Bruce Dowbiggin
Can Rory and Tiger Save The PGA Tour From Greg Norman?
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The PGA Tour season wound up with a bang for Rory McIlroy, who won US$18 million for capturing the Fed Ex Cup— and maybe Player of the Year, too. Otherwise it was, as the British say, a damp squib for the preeminent golf body in the world.
Even as the final putt dropped on the 18th hole, word had dropped of more frontline stars defecting to the upstart LIV Golf Tour. Open Championship/ Players Championship winner Cam Smith, Marc Leishman, Cameron Tringale, Anirban Lahiri, Joaquin Niemann, Harold Varner III and possibly Mito Pereira are headed to the lucrative rival circuit. And banishment from all things PGA Tour.
In one fell swoop that could rob the World Team for the upcoming Presidents Cup of at least four stars when they tee it up at Quail Hollow on Sept. 19. Added to the other international players (Louis Oosthuizen, Charl Schwartzel) who’ve already jumped to the Saudi-backed LIV it turns the showpiece event into a walkover.
Worse for the PGA Tour, it was forced by its remaining major stars into making accommodations that sound suspiciously like those that were being demanded by LIV CEO Greg Norman as far back as the 1980s. Namely, more emphasis on the Tour stars playing together more often, innovative formats, global outreach and tons of new money.
As we foresaw on Feb. 3, 2020, “It’s not a new idea in golf. Investors using former world number one Greg Norman as their front man tried the same tactic as far back as the 1980s. But the combination of Norman’s reputation with fellow pros and the lack of a digital media marketplace stalled the idea. This time, with integrated media and innovation in travel, it could succeed.
Rory McIlroy confirmed that he’s talked to the people behind the idea to create a league of extraordinary golfing gentlemen. “You know, it’s a hard one. … I love the PGA Tour, but these guys have exploited a couple of holes in the system, the way golf at the highest level is nowadays and how it’s sort of transitioned from a competition tour to entertainment. Right? It’s on TV, it’s people coming out to watch. It’s definitely a different time than what it was before.”
McIlroy resisted the LIV seduction and is now one of the hardliners left on the PGA Tour. He partnered with Tiger Woods and a handful of other elite players in pressuring the PGA Tour to make big changes if it wants to survive as the preeminent Tour. The plan— it goes into effect in January 2023— means bribing the superstars into playing more than just the four majors and a handful of other prestige events.
As Sports Illustrated explains, the new template will create “Two tiers of tournaments, one of “elevated events” featuring the best players in the world and larger purses, and one for everybody else on Tour. It’s not quite that simple, and of course players can move up and down based on how they play each year. But that is the gist of it.
The Tour also doubled its Player Impact Program payout from $50 million to $100 million. This will all be better for the best players, and the Tour had to keep the best players. But whether it is better for the sport is to be determined.”
The PIP slush fund will be based on internet searches, general awareness, golf fan awareness, media mentions and broadcast exposure. And, ending a long meritocratic tradition of no guaranteed money on the Tour, fully exempt members — Korn Ferry Tour and above — will be guaranteed a league minimum of $500,000. There will also be $5,000 to players who miss the cut.
So, after the new 20 “prestige” events— not including the RBC Canadian Open— that will leave 15 openings for other tournaments on the schedule. If The Canadian Open wishes to make it up with the big boys their sponsor RBC will likely have to pony up US $20 M in prize money. Even that won’t guarantee the Canadian Open a good midsummer date or a respectable field. (The Canadian government has indicated it will bump up its contribution to the Open and the LPGA CP Championship.)
Now squeezed between two “elite” events players will flock to, the Open will only dream of the quality field it had in 2022 with McIlroy winning the title as St. George’s in Toronto.
Anyone counting on the Saudis getting bored with golf and dumping LIV is likely going to wait a while. To ratchet pressure on those who choose the Bobby Hull route of changing leagues, PGA Tour commissioner Jay Monahan declared a permanent ban from all its events for defectors like Smith Phil Mickelson, Dustin Johnson and Bryson DeChambeau. The Tour will also pressure the organizers of the four majors to honour those bans. For the foreseeable future— or unless a court allows for players to mix-and-match Tours— it’s cold war. Think NHL versus WHA.
As a footnote, it would be remiss to ignore the impact of Tiger Woods in all this. The aging, injured supernova was integral in getting the Tour to adapt. He knows he still moves the needle on TV, and thus will get PIP money even if he only plays a few tournaments a year.
He and McIlroy also got the Tour to accept their new prime-time venture that will feature 18-hole events played on a virtual course across a two-hour window. The 15 regular-season matches will be contested by six three-man teams of PGA Tour golfers. Woods and McIlroy are already on board with 16 more spots to fill before the inaugural season kicks off in January 2024.
