Brownstone Institute
The UK Narrative Falls Apart with Leaked Messages
From the Brownstone Institute
BY
Leaked messages from December 13, 2020, show former UK Health Secretary Matt Hancock planning to “deploy the new variant” in Covid messaging to “frighten the pants out of everyone” in order to “get proper behaviour change” in the British public’s compliance with lockdown measures.
The new leak is the most damning revelation to come so far from the Daily Telegraph’s recently-announced ‘Lockdown Files,’ which are based on an archive of over 100,000 messages sent between Hancock and other officials. Journalist Isabel Oakeshott ostensibly obtained the WhatsApp messages to assist with a book about Hancock, comprising the biggest leak of UK Government data in over a decade and shedding new light on the UK’s lockdowns, mandates, and fear messaging.
As the Telegraph summarized:
The Lockdown Files – more than 100,000 WhatsApp messages sent between ministers, officials and others – show how the Government used scare tactics to force compliance and push through lockdowns.
In another message Simon Case, the Cabinet Secretary, said that “the fear/guilt factor” was “vital” in “ramping up the messaging” during the third national lockdown in Jan 2021.
The previous month, Hancock, the then health secretary, appeared to suggest in one message that a new strain of Covid that had recently emerged would be helpful in preparing the ground for the looming lockdown, by scaring people into compliance.
In a WhatsApp conversation on Dec 13, obtained by the Telegraph, Damon Poole – one of Mr Hancock’s media advisers – informed his boss that Tory MPs were “furious already about the prospect” of stricter Covid measures and suggested “we can roll pitch with the new strain.”
The comment suggested that they believed the strain could be helpful in preparing the ground for a future lockdown and tougher restrictions in the run-up to Christmas 2020.
Mr Hancock then replied: “We frighten the pants off everyone with the new strain.”
Mr Poole agreed, saying: “Yep that’s what will get proper bahviour [sic] change.”
Psychologists have already warned that some Government messaging during Covid, including using alleged “fear tactics” in poster and health campaigns, were “grossly unethical” and that inflated fear levelscontributed to excess non-Covid deaths and increased anxiety disorders…
Four months later, in Oct 2020, Mr Poole suggested in a group chat that a decision to stop publishing a so-called watchlist of the areas with the highest prevalence of the virus would be helpful to the Government, because it would make every area of the country concerned about the spread of Covid in a second wave.
“It helps the narrative that things are really bad if we don’t publish,” messaged Mr Poole.
In a second article on the new revelation, the Telegraph went on:
Throughout the course of the pandemic, officials and ministers wrestled with how to ensure the public complied with ever-changing lockdown restrictions. One weapon in their arsenal was fear.
“We frighten the pants off everyone,” Matt Hancock suggested during one WhatsApp message with his media adviser.
The then health secretary was not alone in his desire to scare the public into compliance. The WhatsApp messages seen by the Telegraph show how several members of Mr Hancock’s team engaged in a kind of “Project Fear,” in which they spoke of how to utilise “fear and guilt” to make people obey lockdown.
An Imperial College London survey of Covid infections in the community – called the React programme and led by the eminent professor Lord Darzi – provided “positive” news for Mr Hancock and his team… But when the media focused on a separate report by Public Health England and Cambridge University showing a high transmission rate in some parts of the country – prompting speculation that local lockdowns could follow – Mr Hancock said: “That’s no bad thing.” Sir Patrick Vallance, the Government’s Chief Scientific Adviser, agreed.
With recorded Covid cases now down to just 689, the Government was days away from reopening pubs, restaurants and hairdressing salons.
But on June 30 2020, Leicester had just gone into a local lockdown. In a WhatsApp group called “Local Action Committee,” Emma Dean, Mr Hancock’s special adviser on policy, reported back to the group a rumour that Milton Keynes may be the next town plunged into a local lockdown.
