Bruce Dowbiggin
Closing Of CHML Latest Sign Of Demise For Local Journalism
For many Canadians the past month has witnessed the demise of two venerable broadcasting brands in the nation. First, they saw what could be the final CBC Sports-led production of a Summer Olympics. The drama and surprises of the recent Paris Games for Canada were a reminder of the many seminal moments in CBC’s history with the Olympics.
Donovan Bailey’s double golds in 1996. Ben Johnson’s DEI disqualification after winning the 1988 100 metres. Nancy Green’s gold in slalom in 1968. Caetrina LeMay Doan’s back-to-back golds in speed skating (1998 and 2002 Games). Greg Joy’s silver medal in high jump on the final day of the 1976 Montreal Summer Olympics. Gaetan Boucher’s double golds/ one bronze in speed skating medals in 1984. Clara Hughes’ bronze in both the road race and time trial at the 1996 Olympic Games in Atlanta plus winning speed-skating medals in three straight Winter Olympics. We could go on.
As we mentioned a couple of weeks ago, the retirement of anchor Scott Russell is one small precursor of what might come if Pierre Poilievre becomes prime minister in 2025. He has promised to take a scythe to the CBC budget, reportedly eliminating its preferred status as a broadcaster in Canada. (The Corp’s former dominance as a far-flung national signal transmitter disappeared with digital.)
Unless the government makes a special dispensation for Olympics, the Corp’s ability to broadcast a full Olympics in the future could be severely impacted if that happens (CBC has rights to 2026/ 2030 Winter Games & 2028/ 2032 Summer Olympics). The best CBC might do is a sharing agreement with private networks and, possibly, digital outlets like Amazon or Apple. Someone else will have to talk about statue gender equality and trans athlete rights in Milano/ Cortina (2026) and L.A. (2028). A bracing possibility for CBC lovers.
The other broadcast shocker was the sudden demise of Hamilton Ontario’s iconic CHML 900 radio station on August 14. Its owners at Corus shuttered the station with no fanfare or warning to its devoted listeners. For decades CHML (and CHCH TV) was the plucky electronic voice for the western end of the Golden Triangle, the buffer against the massive media voice coming out of Toronto.
Along with the CFL Tiger Cats, CHML personified the blue-collar sensibilities of Steel Town. The Cats were a touchstone of their identity with Perc Allen, Vince Mazza and Bob Bratina (later Hamilton mayor) on their crew. CHML was where local advertisers could pitch their products to the city and down the Niagara Peninsula. It was where local news had a voice. You got your local traffic and sports news first, not as a tag-end of a Toronto newscast.
Now, only the Hamilton Spectator stands as a remnant of a vibrant culture in what has become a booming residential market (and that as a pawn in national newspaper chain). As Hamilton’s population balloons, its identity and ability to reflect this new reality shrivels.
In its own way CHML was like many private stations across the country (CJAD, CJOB, CHED, CHQR, CKNW) that prospered by reflecting the local, not national perspective on news and sports. But two factors aligned against this model in the modern age. First, the advent of different delivery systems from digital to SiriusXM to grey market cut their listenership and savaged their advertising base.
They were not alone. “@cp_doge Legacy media is witnessing a decline in viewership, while 𝕏 continues to break new all-time usage records. This is because legacy media simply can’t compete with the hundreds of millions of people providing real-time information on 𝕏.”
Local stations like CHML, already fighting CBC for listeners, now were challenged by podcasts, independent opinions and a rapidly devolving demographic of aging listeners. They reacted by doubling down on their base, ignoring competing communities. This led to cutbacks, the elimination of familiar stars and the desertion of sponsors.
Second, when financial pressures got tight, many of these stations were bought and controlled by national chains. The economic formula for those stations switched from satisfying a local model of small businesses and city council to feeding a publicly held beast— the national chain. In the short term it brought stability and programming.
But as time went by, listeners noticed that the programming generated by the chain was Toronto-centric. The political slant was also dominated by the 416/613/514 axis. Attempts to localize the stations again via Toronto head office resulted in fly-over management.
