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Casino market in Canada grows in 2023 as more states consider legalization of igaming
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The year 2023 marked a significant turning point for the Canadian casino industry. Ontario, the country’s most populous province, took a bold step by legalizing and regulating online gambling within its borders. This decision, met with anticipation by both the public and gambling operators, has demonstrably revitalized Ontario’s casino market and sparked discussions about similar moves across Canada.
Prior to 2023, online gambling in Canada existed in a legal grey area. While federal law prohibited the operation of online casinos by domestic entities, Canadians were free to access offshore websites that were offering various virtual slot machines, table games like blackjack or roulette and sports betting. This presented a challenge for regulators. Not only were they unable to capture tax revenue from this activity, but they also lacked control over consumer protection measures and responsible gambling initiatives.
Ontario’s decision to legalize online gambling addressed these concerns head-on. The province established a regulated online gaming market, allowing licensed operators to offer casino games, sports betting, and other forms of online gambling to residents. This move not only provided a safe and secure environment for players but also opened up a new avenue for tax generation.
The impact of Ontario’s online gambling legalization has been undeniable. Since its launch in April 2023, the market has experienced explosive growth. Gross gaming revenue (GGR) from online gambling platforms has surpassed initial projections, with analysts attributing this success to a combination of factors. Firstly, the convenience and accessibility of online gambling have attracted new customers who may not have frequented traditional brick-and-mortar casinos. Secondly, the variety and innovation offered by online platforms – with their extensive game libraries, live dealer experiences, and mobile compatibility – have proven highly appealing to existing gambling enthusiasts.
The economic benefits for Ontario have been substantial. Tax revenue generated from online gambling is already exceeding estimates, providing a significant boost to provincial coffers. These funds are being directed towards various government initiatives, from infrastructure development to social programs. This tangible financial success has not gone unnoticed by other provinces across Canada.
Several provinces, including British Columbia, Alberta, and Manitoba, are actively considering following Ontario’s lead and legalizing online gambling within their own jurisdictions. These provinces are closely monitoring Ontario’s experience, with a keen eye on the regulatory framework, tax revenue generation, and potential social impacts.
Proponents of online gambling legalization argue that the benefits extend beyond just tax revenue. A regulated market allows for stricter controls on advertising, responsible gambling measures, and player protection. Additionally, it fosters competition within the industry, potentially leading to better odds and a wider variety of games for consumers.
Opponents, however, raise concerns about potential increases in problem gambling rates and the social costs associated with it. They argue that the ease of access and anonymity offered by online platforms could exacerbate gambling addiction. Additionally, the potential for increased advertising and marketing associated with a legal online gambling market raises concerns about the normalization of gambling behavior.
Despite these concerns, the success of Ontario’s online gambling legalization has undoubtedly reignited the conversation across Canada. As other provinces weigh the potential benefits and drawbacks, it seems likely that online gambling will become a more prominent feature of the Canadian casino market in the near future. The key will be striking a balance between generating revenue, protecting consumers, and mitigating potential social harms. By learning from Ontario’s experience and implementing a robust regulatory framework, other provinces can pave the way for a safe, responsible, and prosperous online gambling market in Canada.
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How to play casino games online
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The online casino industry is growing so fast, and the question of how to participate remains pertinent. In fact, according to recent statistics, the number of online gamblers is expected to hit 210 million in 2025. And, of course, it follows that players from regions like Calgary and Edmonton have contributed a lot to this growth.
However, just like any other industry, getting the right information is also important for online casino players. Realizing this, we have crafted an article that will enlighten you on a number of things, ensuring your gameplay is engaging. Therefore, you’ll actually do well to hang around.
Identify a suitable platform
A great online casino gaming experience all begins with choosing the right platform. But how do you ensure that it’s actually the right platform? Let’s take a look at a few factors.
Online security
No one wants to gamble on a platform that could expose them to attacks. And now that attacks are really becoming prevalent in this industry, you don’t want to turn a blind eye toward online safety. By the way, do you actually know that, according to experts, more than 70% of online casinos have been involved in security incidents just recently? You can imagine what things could be like in 2025, given that cybercriminals are ever-evolving.
But that should not leave you hopeless. Infrastructures like 2FA have really proven to be helpful. A popular statistic noted that this technology can prevent exposure to over 99.9% of targeted attacks and 96% of phishing attacks.
Other infrastructures that show a platform is secure include SSL encryption, firewalls and anti-fraud systems, among many others. Online casino platforms that integrate AI into their security efforts can also be good options.
Payment methods
You perhaps could be surprised to learn that GoCardless associates 30% of all churn to failed payments. As if that’s not enough, Testlio claims that more than six in ten customers likely stay loyal to brands with smooth, hassle-free payments. Assuming you were a game provider, would you ignore such a statistic? You probably wouldn’t because it would imply you don’t care about your customers’ preferences.
