Red Deer Downtown Business Association

Downtown Business Spotlight: Stella Bean Sweets

Red Deer DBA

Published

4 years ago

4 minute read

This week’s Business Spotlight shines on Stella Bean Sweets! We stopped by the coffee shop located at 100, 4808 50th street, and talked with the owner, Estie Van Der Velden, to learn more about this business.

What is your business?

Our business is Stella Bean Sweets. We’re a coffee and pastry shop and do breakfast and lunch. But our specialty is sweet, all things sweet!

When did your business open?

We opened three years ago in 2017.

What makes your business unique?

Think what makes us unique is we try and do something different than all the other businesses when we can. So we do specialty cakes and cupcakes, lots of different sweets. And then we do ‘High Tea’ events, and we just brought those back. So basically, you can sit down and have a cup of tea and enjoy a three-tier platter of goodies like sandwiches, scones, and other sweet treats. They’re so much fun!

What are some products that you offer?

So we’re famous for our lemon meringue tarts. And like any tarts, really so there’s lemon, salted, key lime tarts, and then we have like a caramel apple toffee tart. And then we have lots of doughnuts, which we switch those up every week. We also offer cannoli’s as well as various other items such as coffee, teas, lattes, specialty drinks, etc.

Why did you choose Downtown Red Deer as the location for your business?

Well because I love downtown Red Deer. I just think it’s such so cute and quaint like if I had to pick anyone anywhere in Red Deer, I wanted it to be downtown to so I could add to the culture of it.

What do you think makes Downtown vibrant?

So much! It’s like all the different activities, like Ross Street Patio, which was bumping last night. And then the Downtown Market which is so awesome! So just like all these different activities and then such a wide range of businesses, I would say, that all carry unique things. You can come downtown, it’s not for the same businesses. Like every business you go to is so uniquely different and they bring something else to downtown.

I love Downtown Red Deer because… I like what it has to offer for Red Deer. I always encourage my friends to come down because I love not just one thing, I love everything. I love that there are flowers in the park, I love that there are patios, I love that it’s all local. If you come to downtown Red Deer, you’re supporting local. So downtown is to me, the heart of Red Deer. And that’s where all the local businesses are. So if you love downtown then you love supporting local and you love supporting families that live here.

If you’re looking for a sweet treat be sure to stop by Stella Bean Sweets, they have something for everyone! Keep an eye out for their high tea events and their weekly donut lists on their social media pages.

Website: https://www.stella-bean-sweets.com/

Facebook: https://www.facebook.com/stellabeansweetsreddeer

Instagram: https://www.instagram.com/stellabeansweets/

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City of Red Deer

Council boosting budget for Downtown Business Association

Published on December 4, 2023

City of Red Deer

Council approves 2024 DBA budget, increased investment in events

The Downtown Business Association is investing more time, money and energy into downtown events following City Council approving its 2024 budget. During the presentation today, DBA Executive Director, Amanda Gould and Board Chair, Brandon Bouchard outlined the organization’s plans for the upcoming year to continue to work towards creating a busier downtown that intends to result to increased support for businesses within the Business Improvement Area (BIA).

“The DBA remains steadfast in its objective to build on the growth seen in 2023. The collaboration between The City of Red and the DBA is at all time high and with the pending actions set to be delivered through the Downtown Activation Playbook, I know there are many great things to come that will support our business community and create the thriving downtown we all want to experience,” said Amanda Gould, DBA Executive Director.

“Today Council demonstrated their commitment to their strategic priorities with the support shown to the DBA through unanimous support of the 2024 budget. This mighty Association continues to do great work on a shoestring budget and the 2024 Board of Directors are keen to lend their expertise and entrepreneurial skills to benefit the downtown in its entirety.”
Brandon Bouchard, DBA Board Chair

The DBA’s budget is partially funded through the BIA tax levy, which is collected by The City of Red Deer. Each year, the DBA presents its proposed budget to Council for their consideration. When reviewing the budget, Council considers alignment between the DBA’s downtown priorities and City’s community priorities.

“DBA has constantly hit far above its weight in our downtown, I can’t think of a more supportive messenger of promotion than the team at the DBA, it’s so encouraging to see this strong support for our downtown,” said Mayor Ken Johnston. “I’m encouraged by the leadership and direction of the DBA and look forward to what they have in store for 2024. They continually bring positive initiatives to the downtown even with the constraint on finances.”

The DBA’s total approved budget for 2024 is $775,160, with $277,725 funded through the BIA with the remaining amount funded through items such as grants and contracts. The BIA portion for 2024 is an increase of five per cent from 2023.

