Bruce Dowbiggin
Mamas, Don’t Let Your Babies Grow Up To Be Running Backs (Pt.2)

We were watching the NFL on U.S. Thanksgiving Day with a posse of passionate Detroit Lions fans. In between their efforts to convince us to return as Lions fans after our nasty divorce with the team a few years ago, they excitedly talked about the team’s dynamic running backs David Montgomery and Jahmyr Gibbs.
Montgomery is Thunder and Gibbs is Lightning as the Lions head toward what might be their first Super Bowl appearance. Ever. As in, not a sniff of a title since they played the NFL championship game in 1957. But we digress. Montgomery, who has 11 TDs, is signed at a comfortable $5.056 M per year on a two-year contract. Gibbs, who has 10 TDs, is on the second year of his rookie deal that averages $4,461,283 a year.
Naturally, the Lions fans want Gibbs signed to a deal so they don’t lose him when he’s a free agent in 2027. But here’s where it gets tricky. In a previous NFL, when RBs were prime attractions, Gibbs would be among the NFL’s top money earners when he’s free to take offers. It doesn’t work that way anymore. The days of Walter Payton and Barry Sanders are over. Even with a slight resurgence in the NFL’s running game in 2024 RBs are still values as penny stocks.
Last July we looked at the reality of two star backs coming off rookie deals. “Las Vegas Raiders RB Josh Jacobs looked at the reality of being a running back in today’s NFL and caught the 6 AM flight out of Vegas. New York Giants RB Saquon Barkley looked at the reality of being a running back in today’s NFL and signed a one-year deal for $10.1 million. The incentives in the deal will be very challenging for Barkley. He said he had an “epiphany”. Or maybe a chat with his banker.

Same situation. Different response. As players coming off their rookie-capped contracts both Jacobs and Barkley found a market that valued running backs just above place kickers on the economic totem pole. Prone to injury and undercut by a steady stream of star running backs emerging from the Draft, veteran running backs across the league now found themselves squeezed on short-term deals for what constitutes pocket change for quarterbacks.”
In the offseason Barkley ditched the Giants for a three-year deal with the Eagles that earns him $13 M with a lowly $3.8 M cap hit. The man who could well be the NFL MVP is 13th on the Eagles salary cap, squeezed between Milton Williams and kicker Jake Elliott. He’s hoping this breakthrough season will recoup the money the Giants declined to pay him coming off is rookie deal.
Jacobs, meanwhile, has become the Green Bay Packers MVOP playing for $ 12 M in the first year of a four-season contract. But the two of them are small fry next to QB Patrick Mahomes’ $450 M contract, Joe Burrows’ and Trevor Lawrence’s $275 M deal or Deshaun Watson’s guaranteed $230 M to stink it up in Cleveland. To say nothing of the $140.6 M going to Tampa Bay’s LT Tristan Wirfs or the $140 M deals for WRs Davante Adams of TB and Minnesota’s Justin Jefferson. How come?
It is, of course, all a matter of sports caponomics . (For more on the evolution of salary caps in sports leagues read our book Cap In Hand: How Salary Caps are Killing Pro Sports and Why the Free Market Could Save Them. brucedowbigginbooks.ca)

Scarcity drives value, and the most scarce commodity is not excellent running backs. It’s excellent quarterbacks. Scarcity is why left offensive tackles make more than guards and centres. It’s why cornerbacks make more than middle linebackers. It’s why these positions are drafted in the first round while running backs and others slide to the later rounds. Gibbs’ first-round selection by Detroit was widely seen as too early for the position and, thus, a cap mistake.
As we remarked in Cap In Hand, the NFL knew it was a two-tier league back in 1987 when it busted a strike by the NFL Players Association for free agency. “There had been no new CBA since the 1982 agreement expired in 1987. To drain the NFLPA’s bank account, the NFL had previously created a “Quarterback Club” marketing arm separate from other players. While the league’s top QBs and select others were handsomely compensated with bonuses and percentages of sales, the move denied significant marketing revenues to the rest of the players and the union.”
End of strike. You’d think that with agents advising RBs and the market establishing value running backs would put pride aside. Nah. Running back Le’Veon Bell described the process when he turned down guaranteed wealth in Pittsburgh in 2022. “My franchise tag was $14.5M, and I walked away from it,” Bell said on the AP Pro Football Podcast. “It’s a respect thing. You told me you were going to do this for me but you didn’t… I could’ve just ignored it, went inside the locker room and had been playing.
“But that wouldn’t have made me happy, and I’m sure inside the locker room, everybody would’ve felt it, and, as a team, we wouldn’t have been good. I feel that’s the same with Saquon. He’s trying to be the best he can, but obviously deep down, he’s not happy, because he wanted to be compensated. He still wants his teammates to be good, so he showed up.”
Bell’s own gamble didn’t work out, as he’s drifted from the Jets to the Ravens to the Buccaneers. Now he’s training to be a boxer. From leading man to bit player. He’ll never make up the money he’s lost by choosing to be a glamourous-but-unappreciated RB. But ask yourself, at what other position in what other league would the three best players at a single position be allowed to switch team from 2023-24?.
That’s what happened last winter when top candidates for 2024 OPOY— Barkley, Jacobs and Derrick Henry— all departed their former teams for slightly better paydays on the Eagles, Packers and Ravens. Doesn’t seem to make sense. Till you see 49ers star RB Christian McCaffrey injured again Sunday night in Buffalo with a PCL tear. Then you understand why teams are unwilling to take a longterm gamble on the man carrying the rock.
And why we’ll stay fans of the Buffalo Bills and their QB $258 Million QB Josh Allen for the time being.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. His new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
2025 Federal Election
How Canada’s Mainstream Media Lost the Public Trust

