Alberta
Don’t default to the Rate of Last Resort

Alberta’s government is encouraging Albertans to explore their electricity options and take charge of their power bill.
Albertans need to be able to make smart financial choices, including choosing an affordable electricity plan that best meets their needs. While most ratepayers choose to sign competitive contracts with one of more than 50 electricity providers in the province’s uniquely competitive market, those who don’t are automatically enrolled on the Rate of Last Resort – the default electricity rate – and likely to pay more for their power.
As part of ongoing efforts to help Albertans save more on their electricity bill, Alberta’s government is launching an advertising campaign to encourage Albertans to explore their electricity options and ensure they know they don’t have to settle for the Rate of Last Resort.
“Albertans shouldn’t pay more on their power bill than they have to. Our government is taking action to ensure they have the tools they need to make informed decisions about their electricity so more of their hard-earned dollars can be used where they’re needed most for them and their families.”
Last year, tens of thousands of households made the switch from the Rate of Last Resort to a competitive contract. The campaign aims to ensure new Albertans and first-time ratepayers still on the Rate of Last Resort know they have choices when it comes to their power bill, and a better electricity option that could save them hundreds of dollars may be available to them.
“Alberta’s competitive electricity market gives consumers choice, and for most Albertans, competitive retail rates are a better choice than the Rate of Last Resort. I encourage everyone to learn about their electricity options and contact the Utilities Consumer Advocate if you need help understanding your utilities.”
The campaign builds on existing consumer awareness initiatives and efforts to lower utility bills and protect ratepayers from volatile price spikes. New regulations came into effect Jan. 1 that require providers to clearly indicate on customers’ utility bills if they are on the Rate of Last Resort and inform them of their competitive retail market options. Every 90 days, the Utilities Consumer Advocate will contact all ratepayers on the Rate of Last Resort, confirm whether they would like to remain on the default rate and encourage them to explore their options.
“Moving to a new place can be overwhelming and expensive, especially those moving from outside the province or country. Alberta’s government is helping ease stress and financial strain by making sure newcomers are informed about their electricity options.”
To protect any Albertans who may not be able to sign a competitive contract from sudden, volatile price spikes, the Rate of Last Resort is set at approximately 12 cents/kWh. The rate is set every two years and can only be changed by a maximum of 10 per cent between two-year terms. Through these changes, Alberta’s government is making the Rate of Last Resort more stable and predictable for Albertans unable to sign a competitive contract. Albertans who are looking for help with their utility bills or are experiencing a dispute with their provider should contact the Utilities Consumer Advocate (UCA).
Quick facts
- Albertans have three options when purchasing their electricity: the Rate of Last Resort, a competitive contract for a variable rate, or a competitive contract for a fixed rate.
- Competitive retail contracts continue to provide the best, lowest cost options for Albertans.
- The Rate of Last Resort is approved by the Alberta Utilities Commission (AUC) and is not determined by the government.
- Approximately 26 per cent of residential customers purchase electricity through the Rate of Last Resort.
- Approximately 29 per cent of eligible commercial customers and 40 per cent of farm customers purchase electricity through the Rate of Last Resort.
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Alberta
Made in Alberta! Province makes it easier to support local products with Buy Local program

Show your Alberta side. Buy Local. |
When the going gets tough, Albertans stick together. That’s why Alberta’s government is launching a new campaign to benefit hard-working Albertans.
Global uncertainty is threatening the livelihoods of hard-working Alberta farmers, ranchers, processors and their families. The ‘Buy Local’ campaign, recently launched by Alberta’s government, encourages consumers to eat, drink and buy local to show our unified support for the province’s agriculture and food industry.
The government’s ‘Buy Local’ campaign encourages consumers to buy products from Alberta’s hard-working farmers, ranchers and food processors that produce safe, nutritious food for Albertans, Canadians and the world.
“It’s time to let these hard-working Albertans know we have their back. Now, more than ever, we need to shop local and buy made-in-Alberta products. The next time you are grocery shopping or go out for dinner or a drink with your friends or family, support local to demonstrate your Alberta pride. We are pleased tariffs don’t impact the ag industry right now and will keep advocating for our ag industry.”
Alberta’s government supports consumer choice. We are providing tools to help folks easily identify Alberta- and Canadian-made foods and products. Choosing local products keeps Albertans’ hard-earned dollars in our province. Whether it is farm-fresh vegetables, potatoes, honey, craft beer, frozen food or our world-renowned beef, Alberta has an abundance of fresh foods produced right on our doorstep.
Quick facts
- This summer, Albertans can support local at more than 150 farmers’ markets across the province and meet the folks who make, bake and grow our food.
- In March 2023, the Alberta government launched the ‘Made in Alberta’ voluntary food and beverage labelling program to support local agriculture and food sectors.
- Through direct connections with processors, the program has created the momentum to continue expanding consumer awareness about the ‘Made in Alberta’ label to help shoppers quickly identify foods and beverages produced in our province.
- Made in Alberta product catalogue website
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Alberta
Province to expand services provided by Alberta Sheriffs: New policing option for municipalities

Expanding municipal police service options |
Proposed amendments would help ensure Alberta’s evolving public safety needs are met while also giving municipalities more options for local policing.
As first announced with the introduction of the Public Safety Statutes Amendment Act, 2024, Alberta’s government is considering creating a new independent agency police service to assume the police-like duties currently performed by Alberta Sheriffs. If passed, Bill 49 would lay additional groundwork for the new police service.
Proposed amendments to the Police Act recognize the unique challenges faced by different communities and seek to empower local governments to adopt strategies that effectively respond to their specific safety concerns, enhancing overall public safety across the province.
If passed, Bill 49 would specify that the new agency would be a Crown corporation with an independent board of directors to oversee its day-to-day operations. The new agency would be operationally independent from the government, consistent with all police services in Alberta. Unlike the Alberta Sheriffs, officers in the new police service would be directly employed by the police service rather than by the government.
“With this bill, we are taking the necessary steps to address the unique public safety concerns in communities across Alberta. As we work towards creating an independent agency police service, we are providing an essential component of Alberta’s police framework for years to come. Our aim is for the new agency is to ensure that Albertans are safe in their communities and receive the best possible service when they need it most.”
Additional amendments would allow municipalities to select the new agency as their local police service once it becomes fully operational and the necessary standards, capacity and frameworks are in place. Alberta’s government is committed to ensuring the new agency works collaboratively with all police services to meet the province’s evolving public safety needs and improve law enforcement response times, particularly in rural communities. While the RCMP would remain the official provincial police service, municipalities would have a new option for their local policing needs.
Once established, the agency would strengthen Alberta’s existing policing model and complement the province’s current police services, which include the RCMP, Indigenous police services and municipal police. It would help fill gaps and ensure law enforcement resources are deployed efficiently across the province.
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