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Opinion

Overnight sensation known as Oliver Anthony says “I’m not a good musician, I’m not a very good person” as he turns down multi million dollar offer

Published

2 years ago

11 minute read

His real name is Christopher Lunsford.  Friends and family just call him Chris. But over the last week or so, millions of people around the world have been introduced to him as Oliver Anthony.  That’s because Chris records music under the name of his grandfather, Oliver Anthony, for a youtube channel called RadioWv (Radio West Virginia).  Back on August 8, Chris was creating music as a hobby he practiced after work and on days off.  But on August 9, a video he recorded for his original song “Rich Men North of Richmond” was loaded on the RadioWv channel.  Within hours, Lunsford’s life was turned upside-down.

Chris Lunsford and “Draven” from RadioWv were sure this was a special song and they were hoping maybe something this good could get a few hundred thousands views.  Well… 21 million views later, Lunsford has reportedly had to contend with about 50,000 online comments, and consider an 8 million dollar recording contract.  Something about this song has touched a nerve.

In case you haven’t heard it yet, here it is on the youtube channel RadioWv.  And this is the description put up by RadioWv.

“When I first came across Oliver Anthony and his music, I was blown away to say the least. He had a whole collection of songs that I could listen to for hours. Oliver resides in Farmville, VA with his 3 dogs and a plot of land he plans on turning into a small farm to raise livestock. We have a whole mess of songs set to release of Oliver for your viewing and listening pleasure, he is truly special and notes his biggest influence as Hank Williams Jr. Oliver wants to give hope to the working class and your average hard working young man who may have lost hope in the grind of trying to get by.” 

The song is written about the struggles of regular folk in Appalachia, but millions of Americans have adopted it as an anthem for their own lives.  The secret sauce behind the success of “Rich Men North of Richmond” certainly has to do with a brilliant title and the haunting melody.  But it’s the heartfelt lyrics that strongly challenge political and corporate power structures which seem to be taking the world by storm.  It’s kicking up a little storm of controversy too.  While many media outlets are calling the song a ‘conservative anthem’, the BBC goes as far as to say the song is “the latest in a series of cultural flashpoints that reflect a deeply divided America.“

As a songwriter, Lunsford has called on a bitter period in his life to come up with lines like these:

“Livin’ in the new world/ With an old soul/

These rich men north of Richmond/ Lord knows they all just wanna have total control/

Wanna know what you think, wanna know what you do/ And they don’t think you know, but I know that you do/

‘Cause your dollar ain’t s**t and it’s taxed to no end/ ‘Cause of rich men north of Richmond.”

Like it or hate it, the song has rocketed to the top of Country Music charts.  For his part Christopher Lunsford has made two public statements which are no where near as political as his lyrics.  Lunsford recorded the first statement as an update to his sudden success.

Then with the pressure building to address his new audience again, Thursday, Chris Lunsford wrote this thoughtful update on his Oliver Anthony facebook page.

From the Facebook page of Oliver Anthony Music

It’s been difficult as I browse through the 50,000+ messages and emails I’ve received in the last week. The stories that have been shared paint a brutally honest picture. Suicide, addiction, unemployment, anxiety and depression, hopelessness and the list goes on.
I’m sitting in such a weird place in my life right now. I never wanted to be a full time musician, much less sit at the top of the iTunes charts. Draven from RadioWv and I filmed these tunes on my land with the hope that it may hit 300k views. I still don’t quite believe what has went on since we uploaded that. It’s just strange to me.
People in the music industry give me blank stares when I brush off 8 million dollar offers. I don’t want 6 tour buses, 15 tractor trailers and a jet. I don’t want to play stadium shows, I don’t want to be in the spotlight. I wrote the music I wrote because I was suffering with mental health and depression. These songs have connected with millions of people on such a deep level because they’re being sung by someone feeling the words in the very moment they were being sung. No editing, no agent, no bullshit. Just some idiot and his guitar. The style of music that we should have never gotten away from in the first place.
So that being said, I have never taken the time to tell you who I actually am. Here’s a formal introduction:
My legal name is Christopher Anthony Lunsford. My grandfather was Oliver Anthony, and “Oliver Anthony Music” is a dedication not only to him, but 1930’s Appalachia where he was born and raised. Dirt floors, seven kids, hard times. At this point, I’ll gladly go by Oliver because everyone knows me as such. But my friends and family still call me Chris. You can decide for yourself, either is fine.
In 2010, I dropped out of high school at age 17. I have a GED from Spruce Pine, NC. I worked multiple plant jobs in Western NC, my last being at the paper mill in McDowell county. I worked 3rd shift, 6 days a week for $14.50 an hour in a living hell. In 2013, I had a bad fall at work and fractured my skull. It forced me to move back home to Virginia. Due to complications from the injury, it took me 6 months or so before I could work again.
From 2014 until just a few days ago, I’ve worked outside sales in the industrial manufacturing world. My job has taken me all over Virginia and into the Carolinas, getting to know tens of thousands of other blue collar workers on job sites and in factories. Ive spent all day, everyday, for the last 10 years hearing the same story. People are SO damn tired of being neglected, divided and manipulated.
In 2019, I paid $97,500 for the property and still owe about $60,000 on it. I am living in a 27′ camper with a tarp on the roof that I got off of craigslist for $750.
There’s nothing special about me. I’m not a good musician, I’m not a very good person. I’ve spent the last 5 years struggling with mental health and using alcohol to drown it. I am sad to see the world in the state it’s in, with everyone fighting with each other. I have spent many nights feeling hopeless, that the greatest country on Earth is quickly fading away.
That being said, I HATE the way the Internet has divided all of us. The Internet is a parasite, that infects the minds of humans and has their way with them. Hours wasted, goals forgotten, loved ones sitting in houses with each other distracted all day by technology made by the hands of other poor souls in sweat shops in a foreign land.
When is enough, enough? When are we going to fight for what is right again? MILLIONS have died protecting the liberties we have. Freedom of speech is such a precious gift. Never in world history has the world had the freedom it currently does. Don’t let them take it away from you.
Just like those once wandering in the desert, we have lost our way from God and have let false idols distract us and divide us. It’s a damn shame.

It will be interesting to see what happens to Chris Lunsford.  Certainly at some point soon he’ll accept a contract to make enough money to live a comfortable life far removed from the struggling Appalachian behind “Rich Men North of Richmond”.  Millions of new fans affected by his song will hope he never moves too far away.

 

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After 15 years as a TV reporter with Global and CBC and as news director of RDTV in Red Deer, Duane set out on his own 2008 as a visual storyteller. During this period, he became fascinated with a burgeoning online world and how it could better serve local communities. This fascination led to Todayville, launched in 2016.

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