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Bruce Dowbiggin

Tale Of The Tape: Jerry Vs. Erin As Unifor Fights To Protect Media Slush Funds

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After calling the federal election, Justin Trudeau says Canadians need to “counter the ‘she-cession’ and turn it into a ‘she-covery’.”

The writ has dropped and Canadians now have the head-to-head matchup they’ve wanted. Conservative Party of Canada  leader Erin O’Toole versus Jerry Dias, president of Unifor, Canada’s largest private union that includes everything from auto workers to TV workers.

Oh, you thought we were going to say the matchup between O’Toole and Justin Trudeau, the sitting prime minister of this frozen shore? That’s what the Racing Form says, no?

Certainly Trudeau is the nominal figure flogging for votes. But with Gerry Butts now a pom-pom boy on the sidelines Trudeau’s most influential and powerful ally is Dias, who heads the merger of the Canadian Auto Workers (CAW) and Communications, Energy and Paperworkers unions— a rabble 310,000 strong.

In the past Dias would have been safely in the camp of the NDP, the traditional home for labour in Canada. But since Jagmeet Singh turned the NDP into the Bernie Sanders Debate Club, a collection of fatuous socialists and Naomi Klein feminists, the NDP has no natural political home for Dias’ traditional hardball labour tactics.

Dias is unapologetic about his union’s desire to crush Conservatives of every stripe in Canada, describing himself as the “worst nightmare” of CPC leaders. Think Jean-Claude Parrot, the firebrand radical who used the Canadian Postal Workers Association as a cudgel to torture Canadians in the pre-digital world.

The union’s recent ad showing a rusted, decrepit pickup truck with O’Toole’s name covering Stephen Harper’s is a nasty piece of agitprop (made ridiculous because the disintegrating pickup is an American brand like the ones his auto members construct). “Canadian voters won’t be fooled by a new name on the bumper,” it promises while labelling the Tories as tools of big business and the filthy oil lobby. (Clearly he hasn’t checked Skippy’s dance card lately)

Unlike Parrot in the 60s and 70s Dias has the media oomf to effect the change he wants for the TV, radio and print journalists in Canada under Unifor’s banner. (CBC journos are represented by a separate but no less Woke union devoted to protecting its billion-dollar budget supplied by Trudeau.)

Prime Minister Justin Trudeau and Unifor President Jerry Dias embrace during the Unifor convention in Ottawa on Wednesday, August 24, 2016. iPolitics/Matthew Usherwood

While the CBC union kept its bias in-house in 2019 , Dias made no bones about using his medias might to get his puppet Justin Trudeau elected. Anyone expecting  “balanced” Unifor journalists to go hard on Trudeau’s many failings (moral and ethical) was in for a shock. There was lots of dystopian Stephen Harper hyperbole about Tories enacting Handmaid’s Tale servitude on women and Simon Legree working conditions on the middle class. But calls for Trudeau bashing to quit? Get real.

Sadly for Trudeau and Dias it wasn’t enough to prevent the Liberals from losing their majority, and they have been forced to placate Singh and the self-destructing Greens to stay in power. They’ve complied, helping Trudeau escape a multitude of patronage, corruption, sexual assault, racial appropriation and Covid ineptitude. When that got too tight, he prorogued Parliament to still the baying hounds.

Happily for Dias in the wake of the minority, Trudeau’s Heritage Ministry has rewarded the yeoman service of Unifor’s journalists’ “resistance” in creating a slush fund for media outlets crying poor in Canada. Over $600 million was set aside over the five years for tax credits and other incentives aimed at propping up “struggling” news outlets. (This is addition to the approximate $1.5 billion shovelled into CBC/ Radio Canada to help it big-foot the digital news market in Canada by outspending private outlets.) Trudeau then appointed Unifor as one of eight groups who will help decide which media outlets will qualify for a government handout to journalistic outfits. The happy recipients of this baksheesh rarely explained why they were “struggling”, only that they deserved lotsa’ dough to ward off FOX News coming to Canada to do something something something.

Now, reports say that another payoff has been parcelled off to local journalists as the election takes off. Canadian Heritage was also refusing to disclose which media companies were awarded $61 million in subsidies billed as “emergency relief” during the COVID-19 pandemic.

There have been mild plaints of concern from some. The head of the Canadian Association of Journalists, Karyn Pugliese, noted in 2019, ”You have people who are dead set against the government giving any kind of money to media.” But then she added, “We’ve got some people who feel that something is necessary, because it’s important to keep news going.” Translation: Like Buckley’s, we take it but we hate the taste. Right.

