Bruce Dowbiggin
Rogers Buys Out Bell In MLSE Shakeup: What Does It Mean For Fans?
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There is an old joke that Canada has two seasons. Summer. And the months when the Toronto Maple Leafs lead the nightly Canadian sports networks. Perhaps it’s not that bad, but for those who don’t live in southern Ontario it often feels that way.
The reason, some said, for this Buds obsession was that both TSN and Rogers Sportsnet were part owners of the team through Maple Leaf Sports & Entertainment, a business giant created in 2011 when the warring telcos took equal percentage shares in MLSE (Larry Tanenebaum took the final 25 percent, now 20 percent after selling a share to The Ontario Municipal Employees Retirement System.)
At the time the merger of Bell (TSN) and Sportsnet (Rogers) was compared to Twitter and Facebook deciding to partner. Such was the rivalry that many predicted it wouldn’t last. But it did—if you don’t include Stanley Cups. Until this past week when it was announced that, if approved, Rogers will buy out Bell’s stake in MLSE, leaving it with 75 percent ownership. The process should close next year.
Rogers also has an option to buy out Tanenbaum next year, giving it complete control of the Leafs, Raptors, Argos (CFL), Toronto FC (MLS) and Toronto’s ScotiaBank Centre, among other baubles. (The new Toronto WNBA team is owned by Tannenbaum and several partners.)
Why the deal? Why now? Despite the huge national audience for the NHL, NBA and MLB, the component parts are said to be underperforming in a time when equity in sports franchises is soaring. Rogers’ national NHL TV contract is a significant drain on revenues. The Blue Jays’ flopping in the standings has left them a “stranded money-losing team” whose value isn’t fully reflected within Rogers. The Raptors are now also-rans.
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Bell’s debt rating was downgraded to one notch above junk in August by Moody’s Investors Service. While not to the point of selling pencils there’s a thought that packaged as a group under one owner, the teams will now be more lucrative and, possibly, lead to an IPO in the future.
What does it mean for sports fans? For now, not much change. TSN is getting a 20-year agreement to get 50 percent of the regular-season Leafs and Raptors games. So it will have an NHL/ NBA presence until April. (It also has regional Montreal Canadiens rights.) TSN also has a strong NFL, tennis and golf presence. Rogers will have the existing property rights for the NHL playoffs as well as regional interests in Vancouver, Calgary, Edmonton and Ottawa. Plus its existing monopoly on the Blue Jays broadcasts.
Bell is reportedly interested in cutting its property inventory and concentrating on “5G, cloud and enterprise solutions”. TSN says it remains the prime media backer of the CFL, even though it no longer has an ownership position. Mediocre Toronto FC remain an add-on with a niche audience. As NHL national rights holder, Sportsnet (using CBC as a cutout) will still be the major outlet for postseason hockey. It’s also the exclusive home of the Blue Jays and the MLB postseason.
What does it mean in business terms? Despite the apparent cordiality of the deal, there is a fly in the ointment should digital companies such as Amazon, Prime, Apple, YouTube or Disney decide to bid on the primo national NHL broadcast rights packages. Already big leagues such as NFL, MLB and NBA have hived off packages to these outfits. Could they drive the price past Rogers’ comfort zone?
All this begs the question of what happens to the Raptors, Argos and Toronto FC which have fallen from their hip status of years prior. It’s well known that Rogers execs aren’t fond of Raptors president/ GM Masai Ujiri. Will they get the love in the C suite to bid on the top basketball contracts? Ditto Toronto FC, a pet project of Tanenbaum’s. It competes nationally with other Canadian teams. Will it have an ally in the front office?
If there is an ally it will have to be the peripatetic new CEO Keith Pelley who returns to Canada from running the European PGA Tour after stints running TSN, Rogers Sportsnet, the 2010 Winter Olympics and the Toronto Argos. Pelley knows all the broadcast and sports players firsthand from his prior gigs. He’s seen as an innovator but he also has good friends in the traditional sports leagues.
The one certainty is that cable and satellite packages will not decrease in price. Nor will ticket prices as pro sports continues to stretch the boundaries on how much people will pay for tickets (still a key revenue for NHL owners). And, for those wondering, the chances of leading newscasts with a Maple Leafs practice will be remain very strong for the future.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. His new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
Bruce Dowbiggin
Wayne’s World Has Moved South. Canadians Are Appalled. Again.
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Welcome to Canada’s Bedlam 2025. A petition is circulating in Edmonton demanding that Wayne Gretzky’s name be stripped from the eponymous boulevard honouring his status as an Edmonton/ Canadian hero and hockey icon. His crime? Supporting Donald Trump, who’s demanding Canada pay for its own defence, among other outstanding bills.
