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Priming The NHL Coaching Carousel For Another Spin

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“The world will ask you who you are, and if you do not know, the world will tell you.” Carl Jung

We are about a month into the endless 2024-25 NHL schedule. There are good surprises. Winnipeg and Calgary are better than thought. There are bad surprises. Cup finalists in spring, Edmonton is 3-4-1. Vexing Toronto is at a mediocre 4-4-1.

It’s early. But not so early that several coaches are not feeling the heat already. We can expect that heads will soon roll if certain teams don’t find their mojo. It’s a sad but predictable result of a salary cap league where the most disposable item is a coach. As we wrote in May, don’t shed too many tears for the deposed coaches. Salvation is just a turn of the wheel away.

As long as you’re willing to re-locate frequently the job of NHL head coach has a fair degree of job security. Even when you get fired it seems there’s a ready appetite in some other town for a skill set you have just failed at.

Latest evidence that failure has an I and U in it: Having canned Sheldon Keefe after a lengthy (note: sarcasm) five years at the helm of the Toronto Maple Leafs, club management scoured the bushes to find former player Craig “Chief” Berube, who has previously hung his coaching shingle in Philadelphia and St. Louis, where he won a Stanley Cup as an interim coach.

Chief wasn’t the glamour name (we were praying for Bruce Boudreau.). If the idea is how do the Leafs motivate their four mega-millionaires, he’s more like Mike Babcock than Sheldon Keefe. He won’t look at players’ cell phones, but he will give them that old-time religion. Knowing Chief from his Calgary days we’d say he can probably take the Toronto fishbowl. 

(For those with long Leafs’ memories Berube was part of a famous trade in 1992 to which we devote an entire chapter in our new book Deal With It. He went west to Calgary while Doug Gilmour headed east to Toronto in the massive 10-man trade. While the Leafs “won” the trade, only the maligned Gary Leeman and journeyman Jamie Macoun won Cups– for teams other than Calgary and Toronto.)

But we digress. Sometimes it seems that NHL teams would rather lose with a known commodity than win with someone bold and unconventional behind the bench. While almost 30 percent of NHL players are European there have only been two European heads coaches, none in the past 20 years. Why? NHL owners are risk averse. And the league is a fraternity of forgiveness for guys you played junior with. 

A brief ramble through the 2023-24 coaching roster shows several peripatetic bench bosses, led by the inimitable John Tortorella, who wore out his welcome in Vancouver, Tampa Bay, NY Rangers and Columbus before Philly curiously decided he had something left to offer. Let’s also not  forget Lindy Ruff, who was pink slipped in Buffalo, Dallas, New Jersey and the NY Rangers— and now has been resurrected in Buffalo as a “fresh voice”. 

Some retreads are getting results. Peter Laviolette got the Rangers into the third-round of the 2024 postseason, after gigs in Carolina, Philadelphia, Nashville, Washington (pause for breath) and the NY Islanders. Paul Maurice, who guided Florida to the Cup, has had two  stints with Carolina, plus Toronto and Winnipeg. Peter DeBoer, whose Dallas Stars were odd-on faves to with the 2024 Cup, has also coached Florida, San Jose, New Jersey and Vegas. 

You want more? Rick Tocchet was head coach in Arizona and Tampa Bay before getting the perch in Vancouver. Travis Green, newly hired in Ottawa, has previously been found wanting in Vancouver and New Jersey. We could go on.

The king of the coach-for-life carousel is the just-retired Rick Bowness who finally called it a day in Winnipeg after the Jets were eliminated this spring. How long has Bones been knocking around? He was the coach of the expansion Ottawa Senators in 1992, one the worst five teams ever by NHL standards. Wonderful man who also spent stints as an assistant in cities in 30-plus years around the continent. 

There are more. Sitting in the green room, polishing their pregame speeches are the well- travelled Boudreau, Dallas Eakins, Gerard Gallant, Todd McLellan, Claude Julien and Mike Yeo. Heaven forbid someone might still ask one of the Sutters to saddle up again. Brian (St. Louis, Chicago, Boston, Calgary), Darryl (Calgary, L.A., Anaheim, San Jose and Calgary again) and Brent (Calgary, New Jersey) have been perennial NHL coaching prospects for decades.

