Red Deer
City’s ‘Social Diversion Team’ called upon nearly 900 times in first 6 months
Red Deer’s Social Diversion Team making a difference
Since launching in late January of this year, Red Deer’s Social Diversion Team has been making a huge impact by providing help to individuals in distress and reducing the number of non-emergency calls dispatched to emergency first responders.
“In the first six months, the Social Diversion Team responded to 878 events, averaging approximately six calls per day,” says Jeremy Bouw, Safe & Healthy Communities Supervisor for The City of Red Deer. “Each one of these calls represents an event that was diverted from our emergency medical services and policing resources, and also demonstrates our ability to respond to individuals in need with the right resources at the right time.”
Since January, Red Deerians have had the option to call 2-1-1 and press 2 when they see someone that needs non-emergency support, such as someone experiencing mental health issues, addictions crisis or homelessness. Statistics show that the team is having the greatest impact in the city’s downtown core. “We have had really great feedback from downtown businesses, where a majority of our calls stem from,” says Stephanie MacDonald, Program Manager with Safe Harbour. “The Social Diversion Team has been very effective in both working with the individual to connect them with the resources they need, as well as provide positive outcomes for the businesses that have called us.”
The most common issues the Social Diversion Team responds to are related to homelessness, intoxication and mental health. As these Teams are comprised of a Licensed Practical Nurse and a Social Diversion Specialist, they are uniquely prepared and qualified to provide support to these issues. The team connects people with the social services they need, such as housing supports, mental health supports, detox programs and harm reduction resources. “When we launched this program, our goal was to improve community safety by providing a broader spectrum of supports,” says Bouw. “In reviewing the six-month data, it has been demonstrated that the Social Diversion Model has been successful in supporting first responders, the business community, citizens, and the individuals in crisis.”
The program utilizes the 2-1-1 service for dispatch and contracts personnel through Safe Harbour. While the Social Diversion team’s hours are 7 a.m. to 7 p.m. currently, 2-1-1 responds to calls 24/7, and refers them to the proper agency for response.
For more information about the Social Diversion team, please visit www.reddeer.ca/211.
Alberta Law Enforcement Response Team
Alleged Human Traffickers arrested in Red Deer, Montreal, and Edmonton
Human trafficking suspect arrested in Red Deer, July 2024
From Alert, the Alberta Law Enforcement Response Team
Three human traffickers arrested in Project Endgame
Three men have been arrested and stand accused of running a human trafficking operation that stretched across Canada; operating throughout Alberta, British Columbia, Saskatchewan, and Quebec.
Project Endgame was a year-long investigation led by ALERT’s Human Trafficking unit, and also relied on the assistance of the Edmonton Police Service, RCMP, and the Quebec joint forces Anti-Pimping team known as EILP.
Arrests and search warrants had taken place in Edmonton, Montreal, and Red Deer. A total of 23 charges related to human trafficking offences have been laid against Clyde Elien-Abbot, 31, Kevin Dorcelus-Cetoute, 31, and Jean Rodnil Dubois, 31. Elien-Abbot was arrested on January 31, 2025 in Edmonton, while the other two accused were arrested on July 23, 2024.
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Westerner Park acknowledges the recent announcement of Peavey Mart closing all its locations across Canada, and the significant impact this will have on our community.
Peavey Mart has been the naming sponsor of the Centrium since 2021, a partnership that has helped create lasting memories for thousands of Central Albertans. Their support extended beyond their name on the building—Peavey Mart embraced our community by participating in activities during Westerner Days and supplying essential items that brought these events to life.
“Our partnership with Peavey Mart exemplifies the kind of meaningful relationships that can have a lasting impact,” said Shelly Flint, CEO of Westerner Park. “While their closure is undoubtedly a loss for the community, we are grateful for the support they’ve provided over the years and remain committed to finding the right partnerships to continue serving Central Alberta.”
As Westerner Park navigates this transition, the organization remains as a hub of Central Alberta. This includes not only hosting more events and attractions on the park but also finding new ways to connect with the community. “Whether it’s collaborating on events outside of our grounds or encouraging our team to participate in local initiatives as volunteers, our focus remains on strengthening our ties with the people and organizations that make this region so vibrant,” Flint added.
Westerner Park is actively seeking businesses and organizations that share a vision of fostering growth and connection within the community. Any parties interested in exploring partnership opportunities are encouraged to reach out.
ABOUT WESTERNER PARK
Westerner Park is Central Alberta’s largest tradeshow, agricultural, sports, entertainment, and convention facility. A not-for-profit organization and agricultural society, Westerner Park typically generates $150 million annually in economic activity, hosting over 1,000 events and 1.5 million visitors each year.
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