Bruce Dowbiggin
Testing! Testing!: The PGA Tour Has A Dead Parrot Problem

Jupiter, Fla.: In case you haven’t noticed, the PGA Tour is doing its rendition of the Dead Parrot sketch from Monty Python.
C: “Look, my lad, I know a dead parrot when I see one, and I’m looking at one right now.”
O: No no he’s not dead, he’s, he’s restin’!”
A visit to the Cognizant Tournament of the Palm Beaches (Honda ended its 40-year sponsorship this year) showed a business struggling to respond to its fan base and its competitor— the LIV Tour, three years after the Great Golf Schism. Around us, those fans who could be bothered watching the golf, not each other, were asking, “Who’s that guy?” as unknown player after player teed up his ball.
Make no mistake, a long shot is a popular story. But the Tour this year has been like golf’s witness protection plan. Canadians loved Nick Taylor’s win in extra holes at Phoenix, but he’s hardly a household name in the U.S.. A steady diet of first-time winners— Matthew Pavon, Nick Dunlap—veterans left for dead— Grayson Murray— and guys sharpening their games for the majors— Hideki Matsuyama, Chris Kirk— is not making LIV shake in its Skechers.
Whatever star power NBC had for their coverage went into the water on the 16th Hole Saturday with McIlroy’s errant tee shot on the par four. That left it to 2019 Open Championship winner Shane Lowry to carry the recognition segment of the field. That was before a torrential tropical storm delayed play for four hours on Sunday, pushing the finish to Monday morning.
What made the tepid field so disappointing for fans is that so many of the top pros live in the same area code as the PGA National layout— and many of the non-attendees will play a private Member/ Guest event Monday at the nearby prestigious Seminole Golf Club. (If you want to know what McIlroy was sprinting to finish in the dark Sunday, it’d because he plays Wirth his Dad at that event.)
Whispers suggest that the absence of top names at their event contributed to Honda pulling the plug. If you talk to those close to the Tour, there remains a bitterness among players who stayed loyal to the Tour when LIV threw around crazy money. Assured that they stood for integrity, unlike the Saudi-backed LIV upstart, they’d be rewarded. Only to have the Tour stab them in the back by secretly negotiating a peace pact with the hated Greg Norman/ Phil Mickelson operation.
As well, having long been told by the Tour management there was no money for changes, the LIV challenge “suddenly” freed up more money. The structure of who plays and for how much was given a radical shift. Just don’t ask fans to explain the Player Impact Program, the new Earnings Assurance Program or the designated play-in tournaments. There’s a lot of Trust Us in the new reality.
One has to only watch a deflated McIroy, the Tour’s staunch defender, to see the embarrassment he feels (he’s now pulled back from the Tour’s governing structure). LIV member Taylor Gooch wondered aloud if a first Masters win for McIlroy would come with an asterisk with so many LIV stars not competing.
McIlroy needs no cap days, but it’s now clear that others who stuck around missed the money dangled by the Saudis, and no one is telling them how they’ll make it up. This disparity was reportedly one issue behind the meldtdown of Team U.S. at last September’s Ryder Cup.
For Cognizant, an IT company that has reportedly signed a multi-year commitment to sponsor the event in place of Honda, it must be a little humbling to see the Tour unable to produce a field worthy of their investment. And players sprinting in darkness to finish rounds so they can make other obligations.
This attrition of the Tour’s hold on the sport might be understandable were LIV grabbing the spotlight of golf fans. But LIV has only a minor TV network in the U.S., a jarring presentation format and very little word of mouth. Joaquin Niemann has won the past two events in the middle of the night North American time. Who knew? But he won’t be at the Masters.
Not that it’s all beer and skittles for the LIV defectors. As the Official World Golf Rankings do not recognize LIV events, players like Sergio Garcia and the South African players on LIV are rapidly losing their world ranking points to get into the major tournaments. A host of players are now scrambling to find a “side door” into the Masters, U.S. Open and PGA. Those tournaments are all over the world, going from this week in Jeddah, SAU, to next week in Hong Kong. (Seems like melatonin is in everyone’s bag.)
It’s a sad state for golf fans being denied the best players on a weekly basis or— even more disappointing— at the majors. There is little indication what format the so-called settlement will entail when it’s finally hammered out between the Tour and LIV. But one thing they can agree on is that none of this is doing anything to please fans or sponsors of the sport.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Inexact Science: The Six Most Compelling Draft Years In NHL History, his new book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
Bruce Dowbiggin
Is HNIC Ready For The Winnipeg Jets To Be Canada’s Heroes?

