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Business

Backlash To Woke Corporations

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9 minute read

Kid Rock blasts case of bud light

From the Daily Caller News Foundation

By Jeff Berkowitz

It was a warning shot that went unheeded, and now it is costing major corporations dearly. Following a last year’s Supreme Court decision on affirmative action in higher education, 13 Republican state attorneys general fired off a letter to Fortune 100 companies questioning their similar corporate policies. Now, many companies wish they had paid closer attention.

In the past few months, conservative activist Robby Starbuck’s social media campaign has swept through major corporations wreaking so much havoc that companies have begun folding to his demands before they are even targeted. The result? Damaged market capitalizations, tarnished reputations, and ire and frustration from consumers and activists on both the Left and Right. Welcome to the latest manifestation of our post-Bud Light era in which every company remains a Target.

Starbucks’ campaign and the attorneys general’s scrutiny that preceded it are part of the growing right-wing backlash to corporate America’s post-George Floyd embrace of Diversity, Equity, and Inclusion (DEI) practices. It is just one area in which companies are finding it hard to avoid political pressures in today’s stakeholder economy. Here’s what public affairs professionals need to know to help their companies navigate the increasingly heated culture wars of our tribal era.

The Summer DEI Turned Ugly

Leading this charge is conservative activist Robby Starbuck, whose campaigns against corporate DEI efforts have forced several major companies to quietly retreat. He led a full-blown digital assault against Harley-Davidson, leveraging his social media reach to accuse the company of straying from its core, blue-collar values. Harley-Davidson caved, dialing back its diversity programs. Next in line was John Deere, the agricultural giant known for embodying rural America. Starbuck’s campaign amassed millions of views, and the company retreated on its DEI initiatives. Seeing the wreckage, Molson CoorsFord, and Lowe’s preemptively reduced their diversity efforts to avoid Starbuck’s crosshairs.

These aren’t isolated incidents. What started as a weak signal—the occasional conservative critique—has now turned into a full-fledged backlash. Tractor Supply, for instance, initially embraced DEI as part of a broader modernization strategy, but scaled back its efforts after being targeted by one of Starbuck’s campaigns. The retreat wasn’t driven by internal concerns over DEI’s effectiveness but by external pressures. Starbuck’s use of social media, dripping out just enough content over time to keep the pressure rising, has been a devastatingly effective strategy leaving companies from every sector fearing that staying the DEI course could cost them dearly.

Companies’ Complicated Embrace of DEI

Companies first leaned into DEI as a response to a profound cultural shift. The killing of George Floyd galvanized a movement for racial justice, and businesses, driven by both moral imperatives and strategic necessity, integrated DEI into their operations. Companies like Harley-Davidson, Nike, and John Deere were among the most visible in championing these efforts, aligning their brands with social progress and gaining public praise in the process.

What many of these organizations failed to foresee was the emergence of a powerful counter-narrative. On the surface, DEI seemed apolitical — focused on long-overdue fairness, inclusion, and representation. However, to conservative critics like Robby Starbuck, these initiatives represented a broader ideological shift that encroached on corporate neutrality. Companies that embraced DEI became vulnerable to accusations of wading too far into progressive politics, opening themselves to opposing pressure campaigns that can significantly damage their reputations and business models.

As we’ve pointed out before, DEI efforts are too often shaped and driven by a broader progressive agenda that itself is not always that inclusive. Plus, for many companies, the embrace of DEI has been more rhetoric than results, with little real progress towards stated goals of elevating under-represented populations in company ranks – particularly at higher levels. That’s left companies stuck between unsatisfied progressives and angry conservatives.

In Politics, Every Action Has An Unequal And Opposite Reaction

Starbuck’s playbook reveals a deeper truth about today’s political dynamics. DEI, which quickly became viewed as a corporate best practice, is now seen by many on the right as synonymous with “wokeness” — a label that carries significant risks in today’s polarized environment. What some companies initially saw as distant concerns have turned into high-pressure reputational crises and many prominent libertarian and conservative voices in the business world are now pushing companies to embrace an alternative: Merit, Excellence, and Intelligence (MEI).

