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Bruce Dowbiggin

The Limping Loonie: Are Canada’s Pro Sports Team In Trouble Again?

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With the Canada/ U.S. Tariff War going from talking conflict to hot trade war on Feb. 1 there are numerous predictions as to what might happen if the dispute drags on. As the sides in the Ukraine War will tell you very few of the outcomes so far were foreseen by the sides when the shooting started. That’s the nature of these conflicts.

One immediate byproduct seems to be the continued descent toward 60 cents by the Canadian dollar. If Trudeau and his anointed successor Mark Carney are true to character it will also involve billions in cheques going out the door— a la Covid— to those citizens “harmed” by the Liberals stumbling into a highly predictable and easily avoidable trade war. If past is prologue, vast amounts of that money will disappear as bad actors find a way to access the funds. While Canada’s GDP collapses some more.

For the moment, however, let us concentrate on what Justin Trudeau’s ineptitude might be costing Canadian professional sports teams in American-based leagues. On the purely trivial level it means that your beer at the park/ arena will be Canadian suds exclusively. Not cheaper or better. Just Canadian. Owners will stock luxury boxes with Canadian wine, etc. A road trip to see the Canucks in L.A. or the Canadiens in NYC will balloon, too.

But on a more serious level the showdown between Donald Trump and Trudeau could well return Canadian teams in the NHL to the bad-old days of the early  21st century. Despite efforts then to create a Canadian fund to save teams, two clubs— Winnipeg Jets and Quebec Nordiques— were forced to sell because of a dollar that bottomed out around 62 cents U.S. Winnipeg went to Phoenix/ Quebec City went to Colorado as a result

In Montreal the MLB Expos also moved— to Washington— after 37 years, because no one in Quebec would/ could pony up the money to make up for the declining dollar or repair the disastrous Olympic Stadium. Expos fans then had the cruel fate of watching Washington win the 2019 World Series after the Expos had never gotten that far. (Nordiques fans saw Colorado win two Stanley Cups after escaping Quebec.)

Why were these teams forced to move? Because while teams collect revenues locally in Canadian dollars almost all their payroll and other costs are paid in American dollars. So when you see the Toronto Blue Jays facing a possible US $500 million price tag to keep star Vladimir Guerrero you’re really talking about raising $750,000 million in CDN revenues to meet the demand. Multiply those jumps over a 25-man roster and you’re talking a huge jump in payroll— or being consigned to after-ran status.

While no one  is about to hold a tag day for Toronto it will make the Jays’ job of competing in a division with the big-spending New York Yankees and Boston Red Sox that much harder. With a national market of almost 40 million now to exploit they still have resources. But will American players want to play in Canada during a hot trade war between the nations? Now that yahoos fed by a doltish CDN media have started booing the Star Spangled Banner in Ottawa and Vancouver before games do you think that will encourage American stars on teams there to stick around?

But the NHL is where the biggest losses will be seen. Already there have been concerns about the Jets.2 surviving in Winnipeg. Last week it was revealed that after years spent coming back from Covid revenue shortages, the NHL is going to raise its salary cap from today’s US $88 million to as much as an estimated US $115 million in three or four years. The news that players will no longer have escrow payments held back to compensate owners for revenue shortages was greeted with cheers by players and their agent.

The boost in the cap will likely mean that today’s US$14 million peak (Leon Draisaitl) will also advance to somewhere just beneath US$20 million a season. And while that figure is a few years off, teams will have to start negotiating today with their stars with that figure in mind if they wish to retain them.

The test case will be superstar Connor McDavid who is due for a new contract after 2025-26. For the small-market Edmonton Oilers that will mean creating a template that buys him out of estimated salary later by boosting his salary before the cap arrives at its peak. With Draisaitl already pulling down top dollar the Oilers’ resources will be stretched thin to accommodate McDavid— while still paying the rest of the roster.

Could the drop in the dollar produce another Gretzky-like trade for Edmonton when the Oilers were forced to dump the greatest scorer in NHL history to L.A. because his worth exceeded the Oilers’ ability to pay? We chronicle the trade in depth in our new book Deal With It: The Trades That Stunned The NHL & Changed Hockey.

