Potential lives within every young person, yet hundreds of thousands of Canadian children and youth are still in urgent need of someone who will stand in their corner and ignite their potential.
That’s why the Big Brothers Big Sisters – a 106-year-old organization – is being reinvented and reintroduced to the world. The new look is a call to action for Canadians to be a part of something bigger, a movement to prove how critical relationships are to our success, mental health and wellbeing.
The logo’s three lines showcase the three players who help a young person forge a new path forward: the family, Big Brothers Big Sisters, and the volunteer mentor (the “Big”). The new look and brand reflect months of research and consultation with over 3,500 volunteer mentors, young people (“Littles”), parents and guardians, mentoring leaders, and members of the general public from coast to coast. Big Brothers Big Sisters of Canada worked with Bain & Co. and Barkley on the research and brand transformation.
“Mentoring is an essential service, impacting childhood brain development and creating positive cognitive, education, employment, and health outcomes,” said W. Matthew Chater, president and CEO of Big Brothers Big Sisters of Canada. “Our modernization is meant to engage a new wave of volunteers and donors and give them an opportunity to make a true difference in this world, to change two lives: their own and the life of a young person.”
The new mission of Big Brothers Big Sisters is to enable life-changing mentoring relationships to ignite the power and potential of young people. The call to action is for more people, more volunteers, and more donors to join the mentoring movement and create that spark. Volunteers and donations are needed to professionally support mentor-mentee matches across the country.
A new brand launch video shines a light on the power and potential of youth:
We’re spreading this message far and wide, encouraging Canadians to step up and join the mentoring movement. We are bigger together.
The brand launch video was conceptualized by T1 and directed by the Immediate Group. It will air on Shaw media channels.
When you purchase tickets for Red Deer Hospital Lottery and Mega Bucks 50, you do more than just play—you become part of something bigger. You help bridge the gap between what government funding provides and what your hospital truly needs to deliver exceptional care.
Your support helps fund state-of-the-art equipment that doctors and nurses need right now to care for patients across Central Alberta. While plans for the hospital expansion move forward, healthcare doesn’t wait. Patients in our community need access to life-saving technology today, and your generosity makes that possible.
This year’s lottery will fund essential new and replacement equipment, ensuring your hospital can continue to serve the 500,000 people who rely on it. When you purchase your ticket, you’re investing in innovation, excellence, and a healthier future for Central Alberta.
Step into your Million Dollar Dream Home
by Sorento Custom Homes
Sorento Custom Homes, known for their fine craftsmanship, has continued the tradition of building an exceptional Hospital Lottery Dream Home, located at 128 Emmett Crescent in Red Deer’s Evergreen neighborhood. This gorgeous bungalow features 2,824 sq ft of developed living space and showcases a tall, vaulted ceiling.
This outstanding home features a screened deck off the dining room, a large family room on the lower level, and of course, a beautiful primary suite. Sorento’s ensuites are always something to behold, and this one features a clawfoot tub. There’s an office on the main level, two bedrooms below, and a large fitness room that includes a two-person infrared sauna.
Red Deer Hospital Lottery is back, now with a lower ticket price and a whole lot of CASH to be won!
There’s never been a better time to win big while supporting local healthcare in Red Deer.
Step into your Million Dollar Dream Home
by Sorento Custom Homes
Sorento Custom Homes, known for their fine craftsmanship, has continued the tradition of building an exceptional Hospital Lottery Dream Home, located at 128 Emmett Crescent in Red Deer’s Evergreen neighborhood. This gorgeous bungalow features 2,824 sq ft of developed living space and showcases a tall, vaulted ceiling.
This outstanding home features a screened deck off the dining room, a large family room on the lower level, and of course, a beautiful primary suite. Sorento’s ensuites are always something to behold, and this one features a clawfoot tub. There’s an office on the main level, two bedrooms below, and a large fitness room that includes a two-person infrared sauna.
Purchase Your Tickets Now for Even More Chances to Win Cash!
If you purchase your tickets before 11:59pm on April 10th you will have a chance to win one of 5 additional cash prizes of $1,000. And of course, your early purchase will ensure you’re entered to win our Early Bird prize of $20,000 and our Second Chance Early Bird prize of $10,000.
