SERVUS CREDIT UNION PARTNERS WITH BIG BROTHERS BIG SISTERS IN LAUNCHING THE “Small Act BIG Impact” CAMPAIGN

The recent cancellation of the Big Brothers Big Sisters (BBBS) annual BIG Pursuit fundraising event, due to COVID-19 has had a tremendous financial impact on the agency.

In response to this challenge BBBS has partnered with our corporate friends at Servus Credit Union and BIG 105.fm to launch the “Small Act BIG Impact campaign”.

This campaign is an online crowdfunding initiative that will run until April 30 with a fundraising goal of $50,000. The strength of a crowdfunding campaign is dependent upon the social engagement reach of all our supporters through their contacts, such as email and social media platforms. As an incentive to donors to make their donation go further, Servus Credit Union will match all donations to a maximum of $20,000.

“We’re extremely proud of our long-standing relationship with Big Brothers Big Sisters of Red Deer & Area and it only makes sense for us to step up and help them more at a time like this.” explained Rob Stryker, VP Corporate Services. “We know that children have experienced a lot of challenges throughout the pandemic, and mentorship through this program is perhaps even more important than ever.”

Donations can be made by visiting www.youthhq.ca and clicking the campaign link, or go directly to the campaign at https://give.charityvillage.com/bbbsreddeer

Donations can also be received by mail or dropped off directly at Youth HQ/Big Brothers Big Sisters of Red Deer and District (4633 49^th Street, Red Deer, AB T4N1T4)

Big Brothers Big Sisters of Red Deer seeks to ensure children and youth are connected to caring mentors. We aim to cultivate authentic, caring relationships and opportunities that create a sense of belonging and encourage and support a child in achieving their potential.

There are 279 mentoring matches in Red Deer with more than 60 children on a waiting list looking for a caring mentor.  These challenging times have dramatically impacted the agency’s ability to fundraise in support of the children and families we serve.

Big Brothers Big Sisters are adapting to these present circumstances by supporting existing matches in maintaining connections with their mentees, and by expanding efforts to recruit additional adult mentors.  We need your help. Our funds are not adequate to meet the present need.