The fate of hockey stars will be only a small piece of any future U.S. trade deals. But they will be highly visible to Canada’s hockey fans. Not being able to satisfy them is a political price no pelican wants to face. But given the current intransigence by Justin Trudeau scrambling to stay in office it is far from improbable.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.

BRUCE DOWBIGGIN Award-winning Author and Broadcaster Bruce Dowbiggin's career is unmatched in Canada for its diversity and breadth of experience . He is currently the editor and publisher of Not The Public Broadcaster website and is also a contributor to SiriusXM Canada Talks. His new book Cap In Hand was released in the fall of 2018. Bruce's career has included successful stints in television, radio and print. A two-time winner of the Gemini Award as Canada's top television sports broadcaster for his work with CBC-TV, Mr. Dowbiggin is also the best-selling author of "Money Players" (finalist for the 2004 National Business Book Award) and two new books-- Ice Storm: The Rise and Fall of the Greatest Vancouver Canucks Team Ever for Greystone Press and Grant Fuhr: Portrait of a Champion for Random House. His ground-breaking investigations into the life and times of Alan Eagleson led to his selection as the winner of the Gemini for Canada's top sportscaster in 1993 and again in 1996. This work earned him the reputation as one of Canada's top investigative journalists in any field. He was a featured columnist for the Calgary Herald (1998-2009) and the Globe & Mail (2009-2013) where his incisive style and wit on sports media and business won him many readers.

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2025 Federal Election

What Trump Says About Modern U.S. And What Carney Is Hiding About Canada

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“Reporters once asked legendary boxer Rocky Graziano why he hugged his opponent after the guy had pounded him senseless for 15 rounds. “He stopped punching me, didn’t he?” That sums up the reaction of Boomer voters hugging Mark Carney after ten years of having Liberals pound them. They can rationalize any amount of suffering.”

The two looming figures in the current “hurry up before they find out who Mark Carney is” election are Carney, the transnational banker/ climate zealot/ not-Trudeau Liberal, and Donald Trump. Yes, Pierre Poilievre is running against Carney, but Carney and the Gerry Butts braintrust are running against the U.S. president.

And not just POTUS 45/47. They’re running against the SNL cartoon figure embraced by Canada’s mainstream media outlets. Depending on the day the Toronto Star/ CBC/ Ottawa Citizen iteration of Trump is “stupid”, “racist”, “sex fiend” and, for this campaign, the boogeyman who will swallow Canada whole. While these scribblers and talking heads themselves are going broke, they imagine Trump as an economic moron collapsing the western economy.

All the clever Conservative ads, all the Carney flubs, all the revelations of election rigging by Chinese operatives— none of it matters to Canada’s Boomers huddled against the blustering winds of Trump. They call it Team Canada but it might just as well be Team Surrender to people who are willing to keep the Liberals’ Gong Show going for another four years.

As they say, you’re welcome to your own opinion, you’re just not welcome to your own facts. And the facts are that Trump and Carney are representative of their separate nations in 2025. Before we address the parachute PM Carney let us suggest that CDNs weaned on Stephen Colbert and John Oliver have little idea why Trump is the most impactful American politician of the century so far.

But don’t take our word for it. Here’s Democratic comedian Dave Chappelle explaining why so many remain loyal to the former Democrat and reality TV star in the face of impeachments, criminal charges and yes, bullets. Chappelle, who lives outside the Hollywood bubble in Ohio, said, “I’m not joking right now, he’s an honest liar. That first (2016) debate, I’ve never seen anything like it. I’ve never seen a white male billionaire screaming at the top of his lungs, ‘This whole system is rigged.’

“And the moderator said, ‘Well Mr. Trump if, in fact, the system is rigged as you suggest, what would be your evidence?’ He said, ‘I know the system is rigged because I use it.’ I said ‘Goddamn’.