Sports rights, often an asset to local programmers, were swallowed by the national all-sports media chains. In 2015 the Cats went to a Bell Radio station for a time, only to return to CHML til 2024. The death of the station sends the team games over to online and a smaller FM frequency.
Worse for local broadcasters, their solvency was now tied to the overall health of the chain. Problems elsewhere become their problems. In the case of CHML, that means the woes of publicly traded CORUS, which is now taking a financial beating. The company is madly slashing staff. ”By the end of August, Corus expects it will have reduced its full-time workforce by 25 per cent — or nearly 800 jobs — compared with September 2022. By the end of May, Corus had cut about 500 employees.”
The radio situation was prefigured by the demise of local Canadian newspapers which went from revenue-generators to welfare cases when they became married to large chains. When we arrived at the Calgary Herald in 1998, the paper had 11 full-time sports reporters and three editors. Now merged with the equally dismal Calgary Sun, there are three full-time reporters. The sports editor is in Edmonton. The paper is laid out in Hamilton. Door to door is non-existent.
The empty Herald/ National Post building, the most desirable real estate property at one time in the city, is now stripped of its presses and is used by a car rental company. The situation is replicated at many of the formerly great Canadian papers. The national chain model is dire with only the Globe & Mail as an semi-independent entity.
And yet this prime minister, dependent on their corporate donations, pumps millions into a sunset industry, propping up a few major communications firms bleeding red ink on the broadcast side (their phone/ communications branches keeps Rogers and Bell in business). Leaving local markets abandoned and neglected while unionized workers and wealthy owners scramble for the scraps left in the trough. As they say in the biz, That’s A Wrap.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. His new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.s.
Bruce Dowbiggin
CHL Vs NCAA: Finally Some Sanity For Hockey Families
In forty-years-plus of covering sports you develop hobby horses. Issues that re-appear continuously over time. In our case, one of those issues has been pro hockey’s development model and the NCAA’s draconian rules for its participants. Which was better, and why couldn’t the sides reach a more reasonable model?
In the case of hockey the NCAA’s ban on any player who played a single game in the Canadian Hockey League created a harsh dilemma for hockey prodigies in Canada and the U.S. Throw your lot in with the CHL, hoping to be drafted by the NHL, or play in a secondary league like the USHL till you were eligible for the NCAA. Prospects in the CHL’s three leagues — the OHL, QMJHL and WHL —were classified as professional by the NCAA because they get $600 a month for living expenses, losing Division I eligibility after 48 hours of training camp. The stipend isn’t considered income for personal tax purposes.”
Over the decades we’ve spoken with many parents and players trying to parse this equation. It was a heartbreaking scene when they gambled on a CHL career that gave them no life skills or education. Or the promised NCAA golden goose never appeared after playing in a lower league for prime development years.
There were tradeoffs. NCAA teams played fewer games, CHL teams played a pro-like schedule. The NCAA awarded scholarships (which could be withdrawn) while the CHL created scholarships for after a career in the league (rules that players getting NHL contracts lost those scholarships has been withdrawn). There were more contrasts.
As we wrote here in 2021, it might have stayed this way but for a tsunami created by the antitrust issue of Name Image Likeness for NCAA players who were not paid for the use of their NIL. When the U.S. Supreme Court ruled on the issue in 2015 it warned the NCAA that its shamateurism scheme had to change. That created revolution in the NCAA. Athletes now receive healthy compensation for their image in video and digital products. They can also take million-dollar compensation from sponsors and boosters.
Portals allow them to skip from team to team to find millions in compensation. One of the many changes in the new NCAA was its prohibition against CHL players. To forestall future lawsuits costing millions, it recently made hockey players eligible for the same revenues as football and basketball players. Now the NCAA has voted to open up college hockey eligibility to CHL players effective Aug. 1, 2025, paving the way for major junior players to participate in the 2025-26 men’s college hockey season.
Which, we wrote in 2022, would leave hockey’s development model vulnerable. “As one insider told us, “The CHL model should be disrupted. Archaic and abusive.” NIL won’t kill the CHL but it could strip away a significant portion of its older stars who choose guaranteed money over long bus rides and billeting with other players. It’s early days, of course, but be prepared for an NHL No. 1 draft pick being a millionaire before his name is even called in the draft.”
