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Bruce Dowbiggin

Why Do The Same Few Always Get The Best Sports Scoops?

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The Toronto Maple Leafs made the “what colour is that green light?” decision to fire their head coach Sheldon Keefe last week. The removal of Keefe after five years followed a dispiriting first-round playoff series loss to a very ordinary Boston Bruins team. Coaching may or may not have been the root cause of that loss. (Keefe himself admitted “teams are waiting for the Leafs to beat themselves”.)

The real reason for the firing is 1967, and we don’t think we need add more than that.

In essence, the management of MLSE— the owner of the Maple Leafs and a lot of other sports stuff in Toronto— needed to throw a body to the baying hounds of disappointment. Also known as Leafs Nation. Newly minted CEO Keith Pelley, fresh from the PGA Tour/ LIV psychodrama, was certainly not going to pay the price.

Nor was GM Brad Treliving who has only been on the job for two seasons. The key decisions on Toronto’s lopsided salary cap were decided long before Treliving occupied his desk. That left two people in vulnerable positions. 1) Maple Leafs president Brendan Shanahan, who has been drawing an MLSE cheque for a decade. 2) Keefe.

When was the last time you saw a coach fire a team president? Precisely. Keefe joins the list of (briefly) unemployed coaches who circulate in the NHL like McKinsey consultants. Shanahan gets a lukewarm mulligan from Pelley. But after the failure of the Kyle Dubas experiment— “who needs experience?”— and now just a single playoff series win in a decade Shanny’s best-before date has arrived.

Toronto Maple Leafs president Brendan Shanahan attends a news conference in Toronto on April 14, 2014. Toronto Maple Leafs president Brendan Shanahan said Peter Horachek will remain the team’s interim head coach until the end of the season. Shanahan met the media Friday for the first time since coach Randy Carlyle was fired on Tuesday. THE CANADIAN PRESS/Chris Young

Depending on who he and Treliving enlist to coach— remember, Mike Babcock was too tough and Keefe was probably too player friendly— it had better produce instant results. Because Shanny, the pride of Mimico, is out of chances. The coach choice will also be affected by whichever player or players that management decides are superfluous to ending the Leafs’ ridiculous run of misery.

The Leafs brass’ press conference last Thursday did little to shed light on what happens after Keefe’s expulsion. Just a lot of MBA determinism on a bed of baffle gab. A crabby Steve Simmons question/rant briefly threatened the harmony of the moment, but order was restored. And the media bitching switched from the press box to social media and podcasts.

Speaking of the fourth estate, the other unmentioned aspect of this story— indeed every story in the NHL these days— is just how it was revealed to the public. When people sipped their morning Tim’s or Starbucks the (almost) coincident bulletins came down the social media pike about Keefe’s dismissal.

Predictably, Chris Johnston of Sportsnet and Daren Dreger of TSN announced the breaking news within heart beats of each other. While there had been speculation on Keefe’s fate for days, the announcement coming from the networks duo confirmed the story in the minds of the industry. That allowed everyone else drawing a cheque as a hockey journalist to pile in and swarm the dead body.

In today’s sports journalism, where social media has replaced newspapers, scoops are governed by a protocol. There are the heralds— in the NHL it’s currently Johnston and Dreger— and then there are the disseminators. The days of a rabble of reporters all scrambling to get a story bigger than who-will-play-in-tonight’s-game are gone. Today, it’s a very narrow funnel for scoops.

It’s the same in the NFL where Ian Rappaport (NFL Network) and Adam Schefter (ESPN) monopolize the tasty scoops on behalf of their employers, who also happen to be NFL rights holders. In the NBA, Brian Windhorst (ESPN) has the inside rail when it comes to the LeBron James/ Steph Curry scoops. In MLB… it’s probably Ken Rosenthal  (The Athletic) but no one cares about baseball anymore, do they?

The leagues like it this way, doling out stories to guys they can trust. None of this is criticism of Johnston or Dreger, who have deftly maneuvered themselves into the coveted “from their lips to your ears” spots. From our own experience we can remember the exhilaration of having the best source or sources on the really big stories. Like Johnston/ Dreger, we worked hard for a long time to develop those sources and only very reluctantly let anyone else horn in on our stories.

