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Bruce Dowbiggin

Mamas Don’t Let Your Babies Grow Up To Be Running Backs

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8 minute read

Las Vegas Raiders RB Josh Jacobs looked at the reality of being a running back in today’s NFL and caught the 6 AM flight out of Vegas.

New York Giants RB Saquon Barkley looked at the reality of being a running back in today’s NFL and signed a one-year deal for $10.1 million. The incentives in the deal will be very challenging for Barkley. He said he had an “epiphany”. Or maybe a chat with his banker.

Same situation. Different response. As players coming off their rookie-capped contracts both Jacobs and Barkley found a market that valued running backs just above place kickers on the economic totem pole. Prone to injury and undercut by a steady stream of star running backs emerging from the Draft, veteran running backs across the league now found themselves squeezed on short-term deals for what constitutes pocket change for quarterbacks.

Or find themselves out of the league. As this transpired in RB World, Chargers QB Justin Herbert— coming out of his rookie deal— inked a $262.5 million/ five-year contract extension. While Aaron Rodgers kicked back $30 million to his new team (the New York Jets) so they could gain flexibility under the rigid NFL salary cap. Barkley took a fraction of that to spend his fall/ winter getting pounded and punished carrying the ball.

Indianapolis Colts star RB Jonathan Taylor is another who’s fallen from star to vapour trail. Taylor said at minicamp in June that contract negotiations on an extension are up to the Colts but that not having an extension before the season “wouldn’t be a distraction to me”. While the Stanford product wants a generous contract as he comes off his restricted rookie deal, Colts owner Jim Irsay says the team had yet to exchange contract numbers with their star.

Taylor has now changed his agent and demanded a trade. He and the Colts are currently at war. This has caused much debate within the football community about the former glamour position of Walter Payton, Barry Sanders and Emmitt Smith losing status. One sure sign of the decline is the franchise tag for runners going from $14.5 M down to the $10.1 M accepted by Barkley.

As the NFL becomes more pass-happy, are running backs about to become worker drones, table setters for fabulously rich QBs? It is, of course, a matter of sports caponomics . (For more on the evolution of salary caps read our book Cap In Hand: How Salary Caps are Killing Pro Sports and Why the Free Market Could Save Them.)

Scarcity drives value, and the most scarce commodity is not excellent running backs. It’s excellent quarterbacks. Scarcity is why left offensive tackles make more than guards and centres. It’s why cornerbacks make more than middle linebackers. It’s why these positions are drafted in the first round while running backs and others slide to the later rounds.

As we remarked in Cap In Hand, the NFL knew it was a two-tier league back in 1987 when it busted a strike by the NFL Players Association for free agency. “There had been no new CBA since the 1982 agreement expired in 1987. To drain the NFLPA’s bank account, the NFL had previously created a “Quarterback Club” marketing arm separate from other players. While the league’s top QBs and select others were handsomely compensated with bonuses and percentages of sales, the move denied significant marketing revenues to the rest of the players and the union.”

End of strike. You’d think that with agents advising RBs and the market establishing value running backs would put pride aside. Nah. Running back Le’Veon Bell describes the process when he turned down guaranteed wealth in Pittsburgh. “My franchise tag was $14.5M, and I walked away from it,Bell said on the AP Pro Football Podcast. “It’s a respect thing. You told me you were going to do this for me but you didn’t… I could’ve just ignored it, went inside the locker room and had been playing. 

“But that wouldn’t have made me happy, and I’m sure inside the locker room, everybody would’ve felt it, and, as a team, we wouldn’t have been good. I feel that’s the same with Saquon. He’s trying to be the best he can, but obviously deep down, he’s not happy, because he wanted to be compensated. He still wants his teammates to be good, so he showed up.”

Bell’s own gamble didn’t work out as he’s drifted from the Jets to the Ravens to the Buccaneers. From leading man to bit player.

Former Bears standout Matt Forte, third-leading rusher in team history, says Barkley and Jacobs should take the franchise tag, “… you go into the building, you can lift weights and you practice with the team and stuff,” he told The Athletic . “And on game day, I just wouldn’t play. And, you know, they can say what they want, the media, they (might) want to bash the player, but you have to use that as a business tactic. Because the team treats it as a business. You have got to treat your body and your career as a business as well. And so that’s the only leverage you have.”

