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Bruce Dowbiggin

Why Do The Same Few Always Get The Best Sports Scoops?

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9 minute read

The Toronto Maple Leafs made the “what colour is that green light?” decision to fire their head coach Sheldon Keefe last week. The removal of Keefe after five years followed a dispiriting first-round playoff series loss to a very ordinary Boston Bruins team. Coaching may or may not have been the root cause of that loss. (Keefe himself admitted “teams are waiting for the Leafs to beat themselves”.)

The real reason for the firing is 1967, and we don’t think we need add more than that.

In essence, the management of MLSE— the owner of the Maple Leafs and a lot of other sports stuff in Toronto— needed to throw a body to the baying hounds of disappointment. Also known as Leafs Nation. Newly minted CEO Keith Pelley, fresh from the PGA Tour/ LIV psychodrama, was certainly not going to pay the price.

Nor was GM Brad Treliving who has only been on the job for two seasons. The key decisions on Toronto’s lopsided salary cap were decided long before Treliving occupied his desk. That left two people in vulnerable positions. 1) Maple Leafs president Brendan Shanahan, who has been drawing an MLSE cheque for a decade. 2) Keefe.

When was the last time you saw a coach fire a team president? Precisely. Keefe joins the list of (briefly) unemployed coaches who circulate in the NHL like McKinsey consultants. Shanahan gets a lukewarm mulligan from Pelley. But after the failure of the Kyle Dubas experiment— “who needs experience?”— and now just a single playoff series win in a decade Shanny’s best-before date has arrived.

Toronto Maple Leafs president Brendan Shanahan attends a news conference in Toronto on April 14, 2014. Toronto Maple Leafs president Brendan Shanahan said Peter Horachek will remain the team’s interim head coach until the end of the season. Shanahan met the media Friday for the first time since coach Randy Carlyle was fired on Tuesday. THE CANADIAN PRESS/Chris Young

Depending on who he and Treliving enlist to coach— remember, Mike Babcock was too tough and Keefe was probably too player friendly— it had better produce instant results. Because Shanny, the pride of Mimico, is out of chances. The coach choice will also be affected by whichever player or players that management decides are superfluous to ending the Leafs’ ridiculous run of misery.

The Leafs brass’ press conference last Thursday did little to shed light on what happens after Keefe’s expulsion. Just a lot of MBA determinism on a bed of baffle gab. A crabby Steve Simmons question/rant briefly threatened the harmony of the moment, but order was restored. And the media bitching switched from the press box to social media and podcasts.

Speaking of the fourth estate, the other unmentioned aspect of this story— indeed every story in the NHL these days— is just how it was revealed to the public. When people sipped their morning Tim’s or Starbucks the (almost) coincident bulletins came down the social media pike about Keefe’s dismissal.

Predictably, Chris Johnston of Sportsnet and Daren Dreger of TSN announced the breaking news within heart beats of each other. While there had been speculation on Keefe’s fate for days, the announcement coming from the networks duo confirmed the story in the minds of the industry. That allowed everyone else drawing a cheque as a hockey journalist to pile in and swarm the dead body.

In today’s sports journalism, where social media has replaced newspapers, scoops are governed by a protocol. There are the heralds— in the NHL it’s currently Johnston and Dreger— and then there are the disseminators. The days of a rabble of reporters all scrambling to get a story bigger than who-will-play-in-tonight’s-game are gone. Today, it’s a very narrow funnel for scoops.

It’s the same in the NFL where Ian Rappaport (NFL Network) and Adam Schefter (ESPN) monopolize the tasty scoops on behalf of their employers, who also happen to be NFL rights holders. In the NBA, Brian Windhorst (ESPN) has the inside rail when it comes to the LeBron James/ Steph Curry scoops. In MLB… it’s probably Ken Rosenthal  (The Athletic) but no one cares about baseball anymore, do they?

The leagues like it this way, doling out stories to guys they can trust. None of this is criticism of Johnston or Dreger, who have deftly maneuvered themselves into the coveted “from their lips to your ears” spots. From our own experience we can remember the exhilaration of having the best source or sources on the really big stories. Like Johnston/ Dreger, we worked hard for a long time to develop those sources and only very reluctantly let anyone else horn in on our stories.