It was also our observation that this order of things journalistic suited a lot of reporters who either couldn’t get good sources or didn’t want the stress of being first on stuff. It was enough that, like the Keefe story, they’d get the goods eventually and most fans would not care who was first. So long as you had a take. So be it.

Some resentful types took potshots at our work if it upset their pals in the dressing room or the management suite. On the Stephen Ames/ Tiger Woods story in 2001, we had the late Pat Marsden tell us on air that we’d done a great job on Ames’ criticisms of Tiger. Only to hear him lambaste us— again on FAN 590— only minutes later as we listened driving home from the studio. But we digress.

Many reporters are complacent in playing the game, so long as their bosses didn’t enquire why they are getting scooped all the time by the same few rivals. With the death of daily newspapers that doesn’t happen much any longer. (Many editors today may only see stories when publication brings a libel notice.) For them a salty take is good enough.

The scoop business is also affected by the multiple roles now demanded of sports media types. In addition to their “day job” on a beat they also have to supply digital content and talk-back hits to the Mother Ship. Most also are feeding a weekly podcast, dictating time on air rather than time working the phone. There are only so many hours in a day to chase a story.

Better to play the Breaking News waiting game.

Bruce Dowbiggin @dowbboy is the publisher of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Now for pre-order, new from the team of Evan & Bruce Dowbiggin . Deal With It: The Trades That Stunned The NHL & Changed Hockey. From Espo to Boston in 1967 to Gretz in L.A. in 1988 to Patrick Roy leaving Montreal in 1995, the stories behind the story. Launching in paperback and Kindle on #Amazon this week. Destined to be a hockey best seller. https://www.amazon.ca/Deal-Trades-Stunned-Changed-Hockey-ebook/dp/B0D236NB35/

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Bruce Dowbiggin

The Folding Lawn Chair: PMJT The Worst Negotiator in Canadian History

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Stop us if you heard this before. Justin Trudeau talks tough but folds like a cheap lawn chair. His current spasmodic response to Donald Trump’s tariff threat should look familiar. He’s been here and backed down before.

The defining crisis of his time as prime minister– the 2022 Trucker Convoy in Ottawa– is the blue print for his handling of stress. For those with poor memories— or Liberals trying to forget—his arbitrary handling of the Covid vaccine crisis created a massive pushback among voters. Having forced everyday Canadians to take— under threat— an unproven vaccine he was faced with an unprecedented display of impertinence to his majesty.

In better times the pushback might have originated with a media offended by his high-handed ArriveCan fiasco and locking citizens into hotels against their will. By this time, however, PMJT had paid off large segments of Canadian media and was on his way to paying off many more. So it fell to independent truckers to expose Trudeau’s arbitrary undemocratic behaviour.

They came to Parliament Hill armed with truck horns and Bouncy Castles. There were no guns, no bombs, no assault vehicles. Just your garden-variety 18 wheelers who’d come from across the nation. This made Mr. Tough guy catatonic. As the truckers neared the capital he called them racists and Nazis intent on overthrowing the government. He baselessly claimed (in French) that their supporters were anti-science.

This faux-tough talk surprised many who recalled that, only months before, he’d blithely stood back, brows knit, as indigenous radicals blocked the main railway lines for months in protest of oil pipelines (more on this later). It was all soothing words and grovelling imprecations to understanding from Skippy. Maybe billions were lost, but at least he hadn’t upset Canada’s “first peoples”.

But when truckers protested in his home city, it was Code Red for our hero. Rather than meet protesters when the trucks arrived, hearing their grievances and agreeing to negotiate— as he’d done with the trainspotters— a cringing Trudeau hid, vilifying the invaders from inside his Covid cottage. It was all no quarter, no surrender, no show.

Canada’s media dutifully covered his flank, shopping numerous fake stories about Nazi/ Rebel flags and arson attempts. (For which they’ve never apologized.) In parliament he and his NDP service animals invented stories of huge donations from evil right-wing forces in the U.S.