Were we not talking about multi-millions this might be a true tragedy. After all, it is “F***-You Money” with millionaires trying to wrestle fortunes from billionaires. Still, get set for when the NFL negotiates its next collective agreement. We could go without football for a while.

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Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Inexact Science: The Six Most Compelling Draft Years In NHL History, his new book with his son Evan, was voted the fifth-best professional hockey book of all time by bookauthority.org . His prize-listed 2004 book Money Players was voted sixth best on the same list, and is available via http://brucedowbigginbooks.ca/book-personalaccount.aspx

BRUCE DOWBIGGIN Award-winning Author and Broadcaster Bruce Dowbiggin's career is unmatched in Canada for its diversity and breadth of experience . He is currently the editor and publisher of Not The Public Broadcaster website and is also a contributor to SiriusXM Canada Talks. His new book Cap In Hand was released in the fall of 2018. Bruce's career has included successful stints in television, radio and print. A two-time winner of the Gemini Award as Canada's top television sports broadcaster for his work with CBC-TV, Mr. Dowbiggin is also the best-selling author of "Money Players" (finalist for the 2004 National Business Book Award) and two new books-- Ice Storm: The Rise and Fall of the Greatest Vancouver Canucks Team Ever for Greystone Press and Grant Fuhr: Portrait of a Champion for Random House. His ground-breaking investigations into the life and times of Alan Eagleson led to his selection as the winner of the Gemini for Canada's top sportscaster in 1993 and again in 1996. This work earned him the reputation as one of Canada's top investigative journalists in any field. He was a featured columnist for the Calgary Herald (1998-2009) and the Globe & Mail (2009-2013) where his incisive style and wit on sports media and business won him many readers.

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Bruce Dowbiggin

Sports 50/50 Draws: Make Sure You Read The Small Print

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Throughout the recent World Series baseball fans were regaled with the exploding total in the Blue Jays World Series 50/50 draw. When the L.A.Dodgers finally subdued the Jays in the seventh game the total had skyrocketed to a whopping $50,020,115— half of which was won by a fan from Oshawa, Ont.

That means that $25,010,055 was donated to Jays Care Foundation which then sends money to worthy charities and causes supported by the Blue Jays. A number of those charities are identified by the team in its publicity. Win/ win, right?

Should be. But how much of the $25,010,055 devoted to charities and sports organizations goes to administer the draw? We examined the rules printed online and the financial records to see the distribution of those funds. “At Jays Care, every dollar of net revenue, after prize payouts and raffle-related expenses are deducted, goes directly to supporting kids in Jays Care programming.”

To the unwashed public that says that $25,010,055 is going completely to the charities;. Wait, they said “net revenue” and “raffle-related expenses” Okay, what constitutes net revenue? What are raffle-related expenses? In the 2024 statements for Jays Care Foundation, general and administration total is $324,321 after raising $21,234,364 . Seems like to might be worth noting.

This is not to suggest that the Jays Care lotteries are not what they seem on the surface. Or they do not have a charitable component. We have been unable to find any reporting on the draw that implies or states something shady. Or any reporting from Toronto’s vast media mob into just how these draws work. Still, the public should know how much of the prize money they’re donating goes to the charity. Because you won’t get it from listening to the team games on TV which marvel at the 50/50 amounts.

The Jays’ draw is worth noting, because there have been questions raised about other large sports 50/50 draws. The charity in charge of the Edmonton Oilers 50/50 raffles paid more than $81 million in lottery funds over four years to Win50, a sports betting and gaming company controlled by the Oilers Entertainment Group, according to audited financial statements obtained by the Investigative Journalism Foundation.

The IJF found that only 19.6 percent of the 50/50 raffle proceeds went to charity in 2024. The Oilers did not deny the claim, but did say that the charitable aspect of the draws and the publicity they generate far outweighs the costs in running the draws. “By focusing on expense ratios and purposely ignoring the millions of dollars in legitimate operational costs covered by WIN50, the IJF misleads readers about our how our 50/50 operates and our overall charitable impact.” Weak sauce, no?

Sources who spoke to us said that, in one case a capture of $550K returned just 10 percent— $55K— to their charity. The rest disappeared to pay bills and distribute funds as the organizers saw fit. Oh, and the charities must sign NDAs to keep their status as Oilers’ charities. There may be some legitimate reasons for the silence so far on the draws. But that was not communicated by the Oilers to their fans up front or in their response to the IJF.