Jamie Njoku-Goodwin, Mr Hancock’s media adviser, replied that it would not be “unhelpful” for the public to think they could be next.
They agreed that minor adjustments, such as banning angling, would be “parodied galore” – so decided that “fear” and/or “guilt” were vital tools in ensuring compliance.
They discussed making mask-wearing mandatory in “all settings” because it had a “very visible impact.”
Along with Hancock’s terror campaign are several other eye-opening revelations. In one conversation, then-PM Boris Johnson declined to lift lockdown restrictions after being told that reopening was “too far ahead of public opinion.”
Johnson later expressed regret about his decision to implement a second lockdown after being informed that the decision had been based on “very wrong” mortality data.
In another incident, a mask mandate was imposed on British schoolchildren for the first time after Chief Medical Officer Chris Whitty reasoned that the issue was “not worth an argument” with First Minister of Scotland and strict lockdown advocate Nicola Sturgeon.
By any measure, the Telegraph’s Lockdown Files provide invaluable and astonishing new insight into the depths to which the British Government and its counterparts all over the world sunk as they weighed the perceptions of these unprecedented, unscientific, futile measures against the opinion of the increasingly-terrified and ravenous segment of the public that kept demanding more of them, while devising ever-more-manipulative means of terrifying the more skeptical segment of the public into complying.
Still, critics of the Telegraph have valid reasons for skepticism. While the Telegraphhas revealed astonishing evidence of what happened during Britain’s Covid response, after the initial lockdowns of spring 2020, it has yet to reveal any information as to why those initial lockdowns happened.
This is a conspicuous oversight, as the Telegraph itself, and most of its journalists, supported the initial lockdowns of spring 2020. Additionally, as a study by Cardiff University demonstrated, the primary factor by which most citizens judged the threat of Covid was their own government’s decision to impose strict lockdowns. The measures thus created a feedback loop in which the lockdowns themselves sowed the fear that made citizens believe their risk of dying from Covid was hundreds of times greater than it really was, in turn causing them to support more lockdowns, mandates, and restrictions.
For that reason, thoughtful commenters tend to believe that determining how the initial lockdown decision was made in spring 2020 remains the most important question of the entire Covid story. Everything else was downstream from the unprecedented terror sown by that initial decision. And, because widespread terror could be used as an excuse for all the decisions that came after, the activities that instigated the initial lockdown decision in spring 2020 may be the only ones in which criminal conduct is likely to be found.
Thus, insofar as the Telegraph fails to shed any light on the activities that led to the initial lockdowns in spring 2020, the value of the Lockdown Files in obtaining justice for the response to Covid will be severely limited.
That said, some of the Telegraph’s revelations of what happened—such as Hancock’s desire to “deploy the new variant” to “frighten the pants off the public”—are so damning that hopefully the public will begin taking seriously the question of why this all happened as well.
Republished from the author’s Substack
Brownstone Institute
The Most Devastating Report So Far
From the Brownstone Institute
By
The House report on HHS Covid propaganda is devastating. The Biden administration spent almost $1 billion to push falsehoods about Covid vaccines, boosters, and masks on the American people. If a pharma company had run the campaign, it would have been fined out of existence.
HHS engaged a PR firm, the Fors Marsh Group (FMG), for the propaganda campaign. The main goal was to increase Covid vax uptake. The strategy: 1. Exaggerate Covid mortality risk 2. Downplay the fact that there was no good evidence that the Covid vax stops transmission.
The propaganda campaign extended beyond vax uptake and included exaggerating mask efficacy and pushing for social distancing and school closures.
Ultimately, since the messaging did not match reality, the campaign collapsed public trust in public health.
The PR firm (FMG) drew most of its faulty science from the CDC’s “guidance,” which ignored the FDA’s findings on the vaccine’s limitations, as well as scientific findings from other countries that contradicted CDC groupthink.
The report details the CDC’s mask flip-flopping through the years. It’s especially infuriating to recall the CDC’s weird, anti-scientific, anti-human focus on masking toddlers with cloth masks into 2022.
