By Margareta Dovgal
A Wake-Up Call for Political Strategists Across the Continent
For only the second time in US history, a president has lost, left office, and won re-election. For most Canadians watching the US election, the news of Donald Trump’s impending return to the White House comes with some degree of disappointment – and confusion.
Rather than getting caught up in doomsaying as there’s enough of that going around, I wanted to share some thoughts on what I would hope Canadians working in and around politics and policy come away with.
Speaking to the heart shouldn’t neglect speaking to the wallet
Biden probably should have resigned sooner, and Harris should have gone through a competitive primary race before carrying the flag. Hindsight is 20/20, and I doubt that the Democrats will make those same mistakes twice.
What I do suspect will be harder to shake is the commitment to running campaigns on social issues alone. The Democrats made the gamble that reproductive rights were a persuasive enough ballot box question to distract from Joe Biden’s lacklustre economic performance.
The clear majority of voters showed that they are more concerned with their job security, housing affordability, and tax bills.
The Democrats now have an opportunity to realign with the concerns of working Americans, recognizing that economic anxieties cannot be overlooked. A robust economic approach doesn’t preclude a moderate and fair social approach, but the latter can’t replace the former.
In Canada, this holds true for our discussions around energy and resources. I’m seeing a very similar disconnect play out on resource policy. Patently bad policies with horrible economic impacts are being advanced at all levels by governments more concerned with virtue signalling than ensuring robust economic performance – the federal Emissions Cap and the fantastical ambitions of David Eby’s CleanBC program among them.
Pre-pandemic, vibes-based economic policy seemed to work. In times of plenty, it is easy to persuade voters that taking economic hits is the right thing to do — after all, why worry about the price of something if you can afford it? Anyone still trying that in 2024 has lost the plot.
Affordability remains a paramount issue for many citizens, and the U.S. election highlighted how campaigns that overlook economic concerns and the declining quality of life risk alienating voters.
From groceries to gas prices, the rising cost of living is top of mind for Canadians, and resource policies must reflect this reality. For instance, a balanced approach to energy production can help keep costs reasonable while supporting Canadian jobs and industries.
It’s a reminder that beyond political credibility or mainstream appeal, policies that directly address financial challenges resonate most with the electorate.
For the resource sector, this means recognizing how affordable energy, resilient supply chains, and robust employment opportunities are interconnected with national policy priorities.
Truth and gatekeeping
The gamesmanship over who holds the authority to define “truth” continues in earnest, and engaging in it by discounting mass popular narratives is a risky gambit for any political movement that seeks to maintain widespread relevance.
We’re seeing a generational change, not just in the US but globally, on how people consume and produce media.
I would argue that Elon Musk’s purchase of Twitter was the edge that Trump needed in this new era. Millions of Americans, and millions abroad, sought news and commentary from the platform. Political discourse on the 2024 election was shaped by the ideas generated and amplified online, faster than mainstream news could reliably pick up on.
Since Musk’s acquisition of Twitter/X, the editorial stance, algorithm, and tone of the platform have all shifted. Yes, it has gone ‘rightwards’, but rather than that serving to shrink the audience, it has instead grown, picking up swing voters and rallying the “persuadeds” more effectively.
Just look at the last debate between Trump and Harris: they weren’t even talking about the same political realities.
Research finds that as a main source of news, social media is still behind TV. Where we see the biggest difference is among younger voters.
46% of Americans 18-29 say social media is their top source of news, according to Pew Research. Beyond widespread appeal or readership, social media drives the political commentary of the chattering classes more than any one other platform. TikTok’s influence is likewise growing, with an even younger demographic relying on it almost entirely to help shape and articulate their views.
A similar dynamic around “truth” was plainly obvious in British Columbia’s provincial election last month. A good chunk of commentators couldn’t fathom that voters could accept a party that had refused to throw out candidates saying offensive or dubious things.
The BC Conservatives went from zero seats to just shy of government.
Enough ink has been spilled on this by other commentators, but let’s recap what many have said about the explanatory factors: BC United collapsed following its disastrous rebrand, the BC NDP was stuck with having to account with the inevitable baggage of incumbency in a struggling global economy, and the rise of Poilievre and the federal Conservatives lent some additional name-brand recognition to the BCCP.
The most important piece, in my estimation, was the Conservatives’ ability to tap into a growing demographic that didn’t feel their concerns were reflected in the mainstream political discourse. Twitter was far from the only forum for this, but I think it had a large part to play in cultivating the sense among many voters that consequential narratives were not even remotely being touched on in mainstream media. It gutted voters’ trust in the media, giving the BC Conservatives whose narratives were more effective on social media a decisive advantage.
Public safety is a great example of this. Anyone with eyes and ears who has spent time in Downtown Vancouver in recent years can attest to the visible decline, with visible drug use in public spaces, frequent run-ins with people with severe untreated mental illness yelling at phantoms, and unabashed property crime.
Yet, if we were to believe a great deal of commentators just up until the eve of the election, everything was just fine.
Willful blindness only works when people can’t comment on what they see. But comment they did, and the delayed response to it nearly cost the BC NDP the election.
In a purely practical sense, the increasing role of community-driven sources of information mean that gatekeepers can no longer control the flow of information. And let’s not mince words here: anyone concerned about misinformation is talking about gatekeeping.
Subjecting ideas out there in the commons to scrutiny is necessary. We just can’t take for granted that the outlets themselves will provide that editorial scrutiny directly, if it’s not baked in the platform by design and people are actively choosing to spend time on platforms that have a radical free speech mandate.
It’s time to accept that the train has left the station: persuasiveness needs to be redefined by the mainstream, rather than taking one loss after another and crying foul because the game has changed.
Canadian narratives for Canadian politics
Our closest neighbour and trading partner is the world’s largest economy, and Canadians can’t help but look south for news and ideas. Our own politics often mirror the messages we see in the US, and there’s no use trying to pretend that won’t keep happening.
If we want to avoid falling into the trap of inheriting the dysfunction and divisions that are increasingly defining the political system next door, we have a duty to develop compelling narratives that resonate with the unique needs of Canadians, across the political spectrum.
It’s the definition of insanity to keep trying the same things expecting a different result. Rather than directing anger at voters and political movements who have moved on from old media, if you’re not happy with the result, try meeting them where they are.
And no, this doesn’t mean ceding ground to conspiracy theorists or the fringe. They are only succeeding because a) they are speaking to issues that people decide they care about (like them or not) that are panned by the center and the left, and b) most crucially, there isn’t enough emotionally resonant, persuasive substance being put out to win hearts and minds.
These are not inevitable outcomes. Voter preferences and media technologies are constantly evolving. We need to evolve with them by subjecting our leaders to real scrutiny and demanding better.
Margareta Dovgal is Managing Director of Resource Works. Based in Vancouver, she holds a Master of Public Administration in Energy, Technology and Climate Policy from University College London. Beyond her regular advocacy on natural resources, environment, and economic policy, Margareta also leads our annual Indigenous Partnerships Success Showcase. She can be found on Twitter and LinkedIn.
