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Bruce Dowbiggin

Should Poilievre Go Around The Legacy Media With His Message?

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It’s amazing that we have an entire industry dedicated to making sure voters don’t know what the government is up to. It’s called Legacy Media.”— Scott Adams

Is Pierre Poilievre’s lesson from the 2023 Alberta election campaign that he simply go around the Media Party when he finally faces off against Justin Trudeau and/or the Liberals? To pass on their debates and town halls, sticking to his own carefully scripted events? The Alberta vote says maybe.

Despite 18 months of intense, bitter strafing from the chattering class, premier Danielle Smith emerged with a majority government on Monday. With 52.4 percent of the vote, she has an eleven-seat buffer in which to operate. (Although in Alberta politics that’s still a narrow gangplank.)

Certainly it would be hard to get worse press than Smith got from the provincial and national media. Like Hansel and Gretel, the arbiters of #samethink laid a trail for the voters to follow. Using every flip and flop in Smith’s tumultuous political journey they sought to create a narrative path. As happened when they conflated the Trucker Convoy into Three Weeks That Shook The World, the Media Party expected dutiful adherence to the taste makers with pleas like this.

“Dr. Lynora Saxinger MD FRCPC Infectious Diseases @AntibioticDoc May 27 I’m in a social media group with 1000s of AB doctors discussing exit plans if there’s a Smith UCP win…”

Of course, none of them are going anywhere, because, contrary to media, every province in Canada (and many U.S. states) are afflicted the same way. Even when Smith staved off NDP lifer Notley in the televised debate the believers stayed fixed on this trail. One of their most beloved notions is that every group disparity can be explained by some form of bigotry. So Smith’s backers had to be far-right, gun-toting, God-obsessed goobers that you wouldn’t want at your Scotch nosing.

Bolstered by some polls that showed a dead heat, those ridings that want tunas with good taste, not tunas that taste good, knocked off Calgary-based UPC cabinet members and others without tattoos and nose rings.

Yet, with everything going for them— a photogenic NDP leader in Notley an unpredictable  UPC leader, the Covid hangover— the media couldn’t get their woman over the finish line. The (spare me) “donut ridings”, smaller communities and the farming country checked out months before when the NDP started hinting at a 38 percent rise in corporate taxes (“still lowest run the nation”) and adopting Justin Trudeau’s Transition Program for gas and oil.

They weren’t buying the absurd notion of the NDP and its unionized pals as the voice of the common person the in the province. They passed on people who believe men can have babies, who believe government controls the weather, who believe politicians create jobs? All this passed without comment from media slappies. Not so for the people who don’t spend 18 hours a day on Twitter and Tik Tok.

You wouldn’t have seen this demographic by watching CBC, CTV, Global and the predictable media snobs. Earnestly trying to play the results down the middle (sure) on Monday they served up disaffected UPC ex-cabinet whingers, “unbiased” professors wearing NDP buttons and reporters 10 minutes out of J School to craft the narrative.

Sample a) Hapless @CBCNews talking head announced a UPC candidate winning his riding by over 5,000 votes. “Clearly a big win by NDP there,” she bubbled. (Some habits die hard at the Corp). Sample b): After the vote CBC’s The National seemed to boast that Notley had finished a close second while Smith had finished second from the bottom.

The over/under on the word “unions” being mentioned by “independent” panelists in a sentence with NDP was about 1. And the under cashed. Odd, seeing as how so many producing the broadcasts and writing for legacy papers are union members.  The best news for @Alberta_UCP was lifer socialist Notley vowing to defend the rights of Alberta’s unions for another four  years. Andrea Horvath, here she comes!

So how should Poilievre handle the lurking beast that awaits his campaign with open notebooks and closed minds? Put a different way, what would he and the Conservatives have to lose by doing what Governor Glenn Youngkin did in the state of Virginia when he upset the Democratic machine in 2021?

Faced with the overwhelming Democratic financial pump next door in DC and the Trump Noise Machine on his other flank, Youngkin decided it was better to use social media to find his voters and craft his message. Wielding a family-based conservative message on education he knew he’d be wasting his time doing the dog-and-pony farce of legacy media with its union shills and their gotcha’ questions.