President Biden’s Covid advisor Ashish K. Jha waited until Dec. 2022 (right after leaving government service) to tell the country that “[t]here is no study in the world that shows that masks work that well.” What took him so long?
In 2021, former CDC director, Rochelle Walensky rewrote CDC guidance on social distancing at the behest of the national teachers’ union, guaranteeing that schools would remain closed to in-person learning for many months.
During this period, the PR firm FMG put out ads telling parents that schools would close unless kids masked up, stayed away from friends, and got Covid-vaccinated.
In March 2021, even as the CDC told the American people that the vaxxed did not need to mask, the PR firm ran ads saying that masks were still needed, even for the vaxxed. “It’s not time to ease up” we were told, in the absence of evidence any of that did any good.
In 2021, to support the Biden/Harris administration’s push for vax mandates, the PR firm pushed the false idea that the vax stopped Covid transmission. When people started getting “breakthrough” infections, public trust in public health collapsed.
Later, when the FDA approved the vax for 12 to 15-year-old kids, the PR firm told parents that schools could open in fall 2021 only if they got their kids vaccinated. These ads never mentioned side effects like myocarditis due to the vax.
HHS has scrubbed the propaganda ads from this era from its web pages. It’s easy to see why. They are embarrassing. They tell kids, in effect, that they should treat other kids like biohazards unless they are vaccinated.
When the Delta variant arrived, the PR firm doubled down on fear-mongering, masking, and social distancing.
In September 2021, CDC director Walensky overruled the agency’s external experts to recommend the booster to all adults rather than just the elderly. The director’s action was “highly unusual” and went beyond the FDA’s approval of the booster for only the elderly.
The PR campaign and the CDC persistently overestimated the mortality risk of Covid infection in kids to scare parents into vaccinating their children with the Covid vax.
In Aug. 2021, the military imposed its Covid vax mandate, leading to 8,300 servicemen being discharged. Since 2023, the DOD has been trying to get the discharged servicemen to reenlist. What harm has been done to American national security by the vax mandate?
The Biden/Harris administration imposed the OSHA, CMS, and military vax mandates, even though the CDC knew that the Delta variant evaded vaccine immunity. The PR campaign studiously avoided informing Americans about waning vaccine efficacy in the face of variants.
The propaganda campaign hired celebrities and influencers to “persuade” children to get the Covid vax.
I think if a celebrity is paid to advertise a faulty product, that celebrity should be partially liable if the product harms some people.
In the absence of evidence, the propaganda campaign ran ads telling parents that the vaccine would prevent their kids from getting Long Covid.
With the collapse in public trust in the CDC, parents have begun to question all CDC advice. Predictably, the HHS propaganda campaign has led to a decline in the uptake of routine childhood vaccines.
The report makes several recommendations, including formally defining the CDC’s core mission to focus on disease prevention, forcing HHS propaganda to abide by the FDA’s product labeling rules, and revamping the process of evaluating vaccine safety.
Probably the most important recommendation: HHS should never again adopt a policy of silencing dissenting scientists in an attempt to create an illusion of consensus in favor of CDC groupthink.
You can find a copy of the full House report here. The HHS must take its findings seriously if there is any hope for public health to regain public.
Brownstone Institute
The Revolution of 2024: A Rare Victory for Anti-Establishment Fury
From the Brownstone Institute
By
The sudden coming together of three great sectors of anti-establishment fury – MAGA, MAHA, and DOGE – in the last two months of the election of 2024 is one for the ages.
People are out and about, smiling at each other. It’s been true since the morning after the election, the results of which defied every prediction. Who doesn’t like to see the smug elites who have ruled the world for five awful years taken down a peg?
More than that, there are hints of a return to sanity. Mainstream advertisers are suddenly returning to X, putting their economic interest above their tribalist loyalties. The editor of pro-lockdowns Scientific American, which had long blessed totalitarian measures as true science, has resigned.