“No one ever heard someone say something so true. And then Hillary Clinton tried to punch him on the taxes. She said, ‘This man doesn’t pay his taxes,’ he said, ‘That makes me smart.’ And then he said, ‘If you want me to pay my taxes, then change the tax code. But I know you won’t, because your friends and your donors enjoy the same tax breaks that I do.’…

“No one had ever seen anything like that. No one had ever seen somebody come from inside of that house outside and tell all the commoners we are doing everything that you think we are doing inside of that house. And a legend was born.”

In short, Trump is what we want politicians to be. Aspirational, yes. But willing to act. We can take it. Yes, his truth is wrapped in multiple layers of balderdash and folderol. There is a preening ego. Self serving. Vainglorious. Opportunistic. Bombastic.

But he recognized that no one— GOP included— wanted anything to do with closing borders, ending foreign wars, levelling the trade barriers. So while Canadians whined, he took them on, and for that he’s been given two terms in the White House. You can understand why people wanted him dead last summer. He’s bad for the business he exposed in that debate with Hillary.

So Canadian liberals might sneer and condescend, but Trump’s answering to a legitimate voice in an America that was deceived and abused during Covid. And had a senile man as POTUS being manipulated by unseen characters behind the scenes.

Which begs the question: What in the Canadian character is Mark Carney answering to as he is dropped into the seat formally occupied by Justin Trudeau? The most obvious answer is Trump’s 51st state musings as he seeks to re-order the world’s tariff system. But what about repudiating everything he and his party stood for the past decade? How does that fit into the Carney identity?

While Trump has a resounding mandate to pursue the issues he campaigned on, Carney has a manipulated Liberal leadership contest, no seat and Mike Myers. Plus a media that owes its living to his party’s bribing them.

It would be hard to imagine more own goals than Carney’s record since the Liberals rigged his nomination. The China denials, the offshore tax evasions, the three passports, the renunciation of his entire work history, the re-hiring the worst of Trudeau’s cabinet, the bad body language… yet every gaffe increases his numbers in the purchased polls and the bought media. It will be an amazing story when it’s written.

But it’s not being written that way now. Because Donald Trump has activated Canada’s passion for authority and the expert class. While the rest of the world has awakened to the government’s deliberate manipulation of fear and white-coat reverence during Covid, Canada’s Boomers are still in awe of people like Carney. They still think the vaccines work. That The Science was behind it all.

So prepare for another 15 rounds of being slugged in the head by people who don’t have your goals in mind. Don’t say you we weren’t warned.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.

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Bruce Dowbiggin

Bettman Gives Rogers Keys To The Empire. Nothing Will Change

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Good news if you like the way Rogers Sportsnet covers hockey in Canada. You’re about to get a whole lot more of it. In a move that sums up Gary Bettman’s unique broadcast philosophy the NHL has awarded the Canadian TV/ digital/ streaming rights to Rogers for the next 12 years. The price tag? 12 billion U.S. dollars (about $16.B CDN dollars).

While the pattern in modern sports broadcasting rights has been toward sharing the wealth among competing bidders— the NFL has six distinct partners— Bettman the contrarian has opted for a different notion. He’s all in with one Canadian partner, and let his critics STFU.

As opposed to the previous CDN national monopoly awarded to Rogers in 2013 this one bestows national rights in all languages across TV, streaming and digital for all regular-season and playoff games, plus the Stanley Cup Final and all special events. This extends to coverage in all regions. There are some concessions for Rogers to sell limited cutout packages, such as the Monday Night Amazon package they’ve created.

Presuming Pierre Poliievre doesn’t get his way with CBC, Rogers will likely piggyback on their time-sharing agreement for Saturday Hockey Night In Canada to get CBC’s network reach. (There remain many hockey fans who still think CBC has the NHL contract. Go figure.)

Translation: there will be no regional packages for TSN to produce Montreal Canadiens, Ottawa Senators or Toronto Maple Leafs games, for instance. But there will be regional blackouts, because nothing says we are proud of our product like denying it to a larger audience. Conn Smythe would be proud.

