Bruce Dowbiggin
Manning The Broadcast Booth Proves A Winner
Call it other revenge of the little brother. Or “pipe down, I’m watching the game:” However you characterize it, the emergence of the Manning Brothers, Peyton and Eli, on Monday Night Football has breathed life into a stale broadcast format and shown that All In The Family doesn’t always mean Archie Bunker calling Mike Stivic a Meathead.
For some time IDLM has railed about the reticence of network TV sports executives in evolving the experience of watching football— most sports in fact— from the classic MNF 1970s booth formula of Howard Cosell (the scribe), Frank Gifford (the eloquent jock) and Don Meredith (the homespun jock) to something that fits today’s zeitgeist.
Along the way we’ve seen experiments ranging from comedian Dennis Miller, political guy Rush Limbaugh and future murderer O.J. Simpson— all lacking the chemistry of the original trio. Since ESPN took over the MNF slot the results have been progressively more irritating, culminating in the lamentable staccato of Joe Tessitore, Jason Witten and Booger McFarland.
The current trio of loud talkers— Tony Bruno, Brian Griese and Louis Riddick— is only slightly less concussive. The solution that escapes ESPN is that the Gifford/ Cosell/ Meredith trio treated the show as a conversation, not an oxygen-depletion exercise. You can see how this more subtle style works with NBC’s Al Michaels and Cris Collinsworth. They massage the game, not wring its neck.
The talk-till-you’re-blue formula has invaded other sports, too. Again, ESPN has been a major transgressor here with the “Dickie V Wall of Noise” style being adopted by everyone in the trade. The “Yeeeah, baby” and “Posterized!!!” fit nicely into highlight packs later ,but in real time they are wearisome.
Not all sports are created equal. Hockey and basketball produce fewer pauses for conversation, while football and baseball have plenty of room to breathe. In none of these sports, however, does the fan want to be assaulted by hyperbolic chalk talks or battles for air time among the talking heads.
Which brings us to the emergence of Peyton and Eli. Originally ESPN wanted Peyton for a traditional role in the MNF booth. But the elder brother is a media savvy guy who managed to triumph as host on Saturday Night Live (before it became a Democratic Party PSA). He didn’t want the circus of trotting from city to city to be a stereotyped analyst. He had other things in mind.
Desperate to get Peyton, the Worldwide Woke Network allowed him to customize an entirely different broadcast. (Typically they wouldn’t put it on the main network for fear of offending whomever they see as their target audience these days.) Peyton wanted something more like his experience watching a game at home in his man cave.
He wanted a comfort zone and some guests to watch the game with him. He didn’t want to work every game. And he wanted Eli. What has emerged is a runaway success (TSN has finally picked up the alternate cast lately) with U.S. ratings through five shows hitting 1.6 million viewers. (The show is a partnership between ESPN and Peyton Manning’s Omaha Productions. This is the first of a three-year deal for them to do 10 games per season. )
What sells the format is the sibling chemistry. Five-time NFL MVP Peyton the tape wonk, the searing, candid reaction to boneheadedness and the unbreakable self confidence. Eli, meanwhile, the modest foil sniping at Peyton about everything from the size of his forehead to how he eats chicken without breathing.
Eli— who won two Super Bowls in NYC to Peyton’s one in Indy and one in Denver— explains that what you see is reality dating back to their boyhood with older brother Cooper. As he told USA Today: “I didn’t have time to tell the big, long story, to analyze everything. I could just give little jabs and bring them back down a little bit….
“That’s how we are in real life. He’s going to be the one in control, he’s going to be the one talking and be the one in charge, and it’s just my job for when he’s getting all the praise and he’s feeling on top of the mountain and he’s the best— I can get my little jabs and take my shots at him and bring him down just to make sure he’s in neutral.”