It was also our observation that this order of things journalistic suited a lot of reporters who either couldn’t get good sources or didn’t want the stress of being first on stuff. It was enough that, like the Keefe story, they’d get the goods eventually and most fans would not care who was first. So long as you had a take. So be it.

Some resentful types took potshots at our work if it upset their pals in the dressing room or the management suite. On the Stephen Ames/ Tiger Woods story in 2001, we had the late Pat Marsden tell us on air that we’d done a great job on Ames’ criticisms of Tiger. Only to hear him lambaste us— again on FAN 590— only minutes later as we listened driving home from the studio. But we digress.

Many reporters are complacent in playing the game, so long as their bosses didn’t enquire why they are getting scooped all the time by the same few rivals. With the death of daily newspapers that doesn’t happen much any longer. (Many editors today may only see stories when publication brings a libel notice.) For them a salty take is good enough.

The scoop business is also affected by the multiple roles now demanded of sports media types. In addition to their “day job” on a beat they also have to supply digital content and talk-back hits to the Mother Ship. Most also are feeding a weekly podcast, dictating time on air rather than time working the phone. There are only so many hours in a day to chase a story.

Better to play the Breaking News waiting game.

Bruce Dowbiggin @dowbboy is the publisher of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Now for pre-order, new from the team of Evan & Bruce Dowbiggin . Deal With It: The Trades That Stunned The NHL & Changed Hockey. From Espo to Boston in 1967 to Gretz in L.A. in 1988 to Patrick Roy leaving Montreal in 1995, the stories behind the story. Launching in paperback and Kindle on #Amazon this week. Destined to be a hockey best seller. https://www.amazon.ca/Deal-Trades-Stunned-Changed-Hockey-ebook/dp/B0D236NB35/

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Bruce Dowbiggin

Sometimes An Ingrate Nation Pt. 2: The Great One Makes His Choice

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@PaulChampLaw So, Wayne Gretzky flew on an FBI jet in April 2025 with Kash Patel to watch the Capitals? We all make choices…

Canadians always liked to see themselves as a reflective people. Not hurried into extremes. Slow to anger, quick to act on danger. Humble guys like Wayne Gretzky or Bobby Orr.

If there’s one thing that pissed them off it was anyone sucking up to Americans. Unless… they make it BIG in the U.S.. There was a big exemption for Canadians like Gretzky or Orr or Mike Myers who went south to make a fortune. For them the standards didn’t apply. They were heroes of the nation.

Until Donald Trump. Any Canadian hero not calling him Cheeto or Orange Man Bad or Hitler can expect to receive the mark of Cain from the Left huddling in the Great White North. Anyone excoriating POTUS 45/ 47 , however, is given a lifetime hall pass. No exceptions.

As Gretzky has learned again. Sunday a new photo emerged of the greatest offensive star in NHL history playing golf with the president at his Jupiter, Florida, golf course— the one where Ryan Wesley Routh tried to assassinate Trump.  This led to the same predictable rending of garments and clutching of pearls that greeted Gretzky’s earlier declaration of loyalty to The Worst Human Being Ever®. Traitor is now the mildest description of 99 chez nous.

Give the Gretzkys credit, they didn’t disguise their decision. After Trump’s stunning (to some) win last November, Janet Gretzky cooed, “Congratulations Mr. President Donald J Trump ♥️🤍💙🇺🇸 You did it, You deserved it, you earned every bit of it. The world is a better place to have you as our Leader. Proud to be an American. Thank you for being such a great friend. May God keep watching over you ♥️🙏🏻♥️ Love our family to yours !”

The incensed Canadian left swung into action. “University of Alberta professor Robert Summers @RJSCity: “He’s been a pretty unlikable guy for a long time, this just further solidifies it. @ktownkeith: “Gretzky is disgusting and pathetic. I will celebrate when Ovechkin breaks his record. Also FYI, Mario was the best hockey player ever, not Whine Gretzky.” “People should burn all their old hockey jersey and cards of this guy. A shame”. And those were the nice ones.