It is reminiscent of stories we wrote for the Calgary Herald in the early 2000s about shady practices surrounding NHL oldtimers versus cops or fireman hockey promotions. Until we made it public the companies running the ticket sales oversold the arenas, created fictional handicapped children for donations, returned as little as five percent to charities and more— while never telling the NHL stars about the deception.

The other telling aspect of this Oilers Care story is that it was generated by an independent journalism source— not the main Edmonton media. The IJF is not likely to be getting seats on press row at the Rogers Centre any time soon with this kind of aggressive reporting.

With sports teams now partnering with broadcast and print partners, doing this kind of investigative work will not advance your career. We should know after enduring years of the cold shoulder for our reporting corruption in the NHL under Alan Eagleson and the league (Eagleson went to jail briefly for his fraudulent use of NHL Players Association and Hockey Canada funds.)

Rogers now has its name on numerous arenas and stadia across Canada. It controls MLSE, owners of the Maple Leafs, Raptors, Toronto FC and the Argonauts. Former journalists work for team owners. The government sends “support” money to so-called private broadcasters and newspapers to toe the line. As we wrote in October the PR pitch for Elbows Up has been everywhere in Canadian sport.

“Rogers Media is running commercials during the Blue Jays AL Divisional Series boasting in Liberal red and white “Proud owners of Canada’s national team”. (What team owner has ever put itself above the title on a sports team?) If you haven’t caught that ad there are others Rogers’ ads extolling its magnificence in giving Canada the highest telephone bills this side of Botswana. Oh wait… They say, Go Jays Go, Canada’s national team. Sorry about that.

The team’s announcers are also reading verbatim prefab slugs about the story of the Blue Jays “not being written yet.” (We counted three doing the hype before Gm. 1 of the World Series) Watching the proud-as-punch onslaught from the team’s owner one would think this has to be more than Vlad Guerrero uber alles.”

Watching the willful denial of Canada’s legacy-media death throes is reminiscent of when the big automobile companies were challenged by smaller, more efficient Asian imports in the early 1970s. The Detroit big shots tried ignoring them, then actively enlisted government to stop them. Then, with bankruptcies impending, they copied them. The car market finally became a freer market in North America.

The media elites are at the stage where they’re begging government to excuse their inefficiencies and corruption versus “uncouth” independent media. The protectionist racket won’t work any better than it did for the car makers.  The question now is will they accept the ultimate solution of sharing the field with social media and doing that kind of reporting again? Because, without that reckoning they won’t be here to greet the 2030s.

As Mark Hebscher concludes in his new book Madness, “In the end it’s not so much the stories being covered as the stories being missed.”

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

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Bruce Dowbiggin

DEI Or Die: Out With Remembrance, In With Replacement

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“Thank you to those so often forgotten by the politics of our city who made this movement their own. I speak of Yemeni Bodega owners and Mexican abuelas, Senegalese taxi drivers and Uzbek nurses, Trinidadian line cooks and Ethiopian aunties”.- new NYC mayor Zohran Mamdami

The new mayor’s effusive tribute to immigrants is very on-brand for the Woke Left. Coming as it did on the week where Canadians’ remembered the sacrifice of the over one hundred thousand who “died to make the world free” in WWI, WWII and Korea— even as their homes are squeezed between hereditary land rights and Justin Trudeau’s holiday camp.

For Boomers that battle sacrifice has underpinned their lifestyle for most of the past 75 years or so. No matter how cynical or hipster the Boomer, the phrase “They died to make the world free” was the Gorilla Glue holding Western civilizations together. Whether you agreed or not, you acknowledged its pre-eminence in society.

Those who annually recall family members who’d made the ultimate sacrifice underscore that “they died to make the world free” is foundational in their national myth making. For example, our younger son placed roses on my uncle’s grave in the Commonwealth war cemetery near Hanover, Germany. He then delivered the petals to his grandmother to acknowledge the loss of her brother.

These rituals of sacrifice were everywhere till the early decades of the twenty-first century when the demographics of declining birth rates in the West combined with aggressive immigration— both sanctioned and illegal— to create the Beirut  described by mayor Mandami upon election. He was talking about NYC, but it could have been Toronto, Montreal or Vancouver. But you are free to ask what freedom means in this context.

