, as your antagonist sure helps. So does the Woke media corps now in Ottawa painting sympathetic portraits of your sacrifice. Your dubious resumé since donning Liberal colours is forgotten. You will receive the get out of jail free card .
Hell, even the leader of the opposition will give you a tongue bath. “Instead of taking responsibility, the prime minister told her that she should take all the blame,” Pierre Poilievre said. “The good old boys in the back room would protect themselves and make the then-finance minister take all the blame.” Trudeau, who rejects bankers in favour of poets, will take the fall.
Which summons up this nugget from F. Scott Fitzgerald. “Life is a comedy for those who think and a tragedy for those who feel. Show me a hero and I will write you a tragedy.”
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
Bruce Dowbiggin
MLB’s Exploding Chequebook: Parity Is Now For Suckers
MLB has seen parity and proclaimed, “We don’t give a damn!” Okay, they didn’t say that. In fact they insist the opposite is true. They’re all about competition and smaller markets getting a shot at a title. But as the 2024 offseason spending shows, believe none of what you hear and half of what you see in MLB.
Here’s the skinny: Juan Soto‘s contract with the NY Mets — 15 years and guaranteeing $765 million, not a penny of which is deferred. Max Fried signed an eight-year, $218 million deal with the New York Yankees. Later, Nathan Eovaldi secured a three-year, $75 million contract to return to the Texas Rangers. Blake Snell (five years, $182 million with the Los Angeles Dodgers) and Matthew Boyd (two years, $29 million with the Chicago Cubs) added to the splurge.
There’s one more thing that stands out. MLB has no trouble with the financial big boys in New York, Los Angles, Texas, Toronto, Atlanta and Chicago shelling out money no small market dare pay. In the MLB cheap seats, Tampa, Pittsburgh and Miami can’t send out quality players fast enough. But MLB is cool with that, too, as those paupers get a healthy slice of TV money.
So yes, they’re all about talking parity with their luxury tax system. But to keep the TV, digital, betting and marketing lucre flowing they have to have large media markets swinging the heaviest bats come postseason. The question is, do MLB fans care the way they used to about parity? It says here they don’t. More want to seed best-on-best more often. Which is brutal but refreshing.
Their sister leagues, married to draconian salary cap systems, are still pushing parity, even as they expand beyond recognition. In our 2004 book Money Players, legendary Boston Bruins coach/ GM Harry Sinden noted, “The problem with teams in the league, is that there were (then) 20 teams who all think they are going to win the Stanley Cup and they all are going to share it. But only one team is going to win it. The rest are chasing a rainbow.”
And that was before the expansion Vegas Golden Knights won a Cup within five years while the third-year Seattle Kraken made a run in those same 2023 playoffs. There are currently 32 teams in the league, each chasing Sinden’s rainbow of a Stanley Cup. That means 31 cranky fan bases every year. And 31 management teams trying to avoid getting fired.
Maybe we’ve reached peak franchise level? Uh, no. Not so long as salary-capped leagues can use the dream of parity to sell more franchises. As we wrote in October of 2023, “If you believe the innuendo coming from commissioner Gary Bettman there is a steady appetite for getting a piece of the NHL operation. “The best answer I can give you is that we have continuous expressions of interest from places like Houston, Atlanta, Quebec City, Salt Lake City, but expansion isn’t on the agenda.” In the next breath Bettman was predicting that any new teams will cost “A lot, a lot.”
Deputy commissioner Bill Daly echoed Bettman’s caution about a sudden expansion but added, ”Having said that, particularly with the success of the Vegas and Seattle expansions, there are more people who want to own professional hockey teams.” Translation: If the NHL can get a billion for a new team, the heck with competitive excellence, the clock might start ticking sooner. After all, small-market Ottawa just went for $950.”
It’s not just the expansion-obsessed NHL talking more teams. MLB is looking to add franchises. Abandoned Montreal is once more getting palpitations over rumours that the league wants to return to the city that lost its Expos in 2005. Recent reports indicate that while MLB might prefer Salt Lake City and Nashville it also feels it must right the wrong left when the Expos moved to Washington DC 19 years ago.
The city needs a new ballpark to replace disastrous Olympic Stadium. They’ll also need more than Tom Brady to fund the franchise fee and operating costs. And Quebec corporate support— always transitory in the Expos years— will need to be strong. But two more MLB franchises within five years is a lock.
While the NBA is mum on going past 30 teams it has not shut the door on expansion after seeing the NHL cashing in. Neither has the cash-generating monster known as the NFL where teams currently sell for over six billion US. The NFL is eyeing Europe for its next moves.
The question that has to be asked in this is, WTF, quality of competition? The more teams in a league the lower the chances of even getting to a semifinal series let alone a championship. Fans in cities starved for a championship— the NFL’s Detroit Lions or Cleveland Browns are entering their seventh decade without a title or the Toronto Maple Leafs title-less since 1967— know how corrosive it can be.
Getting to 34, 36, maybe 40 teams makes for a short-term score for owners, but it could leave leagues with an entire strata of loser teams that no one—least of all networks, carriers and advertisers—wants to see. Generations of fans will be like Canuck supporters, going their entire lives without a championship.
In addition, as we’ve argued in our 2018 book Cap In Hand: How Salary Caps Are Killing Pro Sports and How The Free Market Can Save Them, watering down the product with a lot of teams no one wants to watch nationally or globally seems counter productive. The move away from quality toward quantity serves only the gambling industry. But since when has Gary Bettman Truly cared about quality of the product? So long as he gets to say, “We have a trade to announce” at the Draft, he’s a happy guy.
When we published Cap In Hand we proposed a system like soccer with ranked divisions using promotion and relegation to ensure competition, not parity. Most of the interviewers we spoke to were skeptical of the idea. But as MLB steams closer to economic Darwinism our proposal is looking more credible every day. Play at the level you can afford. Or just watch Ted Lasso. Your choice.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. His new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
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