The attempt to pillage InfoWars and give it to The Onion has been reversed by a federal judge. That might be a fluke or might not be: maybe the lawfare is dialing back too. The cabinet of the incoming administration is being filled by voices that were fully censored for years. Employees are reportedly packing their bags at the FDA and other agencies.
Mainstream news commentators are sputtering around with less bravado than they have shown in years. CNN is firing major personalities.
Trump is talking about abolishing the income tax and granting $10K in tax credits per homeschooled child, not to mention blowing up college accreditation systems, among other sweeping changes.
The American Bastille day is coming, not only freeing the political prisoners of January 6 but also many of the unjustly persecuted including Ross Ulbricht, Roger Ver, and Ian Freeman, among so many others. That will be a day of rejoicing.
Oh, and peace seems to have broken out in some contentious areas of the world, for now.
What is happening? This is not the usual transfer of the resident of the White House. This is starting to look like an actual transfer of power, not just from Biden to Trump but from the permanent government – ensconced in many sectors – that has been long in hiding to an entirely new form of government responsive to actual voters.
As it turns out, there was no late surge for Kamala Harris. All the polls were wrong, and the rest was media blather. What was correct were the betting odds on Polymarket, and only days later, the FBI raided the 26-year-old founder’s home and confiscated his phone and laptop.
There are still many millions of missing voters, people who supposedly showed up for Biden in 2020 but stayed home this time. Meanwhile, there has been a historic shift in all races, ethnicities, and regions, with even the possibility of flipping California from blue to red in the future.
After decades of academic slicing and dicing of the population according to ever more eccentric identity buckets involving race, ethnicity, gender, and sexual interest, along with countless thousands of studies documenting deep complexity over intersectionality, the driving force of the election was simple: class, and the few intellectuals and some wealthy entrepreneurs who understand that.
The division was not really left vs right. It was workers vs laptoppers, wage earners vs six-figure stay-at-homers, bottom half vs top 5 percent, people with actual skills vs weaponized resume wielders, and those with affection for old-world values vs those whose educations have beaten it out of them for purposes of career advancement.
The silent majority has never been so suddenly loud. It just so happened that the heavily privileged had come to inhabit easily identifiable sectors of American society and, in the end, had no choice but hitch the whole of the overclass wagon to the fortunes of a candidate like themselves (Kamala) but who was unable to pull off a compelling masquerade. Not even a parade of well-paid celebrity endorsements could save her from total rebuke at the polls.
Sylvester Stallone called Trump a second George Washington but another reference point might be Andrew Jackson. The overwhelming victory for Trump is on a scale not seen since 1828 when, four years after the presidency was stolen from Jackson, Old Hickory came back in a wild landslide and cleaned up Washington. Trump arrives in Washington with a mandate for the same, with 81% of the public demanding that the government shrink in size and power.
It has all happened so quickly. We are barely ten days into the realization of what just transpired and the entire lay of the land seems different, like a tectonic shift in politics, culture, mood, and possibilities. We are even seeing blunt and open talk about the horrendous Covid response that so utterly demoralized the country and the world, after years of silence on the topic. We have promised hearings coming, and court cases galore now on fast track.
The sudden coming together of three great sectors of anti-establishment fury – MAGA, MAHA, and DOGE – in the last two months of the election of 2024 is one for the ages. It provides the beginnings of an answer to the great question on our minds for decades: how precisely does an authentic revolution take root in an industrialized Western democracy? Are elections capable of delivering real results?
For now, the answer seems to be yes. That should thrill any responsible observer of social, cultural, economic, and political affairs. It means that the early architects of the American system were not wrong. The intolerable costs of political upheaval of ages past can be mitigated by planting power firmly in the hands of the people through the plebiscite. This was their view and their gamble. All the evidence of our time points to the wisdom of the idea.