The time for talk is over. The sides are dug in. What happens next is a coin flip. But if money wins the day, place your bests ion the Saudis getting some—or all— of what they and Greg Norman want.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster (http://www.notthepublicbroadcaster.com). A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Inexact Science: The Six Most Compelling Draft YearsIn NHL History, , his new book with his son Evan, was voted the eighth best professional hockey book of by bookauthority.org . His 2004 book Money Players was voted seventh best, and is available via http://brucedowbigginbooks.ca/book-personalaccount.aspx
Bruce Dowbiggin
With Carney On Horizon This Is No Time For Poilievre To Soften His Message
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Canada awaits the outcome of Canada/ USA Hockey Armageddon II it’s fair to assess just how much a single hockey game has sharpened the focus on the political line brawl between the the nations. The proxies on skates have revealed a few truths about contemporary Canada.
While the Liberal party has suspended reality so that it can pretty-up Mark Carney, Canada’s media instead fawns over conflicting polls showing a Kamala Harris-like ascension of Carney to contender status. Meanwhile, Donald Trump’s Canadian rhetoric gets more belligerent as his 30-day tariff reprieve runs out. Finally, Canadian businessman Kevin O’Leary has advised Trump to delay the tariff Apocalypse till Canada can get an election done.
The common denominator in all this is Conservative leader Pierre Polievre. Or, at least, the mystery of Pierre Poliievre. There are several Poilievres in circulation. There is the Liberal/ NDP version of a nasty wolverine who savages innocent reporters and talks down his nose to opponents.; Next, there is the sunset media’s version of an untested slogan-reciting automaton.
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And finally there is the Paul Ryan nerd clone who thrives on explaining kitchen-table economics to people awash in debt and despairing of ever getting ahead in DEI land. Which is the real deal? And does Poilievre himself know who he is anymore?
This distinction is important because, barring a charisma implant for Mark Carney, Poilievre will be the next prime minister, likely with a healthy majority. Neither of the first two Poilievre constructs will disappear soon, of course. The comms teams on the Left are determined to ride over Poilievre, however bad the polls. You need only look at the how the vanquished Left in the U.S. still acts as if they, not Trump, won a mandate last November to understand that Liberals are loath to accept any public rebuke.
The best place to answer the question of who is PP does not come from his apple-eating defenestration of the hapless reporter in B.C. While the MAGA right worshipped that moment and other slap-downs of the press— and the Left demonized him for it— it seems that the Poliievre being groomed by his advisors is meant to be softer and more statesmanlike.
His Saturday rally in Ottawa, shortly before the Canada/ USA hockey brawl, was a good place to start. In the face of Trump’s imminent tariff threat gone was the pitiless street fighter and in came the statesman, full of talk about the glories of Canada and why America needs us.
He seemed intent on tying up the Boomer vote with this speech. Oh wait. Boomers still love Liberals and Carney. Why is Poilievre going after that unwinnable demographic? Isn’t that the quicksand every Conservative, save Steven Harper, has floundered in? But there was Poilievre wandering into Liberal Speak, trying to list the benefits of the nation’s past.
Real Canadians– eg those not voting for Carney– know what a great place it can be. They don’t need to be given a Tourism Canada commercial. And as we wrote last week younger Canadians need a reason to reject Trump’s offer of citizenship. Poilievre needed to level with Canadians about what happened the past decade on defence, crime, DEI. He needed to be frank about money laundering, fentanyl production and the penetration of China’s Communists into the fabric of the land.
While his handlers seemingly urged him to go statesman, Canadians were willing to hear the truth, not another Carney eye glazer. He needed to channel Harry “Give ‘Em Hell” Truman (“I tell my opponents the truth and it feels like hell.” ) He needed to say he’ll be pitiless in his treatment of those (media, PSA) who stand in the way of a bright new day. As so often happens it was CPC playing on Liberals turf instead of staking out their own. Canada already has Doug Ford, they’re saying. We don’t need another mushy Tory.
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Poilievre concluded with a Churchill barb about how America will always do the right thing— after they’ve exhausted the other possibilities. It was an unnecessary and provocative one liner from a guy who’s try to establish his bonafides as the capable negotiator for Canada O’Leary is promising he’ll be. Did he and his brain trust think the thin-skinned Trump would simply slough off the jibe?
It is performances like these that leave Canadians wondering if they’re voting for Poilievre or simply voting against Trudeau and the thoroughly corrupt Liberal/ NDP coalition. Wobbly performances like this will lead to vote leakage to Liberals and to Maxime Bernier’s People’s Party of Canada. Bernier has urged a realistic assessment of Canada’s precarious position vis a vis the USA.
Instead of perpetuating the shopworn homilies to 1970s Canada that have expired, Bernier suggests looking at the opportunities of closer economic— not cultural— cooperation with the Americans. Let Liberal/ NDP moan about collaboration. They’re like the three little pigs expecting their houses of straw and twigs will survive the ongoing attacks of China and international money laundering.
Poilievre has to stop pretending that a heavily indebted and structurally crumbling Canada can withstand the next four years of Trump bombast. He must have an intervention with the Canadian public to bring them to the bracing reality they face. Only when they know which side is up, away from Trudeau, will they start to climb out of this mess.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.
Bruce Dowbiggin
Team Canada Hits American Wall. Wall Wins. Now What?