So take, heart, Sheldon Keefe. Joining Keefe in looking for a rebound job are Scott Arniel, Jeff Blashill, Jeremy Colliton, Kevin Dineen, Phil Housley, Kirk Muller, Davis Payne, Todd Reirden, Joe Sacco, Brad Shaw, Geoff Ward and Trent Yawney. Good company. [UPDATE: Sheldon didn’t have to wait long. The NJ Devils signed him as their new coach.]

Don’t cry too hard for these coaching candidates. Unless they have years left on contract (Keefe had two) most wait out the time between head-coaching stints by accepting assistant-coach positions. The ranks of assistants contain a second tier of talent, also ready to go at a moment’s notice. 

There are a scant few who’ve hung on in one town. Jon Cooper has been in Tampa since 2013, a Methuselah stint in today’s terms. Rod Brind’Amour has managed to avoid the chop in Carolina since 2018. But the reality is that, since the start off the 2023-24 season alone, there have been 13 head-coaching changes in the NHL. Go back to January of 2023, and 19 of the league’s 32 teams have changed coaches.

Which brings us back to the original idea: “Is there no one in international hockey who knows anything?” We won’t profess to be coaching talent scouts, but the idea that no one working outside North America can meet the job description better than some— if not most—of the coaches mentioned above beggars the imagination. 

One final note: If you’re looking for an explanation of the coaching carousel and its recent frequency, look no further than Gary Bettman and his salary cap obsession. By forcing a hard cap on teams he’s concentrated the money— and the power— on a few players per team. When a coach is pitted against his stars it’s a no-win proposition. 

The Leafs stars used their power to get Babcock fired. And it’s been repeated on other teams. While Keefe didn’t lose his Core Four he also couldn’t get them to win in the postseason. For that he got the chop— and a premium place in the next coaching carousel.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. His new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

BRUCE DOWBIGGIN Award-winning Author and Broadcaster Bruce Dowbiggin's career is unmatched in Canada for its diversity and breadth of experience . He is currently the editor and publisher of Not The Public Broadcaster website and is also a contributor to SiriusXM Canada Talks. His new book Cap In Hand was released in the fall of 2018. Bruce's career has included successful stints in television, radio and print. A two-time winner of the Gemini Award as Canada's top television sports broadcaster for his work with CBC-TV, Mr. Dowbiggin is also the best-selling author of "Money Players" (finalist for the 2004 National Business Book Award) and two new books-- Ice Storm: The Rise and Fall of the Greatest Vancouver Canucks Team Ever for Greystone Press and Grant Fuhr: Portrait of a Champion for Random House. His ground-breaking investigations into the life and times of Alan Eagleson led to his selection as the winner of the Gemini for Canada's top sportscaster in 1993 and again in 1996. This work earned him the reputation as one of Canada's top investigative journalists in any field. He was a featured columnist for the Calgary Herald (1998-2009) and the Globe & Mail (2009-2013) where his incisive style and wit on sports media and business won him many readers.

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CHL Vs NCAA: Finally Some Sanity For Hockey Families

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In forty-years-plus of covering sports you develop hobby horses. Issues that re-appear continuously over time. In our case, one of those issues has been pro hockey’s development model and the NCAA’s draconian rules for its participants. Which was better, and why couldn’t the sides reach a more reasonable model?

In the case of hockey the NCAA’s ban on any player who played a single game in the Canadian Hockey League created a harsh dilemma for hockey prodigies in Canada and the U.S. Throw your lot in with the CHL, hoping to be drafted by the NHL, or play in a secondary league like the USHL till you were eligible for the NCAA.  Prospects in the CHL’s three leagues — the OHL, QMJHL and WHL —were classified as professional by the NCAA because they get $600 a month for living expenses, losing Division I eligibility after 48 hours of training camp. The stipend isn’t considered income for personal tax purposes.”

Over the decades we’ve spoken with many parents and players trying to parse this equation. It was a heartbreaking scene when they gambled on a CHL career that gave them no life skills or education. Or the promised NCAA golden goose never appeared after playing in a lower league for prime development years.

