Bruce Dowbiggin
Can Conned: Making Culture For Others

Is a television series shot in St. John’s about a police dog Canadian content?
Is a Hallmark romantic series shot in Toronto Canadian content?
Is Schitt’s Creek, starring top Canadian performers, Canadian content?
Is a Kevin Costner series shot in the Alberta foothills Canadian content?
For the purposes of attracting funding from federal, provincial and municipal governments they all qualify as Canadian content. Why? What distinguishes these popular entertainment vehicles as emblematic of the modern nation whose taxpayers fund the projects?
Look, we have no issue with Canada hosting a variety of profitable, popular film projects. We have family members who draw a paycheque from them. A healthy TV/ film/ theatre industry has much to recommend it.
Then why do we need to shroud it in the garb of Canadian culture? When it was Anne of Avonlea or even The Beachcombers there were recognizable Canadian themes and performers. Now, however, with the success of international marketing, Schitt’s Creek and Hallmark films are exemplars of a uni-culture, a smash-up of comedic tropes, romantic plots and cop shows that could come from anywhere.
Yes, they sell. But do they sell anything Canadian? (For these purposes Quebec has a unique argument for its distinctiveness.) Hardly. But that is not going to stop the gravy train of subsidies, grants and funds for Can Con. If Canadian culture is now like Canadian oil or Canadian cars— indistinguishable from any another— who’s to stop it? Not this federal government whose PM was pimped by the husband of CBC’s VP of English services in 2015.
Which brings us to the one exemplar whose entire raison d’être is reflecting the country. CBC. Yes, the Mother Corp, conceived in the flush of young nationhood, coming of age. Reaching from sea to sea-to-frozen-sea, the mandate of CBC is to reflect the fragile ribbon of a nation state hovering north of America. To get to the nooks and crannies no profit-based company would dare.
And for a long time CBC seemed to fit that mandate. CBC made shows that reflected the peculiarities of Canada. God knows no one else would do documentaries about ships passing through the St. Lawrence Seaway, the spring breakup in log-rolling season or lonely freight trains chugging through the Crowsnest Pass. It was earnest, dull. But it was Canada’s first marriage. These things happen.
But then Canada’s eye was caught by the sexy harlots of the entertainment industry in the 1960s. Like the love interests in Pierre Trudeau’s life, they were irresistible. Who had ever paid attention to Canada outside William Shatner as Captain Kirk? Suddenly Canada’s purveyors of culture dropped the first marriage and either headed south to hang with the cool kids or tried to make American-looking programming. Street Legal. DeGrassi Jr. High. DaVinci’s Inquest.
Gradually, CBC management began to see its real audience as a market like Hollywood or New York City, not Thunder Bay. It became obsessed with making saleable uni-culture entertainment. Often with Canadian actors and Canadian backdrops. But not so much that they would annoy Americans.
As the entertainment department morphed in the era of Trudeau the First, CBC clung to its news and current affairs departments as the tease when they went to Ottawa for funding. To be distinctive the news division recorded the boring bits of Canadian-ness. Our multi-party systems, our healthcare, our equalization schemes. We give you notwithstanding clauses. You give us millions. (Then billions.)
But then CBC was overtaken by an emerging private broadcast side and social media. There were others who could do election nights and November 11 memorials, sifting through the stuff that had always been CBC’s exclusive. By the time Trudeau the Second emerged, CBC television was a husk, a shell to be filled in as budgets allowed. Hell, they sold the Hockey Night in Canada brand to Rogers.
In this state, Skippy saw an opportunity. Many Canadians still had affection for CBC, long after they stopped watching it. Why not promote his globalist garbage and Woke insanities inside CBC? Shove aside trusted names and reputations? Pump the unions’ agendas? Disguise what had once been journalism with a veneer of government DEI policies?
Just for good measure, have the CBC executive director do her job while working from New York City. Oh, and cut the regional outlets to the bone.
Only problem is that people are finally noticing that CBC is now a state-sponsored outfit engaging in imitation journalism. Twitter supremo Elon Musk applied a state-funded tag to CBC’s account. (In response to CBC huffing and puffing, Musk reduced CBC government funding from 70 to 69 percent in the tag.) Unlike the Canadian-content racket— that makes money— it serves no purpose.
Now, Conservative leader Pierre Poilièvre has made it an article of faith to take a blade saw to the CBC budget, hacking as much as a billion from the operating funds. Let the private side have an open shot at filling the gap. Get CBC’s foot off the neck of social media and advertising.
Unsurprisingly, there are howls of protest from those who contend that CBC is still relevant. Columnist Sandy Garrasino sniped on Twitter, “Remember that Poilièvre would give his eye teeth to have the notorious liars at FOX reporting on Canada. He doesn’t hate bias at all. He hates real reporters.” Here’s Max Fawcett taking one for the team: “Pierre Poilièvre wants to destroy the CBC… Why? Because as recent polling shows, the less informed Canadians are, the more likely they are to support his party.”
Strongly worded memo to follow. Problem its that the time servers in Ottawa are the last to know it’s over. Two percent of the population considers CBC still relevant after stunts like shivving Wendy Mesley in public. Keep radio. Take a hammer to CBC.ca. Can the Can Con. Let the other guys have a chance.
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Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Inexact Science: The Six Most Compelling Draft Years In NHL History, his new book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via http://brucedowbigginbooks.ca/book-personalaccount.aspx
Bruce Dowbiggin
Is HNIC Ready For The Winnipeg Jets To Be Canada’s Heroes?

