Alberta
A battle over beer … between curlers?
Alberta’s Liquor Industry pushes back on Glenn Howard’s Ontario Beer ‘Facts’ in a new Social Media campaign.
Edmonton – Two Canadian curling stars are now battling off the rink in a war of ‘facts’ about provincial liquor laws that has broken out between Alberta and Ontario.
Brendan Bottcher, an Alberta curling champion, is starring in “Ontario Beer ‘Fake Facts’”, a social media campaign that launched today to counter misinformation being spread in Ontario about Alberta’s liquor laws and stores.
The Beer Store, a consortium of brewers that is fighting a move by the Doug Ford provincial government to sell beer and liquor in corner stores, has argued Alberta’s privatized system isn’t good for customers and allows for easier access to alcohol for minors. The Beer Store’s campaign is called “Ontario Beer Facts” and features Ontario curling champion Glenn Howard.
“[Howard]’s jealous. Our liquor stores are better and [so are] our curling teams,” Bottcher quips in one of the “Ontario Beer ‘Fake Facts’” ads being launched today.
Alberta Liquor Stores Association (ALSA) produced the campaign in an attempt to set the record straight about Alberta’s thriving and socially responsible private liquor industry.
“In Alberta, our liquor industry is open for business – literally from 10 a.m. to 2 a.m. We’re proud of the private liquor industry we’ve built here since 1993. Free enterprise doesn’t mean there is a free-for-all, Wild West system. But it does mean we have competitive prices and better service, hours and selection for our customers.”
Ivonne Martinez, President of Alberta Liquor Stores Association
Oh, and on that whole thing about the price of beer in Alberta – Martinez had this to say.
“…And what about The Beer Store’s claim that a 24 pack of Coors Light is more expensive in Alberta than in Ontario? The Beer Store is owned by Labatts and Molson (National Brewers). National Brewers, just like any manufacturer, sets the price for their products for each province. The price has nothing to do with the distribution model, the price is set by Molson themselves which set a higher price for their beer in Alberta…”
To view the Alberta campaign click here.
And to view the Ontario campaign click here.
Backgrounder About Alberta’s Liquor Industry:
- The $3-billion industry contributes approximately $866-million annually to provincial revenues
- 1,500+ private liquor stores operate in Alberta from 10 a.m. to 2 a.m. daily, including New Year’s Eve
- Since the industry was privatized in 1993, it has created approximately 12,000 new jobs for Albertans
- Alberta liquor stores offer more than 26,000 options, including 7,000 beer types; in Ontario, they sell less than 2,000 beer brands.
Show your Alberta side. Buy Local. |
When the going gets tough, Albertans stick together. That’s why Alberta’s government is launching a new campaign to benefit hard-working Albertans.
Global uncertainty is threatening the livelihoods of hard-working Alberta farmers, ranchers, processors and their families. The ‘Buy Local’ campaign, recently launched by Alberta’s government, encourages consumers to eat, drink and buy local to show our unified support for the province’s agriculture and food industry.
The government’s ‘Buy Local’ campaign encourages consumers to buy products from Alberta’s hard-working farmers, ranchers and food processors that produce safe, nutritious food for Albertans, Canadians and the world.
“It’s time to let these hard-working Albertans know we have their back. Now, more than ever, we need to shop local and buy made-in-Alberta products. The next time you are grocery shopping or go out for dinner or a drink with your friends or family, support local to demonstrate your Alberta pride. We are pleased tariffs don’t impact the ag industry right now and will keep advocating for our ag industry.”
Alberta’s government supports consumer choice. We are providing tools to help folks easily identify Alberta- and Canadian-made foods and products. Choosing local products keeps Albertans’ hard-earned dollars in our province. Whether it is farm-fresh vegetables, potatoes, honey, craft beer, frozen food or our world-renowned beef, Alberta has an abundance of fresh foods produced right on our doorstep.
Quick facts
- This summer, Albertans can support local at more than 150 farmers’ markets across the province and meet the folks who make, bake and grow our food.
- In March 2023, the Alberta government launched the ‘Made in Alberta’ voluntary food and beverage labelling program to support local agriculture and food sectors.
- Through direct connections with processors, the program has created the momentum to continue expanding consumer awareness about the ‘Made in Alberta’ label to help shoppers quickly identify foods and beverages produced in our province.
- Made in Alberta product catalogue website
Related information
- Buy Local Alberta
- Made in Alberta Product Catalogue
- Alberta Agri-Food Products and Services Export Catalogue
Alberta
Province to expand services provided by Alberta Sheriffs: New policing option for municipalities
Expanding municipal police service options |
Proposed amendments would help ensure Alberta’s evolving public safety needs are met while also giving municipalities more options for local policing.
As first announced with the introduction of the Public Safety Statutes Amendment Act, 2024, Alberta’s government is considering creating a new independent agency police service to assume the police-like duties currently performed by Alberta Sheriffs. If passed, Bill 49 would lay additional groundwork for the new police service.
Proposed amendments to the Police Act recognize the unique challenges faced by different communities and seek to empower local governments to adopt strategies that effectively respond to their specific safety concerns, enhancing overall public safety across the province.
If passed, Bill 49 would specify that the new agency would be a Crown corporation with an independent board of directors to oversee its day-to-day operations. The new agency would be operationally independent from the government, consistent with all police services in Alberta. Unlike the Alberta Sheriffs, officers in the new police service would be directly employed by the police service rather than by the government.
“With this bill, we are taking the necessary steps to address the unique public safety concerns in communities across Alberta. As we work towards creating an independent agency police service, we are providing an essential component of Alberta’s police framework for years to come. Our aim is for the new agency is to ensure that Albertans are safe in their communities and receive the best possible service when they need it most.”
Additional amendments would allow municipalities to select the new agency as their local police service once it becomes fully operational and the necessary standards, capacity and frameworks are in place. Alberta’s government is committed to ensuring the new agency works collaboratively with all police services to meet the province’s evolving public safety needs and improve law enforcement response times, particularly in rural communities. While the RCMP would remain the official provincial police service, municipalities would have a new option for their local policing needs.
Once established, the agency would strengthen Alberta’s existing policing model and complement the province’s current police services, which include the RCMP, Indigenous police services and municipal police. It would help fill gaps and ensure law enforcement resources are deployed efficiently across the province.
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