Alberta
BUILDING A CAREER ON STRONGER BEER
BUILDING A CAREER ON STRONGER BEER
How Tim Hicks Rose from Clubs to the Big Leagues
By Ilan Cooley
Canadian country star Tim Hicks picked up his first guitar at the age of three, and like the classic Bryan Adams song, he played it ‘til his fingers bled. “I’ll never forget that weekend,” he says. “It hurt to play, but I couldn’t stop.”
Niagara Falls born Hicks wrote his first song in seventh grade, then started performing for schoolgirls at recess. He now has three studio albums, two platinum selling singles, multiple Canadian Country Music Association awards, including 2014 Rising Star, and two Juno nominations to his credit, but success did not come easy. He spent 20 years in clubs singing other people’s hits.
“When you play cover gigs, you’re not allowed to play original songs,” he says. He knew his job was to pump up the crowd and keep them drinking.
Touring mate and songwriting partner Clayton Bellamy says Hicks is a “lifer” who built his craft from the ground up. “We came from the same school of rising from dirty clubs, to the big stage,” says Bellamy. “Tim is genuine, and that’s hard to find. He’s exactly who he says he is.”
Known for his upbeat party anthems and relatable lyrics, Hicks feels it is only natural that his material reflects bar culture. “I learned early on that when you involve people in a song, or in a show, there’s a better chance that they’ll have a good time. That’s the main goal.”
With a young family, and a steady stream of commitments, Hicks approaches his craft as a structured business. “Once you start hanging around in Nashville, songwriting becomes a very serious game,” he says.
When he started writing in the big leagues, Hicks says he was laughed at for writing his songs in leather-bound notebooks. “Every time I went into a write, they would say, that’s a funny looking laptop, but I didn’t have money for a laptop.” His old-school approach didn’t seem to hinder him though, Hicks has had seven top 10 singles on Canadian country radio.
Hicks admits he finds it hard to sit down and write a song by himself out of thin air. “I have the most fun when I’m in the room with two or three people, so you can bounce ideas off of one another.” He says he draws inspiration from personal experiences. “You might have an idea for a song and it comes out completely different, which really makes the process interesting.”
“He works really fast, which is good, because I get bored easy,” says Bellamy. “I have written a couple of songs with Tim, and both were great. The only problem is he hasn’t recorded them yet.”
His shows at clubs and small venues have been replaced with big festivals, corporate gigs and national tours, a level of success Hicks says is still surreal. There’s a moment in every show where I’m yelling over the music at my bandmates asking, “how did we get here?”
Things may look different now, but Hicks stays close to his roots. “The only difference between Tim Hicks now, and Tim Hicks four years ago, is that people are listening now and that’s a wonderful thing. I’ve had the same band the whole time, and we don’t take it for granted.”
Some of his success led to the opportunity to perform at One Horse Town, a Coors Banquet sponsored event in Lacombe, Alberta. It was only fitting he was able to perform his signature song ‘Stronger Beer’, which earned him one of his platinum records, at an event sponsored by a beer company.
“We knew he was the right guy for the job,” says Molson Coors event manager Kathleen Kennedy. “Not many artists can headline a show like that, but Tim has the right energy and personality. He is an amazing guy and a natural performer.”
Hicks also played to 35,000 people at the Boots and Hearts music festival near Toronto, the largest crowd of his career. He admits to tearing up when the audience started singing one of his songs. “I was glad I had my sunglasses on.”
Hicks is now a veteran of the Canadian country music scene, and he has some advice for new artists. “Put down your webcam and get out and play. Go play an open mic night, play at your grandmother’s barbeque, and learn covers.” He also says you have to write a lot of songs to create good ones. The old notebooks he used to write in are somewhere at his mother’s house collecting dust. “I know that all of those songs are bad songs,” he says. “They are not songs that people would want to hear. But that’s okay. I feel that was then, it is over, let’s keep drudging ahead.”
Hicks can afford a laptop now, but remembers someone once told him never to change, because his laptop would never end up in the country music hall of fame. “Then I went to the country music hall of fame and there’s Taylor Swift’s laptop, so there you go.”
Tim Hicks (centre) performs at One Horse Town with The Road Hammers.
Ilan Cooley is a writer and communications professional from Edmonton, Alberta. She lives the dream handling the promotion, marketing and communications for some of the biggest country festivals in North America.
From the Canadian Energy Centre
‘Today’s youth have the opportunity to lead us into the future with innovative solutions for environmental challenges’
After a 24-year career in oil sands land reclamation, author Tanya Richens is sharing her knowledge with young minds.
Her new book, From the Earth to Us: Discovering the Origins of Everyday Things, explores the relationship between natural resources and the things we use in everyday life, from computers and water bottles to batteries and solar panels.
“There is a gap in society’s understanding of where things come from. We are a society driven by consumerism and immediate gratification. We order something online, and it arrives on our doorstep the next day. We don’t stop to think about where it really came from or how it was made,” Richens says.
“There’s an ever-increasing societal position that mining is bad, and oil is even worse… But there’s a simple hypocrisy in those beliefs, since so many things in our lives are made from the raw materials that come from mining and oil and natural gas,” she says.
The book, illustrated by reclamation artist Shannon Carla King, follows young Hennessy Rose and her Cavalier King Charles Spaniel Riley on a trip to a children’s summer camp.
Hennessy’s mom is a guest speaker on the origin of everyday items and the relationship between humans and the earth. Through detailed explanations of items surrounding her, Hennessy’s mom teaches the kids how rocks, minerals, oil and gas from the earth are used to power and aid our lives, creating items such as building supplies, food and hair products, camping and sports equipment, and cell phones.