They spice the show with a steady stream of guests from football and the entertainment world. Comedian Jon Stewart came on to lament the awfulness of his New York Giants and Marshawn Lynch came on to swear like a rapper. “Marshawn, I probably should have … handled him,” explained Peyton. “We apologize for that. Anyway, let’s get back to some football here.”
The show has even generated its own curse: Every active NFL player who’s come on has lost the following week, Buffalo’s Josh Allen being the latest.
The success of the Mannings begs the question: Have they re-invented the gamely broadcast experience? Yes and no. They’ve shown a format that can draw more eyeballs than the cookie-cutter announce crews. But it takes the certain something of sibling sniping and insider humour to make it work.
So who could you see doing something similar? In hockey we’d like to see Kevin Bieksa and Ryan Kesler do the slash-and-burn version of HNIC. Baseball? How about Pedro Martinez and Curt Schilling. Basketball? Just take Shaq and Charles Barkley off the big set, stick them in a casino suite and let it rip.
Who will have the courage do do so? Don’t hold your breath.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster (http://www.notthepublicbroadcaster.com). The best-selling author of Cap In Hand has been nominated for the BBN Business Book award of 2020 for Personal Account with Tony Comper. A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s also a regular contributor to Sirius XM Canada Talks Ch. 167. His new book with his son Evan is called InExact Science: The Six Most Compelling Draft Years In NHL History is now available on http://brucedowbigginbooks.ca/book-personalaccount.aspx
Bruce Dowbiggin
The Folding Lawn Chair: PMJT The Worst Negotiator in Canadian History
Stop us if you heard this before. Justin Trudeau talks tough but folds like a cheap lawn chair. His current spasmodic response to Donald Trump’s tariff threat should look familiar. He’s been here and backed down before.
The defining crisis of his time as prime minister– the 2022 Trucker Convoy in Ottawa– is the blue print for his handling of stress. For those with poor memories— or Liberals trying to forget—his arbitrary handling of the Covid vaccine crisis created a massive pushback among voters. Having forced everyday Canadians to take— under threat— an unproven vaccine he was faced with an unprecedented display of impertinence to his majesty.
In better times the pushback might have originated with a media offended by his high-handed ArriveCan fiasco and locking citizens into hotels against their will. By this time, however, PMJT had paid off large segments of Canadian media and was on his way to paying off many more. So it fell to independent truckers to expose Trudeau’s arbitrary undemocratic behaviour.
They came to Parliament Hill armed with truck horns and Bouncy Castles. There were no guns, no bombs, no assault vehicles. Just your garden-variety 18 wheelers who’d come from across the nation. This made Mr. Tough guy catatonic. As the truckers neared the capital he called them racists and Nazis intent on overthrowing the government. He baselessly claimed (in French) that their supporters were anti-science.
This faux-tough talk surprised many who recalled that, only months before, he’d blithely stood back, brows knit, as indigenous radicals blocked the main railway lines for months in protest of oil pipelines (more on this later). It was all soothing words and grovelling imprecations to understanding from Skippy. Maybe billions were lost, but at least he hadn’t upset Canada’s “first peoples”.
But when truckers protested in his home city, it was Code Red for our hero. Rather than meet protesters when the trucks arrived, hearing their grievances and agreeing to negotiate— as he’d done with the trainspotters— a cringing Trudeau hid, vilifying the invaders from inside his Covid cottage. It was all no quarter, no surrender, no show.
Canada’s media dutifully covered his flank, shopping numerous fake stories about Nazi/ Rebel flags and arson attempts. (For which they’ve never apologized.) In parliament he and his NDP service animals invented stories of huge donations from evil right-wing forces in the U.S.
Not surprisingly, giving Truckers the vaunted Trudeau middle finger did not send them scurrying back to their homes. Quite the opposite. Instead they hunkered down in an 18-wheel version of Woodstock. It was a rock n’ roll party that Ottawa police were dumbfounded how to stop. Noisy but non-violent.