The optics are clear. The union for journalists at major media outlets is partisan. How is one supposed to think they can hold Unifor’s opinions yet deliver honest, balanced coverage to Canadians during an election? It’s a bind previous generations strove mightily to avoid. This tranche of journos seems impervious to the mess they’ve made of their credibility.

With so much lucre being spread around, Erin O’Toole certainly has his doubts about their objectivity. He announced this past week that, as part of a Conservative government, he would eliminate the pork currently being fed to media. While keeping Radio Canada and CBC Radio, he’d cut all funding to CBC’s English-language digital operations, slash the English TV budget by 50 per cent, and aim to privatize the English TV operation by the end of his first mandate in government.

“The world of broadcast media has changed dramatically, but our public broadcaster is stuck in the past,” O’Toole said in the video. He indicated he’d also eliminate the special top-up payments to the companies that employ Unifor members.That puts the ball in Dias’ corner. How hard should he go in protecting the perks of Canada’s fading media interests? He serves as a useful foil to Trudeau, whose word salads and pontifications have grown increasingly banal to voters. With his pit-bull attacking style he can savage newcomer O’Toole in the harshest terms (although the CPC ads with Trudeau as a Willy Wonka character in a dress singing for a majority were venomous, too).

But Dias is already facing a public that believes the government should be fighting Covid-19 and economic issues, not each other. Push his members’ biases too hard— as Trudeau is doing— and he risks losing a great deal of an electorate sour on media’s performance over Covid, the border, Afghanistan, WE Charity, climate reset and much more.

As the cocky Nova Scotia Liberals learned this week in blowing a big lead to the Conservatives just hours after the federal election was called, six weeks is a long time.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster (http://www.notthepublicbroadcaster.com). The best-selling author of Cap In Hand is also a regular contributor to Sirius XM Canada Talks Ch. 167. A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Personal Account with Tony Comper is now available on http://brucedowbigginbooks.ca/book-personalaccount.aspx

BRUCE DOWBIGGIN Award-winning Author and Broadcaster Bruce Dowbiggin's career is unmatched in Canada for its diversity and breadth of experience . He is currently the editor and publisher of Not The Public Broadcaster website and is also a contributor to SiriusXM Canada Talks. His new book Cap In Hand was released in the fall of 2018. Bruce's career has included successful stints in television, radio and print. A two-time winner of the Gemini Award as Canada's top television sports broadcaster for his work with CBC-TV, Mr. Dowbiggin is also the best-selling author of "Money Players" (finalist for the 2004 National Business Book Award) and two new books-- Ice Storm: The Rise and Fall of the Greatest Vancouver Canucks Team Ever for Greystone Press and Grant Fuhr: Portrait of a Champion for Random House. His ground-breaking investigations into the life and times of Alan Eagleson led to his selection as the winner of the Gemini for Canada's top sportscaster in 1993 and again in 1996. This work earned him the reputation as one of Canada's top investigative journalists in any field. He was a featured columnist for the Calgary Herald (1998-2009) and the Globe & Mail (2009-2013) where his incisive style and wit on sports media and business won him many readers.

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Bruce Dowbiggin

Hero Or Villain: How Chrystia Freeland Wears Both Masks

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“How did you go bankrupt?” Bill asked. “Two ways,” Mike said. “Gradually and then suddenly.”

This Ernest Hemingway gem from The Sun Also Rises has gotten a workout in this time of progressive economic policy. But it’s worth repeating in the case of Justin Trudeau’s Canada where the F word is fiscal. The “gradually” part of Liberal fiscal policy has now passed. Leaving the “suddenly” of $60 B deficits with no plan for recovery

You’d think that missing your deficit estimate by $40B might have cost the finance minister Chrystia Freeland her job. But no! In Trudeaupia it was the failure of Freeland to embrace even more wack-a-doodle spending plans by the prime minister and his brain trust of former groomsmen and climate acolytes. Yes, the cratering of finances is the ideal time to award a GST holiday and $250 cheques to much of the nation. It has been noticed.

You know how Canadians are always bitter that America pays no attention to Canada? (Doug Ford appeared Tuesday on @CNN which identified him as Premier of “Ontaria”.) Well, the Collapse By The Canal in Ottawa has brought much attention to the nation. Specifically, president-elect Donald Trump, the Shecky Green of presidents, has noticed the chaos. ““The Great State of Canada is stunned as the Finance Minister resigns, or was fired, from her position by Governor Justin Trudeau,” Trump wrote, using his barb that Trudeau is not a PM but a lowly governor.