Author Tanya Richens poses with her two books for children about natural resources. Photo for Canadian Energy Centre
“I thought a simple and fun book explaining the raw materials needed to make everyday items would be valuable for all ages,” Richens says.
“When people feel personally connected to natural resources, they are more likely to promote sustainable practices. Today’s youth will have the opportunity to lead us into the future with innovative solutions for environmental challenges.”
Richens‘ career began with Alberta Environment, where she was a coordinator of reclamation approvals in the oil sands. She oversaw technical reviews of oil sands reclamation applications, communicated with statement of concern filers, coordinated public hearings and provided support for legislative changes.
She moved from government to Suncor Energy, ensuring the company’s compliance on reclamation projects and led initiatives to obtain reclamation certificates. She now works as an independent consultant.
Drawing on her wealth of experience in the field, Richens’ first book, Adventures in Land Reclamation: Exploring Jobs for a Greener Future, seeks to excite kids aged 9-12 years about jobs related to the environment and land reclamation.
Hoping to get From the Earth to Us into the hands of teachers, Richens is heading to the Edmonton Teachers Convention in late February. She says the book supports multiple learning outcomes in Alberta’s new science curriculum for grades 3, 4, 5 and 6.
“Ultimately, I’d like people to understand and acknowledge their individual part in the need for mining and oil and natural gas development. Until the naivety and hypocrisy in the world is addressed, I’m not sure that real environmental change is possible.”
Richens’ books can be purchased on her website at tcrenvironmental.com.
Canada’s wealth is based on its success as a trading nation. Canada is blessed with immense resources spread across a vast country. It has succeeded as a small, open economy with an enviable standard of living that has been able to provide what the world needs.
Canada has been stuck in a situation where it cannot complete nation‑building projects like the Canadian Pacific Railway that was completed in 1885, or the Trans Canada Highway that was completed in the 1960s. With the uncertainty of U.S. tariffs looming over our country and province, Canada needs to take bold action to revitalize the productivity and competitiveness of its economy – going east to west and not always relying on north-south trade. There’s no better time than right now to politically de-risk these projects.
A lack of leadership from the federal government has led to the following:
- Inadequate federal funding for trade infrastructure.
- A lack of investment is stifling the infrastructure capacity we need to diversify our exports. This is despite federally commissioned reports like the 2022 report by the National Supply Chain Task Force indicating the investment need will be trillions over the next 50 years.
- Federal red tape, like the Impact Assessment Act.
- Burdensome regulation has added major costs and significant delays to projects, like the Roberts Bank Terminal 2 project, a proposed container facility at Vancouver, which spent more than a decade under federal review.
- Opaque funding programs, like the National Trade Corridors Fund (NTCF).
- Which offers a pattern of unclear criteria for decisions and lack of response. This program has not funded any provincial highway projects in Alberta, despite the many applications put forward by the Government of Alberta. In fact, we’ve gone nearly 3 years without decisions on some project applications.
- Ineffective policies that limit economic activity.
- Measures that pit environmental and economic objectives in stark opposition to one another instead of seeking innovative win-win solutions hinder Canada’s overall productivity and investment climate. One example is the moratorium on shipping crude through northern B.C. waters, which effectively ended Enbridge’s Northern Gateway proposal and has limited Alberta’s ability to ship its oil to Asian markets.
In a federal leadership vacuum, Alberta has worked to advance economic corridors across Canada. In April 2023, Alberta, Saskatchewan and Manitoba signed an agreement to collaborate on joint infrastructure networks meant to boost trade and economic growth across the Prairies. Alberta also signed a similar economic corridor agreement with the Northwest Territories in July 2024. Additionally, Alberta would like to see an agreement among all 7 western provinces and territories, and eventually the entire country, to collaborate on economic corridors.
Through our collaboration with neighbouring jurisdictions, we will spur the development of economic corridors by reducing regulatory delays and attracting investment. We recognize the importance of working with Indigenous communities on the development of major infrastructure projects, which will be key to our success in these endeavours.
However, provinces and territories cannot do this alone. The federal government must play its part to advance our country’s economic corridors that we need from coast to coast to coast to support our economic future. It is time for immediate action.
Alberta recommends the federal government take the following steps to strengthen Canada’s economic corridors and supply chains by:
- Creating an Economic Corridor Agency to identify and maintain economic corridors across provincial boundaries, with meaningful consultation with both Indigenous groups and industry.
- Increasing federal funding for trade-enabling infrastructure, such as roads, rail, ports, in-land ports, airports and more.
- Streamlining regulations regarding trade-related infrastructure and interprovincial trade, especially within economic corridors. This would include repealing or amending the Impact Assessment Act and other legislation to remove the uncertainty and ensure regulatory provisions are proportionate to the specific risk of the project.
- Adjusting the policy levers that that support productivity and competitiveness. This would include revisiting how the federal government supports airports, especially in the less-populated regions of Canada.
To move forward expeditiously on the items above, I propose the establishment of a federal/provincial/territorial working group. This working group would be tasked with creating a common position on addressing the economic threats facing Canada, and the need for mitigating trade and trade-enabling infrastructure. The group should identify appropriate governance to ensure these items are presented in a timely fashion by relative priority and urgency.
Alberta will continue to be proactive and tackle trade issues within its own jurisdiction. From collaborative memorandums of understanding with the Prairies and the North, to reducing interprovincial trade barriers, to fostering innovative partnerships with Indigenous groups, Alberta is working within its jurisdiction, much like its provincial and territorial colleagues.
We ask the federal government to join us in a new approach to infrastructure development that ensures Canada is productive and competitive for generations to come and generates the wealth that ensures our quality of life is second to none.
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Devin Dreeshen
Devin Dreeshen was sworn in as Minister of Transportation and Economic Corridors on October 24, 2022.
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