There were tradeoffs. NCAA teams played fewer games, CHL teams played a pro-like schedule. The NCAA awarded scholarships (which could be withdrawn) while the CHL created scholarships for after a career in the league (rules that players getting NHL contracts lost those scholarships has been withdrawn). There were more contrasts.

As we wrote here in 2021, it might have stayed this way but for a tsunami created by the antitrust issue of Name Image Likeness for NCAA players who were not paid for the use of their NIL. When the U.S. Supreme Court ruled on the issue in 2015 it warned the NCAA that its shamateurism scheme had to change. That created revolution in the NCAA. Athletes now receive healthy compensation for their image in video and digital products. They can also take million-dollar compensation from sponsors and boosters.

Portals allow them to skip from team to team to find millions in compensation. One of the many changes in the new NCAA was its prohibition against CHL players. To forestall future lawsuits costing millions, it recently made hockey players eligible for the same revenues as football and basketball players. Now the NCAA has voted to open up college hockey eligibility to CHL players effective Aug. 1, 2025, paving the way for major junior players to participate in the 2025-26 men’s college hockey season.

Which, we wrote in 2022, would leave hockey’s development model vulnerable. “As one insider told us, “The CHL model should be disrupted. Archaic and abusive.” NIL won’t kill the CHL but it could strip away a significant portion of its older stars who choose guaranteed money over long bus rides and billeting with other players. It’s early days, of course, but be prepared for an NHL No. 1 draft pick being a millionaire before his name is even called in the draft.” 

As we wrote in May of 2022 “A Connor McDavid could sign an NIL styled contract at 16 years old, play in the NCAA and— rich already— still be drafted No. 1 overall. Yes, college hockey has a lower profile and fewer opportunities for endorsements. Some will want the CHL’s experience. But a McDavid-type player would be a prize catch for an equipment company or a video game manufacturer. Or even as an influencer. All things currently not allowed in the CHL.” 

Effectively the CHL will get all or most of the top prospects at ages 16-19. After that age prospects drafted or undrafted can migrate to the NCAA model. Whether they can sign NHL contracts upon drafting and still play in the NCAA is unclear at this moment. (“On the positive side, we will get all the top young players coming to the CHL because we’re the best development option at that age,” one WHL general manager told The Athleltic’s Scott Wheeler.

One OHL GM told the Athletic “As the trend increases with American players looking for guarantees to sign, does a CHL player turn down an opportunity to sign at the end of their 19-year-old year with the hopes that a year at 20 in NCAA as a free agent gives them a better route to the NHL?”

The permutations are endless at the moment. But, at least, players and their families have a choice between hockey and education that was forbidden in the past. Plus, they can make money via NIL to allow them to stay for an extra year of development or education. The CHL will take a hit, but most young Canadian players will still see it as the logical launching pad to the NHL.

Now, for once, families can come first on the cold, nasty climb to the top hockey’s greasy pole.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. His new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

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Hat Trick: Nick Bosa’s Photo Bomb Re-Ignites The Colin Kaepernick Fury

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For many this U.S. election can’t be over soon enough. The epidemic of the stupids still rages. (Anyone expecting resolution on Tuesday night better be in for a wait.)

Example: On last week’s Sunday Night football, San Francisco star Nick Bosa photo-bombed a postgame interview wearing a MAGA hat. (For some reason it was not the telltale red). He then quickly departed leaving his teammates and NBC reporter Melissa Stark to continue the usual bromides about team and character.

Predictably in this insane election season, Bosa’s drive-by political statement sent social media into an Elon Musk orbit. First were the demands that Bosa be fined by the NFL for political activity. Indeed the NFL can impose a $11,255 fine for “wearing, displaying, or otherwise conveying personal messages… which relate to political activities or causes.” (As of this writing, the NFL has yet to impose any sanctions against Bosa.)

Then there were butt-hurt Democrats. “I hope (49ers CEO) @JedYork trades Nick Bosa to Mar-A-Lago,” wrote Robert Rivas, Democratic speaker of the 29th District of the California State Assembly. “As a lifelong @49ers fan, I can say I’ve seen enough of Bosa in California.” And so on.