It’s fair to say everyone in hockey wanted the Winnipeg Jets back in the NHL. They became everyone’s darlings in 2011 when the Atlanta Thrashers, the league’s second stab at a franchise in Georgia, were sold to Canadian interests including businessman David Thomson. (Ed.: Gary Bettman’s try number three in Atlanta is upcoming.).
Yes, the market is tiny. Yes, the arena is too small. Yes, Thomson’s wealth is holding back a sea of inevitability. But sentimentalists remembering the Bobby Hull WHA Jets and the Dale Hawerchuk NHL Jets threw aside their skepticism to welcome back the Jets. The throwback uniforms with their hints at Canada’s air force past were an understated nod to their modest pretensions. It was a perfect story.

The question now, however, is will the same folks get dewey-eyed about the Jets if they become the first Canadian team to win the Stanley Cup since (checks his cards) Montreal and Patrick Roy did it in 1993. It would be helpful in this election year if something were to bind a nation torn apart by politics. The Gordie Howe Elbows Up analogy is more than shopworn, and Terry Fox can only be resurrected so often. So a Cup win might be a welcome salve.
But the approved script has long dictated that the Canadian team to break the schneid should be one of the glamour twins of the NHL’s Canadian content, the Edmonton Oilers or the (gulp) Toronto Maple Leafs. The Oilers and their superstar Connor McDavid barely lost out last spring to Florida while the Leafs, laden with superstars like Auston Matthews and William Nylander, are overdue for a long playoff run.
Hockey Night In Canada positively pants for the chance to gush over these two squads each week. When was the last time Toronto played an afternoon game so HNIC could showcase the Jets? Like, never. Same for the Oilers, who with their glittering stars like McDavid Leon Draisaitl and Ryan Nugent Hopkins are the primary tenants of the doubleheader slot, followed by Calgary. Winnipeg? We’ll get to them.

But there’s going to be no ignoring them in the spring of 2025. The Jets in the northern outpost in Manitoba were the top team in the entire league in 2024-25. They’ll comfortably win the Presidents Cup as the No. 1 squad and have home-ice advantage throughout the playoffs. They have the league’s best goalie in Connor Hellebuyck (an American) and a stable of top scorers led by Kyle Connor and Mark Schiefele. Because Winnipeg is on a lot of No Trade lists, they have built themselves through the draft and thrifty budgeting.
But will the same people who swooned over the Jets in 2011 now find them as adorable if they ruin the Stanley Cup plot lines of the Oilers, Leafs and Ottawa Senators? Will the fans of Canadian teams in Vancouver, Calgary and Montreal not making the postseason take the Jets to their hearts or will they be as phoney as the Mike Myers commercials for the Liberals?
In addition, the Jets will be swamped by national media should they proceed through the playoffs. It’s one thing to carry the expectations of Winnipeg and Manitoba. It’s another to foot the bill for a hockey crazy county. We remember Vancouver’s GM Mike Gillis during the Canucks 2011 Cup run bemoaning the late arrivers of the press trying to critique his team as they made their way through the playoffs.
It will be no picnic for the Jets, however strong they’ve been in the regular season. No one was gunning for them as they might for the Oilers or Leafs. They will now get their opponents’ best game night after night. Hellebuyck has been a top three goalie in the NHL for a while, winning the Vezina Trophy, but his playoff performance hasn’t matched that of his regular-season version.
Already the injury bug that sidelines so many Cup dreams is biting at the Jets. Nikolaj Ehlers collided with a linesman in Saturday’s OT win in Chicago. Defenceman Dylan Samberg is also questionable after stopping a McDavid slap shot with his leg. A rash of injuries has ended the run of many a worthy Cup aspirant in the past. Can Winnipeg’s depth sustain the churn of seven weeks of all-out hockey?
As always for the small-market Jets time is of the essence. Keeping this core together is difficult with large markets lusting after your players. With the NHL salary cap going up it remains a chore to keep their top players. Schiefele and Hellebuyck are tied up longterm, but 40-goal man Connor is a UFA after next season while Ehlers is not signed after this season. Young Cole Perfetti will be an RFA in 2026. Etc.
So how much do Canadians love the Jets if they sneak in and steal the hero role by winning a Canadian Cup? Lets see Ron MacLean pun his way through that one.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.
2025 Federal Election
What Trump Says About Modern U.S. And What Carney Is Hiding About Canada