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You wanted a border war? You got a border war. And just like the political conflict this one came down to Canada’s defence. Or lack of same.
After weeks of a phoney war of words between Canada’s abdicated leadership and America’s newly elected Trump administration, the question of Canada’s sovereignty crystallized Saturday on a hockey rink in Montreal. It was a night few will forget. The 3-1 score of Team U.S. over Team Canada being secondary to other outcomes.
Despite public calls for mutual respect, the sustained booing of the American national anthem and the Team Canada invocation by MMA legend Georges St. Pierre was answered by the Tkachuck brothers, Matthew and Brady, with a series of fights in the first nine seconds of the game. Three fights to be exact when former Canuck J.T. Miller squared up with Brandon Hagel. (All three U.S.players have either played on or now play for Canadian NHL teams.)
Premeditated and nasty. To say nothing of the vicious mugging of Canada’s legend Sidney Crosby behind the U.S. net moments later by Charlie McEvoy.
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Those who’d expected a solidarity moment pregame to counter booing the anthem had been optimistic. “Kinda think it might be more fitting for the US team to go stand shoulder to shoulder with the Canadians, under the circumstances. That, I’d cheer.,” said Andrew Coyne. Wrong again.
Expecting a guys’ weekend like the concurrent NBA All Star game, the fraternal folks instead got a Pier Six brawl. It was the most stunning beginning to a game most could remember in 50 years. (Not least of all the rabid Canadian fanbase urging patriotism in the home of Quebec separation) Considering this Four Nations event was the NHL’s idea to replace the tame midseason All Star Game where players apologize for bumping into each other during a casual skate, the tumult as referees tried to start the game was shocking.
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But in unprecedented times who could have predicted the outcome? Under-siege Canadians were represented by fans wearing flashing red lights. They’d been urged on by yahoos in the Canadian media to boo everything American they saw, unaware but uncaring if it ruled out Americans playing in a Canadian city when they get the chance.
“It’s also more political than the (1972) Summit Series was,” bawled Toronto Star columnist Bruce Arthur, “because Canada’s existence wasn’t on the line then, and it may be now. You’re damn right Canadians should boo the anthem.”
He got what he asked for. It was as if large segments of Canada had suddenly awoken to their fate in the weeks since incoming POTUS Donald Trump’s tariff threats forced PM Justin Trudeau to resign and prorogue Parliament so his Liberals could stage a succession plan. Or maybe, according to Liberal house leader Karin Gould, postpone the election.
Instead of looking inward to examine what Canada had done to invite trouble the target was instead on Trump, who many believe is supposed to act like a beneficent older brother to Canada. Indignant Canadians are suddenly cancelling winter vacations to the U.S. while boycotting American chain stores like Home Depot and Costco. Even though Canada’s military is a token force following years of Trudeau downsizing and DEI incursions, the sunset media invokes Vimy Ridge and D-Day in their disgust with Trump, who wants Canada (and NATO allies) to actually pay for their defence.
Earlier in the day, presumptive PM Pierre Poilievre echoed the Liberal line with a rally for Canadian unity that would have worked in 1995, not 2025. In a move he may regret he quoted Churchill’s barb that Americans will always do the right thing after every other option has been exhausted. It drew cheap laughs. With luck, Trump’s animus to Trudeau will overshadow this potshot in a critical moment. Or maybe not.
The TV commercials from Canada’s corporate side waved the patriot flag, too. Leading one to wonder had they really missed the Trudeau decade that prompted this? Did they not hear him talking about Canada having no culture now? How it was now postmodern? How it was now 40 million narratives? How he’d lowered the flag for six months in penance for racism and genocide? Apparently not, as they revived narratives from the 1980 Quebec referendum to stir the crowd.
Now, with the symbolic game lost, what’s next? For Team Canada, injured and humbled, there’s an afternoon tilt Monday in Boston against Finland. Only by beating the Finns can they get a revenge game against the American, this time before a hostile Boston crowd. Should they get there would it be Hudson Bay rules again? How will Americans respond? The mind boggles.
Had there not been such a dramatic political overtone, the attention of the media might have dwelt on the fact that this was the first Canada/ U.S. best-on-best contest in 12 years. Excluding the fights it was a monumental display of skill, stamina and, sadly for Canada, goaltending. Why the wait? NHL commissioner Gary Bettman always puts the league’s interests ahead of those who want to see the best players against each other. So expansion and outdoor games took precedence.
Ordinarily the smashing success of the tournament would shame the NHL into more such competitions. And indeed they are conceding to a schedule of Olympics (Italy in 2026) and World Cups in the next decade. As thrilling as any of those contests might be they will likely pale next to Saturday’s drama. In fact, only Game Eight of the 1972 Summit Series can match the explosive political and sports combination of Feb. 16, 2025.
Guesses are now being accepted over just what Canada and Canada’s hockey team’s program might look like by the end of the 2020’s. Once certainty— if the game Saturday is any indication fraternal friendship between the U.S. and Canada will be on hold for a while.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.
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