In the darkest days of the last year of the first Trump presidency, the bureaucracy was riding high, in full revenge mode against an elected government it hated and sought to overthrow. The agencies were passing strange edicts that felt like laws but no one knew for sure. You are essential, you are not. You must stay home, unless you have an emergency. Your elective surgery needs to wait. The kids cannot go to school. That European vacation cannot happen. You can eat at a restaurant but only if you are six feet away from other patrons and you must put this China-made cloth on your mouth if you get up to go to the restroom.
The flurry of edicts was mind-boggling. It felt like martial law, because it was some form of exactly that. The best research points to the astonishing reality that this was never really a public-health response but a scheme by security and intelligence sectors to enact some kind of global color revolution, which is why the policies were so similar the world over. It was indeed an awesome display of power, one that invaded all our communities, homes, and families.
No one knows this better than Team Trump, even if there has been near silence on the topic for all these years. They have had time to put the pieces together and figure out what happened and why. And they carefully, and in seclusion worthy of a Cistercian monastery, plotted their return, leaving nothing to chance.
Meanwhile, the past two years have had the Covid insurrectionists quietly stepping away from the spotlight, while leaving as much of their newfound power in place: the censorship, the technology, the mandates, and the propaganda that all of this shock-and-awe was nothing more than “common sense health measures.” It was never tenable, and vast numbers have come to realize that something went very wrong, like a kind of evil settled over the world and burrowed itself within all institutions.
In an instant, the whole scheme seems to be crumbling. The incredible result is that the administration under which this calamity occurred is now coming back, which is probably the strangest irony of our times.
And yet, even though no one has yet been open about precisely what happened in the White House in March 2020 to cause Trump to greenlight the lockdowns, there is a widespread belief that it was never really his choice. It was some kind of coup – egged on even by his closest advisors and the VP – that he either could not stop or lacked the personnel to marshal effective resistance. Regardless, he has been forgiven because, implausibly, the next administration not only owned the worst of it but added even more on top of that, including the wicked combination of mask mandates, forced injections, and continued school closures.
The result has been a continuing economic crisis, one far worse than agencies admit, in addition to a health, education, and cultural crisis. Meanwhile, all those involved in causing this from behind the scenes have been rewarded with professorships, loving interviews in the mainstream media, and lavish security provisions to protect them from legions of what they suppose are angry workers and peasants.
Therefore, among many of the ruling class, the results of this election are certainly not welcome, and nor are many of the early appointments. They represent the coming together of MAGA, MAHA, and DOGE, the fulfillment of decades of cultivation of disparate groups of dissidents who had not previously realized their common interests and common enemies. It was the Covid era and the imposition of top-down rule that brought them all together.
It was like three groups wandering around in a giant maze who suddenly confront each other and then, realizing that they all shared the same predicament, figure the way out together. These new alliances have not only shattered right and left, as traditionally understood, but reshaped the structural basis of political activism for the duration. It turns out that medical freedom, food freedom, free speech, political freedom, and peace all go together. Who knew?
The incumbent world of academia, think tanks, and most media simply finds itself unprepared to deal with the new realities. They had hoped everyone would forget about the last five years as if it was just a thing that happened but is now over; everyone just needs to grapple with the great reset and learn to love our new lives of surveillance, propaganda, censorship, perpetual war, poison food, unaffordable everything, and endless injections of potions for our own health and well-being.
Well, times have changed. How much? Early signs point to a dramatic unfolding of revolutionary change over the coming months. Is believing this the triumph of hope over experience? Absolutely. Then again, no one believed five years ago that most people in the world would be locked in their homes and communities, stuck drinking and streaming movies until biotech could come up with a cure for a respiratory virus with a zoonotic reservoir. Then it did not work and made people more sick than ever.
That was nuts but it happened.
If that could happen, with predictable results, the response could be equally implausible and more much thrilling. What’s man made can be unmade by man, and something new built in its place.
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