This infuriated the burghers of Ottawa, those making their livings from government and the National Capital Commission. They were losing sleep in their cozy cribs. “Someone must pay!” A still-bunkered Trudeau then played the Dad card, sending in federal cops and suspending Canadians rights while seizing the financial livelihoods of the Convoy leaders.
His suspension of historic civil rights invited international censure. It would later be declared illegal in the courts. The use of the Emergencies Act “does not bear the hallmarks of reasonableness — justification, transparency and intelligibility,” Federal Court Justice Richard Mosley wrote. No matter. He’d proudly used a sledge hammer on a flea. People charged with mischief were off to jail for five years. Cosseted by the huzzahs of the purchased media he gave himself a W and went surfing.
Fast forward to 2024 when Justin was about as popular as scrofula in the polls . Entering 2025 he was trying desperately to hang onto power till the end of his term in the fall, when his handlers at the WEF would rescue him with sinecures and flattery. All domestic attempts to shame him into quitting failed. It seemed he had a clear path to make his own exit.
He never anticipated a re-elected, vindictive Donald Trump, never planned for the implications. Yes, this was the same Trump he’d casually ridiculed and insulted for most of the decade. Least of all, he was unready for a Trump armed with serious tariff threats unless the post-national PM shored up his defence and propped up the border. Oops.
Shades of the Truckers, the tariff skirmish could have been resolved by working with Trump on the border issue. But that’s not how PMJT rolls away. Trump invited him to Mar A Lago post-election, only to ridicule him as “governor” of a new 51st American state. A butt-hurt Trudeau then shut down Parliament and blamed Alberta’s energy cash cow, getting the other premiers to insist that the province block oil sales to the U.S.
Just like Dad in the old days there was no reciprocal ask of Ontario blocking its auto industry or Quebec its aluminum industry. Branch-plant Alberta would carry the burden. He coerced media and other parties to give him cover, vilifying anyone refusing to go along. He closed Parliament till March so his party could sort out its next move. This divide-and-retreat strategy has left the country on verge of dismemberment. But he acts like he had time.
Trump says Trudeau has till February 1 to cut a deal. Instead of negotiating Trudeau is threatening. The PM bravely supports “the principle of dollar-for-dollar matching tariffs” against the U.S. Conceding that this a terrible tactic he says the feds would be “there to support and compensate businesses”. Using public money to compensate for the negligence his progressive agenda has left behind. Can you say Covid.2?
What’s the difference from his Truckers Convoy dithering performance? Trudeau had simple truckers then, without power. In Trump, however, he has a freshly elected president with the hammer of Congress, the Supreme Court and the White House. Who can’t wait to crush Trudeau and his Liberal snobs as freeloaders on the American dime. “Exporters of terrorists, drugs and contraband into America”. Trump now has a unified front of social media billionaires while Trudeau has only a burned-out cabinet and Laurentian loyalists. What couldn’t go wrong?
If Trudeau lets this go past Feb. 1 without a deal or an election call it will be the worst constitutional catastrophe since conscription in WW I and II. Expect no mercy from down south. Every turn of the screw on Canada increases Trump’s polling. The Family Compact ain’t saving you, Skippy. And they won’t save the midwits who elected Trudeau PM three times.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.
Bruce Dowbiggin
On The Clock: Win Fast Or Forever Lose Your Chance
Play this drinking game. Every time some football analyst on TV says during the course of a game, “He’ll be a star for this team for years” take a drink. You’ll be tipsy in a hurry.
Maybe in the old days, Skip. But the concept of the players you’re loving now lasting very long with NFL, NHL, NBA or even MLB teams has come and gone. The new model was never more apparent as when the NFL No.1 seed Detroit Lions, replete with young stars, were blindsided from the NFL playoffs by upstart Washington’s rookie QB Jaden Daniels.
