Red Deer Downtown Business Association

Downtown Business Spotlight: 4 Pillars

Red Deer DBA

Published

4 years ago

3 minute read

This week’s Business Spotlight shines on 4 Pillars! Located at 4779 49 St, 4 Pillars is the place to go to find debt relief. We sat down with the owner and Debt Relief Specialist, Eric Everett, for more information about the business!

What is your business?

Well, we help people through their debt problems, so we have debt relief solutions and financial advice on how to solve problems.

When did you open?

Well, 4 Pillars, across Canada, started in 2002, so 18 years and Red Deer started 7 years ago. I purchased July 1st of 2019.

What would you say makes your business unique?

I have to say great staff, or they’ll beat me up! What I love is that we don’t just help with debt. We have all kinds of different solutions to help people through whatever needs they have, so when they walk out they say, ‘Wow! That was easy!’

What are some products/services that you offer?

Our main job is to get people to do a Consumer Proposal. I call it bankruptcy-light. There are hardly any consequences, versus bankruptcy. It’s a very easy solution through their debt problems. And it’s not just that people have little debt problems; our average debt level is 60,000$, it’s hard to get out of that by themselves. The government came up with the Consumer Proposal about 20 years ago so that people can come out through their debt problems without committing suicide or robbing banks so that they can have some hope for their future. I’m actually a hope builder!

Why did you choose Downtown Red Deer as the location for your business?

Well, great visibility is the main reason. We have about 10,000 cars drive by our location every day, so that’s huge for us. And then Lucky Restaurant is right next door!

What do you think makes Downtown vibrant?

Lots of access, ease of getting around, everything is located in a small area, and it’s not hard to get in and out of the Downtown area like a lot of centers.

I love Downtown Red Deer because… It’s a good business location for me.

If you or someone you know is looking for assistance getting out of debt, 4 Pillars is the place to go.

Website: https://www.4pillars.ca/

Facebook: https://www.facebook.com/4PillarsCentral

Related Topics:#4Pillars #DowntownBusinessAssociation DBA feature

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Red Deer DBA

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We serve approximately 500 businesses and property owners in Downtown Red Deer, Alberta. Our Mission is to build an engaged Downtown community, develop a Downtown brand and enhance the Downtown experience.

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City of Red Deer

Council boosting budget for Downtown Business Association

Published on December 4, 2023

City of Red Deer

Council approves 2024 DBA budget, increased investment in events

The Downtown Business Association is investing more time, money and energy into downtown events following City Council approving its 2024 budget. During the presentation today, DBA Executive Director, Amanda Gould and Board Chair, Brandon Bouchard outlined the organization’s plans for the upcoming year to continue to work towards creating a busier downtown that intends to result to increased support for businesses within the Business Improvement Area (BIA).

“The DBA remains steadfast in its objective to build on the growth seen in 2023. The collaboration between The City of Red and the DBA is at all time high and with the pending actions set to be delivered through the Downtown Activation Playbook, I know there are many great things to come that will support our business community and create the thriving downtown we all want to experience,” said Amanda Gould, DBA Executive Director.

“Today Council demonstrated their commitment to their strategic priorities with the support shown to the DBA through unanimous support of the 2024 budget. This mighty Association continues to do great work on a shoestring budget and the 2024 Board of Directors are keen to lend their expertise and entrepreneurial skills to benefit the downtown in its entirety.”
Brandon Bouchard, DBA Board Chair

The DBA’s budget is partially funded through the BIA tax levy, which is collected by The City of Red Deer. Each year, the DBA presents its proposed budget to Council for their consideration. When reviewing the budget, Council considers alignment between the DBA’s downtown priorities and City’s community priorities.

“DBA has constantly hit far above its weight in our downtown, I can’t think of a more supportive messenger of promotion than the team at the DBA, it’s so encouraging to see this strong support for our downtown,” said Mayor Ken Johnston. “I’m encouraged by the leadership and direction of the DBA and look forward to what they have in store for 2024. They continually bring positive initiatives to the downtown even with the constraint on finances.”

The DBA’s total approved budget for 2024 is $775,160, with $277,725 funded through the BIA with the remaining amount funded through items such as grants and contracts. The BIA portion for 2024 is an increase of five per cent from 2023.

The Downtown Business Association has been operating in Red Deer for more than 30 years, serving approximately 350 business owners in the Downtown area. Through partnerships and leadership in advocacy and promotion, the DBA is the catalyst for a vibrant and prosperous downtown that is the place to live, work, play and do business.