Adding for good measure, that Freeland’s “behavior was totally toxic, and not at all conducive to making deals which are good for the very unhappy citizens of Canada… She will not be missed!!!” Three exclamation points if you get that far.

Certainly no-one with a memory longer than two weeks will miss the deputy PM who gleefully wiped out the personal finances and freedoms of the Freedom Convoy truckers. Or the cabinet minister who promoted a standing O in the Commons for a former Nazi soldier. Or the senior government official who demanded legal restrictions against voters shouting at her in public.

Or the feminist who stood aside while her boss Trudeau expelled an indigenous female finance minister for allowing the RCMP to investigate PMJT’s nefarious activities on behalf of his donors. Or who… never mind. Just look up Blackface.

No, the current version of Freeland is the plucky woman who was fired on a Zoom call by a man. A woman of integrity who then sent off a stinging letter of resignation in which she revealed she was being pushed aside for a Trudeau buddy Mark Carney. A fiscal warrior who resisted going $60B in the red (she was cool at $40B, however). And, BTW, could she please deliver the government’s financial statement before she’s fired?

See how it works? She’s now a victim. “She didn’t just quit. She said ‘f**k you’ to Trudeau on the way out.” This is another case of somethingvblogger Melissa Chen calls Schrödinger’s Feminist, defined as a woman who is simultaneously a victim and empowered. Until something happens and she collapses into one of either states, whichever is politically expedient for her circumstance.

Chen expands on the notion. “A major component of the angst that characterizes much of the modern dynamics between men and women today comes down to the fact that women have demanded equal rights but also wish for preferred treatment.” A week’s viewing of The View will serve to illustrate this concept.

One of The View’s textbook cases of Schrödinger’s Feminist was Kamala Harris. The treatment of the defeated Democratic Party presidential candidate was guard-railed between her brave quest to become America’s first menstruating president and, on the other side, her victim status as a woman, the unfair way she was treated. It was enough to make Joy Behar’s head spin.

Forget that everyone in the mainstream media from pollsters to networks to Hollywood stars was all-in on Kamala as a “joyful “warrior. Even though they knew she was losing they cooked the polls the whole way for her. She was a victim, the kind Hillary Clinton meant when she said all women should be believed if they’re trying to destroy Justice Kavanaugh. Or, like serial fabulist E. Jean Carroll, waiting 30 years to bankrupt Trump and disqualify him from the presidential race, with a Law & Order script. How could a woman ever invent a story about getting trapped in a change room at Bergdorf Goodman with Trump?

Oh, Kamala  played the brave front as she blundered to her record defeat. (Still called “a perfect campaign” by her apologists.) But underpinning it all was her status as a woman, a woman for whom her followers on The View demanded a double standard. In the end, only the Schrödinger feminists in the Dems coalition stayed loyal to Harris, (Kamala Harris Did A Good Job!) explaining away her failure to tell the world that Joe Biden was koo-koo for Coco Puffs as her innate decency.

And so Freeland, too, is being gifted with Schrödinger’s Feminism. Having Justin Trudeau, the Trust Fund twit, as your antagonist sure helps. So does the Woke media corps now in Ottawa painting sympathetic portraits of your sacrifice. Your dubious resumé since donning Liberal colours is forgotten. You will receive the get out of jail free card .

Hell, even the leader of the opposition will give you a tongue bath. “Instead of taking responsibility, the prime minister told her that she should take all the blame,” Pierre Poilievre said. “The good old boys in the back room would protect themselves and make the then-finance minister take all the blame.” Trudeau, who rejects bankers in favour of poets, will take the fall.

Which summons up this nugget from F. Scott Fitzgerald. “Life is a comedy for those who think and a tragedy for those who feel. Show me a hero and I will write you a tragedy.”

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

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Bruce Dowbiggin

MLB’s Exploding Chequebook: Parity Is Now For Suckers

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MLB has seen parity and proclaimed, “We don’t give a damn!” Okay, they didn’t say that. In fact they insist the opposite is true. They’re all about competition and smaller markets getting a shot at a title. But as the 2024 offseason spending shows, believe none of what you hear and half of what you see in MLB.

Here’s the skinny: Juan Soto‘s contract with the NY Mets — 15 years and guaranteeing $765 million, not a penny of which is deferred. Max Fried signed an eight-year, $218 million deal with the New York Yankees. Later, Nathan Eovaldi secured a three-year, $75 million contract to return to the Texas Rangers. Blake Snell (five years, $182 million with the Los Angeles Dodgers) and Matthew Boyd (two years, $29 million with the Chicago Cubs) added to the splurge.