It’s fair to say everyone in hockey wanted the Winnipeg Jets back in the NHL. They became everyone’s darlings in 2011 when the Atlanta Thrashers, the league’s second stab at a franchise in Georgia, were sold to Canadian interests including businessman David Thomson. (Ed.: Gary Bettman’s try number three in Atlanta is upcoming.).
Yes, the market is tiny. Yes, the arena is too small. Yes, Thomson’s wealth is holding back a sea of inevitability. But sentimentalists remembering the Bobby Hull WHA Jets and the Dale Hawerchuk NHL Jets threw aside their skepticism to welcome back the Jets. The throwback uniforms with their hints at Canada’s air force past were an understated nod to their modest pretensions. It was a perfect story.

The question now, however, is will the same folks get dewey-eyed about the Jets if they become the first Canadian team to win the Stanley Cup since (checks his cards) Montreal and Patrick Roy did it in 1993. It would be helpful in this election year if something were to bind a nation torn apart by politics. The Gordie Howe Elbows Up analogy is more than shopworn, and Terry Fox can only be resurrected so often. So a Cup win might be a welcome salve.
But the approved script has long dictated that the Canadian team to break the schneid should be one of the glamour twins of the NHL’s Canadian content, the Edmonton Oilers or the (gulp) Toronto Maple Leafs. The Oilers and their superstar Connor McDavid barely lost out last spring to Florida while the Leafs, laden with superstars like Auston Matthews and William Nylander, are overdue for a long playoff run.
Hockey Night In Canada positively pants for the chance to gush over these two squads each week. When was the last time Toronto played an afternoon game so HNIC could showcase the Jets? Like, never. Same for the Oilers, who with their glittering stars like McDavid Leon Draisaitl and Ryan Nugent Hopkins are the primary tenants of the doubleheader slot, followed by Calgary. Winnipeg? We’ll get to them.

But there’s going to be no ignoring them in the spring of 2025. The Jets in the northern outpost in Manitoba were the top team in the entire league in 2024-25. They’ll comfortably win the Presidents Cup as the No. 1 squad and have home-ice advantage throughout the playoffs. They have the league’s best goalie in Connor Hellebuyck (an American) and a stable of top scorers led by Kyle Connor and Mark Schiefele. Because Winnipeg is on a lot of No Trade lists, they have built themselves through the draft and thrifty budgeting.
But will the same people who swooned over the Jets in 2011 now find them as adorable if they ruin the Stanley Cup plot lines of the Oilers, Leafs and Ottawa Senators? Will the fans of Canadian teams in Vancouver, Calgary and Montreal not making the postseason take the Jets to their hearts or will they be as phoney as the Mike Myers commercials for the Liberals?
In addition, the Jets will be swamped by national media should they proceed through the playoffs. It’s one thing to carry the expectations of Winnipeg and Manitoba. It’s another to foot the bill for a hockey crazy county. We remember Vancouver’s GM Mike Gillis during the Canucks 2011 Cup run bemoaning the late arrivers of the press trying to critique his team as they made their way through the playoffs.
It will be no picnic for the Jets, however strong they’ve been in the regular season. No one was gunning for them as they might for the Oilers or Leafs. They will now get their opponents’ best game night after night. Hellebuyck has been a top three goalie in the NHL for a while, winning the Vezina Trophy, but his playoff performance hasn’t matched that of his regular-season version.
Already the injury bug that sidelines so many Cup dreams is biting at the Jets. Nikolaj Ehlers collided with a linesman in Saturday’s OT win in Chicago. Defenceman Dylan Samberg is also questionable after stopping a McDavid slap shot with his leg. A rash of injuries has ended the run of many a worthy Cup aspirant in the past. Can Winnipeg’s depth sustain the churn of seven weeks of all-out hockey?
As always for the small-market Jets time is of the essence. Keeping this core together is difficult with large markets lusting after your players. With the NHL salary cap going up it remains a chore to keep their top players. Schiefele and Hellebuyck are tied up longterm, but 40-goal man Connor is a UFA after next season while Ehlers is not signed after this season. Young Cole Perfetti will be an RFA in 2026. Etc.
So how much do Canadians love the Jets if they sneak in and steal the hero role by winning a Canadian Cup? Lets see Ron MacLean pun his way through that one.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.
2025 Federal Election
What Trump Says About Modern U.S. And What Carney Is Hiding About Canada