Not surprisingly, giving Truckers the vaunted Trudeau middle finger did not send them scurrying back to their homes. Quite the opposite. Instead they hunkered down in an 18-wheel version of Woodstock. It was a rock n’ roll party that Ottawa police were dumbfounded how to stop. Noisy but non-violent.

This infuriated the burghers of Ottawa, those making their livings from government and the National Capital Commission. They were losing sleep in their cozy cribs. “Someone must pay!” A still-bunkered Trudeau then played the Dad card, sending in federal cops and suspending Canadians rights while seizing the financial livelihoods of the Convoy leaders.

His suspension of historic civil rights invited international censure. It would later be declared illegal in the courts. The use of the Emergencies Act “does not bear the hallmarks of reasonableness — justification, transparency and intelligibility,” Federal Court Justice Richard Mosley wrote. No matter. He’d proudly used a sledge hammer on a flea. People charged with mischief were off to jail for five years. Cosseted by the huzzahs of the purchased media he gave himself a W and went surfing.

Fast forward to 2024 when Justin was about as popular as scrofula in the polls . Entering 2025 he was trying desperately to hang onto power till the end of his term in the fall, when his handlers at the WEF would rescue him with sinecures and flattery. All domestic attempts to shame him into quitting failed. It seemed he had a clear path to make his own exit.

He never anticipated a re-elected, vindictive Donald Trump, never planned for the implications. Yes, this was the same Trump he’d casually ridiculed and insulted for most of the decade. Least of all, he was unready for a Trump armed with serious tariff threats unless the post-national PM shored up his defence and propped up the border. Oops.

Shades of the Truckers, the tariff skirmish could have been resolved by working with Trump on the border issue. But that’s not how PMJT rolls away. Trump invited him to Mar A Lago post-election, only to ridicule him as “governor” of a new 51st American state. A butt-hurt Trudeau then shut down Parliament and blamed Alberta’s energy cash cow, getting the other premiers to insist that the province block oil sales to the U.S.

Just like Dad in the old days there was no reciprocal ask of Ontario blocking its auto industry or Quebec its aluminum industry. Branch-plant Alberta would carry the burden. He coerced media and other parties to give him cover, vilifying anyone refusing to go along. He closed Parliament till March so his party could sort out its next move. This divide-and-retreat strategy has left the country on verge of dismemberment. But he acts like he had time.

Trump says Trudeau has till February 1 to cut a deal. Instead of negotiating Trudeau is threatening. The PM bravely supports “the principle of dollar-for-dollar matching tariffs” against the U.S. Conceding that this a terrible tactic he says the feds would be “there to support and compensate businesses”. Using public money to compensate for the negligence his progressive agenda has left behind. Can you say Covid.2?

What’s the difference from his Truckers Convoy dithering performance? Trudeau had simple truckers then, without power. In Trump, however, he has a freshly elected president with the hammer of Congress, the Supreme Court and the White House. Who can’t wait to crush Trudeau and his Liberal snobs as freeloaders on the American dime. “Exporters of terrorists, drugs and contraband into America”. Trump now has a unified front of social media billionaires while Trudeau has only a burned-out cabinet and Laurentian loyalists. What couldn’t go wrong?

If Trudeau lets this go past Feb. 1 without a deal or an election call it will be the worst constitutional catastrophe since conscription in WW I and II. Expect no mercy from down south. Every turn of the screw on Canada increases Trump’s polling. The Family Compact ain’t saving you, Skippy. And they won’t save the midwits who elected Trudeau PM three times.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.

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Bruce Dowbiggin

On The Clock: Win Fast Or Forever Lose Your Chance

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Play this drinking game. Every time some football analyst on TV says during the course of a game, “He’ll be a star for this team for years” take a drink. You’ll be tipsy in a hurry.

Maybe in the old days, Skip. But the concept of the players you’re loving now lasting very long with NFL, NHL, NBA or even MLB teams has come and gone. The new model was never more apparent as when the NFL No.1 seed Detroit Lions, replete with young stars, were blindsided from the NFL playoffs by upstart Washington’s rookie QB Jaden Daniels.