Meanwhile the kaffiyeh-wearing NDP members who support the scum who massacred mothers and babies in an unprovoked attack on Oct. 7, 2023, are still referred to as honourable members. Go figure. (Lest we forget the same Canadian Mensheviks out for Gretzky also want to strip Elon Musk’s Canadian citizenship for similarly hanging out with Trump and firing useless bureaucrats.)
There was a time when Gretzky was the holiest of holies. So above criticism that, when he got himself snared in a gambling scandal, the Canadian media and fans bought a story about his wife being the degenerated gambler. That’s an untouchable. In a nation where no one is disciplined for foisting untested vaccines on an unsuspecting public he was a made man.
Or so we thought, till a picture appeared of him and his family celebrating Donald Trump’s re-election in November.
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Canada’s reflexive Left (see above) recoiled in disgust that No. 99 would sully his name and record by supporting Trump at the moment he was about to serve Canada with the bill for riding in first class while paying economy. When he did nothing to repent to the kaffiyeh brigade— as is his obligation apparently— they primed their attacks on the No. 1A player to ever don skates in Canada.
The final straw came when Canada and the U.S. engaged in their epic, brawling two-game set for supremacy of… a title the NHL made up a month before. No matter. An unchastened Gretzky was introduced as the honorary captain for Team Canada for the final game. It was the heretical excommunication moment for those orchestrating a coup, replacing PM Justin Trudeau for dour banker Mark Carney.
Forget Winnipeg chantoozie Chantal Krevaziuk massacring O Canada before millions of TV viewers. Gretzky’s failure to bend a knee before the Charlie Angus demographic was the real betrayal. Even though he’s lived as an American citizen since the epic trade of 1988 (all his kids are American) he’s obliged to honour the diktats of the Canadian Liberal cult.
As we wrote last November Gretzky has company in Canada’s penalty box with his only rival for greatness, Bobby Orr who has become a non-person in Canada for getting too close to Trump. “In Orr’s case it was his published endorsement of Trump’s losing 2020 campaign that led to the shade being drawn over the greatest defenceman (IMO player) ever. “He’s the kind of teammate I want”.
“Much like the Gretzky tsunami of condemnation, Orr took it in the cup… and we don’t mean Stanley… Here was Vancouver columnist Daniel Wagner: “In other words, Orr faces no harm from a Trump administration and is likely insulated from the harm that others have experienced. That doesn’t excuse his endorsement, but goes a long way towards explaining it.” In the Hockey News Ken Campbell tied Orr to the Jan. 6 riots. “Bobby Orr Was Part of the Problem. Now He Can Be Part of the Solution”.
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In our column of Nov. 8, 2020, we pointed the wee hypocrisy of the liberal-left press box. “Just weeks after giving LeBron James’ political activism a tongue bath, the Globe & Mail sent in the goons for Orr. “Neither Bobby Orr nor any other athletes should be leading the political conversation” thundered Cathal Kelly.
Sure. Leave it to us. Other Canadian sports media called Trump a “monster”, a “racist” and “a totalitarian”. You could heat most of the GTA with the steam emitted by their indignation at Orr having the temerity to speak out. Others swore to sell off their precious Orr memorabilia as if Orr had been accused of throwing a Stanley Cup Final.
A bitter Orr has taken a low profile since as even some in his hometown of Parry Sound wants nothing to do with him. “Poor Parry Sound,” tweeted Mary Lou George on Oct. 31, 2020. “What a disgrace #BobbyOrr has turned out to be. Guess he believes bragging about assaulting women really is just locker room talk since he wants Trump on his team. Sad.”
Longtime fans in Parry Sound dumped on him. “I just assumed that he was a good guy. Honestly it was heartbreaking for me to learn this about him. It just shattered my impression – I guess it was an illusion – it just shattered it… It kind of now, makes me rethink a lot of my hockey heroes … it’s just disappointing.”
The message is that in progressive Canada, suspended in its 1970s it doesn’t pay for even the greatest hockey heroes to diverge from their Trudeaupian orthodoxy. As Canadiens star goalie Carey Price learned when he dared to disagree with Trudeau’s plans to seize guns.
But the message is clear. Whether you’re Wayne Gretzky, Bobby Orr or Carey Price, Canada’s Woke chorus will not abide insubordination to their cause. That includes much of the media. To paraphrase Jack Nicholson’s character in A Few Good Men, they can’t handle the truth. So shut up and pass the puck.”
At this rate Canada may run out of hockey gods who decamp to America. And heaven forbid Canadians ask how it is that their stars who have a chance to look at the True North from a different view come away with a new perspective.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.