At the presser to announce the deal Rogers and Bettman were coy about how much they will charge consumers for the honour of being inundated by content in what now seems likely to be a 36-team league by the time the deal expires. Will costs be added to cable/ satellite packages? How much for streaming? With stories circulating that Rogers massively overbid for the package to get the monopoly it’s apparent that the phone company will be turning over every nickel to make it worthwhile.

Fans are apprehensive and over-saturated with hockey content already. For that reason, the NHL is now desperately looking for ways to lessen the tedium of the 82-game regular schedule with midseason content like the 4 Nations Cup or a World Cup format. In Canada’s hockey-mad environment Rogers will have a passionate market, but even the most fervent fans will only spend so much for their fix.

Already, Rogers is trumpeting its re-acquisition with commercials featuring Ron Maclean doing his breathy feels-like-home voice about how Sportsnet is the natural landing spot for hockey until many of us are dead. Bettman made cooing noises about Rogers’ commitment at the announcement.

But let us cast our minds back to 2013 when the last Rogers/ NHL deal was concocted. We were the sports media columnist at the Mop & Pail at the time and much was made that Rogers would be a technological marvel, re-inventing the way we watched hockey. There would be new camera angles, referee cams, heightened audio, refreshed editorial content etc.

As hockey fans now know Rogers dabbled in the brave new world briefly, blanched at the cost of being creative and largely went back to doing hockey the way it had always been done. Taking no risks. On some regional casts that meant as few as three or four cameras for the action.

But if you were expecting dashboard cameras and drone shots you were sadly disappointed. Similarly there was a brief stab at refreshing the pre-, mid- and postgame content. Hipster George Stromboulopoulos was brought in as a host to attract a larger female audience.

But pretty soon Strombo was gonzo, replaced by the anodyne David Amber (whose dad was once the leader of the journalist union at CBC). Women like former player Jennifer Botterill were brought in to change the gender balance on panels. They then acted pretty much like guys, chalk-talking viewers into numbness. Appointment viewing has become a fallback choice.

The move away for anything controversial came in 2019 with Rogers’ axing of Don Cherry’s Coach’s Corner in a flap over the former coach’s continuing ventures into political or cultural content. Maclean slipped the knife into his meal ticket and continued on the show. After time in limbo, doing location shoots, he was returned full-time to the desk.

As we wrote in June of 2022, the one exception to the standard “serious, sombre, even a touch grim” tone is former defenceman Kevin Bieksa. “Bieksa has been a moveable feast. His insouciance with media has become his ragging on the fellow panelists during intermissions that used to be as much fun as skating in July.” His banter with “insider” Elliotte Friedman is now a lone concession to wit on the show.

Intermissions are numbingly predictable, and Rogers’ stable of analysts and play-by-play announcers outside of HNIC is unchallenging to the orthodoxy of PxP being a radio call over TV pictures. Name one star beside Bieksa that has been produced by Rogers’ “safe” broadcast  style since 2013. They’d fit in perfectly in a 1980s hockey broadcast. Now compare it with the lively Amazon broadcasts hosted by Adnan Virk and Andi Petrillo.

This leaves a lingering question. What happens to TSN? Many prefer the editorial and studio profile of TSN on Trade Deadline Day or Free Agent frenzy. TSN locked up its stars such as James Duthie and Bob McKenzie when the last deal was signed. But there isn’t enough live content this time to support keeping a full roster anymore. Who will stay and who will go? (TSN’s president Stewart Johnson is the new commissioner of the CFL).

And with Rogers taking full control of MLSE (Maple Leafs, Raptors, Argos, Toronto FC) TSN is left with the CFL and packages of NFL, golf, tennis, some auto racing and international soccer. Is that enough on which to float a network? There have been rumours that Bell, owner of TSN, is interested in divesting itself of the high cost of sports broadcasting. Should that happen— who has the money to replace them?— the effect will be seismic in Canadian broadcasting.

For now, watch how much pressure the NHL puts on Rogers to up its game. More importantly what will happen when Bettman finally retires and the league has a new vision since 1992? Rogers has sewn up its end. Will the audience go with them?

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

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