Bruce Dowbiggin
Corked: The Incongruous Affection For Government Liquor Retailing
First, the nostalgia. In 1974 we worked at the (now departed) Huron and Dupont LCBO site for Xmas. In those days, when people arrived by dog sled, customers were required to consult a book, find the code that corresponded to their choice of wine or booze, and then hand the slip to a clerk (us) who would fetch the evil brew from a deep lair beneath the store.
Okay, it was from shelves beyond the view of customers. We would then return with the bottle, a cashier would process the transaction, and democracy was safe for another day. After we left, the LCBO modernized stores to allow customers to actually see the bottles they were considering (heresy). They hired clerks who actually knew something about the products, Later still they even had sales and tasting bars in fancy stores adorned in chrome and wood accents.
Those who wanted anything different could hoover to Buffalo or Rochester where the stores were often modest but the prices attractive. Different stores carried different inventories. While Ontario customers ordered rationed futures or shivered in parking lots to get a miniscule share of a hot new wine, getting product at the U.S. stores was both immediate and not rationed.
The contrast was stark. Which is where things sit today. The Ontario government (like all provincial governments save Alberta) is still in the retail business. In the day, they had about 8,000 slots for shelf-worthy products. If you wanted to purchase something else you needed a process that made finding the headwaters of the Nile seem like a casual jaunt. It’s less strenuous now, with the Ford government allowing sales in corner outlets and grocery stores.
But the LCBO remains a unionized tribute to Bill Davis’ Ontario. A polite, apologetic concession to pre-Trudeau Canada. Which is why the noisy ruckus being kicked up by the unionized employees is a downer for the Family Compact sensibilities. The people who stock shelves, operate cashes, check IDs and refuse to give you plastic bags are on strike to protect their sinecures with government. Have they no gratitude?
Union leaders are insisting that the loss of their workers will be a death blow to healthcare and education in the province. All sorts of miscreants will be allowed to escape detection in the buying process. For those of us now living in Alberta this eye-rolling claim is amusing. You see, private liquor retailing has been in effect here for decades. Different stores have different choices. Sales are an everyday feature of the experience. While the LCBO brags about its buying power you don’t see it reflected in prices. Bonus: We also can purchase Costco’s Kirkland brand wines which are cheap and delicious.

The predicted increase in crime and diminution of tax income without unionized store clerks has not happened. As Brian Lilley explains in The Sun, “Statistics Canada tracks the annual net income of liquor authorities in Canada and for fiscal year 2022-23, Alberta returned $825,104,000 to the provincial coffers. With a population of 4,645,229 as of April 1, 2023, that means the Alberta Gaming, Liquor and Cannabis Commission gave the government a per capita return of $177.62.
“That same year, the LCBO’s net income from liquor was $2,457,527,000. With a population of 15,457,075 as of April 1, 2023, the LCBO returned $158.99 per capita. Even using the $2.58 billion the LCBO remits, which includes other earnings, the LCBO’s per capita return to the province would be $166.91, which is still lower than Alberta’s return.” In short, we call bogus on the union’s claim.
But there is in government liquor sales the Canadian quality of worshipful adherence to the state. This is the polite impulse of restricting competition that has driven healthcare into the stratosphere for Canadians. Even as they wait 18 months to see a specialist or sit endlessly in a waiting room, Canadians privately welcome this as a merit badge for not accepting the two-tiered systems of Europe or the insurance-based market in the U.S.
Their suffering gives them gravitas that, as middle-class folk, they can suffer like the poor folks do, the ones whom, pace the NDP, need our empathy. The glossy brochures churned out by LCBO minions allow a frisson of pizazz but without oppressing the folks camped out in Trinity Bellwods park.