Bruce Dowbiggin
With Carney On Horizon This Is No Time For Poilievre To Soften His Message
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Canada awaits the outcome of Canada/ USA Hockey Armageddon II it’s fair to assess just how much a single hockey game has sharpened the focus on the political line brawl between the the nations. The proxies on skates have revealed a few truths about contemporary Canada.
While the Liberal party has suspended reality so that it can pretty-up Mark Carney, Canada’s media instead fawns over conflicting polls showing a Kamala Harris-like ascension of Carney to contender status. Meanwhile, Donald Trump’s Canadian rhetoric gets more belligerent as his 30-day tariff reprieve runs out. Finally, Canadian businessman Kevin O’Leary has advised Trump to delay the tariff Apocalypse till Canada can get an election done.
The common denominator in all this is Conservative leader Pierre Polievre. Or, at least, the mystery of Pierre Poliievre. There are several Poilievres in circulation. There is the Liberal/ NDP version of a nasty wolverine who savages innocent reporters and talks down his nose to opponents.; Next, there is the sunset media’s version of an untested slogan-reciting automaton.
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And finally there is the Paul Ryan nerd clone who thrives on explaining kitchen-table economics to people awash in debt and despairing of ever getting ahead in DEI land. Which is the real deal? And does Poilievre himself know who he is anymore?
This distinction is important because, barring a charisma implant for Mark Carney, Poilievre will be the next prime minister, likely with a healthy majority. Neither of the first two Poilievre constructs will disappear soon, of course. The comms teams on the Left are determined to ride over Poilievre, however bad the polls. You need only look at the how the vanquished Left in the U.S. still acts as if they, not Trump, won a mandate last November to understand that Liberals are loath to accept any public rebuke.
The best place to answer the question of who is PP does not come from his apple-eating defenestration of the hapless reporter in B.C. While the MAGA right worshipped that moment and other slap-downs of the press— and the Left demonized him for it— it seems that the Poliievre being groomed by his advisors is meant to be softer and more statesmanlike.
His Saturday rally in Ottawa, shortly before the Canada/ USA hockey brawl, was a good place to start. In the face of Trump’s imminent tariff threat gone was the pitiless street fighter and in came the statesman, full of talk about the glories of Canada and why America needs us.
He seemed intent on tying up the Boomer vote with this speech. Oh wait. Boomers still love Liberals and Carney. Why is Poilievre going after that unwinnable demographic? Isn’t that the quicksand every Conservative, save Steven Harper, has floundered in? But there was Poilievre wandering into Liberal Speak, trying to list the benefits of the nation’s past.
Real Canadians– eg those not voting for Carney– know what a great place it can be. They don’t need to be given a Tourism Canada commercial. And as we wrote last week younger Canadians need a reason to reject Trump’s offer of citizenship. Poilievre needed to level with Canadians about what happened the past decade on defence, crime, DEI. He needed to be frank about money laundering, fentanyl production and the penetration of China’s Communists into the fabric of the land.
While his handlers seemingly urged him to go statesman, Canadians were willing to hear the truth, not another Carney eye glazer. He needed to channel Harry “Give ‘Em Hell” Truman (“I tell my opponents the truth and it feels like hell.” ) He needed to say he’ll be pitiless in his treatment of those (media, PSA) who stand in the way of a bright new day. As so often happens it was CPC playing on Liberals turf instead of staking out their own. Canada already has Doug Ford, they’re saying. We don’t need another mushy Tory.
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Poilievre concluded with a Churchill barb about how America will always do the right thing— after they’ve exhausted the other possibilities. It was an unnecessary and provocative one liner from a guy who’s try to establish his bonafides as the capable negotiator for Canada O’Leary is promising he’ll be. Did he and his brain trust think the thin-skinned Trump would simply slough off the jibe?
It is performances like these that leave Canadians wondering if they’re voting for Poilievre or simply voting against Trudeau and the thoroughly corrupt Liberal/ NDP coalition. Wobbly performances like this will lead to vote leakage to Liberals and to Maxime Bernier’s People’s Party of Canada. Bernier has urged a realistic assessment of Canada’s precarious position vis a vis the USA.
Instead of perpetuating the shopworn homilies to 1970s Canada that have expired, Bernier suggests looking at the opportunities of closer economic— not cultural— cooperation with the Americans. Let Liberal/ NDP moan about collaboration. They’re like the three little pigs expecting their houses of straw and twigs will survive the ongoing attacks of China and international money laundering.
Poilievre has to stop pretending that a heavily indebted and structurally crumbling Canada can withstand the next four years of Trump bombast. He must have an intervention with the Canadian public to bring them to the bracing reality they face. Only when they know which side is up, away from Trudeau, will they start to climb out of this mess.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.
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