The bile harkened to Orr supporting Trump in 2020. In our column at the time we noted the furious aftermath from Canadian hockey worshippers. Canadian sports media called Trump a “monster”, a “racist” and “a totalitarian”. You could heat most of the GTA with the steam emitted by their indignation at Orr having the temerity to speak out politically.

Orr has taken a low profile since, as even some in his hometown of Parry Sound wants nothing to do with him. “Poor Parry Sound,” tweeted Mary Lou George on Oct. 31, 2020. “What a disgrace #BobbyOrr has turned out to be. Guess he believes bragging about assaulting women really is just locker room talk since he wants Trump on his team. Sad.”

As with everything in the current McCoys vs Hartfields feud between the countries the venom launched at Gretzky’s decision to support Trump is underscored by the quaint notion that Canada is anything like it was when Gretzky’s 1988 wedding was a national celebration in Canada.

As the polling from the 2025 Canadian federal election showed young people are fed up with their Boomer parents’ nostalgia for the nation that smuggled the American diplomats out of Iran in 1979. They want economic opportunities and the ability to buy homes. What successive Liberal governments have given them is trans insanity, cities overrun by Hamas protesters and national debt backloaded on their shoulders.

To say nothing of Chinese infiltration of the economy and trade. No wonder they keep trying to change the words to O Canada all the time.

The decisions by Gretzky and Orr, among many expats, is partially due to Trump’s contrarian stance. But it also reflects a distance from the land where they grew up. Mike Myers and Elbows Up played on this sentimental loyalty to help Mark Carney succeed Justin Trudeau. But as more and more financial and talent stacks head south for opportunity (see Nutrien’s decision to ship Saskatchewan potash via the U.S., ignoring B.C.) it’s becoming clear that a reckoning is coming.

Trump’s brusque brushoff of Canada as no better than a 51st state was like an intervention with a friend or family member who’s gotten lost. It was a chance for self examination as we said in this 2018 column, Sometimes An Ingrate Nation.

Instead they bought the fake line that Trump would “invade” the country. Canadians lamented their treatment of “loyal old friend Canada”. But since the Iran heroics what has Canada done to help the U.S.? America has guarded Canada militarily. It has protected the trade lanes where Canadian goods are shipped. It has accepted hundreds of thousands of health patients unable to receive timely treatment in Canada’s single payer system.

It has encouraged Canada an automobile industry. It has allowed Canada’s film and TV industry subsidies. It has (so far) tolerated Canada’s dairy cartels. And it has welcomed Canadians by the millions to holiday or invest in America.

Now list the selfless deeds Canada has performed for America since Ken Taylor squirrelled the diplomats out of Tehran. Um… give us time. We sent Orr and Gretzky to the U.S. to jumpstart hockey. And all the SCTV folks. Canada also became the home for every foaming leftist in America seeking to escape Trump. Beyond that? Diddly squat.

So instead of the prolonged lamentations of the women and men and others of Canada, perhaps Elbows Up should listen to VPOTUS J.D. Vance. “And with all due respect to my Canadian friends, whose politics focus obsessively on the United States: your stagnating living standards have nothing to do with Donald Trump or whatever bogeyman the CBC tells you to blame. The fault lies with your leadership, elected by you.”

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

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Bruce Dowbiggin

Healthcare And Pipelines Are The Front Lines of Canada’s Struggle To Stay United

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Ottawa and Alberta have reached a memorandum of understanding that paves the way for, among other things,. a new oil pipeline in return for higher carbon taxes.. How’s it doing? B.C. and Quebec both reject the idea. The Liberals former Climate minister resigned his cabinet post.

The most amazing feature of the Mark Carney/Danielle Smith MOU is that both politicians feverishly hope that the deal fails. Carney can tell Quebec that he tried to reason with Smith, and Smith can say she tried to meet the federalists halfway. Failure suits their larger purposes. Carney to fold Canada into Euro climate insanity and Smith into a strong motive for separation.

We’ll have more in. our next column. In the meantime, another Alberta initiative on healthcare has stirred up the hornets of single payer.