So the Virginia state GOP avoided the Media Party as much as possible, submitting only to limited exposure. “Experts” predicted doom by going the social-media route. Youngkin was accused of banning books. But on election night the multi millionaire scored a massive win over “those who must be obeyed”. The triumph carried from the governor’s chair down to the school-board level. (Youngkin is now being mentioned as a GOP presidential candidate.)

Poilievre îs going to change zero minds in sit-downs with the Toronto Star editorial board. Worse, they’ll contort his message, further convincing the Wine Moms of Toronto that PP is a Trump disciple (the ultimate Family Compact sneer). CBC and CTV panels will furrow their brows about right-wing extremism. The Toronto media community will dig up fundamentalist Christians— as if they’re more extreme than full-term abortion supporters.

It’s a loser’s game to always play in then other team’s end of the field. Maybe Poilievre and his comms team can come up with something that changes the game. Like going directly to the electorate with their message. And leaving the bought-and-paid-for national media outside the door.

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Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Inexact Science: The Six Most Compelling Draft Years In NHL History, his new book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via http://brucedowbigginbooks.ca/book-personalaccount.aspx

 

BRUCE DOWBIGGIN Award-winning Author and Broadcaster Bruce Dowbiggin's career is unmatched in Canada for its diversity and breadth of experience . He is currently the editor and publisher of Not The Public Broadcaster website and is also a contributor to SiriusXM Canada Talks. His new book Cap In Hand was released in the fall of 2018. Bruce's career has included successful stints in television, radio and print. A two-time winner of the Gemini Award as Canada's top television sports broadcaster for his work with CBC-TV, Mr. Dowbiggin is also the best-selling author of "Money Players" (finalist for the 2004 National Business Book Award) and two new books-- Ice Storm: The Rise and Fall of the Greatest Vancouver Canucks Team Ever for Greystone Press and Grant Fuhr: Portrait of a Champion for Random House. His ground-breaking investigations into the life and times of Alan Eagleson led to his selection as the winner of the Gemini for Canada's top sportscaster in 1993 and again in 1996. This work earned him the reputation as one of Canada's top investigative journalists in any field. He was a featured columnist for the Calgary Herald (1998-2009) and the Globe & Mail (2009-2013) where his incisive style and wit on sports media and business won him many readers.

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Bruce Dowbiggin

With Carney On Horizon This Is No Time For Poilievre To Soften His Message

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Canada awaits the outcome of Canada/ USA Hockey Armageddon II it’s fair to assess just how much a single hockey game has sharpened the focus on the political line brawl between the the nations. The proxies on skates have revealed a few truths about contemporary Canada.

While the Liberal party has suspended reality so that it can pretty-up Mark Carney, Canada’s media instead fawns over conflicting polls showing a Kamala Harris-like ascension of Carney to contender status. Meanwhile, Donald Trump’s Canadian rhetoric gets more belligerent as his 30-day tariff reprieve runs out. Finally, Canadian businessman Kevin O’Leary has advised Trump to delay the tariff Apocalypse till Canada can get an election done.

The common denominator in all this is Conservative leader Pierre Polievre. Or, at least, the mystery of Pierre Poliievre. There are several Poilievres in circulation. There is the Liberal/ NDP version of a nasty wolverine who savages innocent reporters and talks down his nose to opponents.; Next, there is the sunset media’s version of an untested slogan-reciting automaton.

And finally there is the Paul Ryan nerd clone who thrives on explaining kitchen-table economics to people awash in debt and despairing of ever getting ahead in DEI land. Which is the real deal? And does Poilievre himself know who he is anymore?

This distinction is important because, barring a charisma implant for Mark Carney, Poilievre will be the next prime minister, likely with a healthy majority. Neither of the first two Poilievre constructs will disappear soon, of course. The comms teams on the Left are determined to ride over Poilievre, however bad the polls. You need only look at the how the vanquished Left in the U.S. still acts as if they, not Trump, won a mandate last November to understand that Liberals are loath to accept any public rebuke.