The Downtown Business Association has been operating in Red Deer for more than 30 years, serving approximately 350 business owners in the Downtown area. Through partnerships and leadership in advocacy and promotion, the DBA is the catalyst for a vibrant and prosperous downtown that is the place to live, work, play and do business.

Red Deer

What’s Happening Downtown: Holiday Edition!

Published on December 4, 2023

Downtown Red Deer

Hey Red Deer!

Embrace the festive spirit downtown this holiday season! Immerse yourself in the dazzling brilliance of the city hall lights, delight in family-friendly events, and complete your holiday shopping at the heart of the city this December. Explore a myriad of activities and events designed to make your holidays truly magical. Read on for detailed information about the incredible lineup of festive events awaiting you this season!

Frost Street Patio Party

December 8th @ 4:00 pm – 7:00 pm

Join the DBA and Spandy Andy on the Ross Street Patio for some frosty fun! Check out the children’s entertainer’s activity booths and sip hot chocolate under the festive downtown lights. Bring the whole family together for an unforgettable outdoor celebration. Whether you’re grooving to the DJ or simply basking in the warm glow of the fire tables, the Ross Street Patio is the place to be for an evening of free family fun. Visit https://downtownreddeer.com/north-pole-stroll/ for more information.

Click here for updates!

Santa Bus

Dec 8, 9, 15, 16 @ 5pm – 8pm

Santa is back on the bus! Merrily cruising down the streets of Red Deer, you can follow Santa Claus on the My Bus App for his arrival time in your neighbourhood.

Click here for more info!

Christmas Pickle

November 15 – December 15th

A pickle used as a Christmas decoration may seem odd at first, but it’s an old tradition. When decorating the tree, the pickle is hung last, hidden among the branches. The first person to find the Christmas Pickle on Christmas morning receives a special blessing for the year and an extra gift! As part of North Pole Stroll, many Downtown Red Deer businesses place pickles in their stores. Customers lucky enough to spot them are eligible to win a prize from that business, such as a discount or raffle entries. Please click here for more information.

Click here for updates!

Mary Liv at the Velvet Olive Lounge

Dec. 20th | Doors 5pm | Show 7:30pm

Check out the talented multi-instrumentalist and songwriter Olivia Morelli, an emerging artist from Saskatoon, Sk.

Ticket price is $10 + 2.50 SC

The Velvet Olive Lounge hosts LIVE music 4 days a week. Check out the full December line up here.

Afro-Caribbean Cultural Cafes

& Storytelling

December 13th, 2023 @ 6PM

Discover a celebration of diverse cultures with tantalizing ethnic cuisine and captivating storytelling at the Flex (4919 49 ST). Join us alongside your family, friends, and colleagues for an enriching experience.

Free and open to the public!

Contact: 403-550-4067

Click here for more information or register at www.accoca.ca.

Supported by the African Caribbean Centre of Central Alberta and the City of Red Deer.

Window Scavenger Hunt

November 16th- December 16th

Many downtown Red Deer businesses decorate their windows for the holiday season. The Downtown Business Association has created a self-guided tour in the form of a scavenger hunt so you can see them all! Get a copy of the scavenger hunt at downtownreddeer.com for your chance to win a 300$ prize package. Email your completed copy to [email protected] with your name and contact info. The winner will be announced on December 16th.

Click here to learn more!

Winter Wonderland

November 3rd – January 24th

On display now!

Visit Curiosity Art & Framing for their Winter Wonderland temporary exhibit. Featuring art by Betty Schnell, Margaret Blank, Peter Caden and many, many more!

Visit their website www.curiosityartandframing.com for more information and examples of the artists work.

Twinkle Tour & Late Night Shopping

December 15th @ 4:00 pm – 7:00 pm

For one night many Downtown businesses remain open late to help Red Deerians with their holiday shopping and to encourage the support of local businesses. From 4-7PM, downtown visitors are invited to grab a free hot chocolate and a copy of the holiday scavenger hunt on the Ross Street Patio. Check out the beautiful window displays and City Hall lights and pick up some Reindeer Food & Snowman Soup on your way to your favourite shops.

Visit https://downtownreddeer.com/north-pole-stroll/ for more information.

Writes of Winter Contest

Red Deer Arts Council and the City of Red Deer have partnered on a writing contest to keep our imaginations warm this winter. We invite Red Deer youth, teens and adults to create a short poem or story (fiction or creative non-fiction) with a maximum length of 500 words about winter and/or the holiday season in Red Deer. All submissions can be sent to the Red Deer Arts Council at submissions@reddeerartscouncil.ca for a chance to win exciting prizes.

Click here for more information!