Similarly, platforms that pay attention to payment experience show they prioritize customer experience and could be worth your consideration. And one of the ways to guarantee this is by offering multiple payment methods.
That ensures that even if one fails, you have an ocean of other options to use. Plus, diverse payments also cater to multiple preferences. And, of course, if a platform goes a step further to localize these features, it can provide an even more engaging experience.
User-friendliness
Given that a single platform can offer even thousands of game variations, you want to use the minimum time to engage. But what about if navigating the platform becomes problematic? This can be frustrating, which only injures your gameplay. As such, a great platform will use features like logical hierarchy to improve the discoverability of games.
To further improve its friendliness, the platform will also want to cater to multiscreen consumers. And this is where the responsive design approach comes in. The website should work well even on smaller devices without needing you to pinch or zoom it. That way, you can always be sure of a great experience even when on the go.
Get started
Once you have examined these factors, it’s time to play. Most casinos will provide you with the option of either downloading their apps or participating instantly. For most platforms, you’ll need to sign up or register by providing some basic information like your name, email address and so on. Always ensure that these details are as accurate as possible.
This normally comes in handy for stricter platforms that may require you to verify your details. For instance, some may need players to upload copies of their IDs, passports or even driver’s licenses. Remember, gambling restrictions are becoming tighter by the day, and such measures can really help reduce fraud. Once all this is done, go ahead and fund your account.
Navigating the online casino lobby and playing responsibly
The casino lobby is where all the magic happens. You’ll find a wide variety of games, from classic slots and table games to live dealer games that bring the casino floor to your screen. Use the search bar or filters to find your favorite games, or try something new—many casinos offer free demo versions so you can practice before betting real money.
If you’re a fan of slots, look for games with high RTP percentages and exciting bonus features. For table game enthusiasts, check out different variations of blackjack, poker, and baccarat. And if you’re looking for a more immersive experience, live dealer games are the way to go. By streaming in real-time with professional dealers, these games actually make you feel like you’re in a real casino.
But, of course, we can never fail to mention the need to ensure you gamble responsibly. Since gambling should be done purely for fun, you may want to set a budget before participating. Good enough, most platforms actually have features like deposit limits and self-excursion options to help you with this.
It actually is true that a lot goes into making for a great online casino experience. But even before you start, you want to ensure the platform is secure and has several payment options. On top of that, it should also be user-friendly.
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Alberta’s Sports Betting Industry
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The limited nature of sports betting opportunities in Alberta makes it difficult to judge just how successful a full launch will be, with only single-game sports betting allowed since Bill C-218 was passed in 2021.
However, projected legislative changes that look set to take place in 2025 should provide the regulatory framework required for a more comprehensive betting market, with a focus on online operations.
To get a better idea of betting in Alberta, we asked Lewis Mitchell who explained that offshore betting sites have been able to cater to the needs of consumers. The convenience offered by online sports betting is something that the retail industry can’t compete with, and the wide range of betting markets, enticing bonuses, and selection of payment methods make it a popular option.
At present, the only online sports betting operator licensed to run in Alberta is PlayAlberta, a government-run operator that is regulated by the Alberta Gaming, Liquor, and Cannabis Commission (AGLC).
The new regulatory framework was set to be implemented at the end of 2024, but the project was delayed. The popularity of Ontario’s online sports betting market, which has seen significant growth, has encouraged other provinces to look at ways they can enjoy the revenue it would create and the improved protections they could offer their citizens.
Albertans have Canada’s highest spending on gaming per capita, and this statistic has led experts to believe that it would welcome a more open online sports betting industry.
The province is home to one of Canada’s youngest adult populations, and a legal betting age of 18 would be conducive to a successful online sports betting market. Another benefit for the 4.9 million inhabitants of Alberta is that Canadians don’t pay tax on winnings.
The wide selection of pro-sports teams in Alberta would also help with a launch, with the Calgary Flames, Edmonton Oilers, Calgary Wranglers, Calgary Stampeders, Edmonton Elks, Calgary Roughnecks, and Calvary FC just some of the options for local sports fans to get behind.
Alberta is in pole position to become the second province to allow commercial online betting operations and will benefit from insights available from Ontario, helping to avoid potential pitfalls. The industry would provide a welcome boost to provincial finances via tax revenue and improved employment.
The opportunity to allow other sports book operations will alert existing live-betting operations including Enoch’s River Cree Resort and Casino and Eagle River Resort, as well as the Stony Nakoda Resort and Casino in Morley, Starlight Casino in Edmonton, Calgary’s The Grey Eagle Resort and Casino, and the Casino Lethbridge.
The province will likely follow the lead of other regions that allow online betting markets by implementing application and license fees, with license fees requiring annual updates.
The limited nature of the existing sports betting market in Alberta leaves significant room for growth. The wide variety of sports and betting markets available for locals to explore will provide great competition for potential new betting apps.
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