DEI
Top Canadian university posts job listing that excludes white heterosexual men

From LifeSiteNews
The University of British Columbia says the new job is ‘restricted to members of the following federally designated groups: people with disabilities, indigenous people, racialized people, women, and people from minoritized gender identity groups.’
One of Canada’s most well-known universities has posted a job opening for a new research chair position but has essentially barred non-homosexual white men from applying for the job.
A recent job posting for the position of “Tier 1 Canada Research Chair in Oral Cancer Research” at the University of British Columbia (UBC) Vancouver campus has explicitly mentioned that those who don’t meet its so-called diversity, equity, and inclusion (DEI) requirements need not apply.
The UBC job posting was published on May 21, and notes that the seven-year contract for the chair role has with it certain “eligibility requirements,” such as candidates having to demonstrate a track record of “supporting equity, diversity, and inclusion.”
According to UBC, the selection for the role will be “restricted to members of the following federally designated groups: people with disabilities, indigenous people, racialized people, women, and people from minoritized gender identity groups.”
This rules out straight white men from applying for the role. UBC uses its Equity, Diversity, and Inclusion Action Plan as well as the B.C. Human Rights Code as validation for its job requirements.
The UBC claims that its current faculty is underrepresented by those who “self-identify” as having a disability, thus it notes that a person from this category is “preferential.”
To ensure that straight white men do not apply for the job, the UBC is also mandating that anyone who applies for the role must first conduct what it calls an “equity survey.”
“Candidates from these groups must self-identify as belonging to one or more of the designated equity groups to be considered for the position,” notes UBC.
According to the UBC, “Equity and diversity are essential to academic excellence.”
“We encourage applications from members of groups that have been marginalized on any grounds enumerated under the BC Human Rights Code, including sex, sexual orientation, gender identity or expression, racialization, disability, political belief, religion, marital or family status, age, and/or status as a First Nation, Metis, Inuit, or indigenous person.”
Musk: Is the even legal?
As news of the UBC job posting spread on social media, X owner Elon Musk chimed in to comment on the matter, writing on June 3, “Is this legal in Canada?” in reply to a sarcastic post from Quebec-based academic Gad Saad mocking the job posting.
“Yes! Oral cancer research has long been dominated by white heterosexual males. Imagine the progress that can be made if the relevant research were conducted by Trans People of Color. Thank you @UBC for your epistemological courage in fighting against the scourge of White Heterosexual Science,” sarcastically wrote Saad on June 3 on X.
In recent years, there has been a notable increase in the promotion of so-called DEI requirements on employers, because of a push for it from the federal government of Prime Minister Justin Trudeau.
Indeed, LifeSiteNews recently reported on how Trudeau’s Liberal government has spent over $30 million DEI affiliated contracts amongst many federal ministries since January 2019.
When it comes to DEI, Musk has been a formidable opponent to the discriminatory hiring practices. In Canada, the only main party speaking out against it is the People’s Party of Canada, under its leader Maxime Bernier. He has been outspoken against radical gender ideology repeatedly over the last few years as well as the COVID jabs and mandates.
In April, he announced a new party policy officially denouncing the so-called DEI agenda, saying it is nothing more than a “fundamentally racist, sexist, and discriminatory ideology” that “divides Canadians.”
Bernier told LifeSiteNews recently that the only way to stop the “radical policies” of the Diversity, Equity, and Inclusion (DEI) agenda – which he calls a combination of “official discrimination against white heterosexual males” and the “promotion of weird mental illnesses” – is for people to fight back against those seeking to undermine “traditional norms and values.”
Business
Canadian gov’t spending on DEI programs exceeds $1 billion since 2016