As we wrote in May of 2022 “A Connor McDavid could sign an NIL styled contract at 16 years old, play in the NCAA and— rich already— still be drafted No. 1 overall. Yes, college hockey has a lower profile and fewer opportunities for endorsements. Some will want the CHL’s experience. But a McDavid-type player would be a prize catch for an equipment company or a video game manufacturer. Or even as an influencer. All things currently not allowed in the CHL.”
Effectively the CHL will get all or most of the top prospects at ages 16-19. After that age prospects drafted or undrafted can migrate to the NCAA model. Whether they can sign NHL contracts upon drafting and still play in the NCAA is unclear at this moment. (“On the positive side, we will get all the top young players coming to the CHL because we’re the best development option at that age,” one WHL general manager told The Athleltic’s Scott Wheeler.
One OHL GM told the Athletic “As the trend increases with American players looking for guarantees to sign, does a CHL player turn down an opportunity to sign at the end of their 19-year-old year with the hopes that a year at 20 in NCAA as a free agent gives them a better route to the NHL?”
The permutations are endless at the moment. But, at least, players and their families have a choice between hockey and education that was forbidden in the past. Plus, they can make money via NIL to allow them to stay for an extra year of development or education. The CHL will take a hit, but most young Canadian players will still see it as the logical launching pad to the NHL.
Now, for once, families can come first on the cold, nasty climb to the top hockey’s greasy pole.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. His new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
Bruce Dowbiggin
Trump Effect: No One Gretz Off Easy Backing The Donald
It hasn’t been the greatest month for Wayne Gretzky. One one hand he has a Putin pal, Alex Ovechkin, systematically stalking his record for the most regular-season goals in an NHL career. After a slow start The Great Eight is now tracking Wayne like Carey Price tracking a mule deer (more on that later). When this is over he could have only 60 NHL records left!
On the other hand, his secret about supporting Donald Trump got out in the wake of Orange Man Bad re-possessing the White House. Yes, Gretz is a MAGA man, right down to the hat. While his son-in-law, LIV golfer Dustin Johnson, tees it up regularly with The Donald (they’re neighbours in the Palm Beaches) most of the hockey sweats were unaware that No. 99 votes for Trump. (In Wayne’s defence he votes GOP in the Hollywood congressional district which is like using a hair blower to melt the Columba Ice Field.)
Then, after Trump’s stunning (to some) win on Tuesday, pictures emerged on the Great One with his family at Mar A Lago celebrating the win. Janet Gretzky cooed, “Congratulations Mr. President Donald J Trump ♥️🤍💙🇺🇸 You did it, You deserved it, you earned every bit of it. The world is a better place to have you as our Leader. Proud to be an American. Thank you for being such a great friend . May God keep watching over you ♥️🙏🏻♥️ Love our family to yours !”
The secret (to some) was out. Then hero of the Great White North, which has elected Justin Trudeau three times, melted down. Like this. “People should burn all their old hockey jersey and cards of this guy. A shame”. And those were the nice ones.
University of Alberta professor Robert Summers @RJSCity: “He’s been a pretty unlikable guy for a long time, this just further solidifies it. He was an amazing hockey player.” @ktownkeith: “Gretzky is disgusting and pathetic. I will celebrate when Ovechkin breaks his record. Also FYI, Mario was the best hockey player ever, not Whine Gretzky.”
Dave MacIntyre @dave_macattack: “Wayne Gretzky being at Cheeto’s inauguration party is disappointing in ways I can’t properly express in a tweet. And no, I don’t care that hockey culture is conservative. Being fiercely opposed to a fascist dictator should be the absolute floor for anyone with a conscience….He ain’t the GOAT for me anymore.”
“Not sure this guy is the Canadian icon and encapsulation of Canadian values that many think he is. The first red flag was his very partisan support for Stephen Harper’s Conservatives starting in the mid-2000s. No thanks, Wayne!”
Globe & Mail columnist Andrew Coyne, who was on an 0-50 heater during the election weighed in. @acoyne: “I have no problem with Gretzky being a conservative. I do have a problem with him hanging with Trump. Who, for starters, is not a conservative.”