The best place to answer the question of who is PP does not come from his apple-eating defenestration of the hapless reporter in B.C. While the MAGA right worshipped that moment and other slap-downs of the press— and the Left demonized him for it— it seems that the Poliievre being groomed by his advisors is meant to be softer and more statesmanlike.

His Saturday rally in Ottawa, shortly before the Canada/ USA hockey brawl, was a good place to start. In the face of Trump’s imminent tariff threat gone was the pitiless street fighter and in came the statesman, full of talk about the glories of Canada and why America needs us.

He seemed intent on tying up the Boomer vote with this speech. Oh wait. Boomers still love Liberals and Carney. Why is Poilievre going after that unwinnable demographic? Isn’t that the quicksand every Conservative, save Steven Harper, has floundered in? But there was Poilievre wandering into Liberal Speak, trying to list the benefits of the nation’s past.

Real Canadians– eg those not voting for Carney– know what a great place it can be. They don’t need to be given a Tourism Canada commercial. And as we wrote last week younger Canadians need a reason to reject Trump’s offer of citizenship. Poilievre needed to level with Canadians about what happened the past decade on defence, crime, DEI. He needed to be frank about money laundering, fentanyl production and the penetration of China’s Communists into the fabric of the land.

While his handlers seemingly urged him to go statesman,  Canadians were willing to hear the truth, not another Carney eye glazer. He needed to channel Harry “Give ‘Em Hell” Truman (“I tell my opponents the truth and it feels like hell.” ) He needed to say he’ll be pitiless in his treatment of those (media, PSA) who stand in the way of a bright new day. As so often happens it was CPC playing on Liberals turf instead of staking out their own. Canada already has Doug Ford, they’re saying. We don’t need another mushy Tory.

Poilievre concluded with a Churchill barb about how America will always do the right thing— after they’ve exhausted the other possibilities. It was an unnecessary and provocative one liner from a guy who’s try to establish his bonafides as the capable negotiator for Canada O’Leary is promising he’ll be. Did he and his brain trust think the thin-skinned Trump would simply slough off the jibe?

It is performances like these that leave Canadians wondering if they’re voting for Poilievre or simply voting against Trudeau and the thoroughly corrupt Liberal/ NDP coalition. Wobbly performances like this will lead to vote leakage to Liberals and to Maxime Bernier’s People’s Party of Canada. Bernier has urged a realistic assessment of Canada’s precarious position vis a vis the USA.

Instead of perpetuating the shopworn homilies to 1970s Canada that have expired, Bernier suggests looking at the opportunities of closer economic— not cultural— cooperation with the Americans. Let Liberal/ NDP moan about collaboration. They’re like the three little pigs expecting their houses of straw and twigs will survive the ongoing attacks of China and international money laundering.

Poilievre has to stop pretending that a heavily indebted and structurally crumbling Canada can withstand the next four years of Trump bombast. He must have an intervention with the Canadian public to bring them to the bracing reality they face. Only when they know which side is up, away from Trudeau, will they start to climb out of this mess.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.

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Bruce Dowbiggin

Team Canada Hits American Wall. Wall Wins. Now What?

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You wanted a border war? You got a border war. And just like the political conflict this one came down to Canada’s defence. Or lack of same.

After weeks of a phoney war of words between Canada’s abdicated leadership and America’s newly elected Trump administration, the question of Canada’s sovereignty crystallized Saturday on a hockey rink in Montreal. It was a night few will forget. The 3-1 score of Team U.S. over Team Canada being secondary to other outcomes.

Despite public calls for mutual respect, the sustained booing of the American national anthem and the Team Canada invocation by MMA legend Georges St. Pierre was answered by the Tkachuck brothers, Matthew and Brady, with a series of fights in the first nine seconds of the game. Three fights to be exact when former Canuck J.T. Miller squared up with Brandon Hagel. (All three U.S.players have either played on or now play for Canadian NHL teams.)

Premeditated and nasty. To say nothing of the vicious mugging of Canada’s legend Sidney Crosby behind the U.S. net moments later by Charlie McEvoy.