Breaking: CBC News admits that host Rosemary Barton was wrong on April 16 when she said “remains of indigenous children” have been discovered.
Call it the Panic Election. From The Handmaid’s Tale to Quebec alienation to plastic straws, the dynamic is citizens being stampeded in a brief six weeks by Big Brother. (There’s no Big Sister. That would mess with the narrative.) Prompting Covid Part Deux from the Laurentian media scolds.
Nowhere is this panic more keen than among aging Boomers who’ve pronounced themselves willing to ignore a decade of Justin Trudeau’s clumsy, unethical and sometimes criminal behaviour in the wake of Big Bad Trump. Even the threat of losing the country’s AAA credit rating can’t sway them from full-throated panic about being the 51st state.
The 51st state gambit is the window dressing. The real Trump panic is over him exposing the inadequacies of a Canadian society penetrated by China, dominated by globalist fanatics and more indebted every day. Specifically, Trump labelled Canadians defence dead-beats and entitled snobs who’d be crazy not to join the U.S. The insulting Trump framing has been a lifeline to those most recently in office— Liberals— to point at the Big Bad Wolf outside the door rather than the Frozen Venezuela inside its walls.
Integral to this panic is the role of Canada’s legacy media, a self-serving caste saved from bankruptcy (for now) by generous wads of public money. The 416/613 bubble ponies operate as if it were still 1985, not 2025. They’ve managed to preserve their status while society changed around them. For instance, CBC’s flagship At Issue panel features three people from Toronto and a fourth from Montreal.
It has worked perfectly in Boomer Canada. Until this past week, when the media guardians finally lost the plot. The combination of TV panel hubris and the incompetence of the Elections Commission exposed an industry more interesting in protecting its own turf than protecting the truth.
The meltdown was the notion that conservative social media— with its intrusive reporters and tabloid tactics— had no place in their sandbox. This hissy fit came after Wednesday’s French debate. Members of Rebel News, True North and other outfits dominated the party leaders’ scrums with obtrusive questions about Mark Carney’s opinions on same-sex sports and what constitutes a woman— questions the French moderator had neglected to ask.

For legacy reporters and hosts who take it as given that they be allowed the front pew this was an affront to their status. As purveyors of the one true political religion the talking heads on CBC, CTV and Global began speaking of “so-called journalists” and “far-right” intruders elbowing into their territory. Their resentment was all-consuming.
This resentment spilled into Debate Night Two when a shouting match ensued in the press room. A CBC source claimed (incorrectly) that Rebel Media leader Ezra Levant had been barred from the press room. A writer from the Hill Times screamed at members of their raucous rivals. The carefully chose panelists suggested that these outfits were funded by dark right-wing sources.
Before the debate had ended Elections Commission organizers— reportedly goaded by the Liberals— called off the post-debate scrum citing “safety” issues that seemingly included a Rebel reporter conducting a hostile walking interview with a furious Liberal official. This unleashed another torrent of Media Party vitriol about its position as the keepers of Canadian journalism.

In a show of irony, these complaints about right-wing misinformation came from people whose livelihood is dependent on Liberal slush funds or whose organizations have accepted government funds to stave off bankruptcy or whose union is an active shill for non-Conservative parties. The conflicts are never mentioned in the unctuous festival of privilege.
What makes this rearguard action against new media risible was the 2024 U.S. election where Donald Trump acknowledged the new day and rode the support of non-traditional media back to the presidency. His shunning of the legacy networks and hallowed print brands heralded a new reality in American elections. Poilievre has struggled to find this community in Canada, but for those with eyes it remains the future of disseminating political thought.
A perfect example of alternative media scooping the tenured mob on Parliament Hill has been the sterling work on China by Sam Cooper, a former Global employee who has independently demonstrated the ties between Chinese criminal gangs and the Canadian political structure going back to the 1980s. Working with others outside the grid he’s shown the scandal of a Liberal candidate urging Chinese Canadian voters to reap a bounty for turning his Conservative opponent to the Chinese Communist Party. A disgrace that Carney has forgiven.
Predictably Cooper’s work and the independent story by two retired RCMP investigators who implicated nine Liberal cabinet members in compliance with the Chinese communists has gotten the ‘tish-tish” from the Laurentian elites. Like the Democrats who buried the Hunter Biden laptop story to save his father in the dying days of the 2020 U.S. election the poodle media hope to delay the truths about China long enough to get the compliant Carney over the finish line.
For contrast to how it was— and could be— one only had to witness the moderator performance of journalist Steve Paikin of TVO. Largely unknown outside Ontario, Paikin overcame the skepticism of Westerners by playing it straight down the middle. Such was his honest-broker performance that Poilievre was heard telling him after the debate that he had no idea how Paikin might vote. (Ed. note: Paikin is a former colleague and longtime friend.) In other words, it’s still possible.
It’s a cliché that this election is a hinge point for Canada. Will it face itself in the mirror or indulge in more denialism about its true self? No wonder unaffiliated journalists joke that their stories today will be the lead on mainstream media in three months. Carney has promised to continue bribing the mainstream media, but their day is done. It’s simply a matter of fixing a date for the next panic.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.
Bruce Dowbiggin
Is HNIC Ready For The Winnipeg Jets To Be Canada’s Heroes?