To paraphrase Winston Churchill, “Canada’s health system is the worst in the world. Except for all the other systems.” If there is anything left that Canadians agree upon it’s that their provincial healthcare plan is a disaster that needs a boatload of new money and the same old class rhetoric about two-tier healthcare.

Both prescriptions have been tried multiple times since Tommy Douglas made single-payer healthcare a reality. As a result today’s delivery systems are constantly strained to breaking and the money poured in to support it evaporates in red tape and vested interests.

But suggest that Canada adopt the method of somewhere else and you get back stares. Who does it better? How can we copy that? Crickets. Then ask governments to cut back and create efficiencies. No one wants to tell the unions they are the first to move. As a result, operating rooms sit empty for lack of trained nurses and rationed doctors. The system is all dressed with nowhere to go.

There are many earnest people trying their best to fit the square peg in the round hole. But so far it has produced a Frankenstein quilt of private clinics in other provinces handling overflows and American hospitals taking tens of thousands of overflows or critical cases. Ontarians travelling to Quebec for knee surgery. Albertans heading to eastern B.C. for hips and shoulders. Nova Scotians going to Boston for back surgery.

To say nothing of the legions of Canadians on waiting lists for terminal cancer or heart problems who, in despair of dying before seeing a specialist in 18-24 months, voyage to Lithuania, India or Mexico to save their lives. Everyone knows a story of a family member or friend surgery shopping. Every Canadian health authority sympathizes. But little solves the problem.

Which has led to predictable grumbling. @Tablesalt13 if the Liberals hadn’t surged immigration over the last 4-5 years and if all of the money spent on refugees and foreign aid was redirected to health care how much shorter would Canada’s medical waitlists be?

And if any small progress is made the radical armies opposed to two-tiered healthcare raise a stink in the media, stopping that progress in its tracks. Suggesting public/ private healthcare systems is a quick trip to a Toronto Star editorial and losing your next election.

Into the impasse Alberta has introduced Bill 11 to create a parallel private–public surgery system that allows surgeons to perform non-urgent procedures privately under set conditions, moving ahead with the premier’s announcement last week. The government says the approach will shorten wait times and help recruit doctors, while critics argue it risks two-tier care.

The legislation marks a major shift in healthcare reform in Alberta and faces (shock) strong opposition from the NDP which is pairing these reforms with the province’s use of the notwithstanding clause in banning radical trans surgery and medication for minors in the province.

There are examples of two-tiered healthcare elsewhere in the West. France, Ireland, Denmark, Switzerland and Germany, among others, use a dual-tracked system mixing public and private coverages. Reports FHI, “In the most successful European healthcare systems, e.g., Germany and Switzerland, the federal government handles the PEC risk, via national pools and government subsidies, sparing the burden on individual insurers.” While not perfect it hasn’t produced class warfare.

The Americans, meanwhile learned to their chagrin with ObamaCare (the Affordable Care Act, that government healthcare is not the answer. The U.S. heath system replaces government accounting with health insurance rationers as the immoveable force. Many Americans were outside this traditional system, paying out-of-pocket. Under the Obama plan everyone would be forced into a plan, like it or not.

The AFI continues, “ACA has a flawed design. Its architects meant to appeal to the public, promising what the old system could not fully deliver – guaranteed access to affordable health cover and coverage for pre-existing conditions (PECs). But they were wrong about being able to keep your doctor or your old policy if you wanted.

Previously individual policies had to exclude PEC coverage to be financially viable. Yet employer group policies often covered it after a waiting period, but the extra costs were spread over their fellow workers – a real burden on medium and small-sized companies. Under Obamacare, the very high PEC costs are still spread too narrowly – on each of the very few insurers who have agreed to stay as exchange insurers.”

In other words getting a universal system that helps the needy while not degrading treatment is illusory. Alberta is willing to admit that fact. Like agreement on pipelines it will face nothing but headwinds from the diehards (pun intended) who still believe Michael Moore’s fairy tales about a free system in Canada. And will do nothing to bind Canada’s warring factions.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca. 

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