There were some who defended him. My pal Ted Bird chirped back. @manofbird: “The pissants complaining about Wayne Gretzky attending Trump’s victory party are the same people who would’ve snitched on their own kids for playing road hockey during COVID.”
But it’s safe to say that as Canada prepares to defenestrate Trudeau in the next federal election, Gretz will not be invited to Rideau Hall for beaver tails with Justin. It’s likely he’ll experience the Bobby Orr blackout, becoming a non-person in Canada for getting too close to Trump.
In Orr’s case it was his published endorsement of Trump’s losing 2020 campaign that led to the shade being drawn over the greatest defenceman (IMO player) ever. “He’s the kind of teammate I want”.
Much like the Gretzky tsunami of condemnation, Orr took it in the cup, especially in liberal New England where he made his bones. “Not that Bobby Orr will care, but his endorsement of Donald Trump is one of the most disappointing things I’ve ever read in my life. I guess all I can say is that he seems to have a weak spot for conmen/future convicted criminals.”
In Canada it was no better for Orr. Here was Vancouver columnist Daniel Wagner: “In other words, Orr faces no harm from a Trump administration and is likely insulated from the harm that others have experienced. That doesn’t excuse his endorsement, but goes a long way towards explaining it.” In the Hockey News Ken Campbell tied Orr to the Jan. 6 riots. “Bobby Orr Was Part of the Problem. Now He Can Be Part of the Solution”.
In our column of Nov. 8, 2020, we pointed the wee hypocrisy of the liberal-left press box. “Just weeks after giving LeBron James’ political activism a tongue bath, the Globe & Mail sent in the goons for Orr. “Neither Bobby Orr nor any other athletes should be leading the political conversation” thundered Cathal Kelly.
Sure. Leave it to us. Other Canadian sports media called Trump a “monster”, a “racist” and “a totalitarian”. You could heat most of the GTA with the steam emitted by their indignation at Orr having the temerity to speak out. Others swore to sell off their precious Orr memorabilia as if Orr had been accused of throwing a Stanley Cup Final.”
A bitter Orr has taken a low profile since as even some in his hometown of Parry Sound wants nothing to do with him. “Poor Parry Sound,” tweeted Mary Lou George on Oct. 31, 2020. “What a disgrace #BobbyOrr has turned out to be. Guess he believes bragging about assaulting women really is just locker room talk since he wants Trump on his team. Sad.”
Longtime fans in Parry Sound dumped on him. “I just assumed that he was a good guy. Honestly it was heartbreaking for me to learn this about him. It just shattered my impression – I guess it was an illusion – it just shattered it… It kind of now, makes me rethink a lot of my hockey heroes … it’s just disappointing.”
The message is that in progressive Canada it doesn’t pay for even the greatest hockey heroes to diverge from their Trudeaupian orthodoxy. As Canadiens star goalie Carey Price learned when he dared to disagree with Trudeau’s plans to seize guns.
“I love my family, I love my country, and I care for my neighbour,” Price wrote in a published post. “I am not a criminal or a threat to society. What @justinpjtrudeau is trying to do is unjust… Thank you for listening to my opinion.”
We commiserated with him in our column at the time. “Good luck with that, Carey. Coming in the week when Quebec commemorates the 2014 École Polytechnique massacre, the political message backfired. Quebec’s media exploded against the man who was so recently their hero. Price tried to clarify his stand.
“My views are my own, and I do believe in them,” he tweeted. “The only reason I bring up this issue is because it is what’s being brought up now and not out of disrespect to anyone.” That brought the Habs belatedly to protect him. “Carey was not aware of the unfortunate timing on his statement. The Montreal Canadiens wish to express their sincere apology to any and all who have been offended or upset by the discourse that has arisen over this matter in recent days.”
But the message is clear. Whether you’re Wayne Gretzky, Bobby Orr or Carey Price, Canada’s Woke chorus will not abide insubordination to their cause. That includes much of the media. To paraphrase Jack Nicholson’s character in A Few Good Men , they can’t handle the truth. So shut up and pass the puck.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. His new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
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