For this reason the Ford Conservatives are treading very carefully despite the evident big-foot uselessness of the current model. In the venerable Ontario government tradition of trying to be half-pregnant they don’t want to stir up the class warriors seen recently in ant-Israel demos. It’s similar in the rest of the provinces where bureaucrats have convinced elected officials that, like Jack in Brokeback Mountain, “I wish I knew how to quit you, Ennis.”
Whatever the LCBO strike result it’s a safe assumption that no one in the Canadian bureaucracy will be losing their jobs to the free market. The huge bumps in hiring since Covid show a colossus that has no intention of giving back its power to regulate. From liquor to climate Canadian politicians have ceded responsibility for areas that can be handled more efficiently and cheaply by civil servants and consultants. Kind of like CBC.

It is possible to kick the habit. The recent Chevron SCOTUS decision seeks to unpack the bureaucratic state by de-fanging its armies of in-house experts, pushing regulations and laws back to elected officials and away from the sprawling DEI-infested bureaucracy. You can tell it’s working by the torrents of complaint from redundant officials. Even more drastically, new Argentine president Javier Milei has reduced his cabinet departments from 22 to just nine.
While PM-in-waiting Pierre Poilievre talks a big game about tackling these excesses, he doesn’t stand a chance at rationalizing government services. So it’s likely he’ll have to content himself with a nice glass of beer or wine. That, under the LCBO, will cost him more than it should.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. His new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
Bruce Dowbiggin
Maintenance Mania: Since When Did Pro Athletes Get So Fragile?
The Los Angeles Dodgers’ Game 7 win in the World Series over the Toronto Blue Jays averaged a combined 27.3 million viewers. By comparison, the 2025 NBA Finals’ Game 7 between the Oklahoma City Thunder and Indiana Pacers averaged 16.4 million viewers on ABC.
Granted, the MLB had the L.A. market as backstop while the NBA featured two small-market teams. But there was no second U.S. home market in the numbers, because Toronto doesn’t count in U.S. ratings. BTW: Canadian ratings were spectacular with over 18.5 million viewers watching some or all of Game 7.
For those who thought baseball was dead as a TV property, 2025 was a golden throwback to another age. Likewise, the NBA Final— with its Canadian MVP—was a flashback to the days when pro basketball played second fiddle to college basketball.
What’s wrong with pro basketball? Many think tying itself so closely with the DEI network ESPN has put off many. The obsession with the L.A. Lakers is off-putting, too. Betting scandals don’t help. But more than anything the NBA is tainted by its stars taking “maintenance days” off for R&R in the middle of the season.
Fans who purchase tickets when the schedule is announced to see LeBron James or Zion Williamson have no recourse months later when the coach sits a player on those maintenance nights. TV schedulers also see their feature primetime games blown up. According to surveys, 65 percent of fans express disappointment when they attend a game without the expected stars.
The trend really caught wind when Kawhi Leonard, with the Toronto Raptors over a barrel, took frequent maintenance days on his way to the 2019 NBA title. Leonard supporters might say that the Raptors beat a battered Golden State Warriors team missing numerous starters like Kevin Durant and Draymond Green whose injuries sidelined them for the Final.

Maybe. (Leonard continues his maintenance routine with the L.A. Clippers.) But the wholesale use of maintenance days during the season has fans asking, Are today’s players more vulnerable to the stresses of a long season or were the players of the Michael Jordan era just mentally tougher?
Just look at Jordan’s record from 1985 to 2003. In an era where there were no private jets, no personal chefs, no advanced sports medicine, Air Jordan flew all 82 games/missions nine times in his career. In fact, outside the two years he played baseball or there was a labour disruption, he played 78 or fewer games just once. This with the Detroit Pistons Bad Boys hammering him.
In defence of today’s stars, the more compact schedule has resulted in an almost 25 percent increase in injuries. The bar for athletic achievement— height, speed, recovery— has gone a lot higher. And the players have to protect the phenomenal salaries they now draw versus Jordan’s day.
Still. There is caution and then there is indulgence. Coaches in danger of losing their job are subject to taking a knee when their stars tap out for a game. The NBA knows its fans were not onboard with the practice, as the TV ratings show.
What about maintenance in other sports? It was a big issue throughout the baseball season— in particular the playoffs. Managers and pitching coaches doing strategy by pitch count. In the ALCS and World Series, a cautious Blue Jays manger John Schneider yanked starters Kevin Gausman, Trey Yesavage and Max Scherzer with seemingly more pitches in their arm to bring in mediocre bullpen pitchers.
Schneider blew Game 5 of the Series with some wonky pitch-count decisions. But, in the end, it worked out for Schneider as he finally threw caution to the wind in the final games versus the Dodgers, using his starters from the bullpen and allowing more elevated pitch counts.