Heavily favoured Detroit (10 point favourites in some places) was loaded with superstars on their first contract. Jahmyr Gibbs, Jameson Williams, Amon-Ra St. Brown, Penei Sewell, Aidan Hutchinson (injured), Sam LaPorta, Jack Campbell and Ali McNeil (injured). Added to veteran QB Jared Goff and a sprinkling of veterans they seemed perfectly balanced.
Except the new mantra says you can only win a Super Bowl in this time of salary-cap hell with a HOF QB or a QB on his affordable rookie deal. Goff is neither, and to emphasize the mantra he threw four picks and fumbled once en route to the heartbreak loss. The dynasty turned into as ‘die-nasty”.
In the old days you’d just say “we will get them next year” and hope for better luck. But within two years the Lions will have to do a painful triage of their glittering young stars. You can’t pay them all, so who will go and who will stay? Adding to the misery of the salary-cap mandated chop will be can you get value for them in trades?
The Lions are far from the only ones dealing with leagues that value parity ahead of dynasty. In the NHL the Edmonton Oilers and Toronto Maple Leafs are hearing the steady tick-tock counting down on the NHL’s cap machine. The two clubs lost consistently for a decade to score top picks in the draft. Riding the skills of Conor McDavid and Auston Matthews they’ve brushed up against a Stanley Cup but have yet to do the deal.
As every fan of the teams knows it’s a race to add the proper players to the roster to compliment the young stars before they get too expensive. McDavid is an unrestricted FA after 2025-26 and as the league’s top star he will command the maximum under the salary cap where ever he lands. If that’s Edmonton he and Leon Draisaitl will be added to Darnell Nurse, Zach Hyman, Ryan Nugent Hopkins as a large portion of the cap. Can the Oilers balance these stars and still pay defensemen and goalies?
Ditto the Maple Leafs who have Matthews, William Nylander, Mitch Marner, Morgan Rielly and Chris Tanev hogging the top end of the cap. Can they find the right pieces at a cheap price to create a team that will reach the Final, let alone win the Stanley Cup? And can they do it before their core players start to decline?
For those reasons, NHL teams and players were fixated on the news that there will be no more escrow deductions taken from players the rest of the season. That led many to surmise that the salary cap will be going up significantly for the next few years, allowing teams more latitude to complete rosters and elite players to be paid their worth to the league. Even if true the increases will be proportionate, forcing the same constraints of a cap at the top and bottom of payrolls.
None of these economic concerns seem to bother the defending World Series champion Los Angeles Dodgers. With just a luxury tax, not a salary cap, to restrain them the Dodgers have added Japanese star Riki Sasaki and bullpen ace Taylor Scott to their payroll in the past week. This in addition to two-time Cy Young winner Blake Snell. Their payroll now exceeds $370 M. For 2025. By comparison the Pittsburgh Pirates sit at just $77 M for 2025 and the fans are outraged demanding the owner sell.
The Dodgers justify the spending because they are building a global brand. While the competing leagues constrict their payrolls to pay service to parity, MLB is allowing the Dodgers to take a soccer attitude to their payroll. The arguments for parity are pretty weak when you consider that their have-nots are happy to take the bounty of great TV/ digital/ logo revenue but refuse to improve their teams.
Which leaves us with the Toronto Blue Jays, definitely a large-market team trying to spend like one. Monday they announced the signing of FA Anthony Santander, who had 44 homers for Baltimore last season. This follows an offseason of humiliation where the team has made no progress signing its superstars Vladdy Guerrero and Bo Bichette.
Like NFL Lions or NHL Maple Leafs, the clock is ticking on their core players as they become prohibitively expensive. Should they sign both? One? Or trade them to get value before they scram to LA or New York? Right now they seem caught between bad options.
Meanwhile the underwhelming Jays management was punked— yet again—in pursuit of a high-profile Japanese FA. The very visible failure left many wondering if it was the market or the management that is holding back Toronto. Which might be another drinking game. Take a drink every time the Jays management swings and misses on a high-profile free agent. You’ll be in detox pretty soon.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.
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