Heavily favoured Detroit (10 point favourites in some places) was loaded with superstars on their first contract. Jahmyr Gibbs, Jameson Williams, Amon-Ra St. Brown, Penei Sewell, Aidan Hutchinson (injured), Sam LaPorta, Jack Campbell and Ali McNeil (injured). Added to veteran QB Jared Goff and a sprinkling of veterans they seemed perfectly balanced.

Except the new mantra says you can only win a Super Bowl in this time of salary-cap hell with a HOF QB or a QB on his affordable rookie deal. Goff is neither, and to emphasize the mantra he threw four picks and fumbled once en route to the heartbreak loss. The dynasty turned into as ‘die-nasty”.

In the old days you’d just say “we will get them next year” and hope for better luck. But within two years the Lions will have to do a painful triage of their glittering young stars. You can’t pay them all, so who will go and who will stay? Adding to the misery of the salary-cap mandated chop will be can you get value for them in trades?

The Lions are far from the only ones dealing with leagues that value parity ahead of dynasty. In the NHL the Edmonton Oilers and Toronto Maple Leafs are hearing the steady tick-tock counting down on the NHL’s cap machine. The two clubs lost consistently for a decade to score top picks in the draft. Riding the skills of Conor McDavid and Auston Matthews they’ve brushed up against a Stanley Cup but have yet to do the deal.

As every fan of the teams knows it’s a race to add the proper players to the roster to compliment the young stars before they get too expensive. McDavid is an unrestricted FA after 2025-26 and as the league’s top star he will command the maximum under the salary cap where ever he lands. If that’s Edmonton he and Leon Draisaitl will be added to Darnell Nurse, Zach Hyman, Ryan Nugent Hopkins as a large portion of the cap. Can the Oilers balance these stars and still pay defensemen and goalies?

Ditto the Maple Leafs who have Matthews, William Nylander, Mitch Marner, Morgan Rielly and Chris Tanev hogging the top end of the cap. Can they find the right pieces at a cheap price to create a team that will reach the Final, let alone win the Stanley Cup? And can they do it before their core players start to decline?

For those reasons, NHL teams and players were fixated on the news that there will be no more escrow deductions taken from players the rest of the season. That led many to surmise that the salary cap will be going up significantly for the next few years, allowing teams more latitude to complete rosters and elite players to be paid their worth to the league. Even if true the increases will be proportionate, forcing the same constraints of a cap at the top and bottom of payrolls.

None of these economic concerns seem to bother the defending World Series champion Los Angeles Dodgers. With just a luxury tax, not a salary cap, to restrain them the Dodgers have added Japanese star Riki Sasaki and bullpen ace Taylor Scott to their payroll in the past week. This in addition to two-time Cy Young winner Blake Snell. Their payroll now exceeds $370 M. For 2025. By comparison the Pittsburgh Pirates sit at just $77 M for 2025 and the fans are outraged demanding the owner sell.

The Dodgers justify the spending because they are building a global brand. While the competing leagues constrict their payrolls to pay service to parity, MLB is allowing the Dodgers to take a soccer attitude to their payroll. The arguments for parity are pretty weak when you consider that their have-nots are happy to take the bounty of great TV/ digital/ logo revenue but refuse to improve their teams.

Which leaves us with the Toronto Blue Jays, definitely a large-market team trying to spend like one. Monday they announced the signing of FA Anthony Santander, who had 44 homers for Baltimore last season. This follows an offseason of humiliation where the team has made no progress signing its superstars Vladdy Guerrero and Bo Bichette.

Like NFL Lions or NHL Maple Leafs, the clock is ticking on their core players as they become prohibitively expensive. Should they sign both? One? Or trade them to get value before they scram to LA or New York? Right now they seem caught between bad options.

Meanwhile the underwhelming Jays management was punked— yet again—in pursuit of a high-profile Japanese FA. The very visible failure left many wondering if it was the market or the management that is holding back Toronto. Which might be another drinking game. Take a drink every time the Jays management swings and misses on a high-profile free agent. You’ll be in detox pretty soon.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.

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