Red Deer

What’s Happening Downtown: Holiday Edition!

Published on December 4, 2023

Downtown Red Deer

Hey Red Deer!

Embrace the festive spirit downtown this holiday season! Immerse yourself in the dazzling brilliance of the city hall lights, delight in family-friendly events, and complete your holiday shopping at the heart of the city this December. Explore a myriad of activities and events designed to make your holidays truly magical. Read on for detailed information about the incredible lineup of festive events awaiting you this season!

Frost Street Patio Party

December 8th @ 4:00 pm – 7:00 pm

Join the DBA and Spandy Andy on the Ross Street Patio for some frosty fun! Check out the children’s entertainer’s activity booths and sip hot chocolate under the festive downtown lights. Bring the whole family together for an unforgettable outdoor celebration. Whether you’re grooving to the DJ or simply basking in the warm glow of the fire tables, the Ross Street Patio is the place to be for an evening of free family fun. Visit https://downtownreddeer.com/north-pole-stroll/ for more information.

Click here for updates!

Santa Bus

Dec 8, 9, 15, 16 @ 5pm – 8pm

Santa is back on the bus! Merrily cruising down the streets of Red Deer, you can follow Santa Claus on the My Bus App for his arrival time in your neighbourhood.

Click here for more info!

Christmas Pickle

November 15 – December 15th

A pickle used as a Christmas decoration may seem odd at first, but it’s an old tradition. When decorating the tree, the pickle is hung last, hidden among the branches. The first person to find the Christmas Pickle on Christmas morning receives a special blessing for the year and an extra gift! As part of North Pole Stroll, many Downtown Red Deer businesses place pickles in their stores. Customers lucky enough to spot them are eligible to win a prize from that business, such as a discount or raffle entries. Please click here for more information.

Click here for updates!

Mary Liv at the Velvet Olive Lounge

Dec. 20th | Doors 5pm | Show 7:30pm

Check out the talented multi-instrumentalist and songwriter Olivia Morelli, an emerging artist from Saskatoon, Sk.

Ticket price is $10 + 2.50 SC

The Velvet Olive Lounge hosts LIVE music 4 days a week. Check out the full December line up here.

Afro-Caribbean Cultural Cafes

& Storytelling

December 13th, 2023 @ 6PM

Discover a celebration of diverse cultures with tantalizing ethnic cuisine and captivating storytelling at the Flex (4919 49 ST). Join us alongside your family, friends, and colleagues for an enriching experience.

Free and open to the public!

Contact: 403-550-4067

Click here for more information or register at www.accoca.ca.

Supported by the African Caribbean Centre of Central Alberta and the City of Red Deer.

Window Scavenger Hunt

November 16th- December 16th

Many downtown Red Deer businesses decorate their windows for the holiday season. The Downtown Business Association has created a self-guided tour in the form of a scavenger hunt so you can see them all! Get a copy of the scavenger hunt at downtownreddeer.com for your chance to win a 300$ prize package. Email your completed copy to events@downtownreddeer.com with your name and contact info. The winner will be announced on December 16th.

Click here to learn more!

Winter Wonderland

November 3rd – January 24th

On display now!

Visit Curiosity Art & Framing for their Winter Wonderland temporary exhibit. Featuring art by Betty Schnell, Margaret Blank, Peter Caden and many, many more!

Visit their website www.curiosityartandframing.com for more information and examples of the artists work.

Twinkle Tour & Late Night Shopping

December 15th @ 4:00 pm – 7:00 pm

For one night many Downtown businesses remain open late to help Red Deerians with their holiday shopping and to encourage the support of local businesses. From 4-7PM, downtown visitors are invited to grab a free hot chocolate and a copy of the holiday scavenger hunt on the Ross Street Patio. Check out the beautiful window displays and City Hall lights and pick up some Reindeer Food & Snowman Soup on your way to your favourite shops.

Visit https://downtownreddeer.com/north-pole-stroll/ for more information.

Writes of Winter Contest

Red Deer Arts Council and the City of Red Deer have partnered on a writing contest to keep our imaginations warm this winter. We invite Red Deer youth, teens and adults to create a short poem or story (fiction or creative non-fiction) with a maximum length of 500 words about winter and/or the holiday season in Red Deer. All submissions can be sent to the Red Deer Arts Council at submissions@reddeerartscouncil.ca for a chance to win exciting prizes.

Click here for more information!