Red Deer Downtown Business Association
Downtown Business Spotlight: Collegiate Sports Medicine
We turn our business spotlight on Collegiate Sports Medicine Main Clinic, located at 51 21 47th St. This exceptional downtown business is leading the way in sports medicine in central Alberta. The clinic offers a wide variety of treatment options to everyday people and the team at collegiate strive to help everyone get back to being their best through knowledge, training, and expertise. We spoke to Melanie Tuck, founder and owner of Collegiate Sports Medicine to learn more!
What is your business?
We are Collegiate Sports Medicine. The word ‘collegiate’ means like a college so it has to do with teaching and continual learning.
We are an interdisciplinary clinic that is collaborative based. The idea came from the sport model of care where an athlete will receive access to services and collaborative teams of care providers immediately after an injury. For example, an athletic therapist with the team can assess the injury, will immediately talk to the team doctor, will contact imaging or a surgical consult if needed, and get back to the therapist who is doing the rehab.
So, the process is very timely and collaborative, and in keeping with the sport model of care, we are educating the athlete.
From that perspective, we felt very strongly that every person, whether they are an athlete or not, deserves the same level of care. We wanted to advocate on behalf of the client and bridge the gap between clients and other health care professionals.
We are always striving to be better for our clients, they in turn push us to stay educated on new and better treatment options to give them the best possible outcome in their recovery.
When did your business open?
Our original location on Ross St opened in 2003. This location opened in 2013.
What makes your business unique?
We are a values-based organization and strive to hire people with the same mindset and aligned philosophies such as learning/teaching, responsibility, ethics, and integrity. To us, that’s more important in our hiring then if they have the right credentials. We tend to look for people that live an active lifestyle and have backgrounds in sport, kinesiology, and movement sciences. It is what sets us apart.
What are some products/services that you offer?
Our primary services are physiotherapy, athletic therapy, massage therapy, and chiropractic with a sports specialty. The practitioners that specialize in these disciplines offer additional services:
- Injury assessment & rehabilitation
- MVA treatment
- Manuel & manipulative therapy
- Headache & TMJ treatment
- Postoperative treatment
- Male & female pelvic health
- Injury specific client education and home programming
- Personal training/rehabilitation
- Acupuncture/IMS/dry needling
- Chronic pain & acute injury care
- Running gait analysis and biochemical eval
- Gait and posture assessment
- Active release techniques
- Shockwave therapy
- Functional capacity evals
- Myofascial release and cupping
- Cranial sacral therapy
- Sport and therapeutic massage
- Deep tissue & trigger point massage
- Courses/workshops
- Athletic, k taping, and taping for dysfunction
- Vestibular rehabilitation therapy
- Custom foot orthotics & custom knee bracing
We have a store in our main clinic that carries items such as sports medicine supplies, a variety of braces as well as exercise and rehab equipment. We only carry high-quality items, that are sports specific and that we endorse.
Why did you choose Downtown Red Deer as the location for your business?
I was honestly just looking for a place and came upon the original location. We remained in downtown because our clients found the location central for them to get too. We were able to move to this current location and offer our clients free parking which was the issue on Ross St. We are well-positioned here.
What do you think makes Downtown vibrant?
I think the arts and entertainment that is available, the things that were added recently such as the flowers, music, sculptures, and restaurants. As well, the patio that was put in for people to have more outdoor seating in the summer, the markets, and the sandwich boards that are out in front of businesses, all give it a small-town feel and I think people really like that.
I love Downtown Red Deer because… It is where we started our business! We have extended outside of downtown with a clinic in Olds and at the college but downtown holds a special feeling because it is where we began.
Along with the downtown location, Collegiate Sports Medicine has two other locations to serve you!
Red Deer Campus
Gary W. Harris Canada Games Centre
Unit 104 – 120 College Circle in Red Deer
And in Olds:
5114 – 51 St.
Be sure to follow Collegiate Sports Medicine on:
Facebook: https://www.facebook.com/collegiate.sports.medicine/
Instagram: https://www.instagram.com/collegiatesportsmedicine/
Twitter: https://twitter.com/CollegiateSpMed
And check out their website: https://collegiatesportsmedicine.ca/
City of Red Deer
Council boosting budget for Downtown Business Association
Council approves 2024 DBA budget, increased investment in events
“The DBA remains steadfast in its objective to build on the growth seen in 2023. The collaboration between The City of Red and the DBA is at all time high and with the pending actions set to be delivered through the Downtown Activation Playbook, I know there are many great things to come that will support our business community and create the thriving downtown we all want to experience,” said Amanda Gould, DBA Executive Director.
“Today Council demonstrated their commitment to their strategic priorities with the support shown to the DBA through unanimous support of the 2024 budget. This mighty Association continues to do great work on a shoestring budget and the 2024 Board of Directors are keen to lend their expertise and entrepreneurial skills to benefit the downtown in its entirety.”
Brandon Bouchard, DBA Board Chair
The DBA’s budget is partially funded through the BIA tax levy, which is collected by The City of Red Deer. Each year, the DBA presents its proposed budget to Council for their consideration. When reviewing the budget, Council considers alignment between the DBA’s downtown priorities and City’s community priorities.
“DBA has constantly hit far above its weight in our downtown, I can’t think of a more supportive messenger of promotion than the team at the DBA, it’s so encouraging to see this strong support for our downtown,” said Mayor Ken Johnston. “I’m encouraged by the leadership and direction of the DBA and look forward to what they have in store for 2024. They continually bring positive initiatives to the downtown even with the constraint on finances.”
The DBA’s total approved budget for 2024 is $775,160, with $277,725 funded through the BIA with the remaining amount funded through items such as grants and contracts. The BIA portion for 2024 is an increase of five per cent from 2023.
The Downtown Business Association has been operating in Red Deer for more than 30 years, serving approximately 350 business owners in the Downtown area. Through partnerships and leadership in advocacy and promotion, the DBA is the catalyst for a vibrant and prosperous downtown that is the place to live, work, play and do business.
Red Deer
What’s Happening Downtown: Holiday Edition!
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