“Reporters once asked legendary boxer Rocky Graziano why he hugged his opponent after the guy had pounded him senseless for 15 rounds. “He stopped punching me, didn’t he?” That sums up the reaction of Boomer voters hugging Mark Carney after ten years of having Liberals pound them. They can rationalize any amount of suffering.”
The two looming figures in the current “hurry up before they find out who Mark Carney is” election are Carney, the transnational banker/ climate zealot/ not-Trudeau Liberal, and Donald Trump. Yes, Pierre Poilievre is running against Carney, but Carney and the Gerry Butts braintrust are running against the U.S. president.
And not just POTUS 45/47. They’re running against the SNL cartoon figure embraced by Canada’s mainstream media outlets. Depending on the day the Toronto Star/ CBC/ Ottawa Citizen iteration of Trump is “stupid”, “racist”, “sex fiend” and, for this campaign, the boogeyman who will swallow Canada whole. While these scribblers and talking heads themselves are going broke, they imagine Trump as an economic moron collapsing the western economy.
All the clever Conservative ads, all the Carney flubs, all the revelations of election rigging by Chinese operatives— none of it matters to Canada’s Boomers huddled against the blustering winds of Trump. They call it Team Canada but it might just as well be Team Surrender to people who are willing to keep the Liberals’ Gong Show going for another four years.
As they say, you’re welcome to your own opinion, you’re just not welcome to your own facts. And the facts are that Trump and Carney are representative of their separate nations in 2025. Before we address the parachute PM Carney let us suggest that CDNs weaned on Stephen Colbert and John Oliver have little idea why Trump is the most impactful American politician of the century so far.
But don’t take our word for it. Here’s Democratic comedian Dave Chappelle explaining why so many remain loyal to the former Democrat and reality TV star in the face of impeachments, criminal charges and yes, bullets. Chappelle, who lives outside the Hollywood bubble in Ohio, said, “I’m not joking right now, he’s an honest liar. That first (2016) debate, I’ve never seen anything like it. I’ve never seen a white male billionaire screaming at the top of his lungs, ‘This whole system is rigged.’

“And the moderator said, ‘Well Mr. Trump if, in fact, the system is rigged as you suggest, what would be your evidence?’ He said, ‘I know the system is rigged because I use it.’ I said ‘Goddamn’.
“No one ever heard someone say something so true. And then Hillary Clinton tried to punch him on the taxes. She said, ‘This man doesn’t pay his taxes,’ he said, ‘That makes me smart.’ And then he said, ‘If you want me to pay my taxes, then change the tax code. But I know you won’t, because your friends and your donors enjoy the same tax breaks that I do.’…
“No one had ever seen anything like that. No one had ever seen somebody come from inside of that house outside and tell all the commoners we are doing everything that you think we are doing inside of that house. And a legend was born.”
In short, Trump is what we want politicians to be. Aspirational, yes. But willing to act. We can take it. Yes, his truth is wrapped in multiple layers of balderdash and folderol. There is a preening ego. Self serving. Vainglorious. Opportunistic. Bombastic.
But he recognized that no one— GOP included— wanted anything to do with closing borders, ending foreign wars, levelling the trade barriers. So while Canadians whined, he took them on, and for that he’s been given two terms in the White House. You can understand why people wanted him dead last summer. He’s bad for the business he exposed in that debate with Hillary.
So Canadian liberals might sneer and condescend, but Trump’s answering to a legitimate voice in an America that was deceived and abused during Covid. And had a senile man as POTUS being manipulated by unseen characters behind the scenes.
Which begs the question: What in the Canadian character is Mark Carney answering to as he is dropped into the seat formally occupied by Justin Trudeau? The most obvious answer is Trump’s 51st state musings as he seeks to re-order the world’s tariff system. But what about repudiating everything he and his party stood for the past decade? How does that fit into the Carney identity?
While Trump has a resounding mandate to pursue the issues he campaigned on, Carney has a manipulated Liberal leadership contest, no seat and Mike Myers. Plus a media that owes its living to his party’s bribing them.

It would be hard to imagine more own goals than Carney’s record since the Liberals rigged his nomination. The China denials, the offshore tax evasions, the three passports, the renunciation of his entire work history, the re-hiring the worst of Trudeau’s cabinet, the bad body language… yet every gaffe increases his numbers in the purchased polls and the bought media. It will be an amazing story when it’s written.
But it’s not being written that way now. Because Donald Trump has activated Canada’s passion for authority and the expert class. While the rest of the world has awakened to the government’s deliberate manipulation of fear and white-coat reverence during Covid, Canada’s Boomers are still in awe of people like Carney. They still think the vaccines work. That The Science was behind it all.
So prepare for another 15 rounds of being slugged in the head by people who don’t have your goals in mind. Don’t say you we weren’t warned.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.
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