From LifeSiteNews
Some departments failed to provide clear descriptions of how the taxpayer funds were used. For example, Prairies Economic Development Canada spent $190.1 million on projects related to diversity, equity and inclusion ventures but could not provide details.
Federal diversity, equity and inclusion programs have cost Canadian taxpayers more than $1 billion since 2016.
According to information published September 18 by Blacklock’s Reporter, diversity, equity and inclusion (DEI) government grants have totaled $1.049 billion since 2016, including grants for “cultural vegetables.”
A $25 million grant, one of the largest individual grants, was given to the Canadian Gay and Lesbian Chamber of Commerce to “strengthen Canada’s entrepreneurship ecosystem to be more accessible to LGBTQ small businesses.”
The government payouts were distributed among 29 departments, ranging from military to agricultural projects.
The Department of Agriculture spent $90,649 for “harvesting, processing and storage of cultural vegetables to strengthen food security in equity-deserving Black communities” in Ontario.
Some departments failed to provide clear descriptions of how the taxpayer funds were used. For example, Prairies Economic Development Canada spent $190.1 million on projects related to diversity, equity and inclusion ventures but could not provide details.
“PrairiesCan conducted a search in our grants and contributions management system using the keywords ‘equity,’ ‘diversity’ and ‘inclusion,’” the Inquiry said. “Certain projects were included where diversity, equity and inclusion were referenced but may not be the main focus of the project.”
DEI projects are presented as efforts by organizations to promote fair treatment, representation, and access to opportunities for people from varied backgrounds. However, the projects are often little more than LGBT propaganda campaigns funded by the Liberal government.
As LifeSiteNews reported, the University of British Columbia Vancouver campus posted an opening for a research chair position that essentially barred non-homosexual white men from applying for the job.
Additionally, during his short time in office, Liberal Prime Minister Mark Carney has already shown Canadians that he is a staunch supporter of the LGBT agenda after he spent over $2 million in taxpayer funding on LGBT groups during his first week in office.
Canadians have repeatedly appealed to Liberals to end pro-LGBT DEI mandates, particularly within the education system.
As LifeSiteNews previously reported, in June 2024, 40 Canadian university professors appealed to the Liberal government to abandon DEI initiatives in universities, arguing they are both ineffective and harmful to Canadians.
Business
Cracker Barrel and the Power of Conservative Boycotts

The uproar over the restaurant chain’s rebrand might appear trivial, but it carries a deeper significance.
Last week, another viral culture war story captured the headlines. The old-timey restaurant chain Cracker Barrel had rebranded, removing the old man and the barrel from its logo, and replacing it with a simple, modernistic, typography-only design.
At first, I dismissed the story as trivial. I have never set foot in a Cracker Barrel and, as such, have little stake in what is emblazoned above its doorways. But after speaking with conservative activist Robby Starbuck, I learned there was something beyond the logo that deserved our attention. According to Starbuck, Cracker Barrel, whose customer base is heavily white, conservative, and rural, had spent the last few years adopting all the fashionable left-wing corporate policies: DEI, Pride, pronouns, race politics, and the rest.
The logo change might have caught the public’s initial attention, but the underlying political story had real stakes. If companies that depend on conservatives adopt radical left-wing policies, they must face the consequences.
And, thanks to the work of Starbuck and others, the social media uproar seems to have made a difference. As the story circulated through the media, the company’s stock price plummeted by as much as 17 percent. Cracker Barrel has quickly walked back its changes.
All this is salutary. Beginning with the revolt against Bud Light, the Right learned how to flex its muscles in the marketplace. Rather than defer to corporations as they did in the past, conservatives have realized that corporations have a culture and must be constantly reminded that, if they deviate from core American values, the consequences will be felt in their bottom line. Starbuck has had enormous success on this point, leading boycott campaigns that have changed policies at Harley-Davidson, Tractor Supply, John Deere, and other major brands.
A number of lessons can be drawn from this experience. First, conservatives can win these culture fights. Second, corporations follow the narrative in the media. Third, behavior changes through reward and punishment.
This last point is especially important. Some might dismiss the Cracker Barrel campaign as minor, or even embarrassing, given that the company is a decidedly down-class brand. But there is enormous value in making an example of the company and cementing a fear that conservatives can spontaneously lash out at any institution that crosses the line. Today, it’s Cracker Barrel; tomorrow it might be Pepsi, Target, or Procter & Gamble. As we have seen in recent years, corporate CEOs are highly sensitive to shifts in public opinion—and marginal changes in revenues—and will drop left-wing policies as soon as they become a liability.
The question is how to gain leverage. We are all tempted to be polite in public. But the fight over corporate culture can’t be won without securing real, tangible victories—which means real, tangible losses for institutions on the other side. Even if we don’t care about Cracker Barrel in particular, we should all care about the ideological capture of American institutions and use whatever power we have to reverse it.
And for that to occur, the Barrel must be broken.
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