Not so much success for Detroit manager A.J. Hinch who yanked his ace Tarik Skubal, up 2-1, after 99 pitches in the final ALDS game against Seattle. His bullpen then blew the game in 15 torturous innings. Surely Hinch could get more from Skubal. In his day Nolan Ryan would throw 125-140 pitches in games. But Hinch was protecting the arm of his ace, who might just be traded or sign with another team in the next 12 months.
This protection racket has introduced a news strategy of running up pitch counts in at-bats against excellent pitchers early in a game so the hitters can get to the bullpens when the starters hit the magic pitch count. Managers are now having to bring in their stoppers in the sixth or seventh inning if the lead is getting away from them.
Fans, meanwhile, are confused why today’s pampered stars still tear up their arms, needing Tommy John elbow surgery despite the lowered innings. counts. Meanwhile everyday players never get tired?
So don’t be surprised when your fans turn off the TV because they see stars prioritizing their salaries over win/ loss.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
Bruce Dowbiggin
A Story So Good Not Even The Elbows Up Crew Could Ruin It
The tipoff came when the proud Canadian comic who couldn’t be bothered to still live here reprised Elbows Up. It was going to be Mark Carney’s dream come true, the perfect distraction from him apologizing to Orange Man Bad for Doug Ford’s commercial. A team from his political base claiming national status so he could whip up O Canada/ Hate Trump while he tries to sign a trade deal, any deal, with the U.S.
The Globe & Mail, once a serious newspaper, fell in line. “The Blue Jays aren’t just playing for themselves. Because of Trump they’re playing for all of Canada.” Corporate Canada, like Jays “proud owners” at Rogers, threw the Canadian flag into every commercial running. You’d have thought Melanie Joly was batting cleanup.
Never mind there are no Canadians playing for Toronto (Vlad Guerrero was born in Montreal but identifies as Dominican) or that the Dodgers first baseman actually plays for Team Canada. Or that Canadian anthem singers at the games whined about reconciliation while changing the lyrics of O Canada. All they needed to seal the deal was one measly win in Game 7 and a snap federal election was a shoo-in.
As blogger/ writer Jonathan Kay has observed, “I absolutely love that the Canadian media has gone from “Here’s why so-called Canada is a colonial settler genocide state” to “here is the correct way to be a proud Canadian nationalist” in like 15 minutes.”