It’s fair to say everyone in hockey wanted the Winnipeg Jets back in the NHL. They became everyone’s darlings in 2011 when the Atlanta Thrashers, the league’s second stab at a franchise in Georgia, were sold to Canadian interests including businessman David Thomson. (Ed.: Gary Bettman’s try number three in Atlanta is upcoming.).
Yes, the market is tiny. Yes, the arena is too small. Yes, Thomson’s wealth is holding back a sea of inevitability. But sentimentalists remembering the Bobby Hull WHA Jets and the Dale Hawerchuk NHL Jets threw aside their skepticism to welcome back the Jets. The throwback uniforms with their hints at Canada’s air force past were an understated nod to their modest pretensions. It was a perfect story.

The question now, however, is will the same folks get dewey-eyed about the Jets if they become the first Canadian team to win the Stanley Cup since (checks his cards) Montreal and Patrick Roy did it in 1993. It would be helpful in this election year if something were to bind a nation torn apart by politics. The Gordie Howe Elbows Up analogy is more than shopworn, and Terry Fox can only be resurrected so often. So a Cup win might be a welcome salve.
But the approved script has long dictated that the Canadian team to break the schneid should be one of the glamour twins of the NHL’s Canadian content, the Edmonton Oilers or the (gulp) Toronto Maple Leafs. The Oilers and their superstar Connor McDavid barely lost out last spring to Florida while the Leafs, laden with superstars like Auston Matthews and William Nylander, are overdue for a long playoff run.
Hockey Night In Canada positively pants for the chance to gush over these two squads each week. When was the last time Toronto played an afternoon game so HNIC could showcase the Jets? Like, never. Same for the Oilers, who with their glittering stars like McDavid Leon Draisaitl and Ryan Nugent Hopkins are the primary tenants of the doubleheader slot, followed by Calgary. Winnipeg? We’ll get to them.

But there’s going to be no ignoring them in the spring of 2025. The Jets in the northern outpost in Manitoba were the top team in the entire league in 2024-25. They’ll comfortably win the Presidents Cup as the No. 1 squad and have home-ice advantage throughout the playoffs. They have the league’s best goalie in Connor Hellebuyck (an American) and a stable of top scorers led by Kyle Connor and Mark Schiefele. Because Winnipeg is on a lot of No Trade lists, they have built themselves through the draft and thrifty budgeting.
But will the same people who swooned over the Jets in 2011 now find them as adorable if they ruin the Stanley Cup plot lines of the Oilers, Leafs and Ottawa Senators? Will the fans of Canadian teams in Vancouver, Calgary and Montreal not making the postseason take the Jets to their hearts or will they be as phoney as the Mike Myers commercials for the Liberals?
In addition, the Jets will be swamped by national media should they proceed through the playoffs. It’s one thing to carry the expectations of Winnipeg and Manitoba. It’s another to foot the bill for a hockey crazy county. We remember Vancouver’s GM Mike Gillis during the Canucks 2011 Cup run bemoaning the late arrivers of the press trying to critique his team as they made their way through the playoffs.
It will be no picnic for the Jets, however strong they’ve been in the regular season. No one was gunning for them as they might for the Oilers or Leafs. They will now get their opponents’ best game night after night. Hellebuyck has been a top three goalie in the NHL for a while, winning the Vezina Trophy, but his playoff performance hasn’t matched that of his regular-season version.
Already the injury bug that sidelines so many Cup dreams is biting at the Jets. Nikolaj Ehlers collided with a linesman in Saturday’s OT win in Chicago. Defenceman Dylan Samberg is also questionable after stopping a McDavid slap shot with his leg. A rash of injuries has ended the run of many a worthy Cup aspirant in the past. Can Winnipeg’s depth sustain the churn of seven weeks of all-out hockey?
As always for the small-market Jets time is of the essence. Keeping this core together is difficult with large markets lusting after your players. With the NHL salary cap going up it remains a chore to keep their top players. Schiefele and Hellebuyck are tied up longterm, but 40-goal man Connor is a UFA after next season while Ehlers is not signed after this season. Young Cole Perfetti will be an RFA in 2026. Etc.
So how much do Canadians love the Jets if they sneak in and steal the hero role by winning a Canadian Cup? Lets see Ron MacLean pun his way through that one.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.
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