More telling were the Colin Kaepernick flashbacks to when he sat in 2016 during the national anthem to highlight his conversion to #BLM orthodoxy. “I better hear all the angry white people who told Colin Kaepernick to “shut up and play ball” or go “keep politics out of the NFL” outraged by this too. Like come on keep your energy or does it only count when you’re able to be racist?

“Two 49er NFL players. Two political statements. Black Lives Matter v. MAGA.  Only one is allowed by the NFL.”

“Anyone remember when Nick Bosa called Kaepernick a clown for taking a political stance? Imagine being this much of a hypocrite,” another fan added.

Well now… we could make the point that photo bombing a political preference during an election is somewhat different from a high-profile convert to radical racial reparations disrespecting the national anthem in a non-election season. Here’s how we covered it in August of 2018.

For those who don’t remember the grievance, Kaepernick (who was raised by white parents) suddenly had a fit of conscience over the alleged slaughter of unarmed blacks by police. “I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color. To me, this is bigger than football and it would be selfish on my part to look the other way. There are bodies in the street and people getting paid leave and getting away with murder.”

Which is his right, except unarmed black men in 2016, unarmed black men in 2024, are not being killed by police in the hundreds. (Most years it’s in single digits to 20 range in a population of 41 million blacks.) While tut-tutting about the gesture made on his employer’s time, the NFL declined to sanction Kaepernick. Which sparked copy-cat kneel downs and protests around sports, accompanied by the racial divisiveness typical of the Obama years.

His protest also coincided with his decline as a starting QB in the NFL (the 49ers won just two games in 2016). By 2018 Kaepernick was out of work in the NFL (after opting out of a contract from San Fran) and a full-blown BLM martyr. Nike gave him $ 3 million a year to spearhead their Woke campaigns. Netflix did a series on the ex-QB. Newly minted president Donald Trump decried the whole situation. Then Cowboys owner Jerry Jones— who’d knelt with players in Week One of the anthem controversy— threatened to bench any players who upstaged the anthem.

The NFL then passed a rule saying any players who wanted to protest the national anthem could do so in the locker room. That limp policy lasted just a few weeks. Protests during the anthem petered out as they lost their ability to shock. For the next years Kaepernick would claim he was blackballed (he reached a settlement with the NFL in 2019) and express his desire to play.

The 2020 George Floyd riots— after he died of a drug-induced heart attack while in police custody— pushed Kaepernick’s story to the side. He’s now done as a possible QB and the financial problems of BLM have made them a lesser player in the grievance cause. But it is fair to say Kaepernick made a choice to be a symbol for all multi-million dollar oppressed athletes and the radical Left has moved on without him.

So Bosa acting like a college sophomore to express a voting preference after a game compared to Kaepernick wanting a race-based social revolution in America? Mmm. These things are not like the other. It’s like accusing Chiefs tight end Travis Kelce of political interference for appearing with his girlfriend Taylor Swift, a vocal Kamala Harris supporter.

What is inarguable is the toxic Trump effect in pro sports such as football or basketball which have over seventy percent black players. It’s not just black players. Prominent white coaches such as Golden State’s Steve Kerr and San Antonio Spurs head coach Gregg Popovich go off about Donald Trump. Here’s Pop during a press conference: “He’s pathetic. He’s small. He’s a whiner… He’s a damaged man.”

As we’ve said many times, the left-leaning sports media piled on Trump as well. Former ESPN NBA insider Adrian Wojnarowski F-bombed Trump, TNT analyst and HoF player Charles Barkley said anyone voting for Trump was an “idiot” and award-winning host Bob Costas called him the “most disgraceful figure in modern presidential history” and his voters “a toxic cult”. So the messaging on Bosa vs. Kaepernick is supect at best.

We will update this column after we learn the results of the election (likely later this week). But for now let’s all be grateful that candidate Trump as political football is at an end. And the hysteria from Kamala Harris’ crowd can be re-directed to the border.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. His new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

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