North America in particular has long encouraged immigration. It was typically combined with assimilation in the doctrines used by governments of the day. People from around the globe arrived in the West and aspired to the cultural and financial modes they discovered. For one young Ukrainian boy we knew the figure of Frank Mahovlich, son of Croatian immigrants, on the Toronto Maple Leafs was proof that he could belong in his new society.

But somewhere along the way the suicidal empathy of progressives— combined with a need for low-income workers for corporations— loosened the expectations for those arriving in the West. In Canada, prime minster Justin Trudeau adopted Yan Martel’s diversity model of Canada as a travellers’ hotel. No longer would newcomers need to assimilate.

They could live side-by-side with ancestors of original inhabitants while still recreating their former homelands. In time the bureaucracy— and revenge of the cradle— would replace the cranky white people with a more malleable electorate. It was Replacement Theory.

The Canadian boys going over the top at Vimy or taking off in their Lancaster bombers would never have foreseen this as they risked their lives. They couldn’t countenance the people they’d fought for throwing away their sacrifice on a pandering scheme like DEI (diversity, equality, inclusion) which replaced merit with settler guilt in hiring decisions.

When government admonitions to accept their societal revolution failed to produce enough newcomer guilt, social media filled the gap. Remember the drowned Syrian boy on the beach in 2015? The uproar about Canada’s immigration policies helped unseat Steven Harper and install a trust-fund puppet in the PMO. And it opened the floodgates that sent Canada from 35 million to 42.5 population in a decade.

As Mark Steyn observes, “Winston Churchill said we shall fight them on the beaches; his grandson Rupert Soames set up the highly lucrative business model whereby we welcome them on the beaches …and then usher them to taxpayer-funded four-star hotels with three meals a day and complimentary cellphone. That’s the story of the post-war west in three generations of one family.”

Recent reports show that many top American corporations are moving away from DEI back to merit-based hiring. But Canada’s government, led by its Woke academic and culture sectors, remains stubbornly fixed on the DEI model. That obsession keeps the corporate side from emulating their American counterparts.

The tell that DEI is far from dead can be seen in how the advertising world has doubled down on the orthodoxy of majority male whites bad/ everyone else good. In what is clearly a political, not profitable approach, minorities, mixed-race couples and women are featured in commercials in numbers far disproportionate to their percentage of the population.

A blend of LGBTQ and Rousseau’s The Noble Savage has produced The Church Lady come to the 2020s. Upper-class blacks are portrayed as authority figures while white males are hillbilly figures of ridicule. This is not to placate those communities but to assuage the guilt felt by educated white liberals.

Mixed-race commercials now mandate that virtually no same-race figures be allowed to be paired on-camera. (Having the ironic effect of white liberals telling the minorities they worship that they are not worthwhile unless in combination with the evil settler demographic.)

It’s the same in movies and TV which used to complain about cultural appropriation but now suddenly place racial and gender-inappropriate actors in period roles that are clearly specific to whites and males. For example, Netflix’s new series Death by Lightning is set in Chicago, 1880 – and this foreground establishing scene pops up.:

•an Asian woman,

•two Black men,

•and a one-legged man

  • all walking together. @StutteringCraig estimates the odds of this DEI dream at roughly 1 in 640,000. No matter. Authenticity is so yesterday.

The DEI obsession has pilled over into traditional Remembrance Day ceremonies that were marred by land acknowledgements and slavery references (slavery was banned in Canada 45 years before it became a nation.) Which led to CBC running a story on the Palestinian flag being raised at Toronto city hall on Remembrance Day.

In B.C. premier David Eby has declared that Canada now needs a power-sharing with the Cowichan and their confederates. American politics is also loath to give up their DEI dogma. In one real-life example leftist radio host Stephanie Miller kissed the feet of unhinged Democrat Rep. Jasmine Crockett. “Why, yes I DID kiss the sneakers of @JasmineForUS and I DO worship the ground she walks on! And she was LOVELY about it!” The laces fetishists think this performative theatre will always be thus. It won’t.

“The Venetian Republic lasted 1,100 years – and ninety-nine per cent of North Americans have never heard of it. But, on present demographic and fiscal trends, that’s four times longer than the United States is likely to make it,” Steyn observes.

“Walk around New York: The Yemeni-Mexican-Senegalese-Uzbek-Trinidadian-Ethiopians are the future. And you’re not.”

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

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