There’s one more thing that stands out. MLB has no trouble with the financial big boys in New York, Los Angles, Texas, Toronto, Atlanta and Chicago shelling out money no small market dare pay. In the MLB cheap seats, Tampa, Pittsburgh  and Miami can’t send out quality players fast enough. But MLB is cool with that, too, as those paupers get a healthy slice of TV money.

So yes, they’re all about talking parity with their luxury tax system. But to keep the TV, digital, betting and marketing lucre flowing they have to have large media markets swinging the heaviest bats come postseason. The question is, do MLB fans care the way they used to about parity? It says here they don’t. More want to seed best-on-best more often. Which is brutal but refreshing.

Their sister leagues, married to draconian salary cap systems, are still pushing parity, even as they expand beyond recognition. In our 2004 book Money Players, legendary Boston Bruins coach/ GM Harry Sinden noted, “The problem with teams in the league, is that there were (then) 20 teams who all think they are going to  win the Stanley Cup and they all are going to share it. But only one team is going to win it. The rest are chasing a rainbow.”

And that was before the expansion Vegas Golden Knights won a Cup within five years while the third-year Seattle Kraken made a run in those same 2023 playoffs. There are currently 32 teams in the league, each chasing Sinden’s rainbow of a Stanley Cup. That means 31 cranky fan bases every year. And 31 management teams trying to avoid getting fired.

Maybe we’ve reached peak franchise level? Uh, no. Not so long as salary-capped leagues can use the dream of parity to sell more franchises. As we wrote in October of 2023, “If you believe the innuendo coming from commissioner Gary Bettman there is a steady appetite for getting a piece of the NHL operation. “The best answer I can give you is that we have continuous expressions of interest from places like Houston, Atlanta, Quebec City, Salt Lake City, but expansion isn’t on the agenda.” In the next breath Bettman was predicting that any new teams will cost “A lot, a lot.”

Deputy commissioner Bill Daly echoed Bettman’s caution about a sudden expansion but added, ”Having said that, particularly with the success of the Vegas and Seattle expansions, there are more people who want to own professional hockey teams.” Translation: If the NHL can get a billion for a new team, the heck with competitive excellence, the clock might start ticking sooner. After all, small-market Ottawa just went for $950.”

It’s not just the expansion-obsessed NHL talking more teams. MLB is looking to add franchises. Abandoned Montreal is once more getting palpitations over rumours that the league wants to return to the city that lost its Expos in 2005. Recent reports indicate that while MLB might prefer Salt Lake City and Nashville it also feels it must right the wrong left when the Expos moved to Washington DC 19 years ago.

The city needs a new ballpark to replace disastrous Olympic Stadium. They’ll also need more than Tom Brady to fund the franchise fee and operating costs. And Quebec corporate support— always transitory in the Expos years— will need to be strong. But two more MLB franchises within five years is a lock.

While the NBA is mum on going past 30 teams it has not shut the door on expansion after seeing the NHL cashing in. Neither has the cash-generating monster known as the NFL where teams currently sell for over six billion US. The NFL is eyeing Europe for its next moves.

The question that has to be asked in this is, WTF, quality of competition? The more teams in a league the lower the chances of even getting to a semifinal series let alone a championship. Fans in cities starved for a championship— the NFL’s Detroit Lions or Cleveland Browns are entering their seventh decade without a title or the Toronto Maple Leafs title-less since 1967— know how corrosive it can be.

Getting to 34, 36, maybe 40 teams makes for a short-term score for owners, but it could leave leagues with an entire strata of loser teams that no one—least of all networks, carriers and advertisers—wants to see. Generations of fans will be like Canuck supporters, going their entire lives without a championship.

In addition, as we’ve argued in our 2018 book Cap In Hand: How Salary Caps Are Killing Pro Sports and How The Free Market Can Save Them, watering down the product with a lot of teams no one wants to watch nationally or globally seems counter productive. The move away from quality toward quantity serves only the gambling industry. But since when has Gary Bettman Truly cared about quality of the product? So long as he gets to say, “We have a trade to announce” at the Draft, he’s a happy guy.

When we published Cap In Hand we proposed a system like soccer with ranked divisions using promotion and relegation to ensure competition, not parity. Most of the interviewers we spoke to were skeptical of the idea. But as MLB steams closer to economic Darwinism our proposal is looking more credible every day. Play at the level you can afford. Or just watch Ted Lasso. Your choice.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. His new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

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