“Reporters once asked legendary boxer Rocky Graziano why he hugged his opponent after the guy had pounded him senseless for 15 rounds. “He stopped punching me, didn’t he?” That sums up the reaction of Boomer voters hugging Mark Carney after ten years of having Liberals pound them. They can rationalize any amount of suffering.”
The two looming figures in the current “hurry up before they find out who Mark Carney is” election are Carney, the transnational banker/ climate zealot/ not-Trudeau Liberal, and Donald Trump. Yes, Pierre Poilievre is running against Carney, but Carney and the Gerry Butts braintrust are running against the U.S. president.
And not just POTUS 45/47. They’re running against the SNL cartoon figure embraced by Canada’s mainstream media outlets. Depending on the day the Toronto Star/ CBC/ Ottawa Citizen iteration of Trump is “stupid”, “racist”, “sex fiend” and, for this campaign, the boogeyman who will swallow Canada whole. While these scribblers and talking heads themselves are going broke, they imagine Trump as an economic moron collapsing the western economy.
All the clever Conservative ads, all the Carney flubs, all the revelations of election rigging by Chinese operatives— none of it matters to Canada’s Boomers huddled against the blustering winds of Trump. They call it Team Canada but it might just as well be Team Surrender to people who are willing to keep the Liberals’ Gong Show going for another four years.
As they say, you’re welcome to your own opinion, you’re just not welcome to your own facts. And the facts are that Trump and Carney are representative of their separate nations in 2025. Before we address the parachute PM Carney let us suggest that CDNs weaned on Stephen Colbert and John Oliver have little idea why Trump is the most impactful American politician of the century so far.
But don’t take our word for it. Here’s Democratic comedian Dave Chappelle explaining why so many remain loyal to the former Democrat and reality TV star in the face of impeachments, criminal charges and yes, bullets. Chappelle, who lives outside the Hollywood bubble in Ohio, said, “I’m not joking right now, he’s an honest liar. That first (2016) debate, I’ve never seen anything like it. I’ve never seen a white male billionaire screaming at the top of his lungs, ‘This whole system is rigged.’

“And the moderator said, ‘Well Mr. Trump if, in fact, the system is rigged as you suggest, what would be your evidence?’ He said, ‘I know the system is rigged because I use it.’ I said ‘Goddamn’.
“No one ever heard someone say something so true. And then Hillary Clinton tried to punch him on the taxes. She said, ‘This man doesn’t pay his taxes,’ he said, ‘That makes me smart.’ And then he said, ‘If you want me to pay my taxes, then change the tax code. But I know you won’t, because your friends and your donors enjoy the same tax breaks that I do.’…
“No one had ever seen anything like that. No one had ever seen somebody come from inside of that house outside and tell all the commoners we are doing everything that you think we are doing inside of that house. And a legend was born.”
In short, Trump is what we want politicians to be. Aspirational, yes. But willing to act. We can take it. Yes, his truth is wrapped in multiple layers of balderdash and folderol. There is a preening ego. Self serving. Vainglorious. Opportunistic. Bombastic.
But he recognized that no one— GOP included— wanted anything to do with closing borders, ending foreign wars, levelling the trade barriers. So while Canadians whined, he took them on, and for that he’s been given two terms in the White House. You can understand why people wanted him dead last summer. He’s bad for the business he exposed in that debate with Hillary.
So Canadian liberals might sneer and condescend, but Trump’s answering to a legitimate voice in an America that was deceived and abused during Covid. And had a senile man as POTUS being manipulated by unseen characters behind the scenes.
Which begs the question: What in the Canadian character is Mark Carney answering to as he is dropped into the seat formally occupied by Justin Trudeau? The most obvious answer is Trump’s 51st state musings as he seeks to re-order the world’s tariff system. But what about repudiating everything he and his party stood for the past decade? How does that fit into the Carney identity?
While Trump has a resounding mandate to pursue the issues he campaigned on, Carney has a manipulated Liberal leadership contest, no seat and Mike Myers. Plus a media that owes its living to his party’s bribing them.

It would be hard to imagine more own goals than Carney’s record since the Liberals rigged his nomination. The China denials, the offshore tax evasions, the three passports, the renunciation of his entire work history, the re-hiring the worst of Trudeau’s cabinet, the bad body language… yet every gaffe increases his numbers in the purchased polls and the bought media. It will be an amazing story when it’s written.
But it’s not being written that way now. Because Donald Trump has activated Canada’s passion for authority and the expert class. While the rest of the world has awakened to the government’s deliberate manipulation of fear and white-coat reverence during Covid, Canada’s Boomers are still in awe of people like Carney. They still think the vaccines work. That The Science was behind it all.
So prepare for another 15 rounds of being slugged in the head by people who don’t have your goals in mind. Don’t say you we weren’t warned.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.
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