This new reality brings significant legal implications, with lawsuits alleging reverse discrimination on the rise and politicians pushing legislative and enforcement actions. Florida Gov. Ron DeSantis spearheaded efforts to dismantle DEI with the “Stop WOKE Act” in 2022, which restricted how race and gender topics are taught in schools and workplaces. In 2023, he expanded these efforts by defunding DEI programs in higher education, labeling them as political indoctrination. His actions set a precedent for other Republican governors, with states like TexasNorth Dakota, and North Carolina advancing similar policies.

In many ways, DEI has become a proxy for larger ideological battles, and companies are increasingly caught in the crossfire. As Starbuck’s campaigns continue to gain traction, businesses that once felt pressure to do more on a range of social issues from the left are now feeling the same sort or pressure from the right — and not all of them understand how they got here or what it means as our cultural warfare continues.

Navigating The Tribal Divide

As the stories of Harley-Davidson, John Deere, and Tractor Supply illustrate, the decision to step back from DEI initiatives isn’t always about rejecting diversity itself but about managing the complex realities of political and reputational risk. Even firms like Nike, a well-known and ardent supporter of progressive social causes, has tempered its public messaging in recent months.

The DEI blowback we’re witnessing today is a reflection of deeper societal divisions, ones that are now playing out across corporate America. Public affairs professionals need to understand this battle isn’t just about DEI—it’s about the role activists and politicians on both sides of the divide expect businesses to play in shaping cultural narratives.

In this new era, companies must navigate an ever-shifting landscape where political and cultural allegiances can determine success or failure. For those in government relations and public affairs, staying attuned to these tribal dynamics will be critical in helping organizations anticipate and manage the next wave of blowback—or hopefully avoid it all together.

Jeff Berkowitz is the founder and CEO of Delve, a competitive intelligence and risk advisory firm.

Business

Time to finally privatize Canada Post

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From the Fraser Institute

By Vincent Geloso

In the 10 years following privatization, prices for stamps and other postal services fell by 11 per cent in Austria, 15 per cent in the Netherlands and 17 per cent in Germany (adjusted for inflation). All these countries now have lower postal prices than the European average.

Canada Post wants to increase the price of a stamp by 25 cents to $1.24 to keep up with inflation and rising costs. But Canada Post has often relied on this reasoning for previous price increases since it stopped being a government department and became a Crown corporation in 1981. Since then, it’s jacked up prices every time it’s had “financial difficulties.”

The source of these difficulties has changed over time. It used to be the modernization of infrastructure, then the problems of pensions, then the rise of the Internet. The answer is, however, always the same. Prices must increase. Indeed, since 1981 stamp prices have increased 98 per cent (after adjusting for inflation). In other words, the price for stamps have increased far beyond the rate of inflation.

Why does Canada Post keep getting away with this?

Because it has a monopoly over most of the letter market in Canada. And while it competes with private companies (UPS, for example) in the parcel market, Canada Post can borrow money at much lower costs than its rivals because it is a Crown corporation ultimately backed by taxpayers. That’s a huge advantage.

Normally, a company facing losses and declining demand would innovate and reduce costs. Otherwise, it would likely be bought out by competitors or go bankrupt. However, due to its monopoly over most of the letter market, Canada Post lacks this incentive. In can simply pass the burden onto consumers by raising prices, which is exactly what it has done since the 1980s. And as a Crown corporation, it cannot be purchased by another company without express approval from Ottawa.

So, what’s the solution?

In Europe, due to a directive from the European Commission, all letters regardless of weight have been open to competition since 2013. The directive does not mandate the privatization of state-owned postal companies; it simply ends postal monopolies. Combined with local liberalization efforts before 2013, this directive has forced state-owned postal service providers to better control costs because they cannot turn to taxpayers (for subsidies) or consumers (by raising prices) to bail them out.

Some countries such as the Netherlands, Austria and Germany went further and privatized their postal operators. With privatization, the discipline of competition is combined with the discipline imposed by shareholders seeking to maximize profits and increase sales.