The fans in attendance in Toronto and via television tuned it all out. In game 7, Toronto went up 3-0 on a homer by Bo Bichette, who already has one foot out the door headed to free agency. It was strictly ballroom for the Boomer Zoomers in the stands and watching on TV. Sure, Turtle Island may put in a land claim at any moment on the “ancestral home” occupied by the Roger Centre. Party on.
Till it ended sadly past midnight in lame jokes when L.A.’s catcher homered in the eleventh inning. “What did @Dodgers Will Smith say to @BlueJays pitcher Shane Bieber? SLAP!” Game. Set. Match.
The party rally over, the Dodgers— who hit just .203 in the Series— celebrated on the infield while Jays fans sat in stunned silence contemplating 12 hits, 10 men left on base and 3 for 14 with runners in scoring position. Remarkable the Jays didn’t win.
The contrast with the 1992-93 experience couldn’t be more stark. But baseball fans not dragging all the political baggage shouldn’t lose sight of the rags-to-riches season on the field. Here was our tepid assessment of the team’s chances in March. “While it’s true that the sun can’t shine on the same team every day, Jays fans believe it would be nice if the great orb would find their club as it did back in the 1992/93 World Series days. Instead of the reflected glory of past stars winning for other teams. Patience is thin. And time is ticking.”
After that was written the Jays did give Vlad Guerrero his 14-year, $500 million deal, locking up their star for his baseball life. But if that was supposed to inspire the team it was a loser. By May 8 they were 16-20. Then they hovered near .500 till the start of June. When we remarked, “Even the Jays’ paid broadcast team was having a tough time putting a happy face on ever catching the Yankees for first.
In desperation manager John Schneider began giving at-bats to prospects like Addison Barger and Jonatan Clase. Journeymen like Nathan Lukes, Ernie Clement and Davis Schneider also thrived in platoon situations.
Another journeyman Eric Lauer solidified the fourth starter spot while Max Scherzer convalesced. In the bullpen unheralded lefties Brendan Little and Mason Fluharty gave Schneider valuable late-game innings. Catcher Alejandro Kirk, handed a new contract, gave the pitching staff a reliable asset.”
Then came the hinge point. In late June/ early July the battered Blue Jays went on a wholly unexpected tear. They won 19 of 24 games, ending with taking three games from MLB’s best team, the Tigers, in Detroit. They didn’t just beat opponents, they pounded them.

Still, management was cautious at the trade deadline in July. They picked up useful bullpen arms in Seranthony Dominguez and Tommy Nance. They rolled the dice on former Cy Young winner Shane Bieber who hadn’t pitched in two seasons. And they picked up versatile Ty France.
But nothing earth-shattering. By August the Jays had earned a 91.9 percent chance of making the postseason, a five percent chance of winning the World Series. But Mr. Carney was not adopting them just yet as the Jays staggered through September. Guerrero didn’t get an extra base hit from Sept. 7- 20. They were playing without, arguably, their best player in Bichette.
Their pitching staff was in tatters with Chris Bassitt gone to the injured list, José Berrios banned to the bullpen, Max Scherzer strafed for seven runs in one start, Jeff Hoffman blowing leads like he blows his nose. All Star catcher Kirk, OFs Addison Barger and Daulton Varsho went cold at the same time.
But the Jays pieced together enough offence centered on George Springer and spare parts like Ernie Clement to keep the wheels on. Bieber, the former Cy Young winner, was a life saver. And as Detroit completed the worst choke in MLB history, Toronto was able to grab home field advantage in the playoffs.
That was when Team Toronto became Carney’s Team Canada, a rallying point for his base as he floundered on the world stage. It’s hard enough to buy into the Team Canada pitch with a Canadian NHL team where at least half the players are Canadian. The Jays don’t even have a surefire domestic prospect in their system at the moment. (They had Toronto’s Rob Butler on the 1992-93 Series winners).
The Laurentian elites were undeterred. According to the G&M, the surrogate Jays were the happy face of their federalism. And for a dizzy month they delivered for both baseball fans and the PMO. For good measure the World Series records fell like autumn leaves, culminating in the final weekend in Toronto. When the dreaded Dodgers squeezed out the wins they needed.
L.A. Times reporter Dylan Hernandez rubbed it in. “It’s amazing how the city of Toronto just keeps producing one loser after another. They’re like San Diego north. I did have to give one last parting shot to my friends up north, because they’re not coming back here anytime soon.”
But Jayson Stark of The Athletic was more sympathetic. “How can you tell when you’ve just been part of the greatest World Series game of your lifetime? Or maybe we should make that anybody’s lifetime? Do you have to wait for a panel of historians to rule on it? Or do you just look into the eyes of your teammates and recognize that you all know it when you see it, when you live it, when you play in it?”
We are with Stark and all baseball fans who resented the first nighters, red-carpet snobs and jock-sniffing politicians horning in on the fun of baseball. It was a time to remember that will linger long after the Elbows Up crew leave us. For now, go Oilers, Habs, Senators, Jets, Canucks, Flames and (gasp) Oilers.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
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