Those who’d expected a solidarity moment pregame to counter booing the anthem had been optimistic. “Kinda think it might be more fitting for the US team to go stand shoulder to shoulder with the Canadians, under the circumstances. That, I’d cheer.,” said Andrew Coyne. Wrong again.

Expecting a guys’ weekend like the concurrent NBA All Star game, the fraternal folks instead got a Pier Six brawl. It was the most stunning beginning to a game most could remember in 50 years. (Not least of all the rabid Canadian fanbase urging patriotism in the home of Quebec separation) Considering this Four Nations event was the NHL’s idea to replace the tame midseason All Star Game where players apologize for bumping into each other during a casual skate, the tumult as referees tried to start the game was shocking.

But in unprecedented times who could have predicted the outcome? Under-siege Canadians were represented by fans wearing flashing red lights. They’d been urged on by yahoos in the Canadian media to boo everything American they saw, unaware but uncaring if it ruled out Americans playing in a Canadian city when they get the chance.

“It’s also more political than the (1972) Summit Series was,” bawled Toronto Star columnist Bruce Arthur, “because Canada’s existence wasn’t on the line then, and it may be now. You’re damn right Canadians should boo the anthem.”

He got what he asked for. It was as if large segments of Canada had suddenly awoken to their fate in the weeks since incoming POTUS Donald Trump’s tariff threats forced PM Justin Trudeau to resign and prorogue Parliament so his Liberals could stage a succession plan. Or maybe, according to Liberal house leader Karin Gould, postpone the election.

Instead of looking inward to examine what Canada had done to invite trouble the target was instead on Trump, who many believe is supposed to act like a beneficent older brother to Canada. Indignant Canadians are suddenly cancelling winter vacations to the U.S. while boycotting American chain stores like Home Depot and Costco. Even though Canada’s military is a token force following years of Trudeau downsizing and DEI incursions, the sunset media invokes Vimy Ridge and D-Day in their disgust with Trump, who wants Canada (and NATO allies) to actually pay for their defence.

Earlier in the day, presumptive PM Pierre Poilievre echoed the Liberal line with a rally for Canadian unity that would have worked in 1995, not 2025. In a move he may regret he quoted Churchill’s barb that Americans will always do the right thing after every other option has been exhausted. It drew cheap laughs. With luck, Trump’s animus to Trudeau will overshadow this potshot in a critical moment. Or maybe not.

The TV commercials from Canada’s corporate side waved the patriot flag, too. Leading one to wonder had they really missed the Trudeau decade that prompted this? Did they not hear him talking about Canada having no culture now? How it was now postmodern? How it was now 40 million narratives? How he’d lowered the flag for six months in penance for racism and genocide? Apparently not, as they revived narratives from the 1980 Quebec referendum to stir the crowd.

Now, with the symbolic game lost, what’s next? For Team Canada, injured and humbled, there’s an afternoon tilt Monday in Boston against Finland. Only by beating the Finns can they get a revenge game against the American, this time before a hostile Boston crowd. Should they get there would it be Hudson Bay rules again? How will Americans respond? The mind boggles.

Had there not been such a dramatic political overtone, the attention of the media might have dwelt on the fact that this was the first Canada/ U.S. best-on-best contest in 12 years. Excluding the fights it was a monumental display of skill, stamina and, sadly for Canada, goaltending. Why the wait? NHL commissioner Gary Bettman always puts the league’s interests ahead of those who want to see the best players against each other. So expansion and outdoor games took precedence.

Ordinarily the smashing success of the tournament would shame the NHL into more such competitions. And indeed they are conceding to a schedule of Olympics (Italy in 2026) and World Cups in the next decade. As thrilling as any of those contests might be they will likely pale next to Saturday’s drama. In fact, only Game Eight of the 1972 Summit Series can match the explosive political and sports combination of Feb. 16, 2025.

Guesses are now being accepted over just what Canada and Canada’s hockey team’s program might look like by the end of the 2020’s. Once certainty— if the game Saturday is any indication fraternal friendship between the U.S. and Canada will be on hold for a while.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.

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