In the 10 years following privatization, prices for stamps and other postal services fell by 11 per cent in Austria, 15 per cent in the Netherlands and 17 per cent in Germany (adjusted for inflation). All these countries now have lower postal prices than the European average.

Predictably, postal service providers in these countries found new methods of organizing their activities, tying multiple services together to generate economies of scale, and moved fast in adopting new information and logistical technologies. Due to the incentives of competition, providers focused their efforts on controlling costs—a focus Canada Post will never achieve as long as it’s a Crown corporation with a monopoly.

If approved by federal regulators, Canada Post’s latest price increase would go into effect in January. Policymakers in Ottawa should finally put postal liberalization and privatization on the table. Otherwise, it’s only a matter of time before a new problem emerges, which Canada Post will use to justify another price increase.

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Automotive

Electric vehicle sales mandates doomed to fail

Published on

From the Fraser Institute

By Julio Mejía and Elmira Aliakbari

Nearly 30 per cent of EV owners worldwide intend to switch back to internal combustion engine (ICE) vehicles.

According to new data released this week, electric vehicle (EV) sales in Europe plummeted by 36 per cent in Europe including a 69 per cent drop in Germany, the continent’s largest auto market. And according to a recent survey by McKinsey & Company, nearly 30 per cent of EV owners worldwide intend to switch back to internal combustion engine (ICE) vehicles. Clearly, in light of growing consumer hesitation and a global slowdown in EV sales, the ambitious timelines set by governments for the EV transition are increasingly at odds with market realities.

In Canada, the Trudeau government has mandated that all new passenger vehicles and light trucks must be zero-emission by 2035, with interim targets of 20 per cent by 2026 and 60 per cent by 2030. But only 8.1 per cent (139,521) of the 1.7 million new vehicles sold in Canada in 2023 were electric, according to Statistics Canada. And it takes an average of 55 days to sell an EV in Canada—33 days longer than in 2023 and four days more than a gasoline-powered car. To achieve the Trudeau government’s 2026 target, EV sales would need to more than double in just two years and increase more than sevenfold by 2030 (assuming no change in total vehicle sales). Such rapid growth within a short timeframe is questionable at best.

It’s a similar story in the United States where the Biden administration has mandated that nearly 60 per cent of new vehicles sold must be electric by 2032 even though demand in 2024 has been lighter than expected and nearly half of American EV owners say they’re likely to switch back to ICEs. In Europe, the United Kingdom and the European Union plan to ban the sale of new ICE vehicles by 2035 yet, as previously noted, EV sales are plummeting.

Some automakers have already responded to the realities of the EV market. In April, Tesla laid off 10 per cent of its global workforce. Ford announced it will cancel the production of an electric SUV, delay the production of an electric pickup truck, and postpone the start of EV production at its Oakville, Ontario plant by two years. General Motors abandoned its goal of producing 400,000 EVs by mid-2024 due to lower-than-expected sales and revealed in August it would delay the start of production at its battery plant in Indiana by about one year, pushing the timeline to 2027.

The EV transition also faces another major hurdle—a shortage of minerals for EV batteries that can only be addressed by opening a massive number of new mines in record time. According to a 2023 study, to meet international EV adoption mandates by 2030, the world would need 50 new lithium mines, 60 new nickel mines, 17 new cobalt mines, 50 new mines for cathode production, 40 new mines for anode materials, 90 new mines for minerals needed to produce battery cells, and 81 new mines for the body and motors of the EVs themselves, for a total of 388 new mines worldwide. For context, in 2021 there were only 340 metal mines operating in Canada and the U.S. combined.

Identifying, planning and constructing a mine is a slow process. For instance, lithium production timelines range from six to nine years and for nickel 13 to 18 years—both of these elements remain critical for EV batteries. Clearly, today’s aggressive government timelines for EV adoption clash with the realities of mineral mining.

The facts are undeniable. Governments can’t dictate consumer choices via mandate. The fantastic EV adoption timelines of the Trudeau government and other governments in the western world are increasingly out of touch with the realities of production and market demand. These governments have overestimated their ability to shape the auto industry, which is why EV mandates will fail.

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