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Alberta

Loss of Brother to Addiction and Mental Illness Inspires Sister to Raise Money by Selling Face Masks.

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Starting June 10th, until midnight Sunday, June 13th customers across Canada can help raise funds for Mental Health Organizations in their own provinces by purchasing much needed luxury cotton face masks.

Jodee Prouse, from Sylvan Lake, Alberta, co-owner of Service Mask Supply (SMS) is the provider of one of Canada’s best-selling luxury 3-layer Cotton Face Masks. She announced today that they will be donating $1.00 from every mask purchase on June 10, 11, 12 and 13th to Mental Illness Programs and Organizations in communities across Canada. “We all look forward to when we no longer need to wear face masks,” says Jodee, “and we are getting really close. I am proud that we can provide a much-needed product and at the same time allow others the opportunity to come together to raise money for Mental Health in their own communities.”

SMS is excited to announce that for 4 days this week, $1.00 from every mask will be donated to different Mental Health Organizations across Canada. Customers can place their order online, each mask is $5.00, and will ship directly to their homes or businesses. Jodee is proud of her team and orders quickly ship the next business day, leaving from their warehouse in Alberta. All monies collected will go back into each province to where the order was shipped. As an example, Alberta portion will go back to Canadian Mental Health Association Alberta Division, Manitoba to Rainbow Resource Centre and so on. This allows every Canadian the opportunity to make a difference and take part.

From the beginning, SMS had an amazingly simple business model, originally supplying schools and oilfield companies: provide comfortable and affordable masks (each is only $5.00) with patterns that make people smile. Smile. It is what Jodee and her business partner son Ryan believes we need more of right now during these unprecedented times. “My son and I, at different times in our lives, have both struggled with anxiety and depression. We lost a much-loved member of our family when our brother/uncle lost his battle with mental illness and alcoholism when he took his own life in March of 2012. He was only 39. This helped solidify our commitment to helping to eliminate the shame and stigma surrounding mental health.”

Now more than ever we want to bring communities together. And remind people they are not alone.

SMS is proud to be celebrating over 17,000 customers across Canada this week. They know that much of their success has been driven by their passionate customers, repeat business and recommendations to family, friends, and co-workers. “It fills my heart to receive not only Facebook messages and emails daily on how much they love our masks,” says Jodee, “but also the heartfelt words where strangers feel comfortable and safe enough to share some of their own mental health or addiction challenges.”

SMS has over 150 unique colors and patterns with such unique designs as sunflowers, flamingo’s, tie dye, dog lover, pretty kitties, fishing lures, butterflies, hearts, breast cancer, yoga, fine wine, pride, cupcakes and many more. Great for work, play, indoors and outdoors too with sizes for the whole family.

Learn more visit: www.servicemasksupply.ca

For more information you can email [email protected]

Author of the powerful memoir The Sun is Gone: A Sister Lost in Secrets, Shame and Addiction and How I Broke Free. Outspoken advocate to help eliminate the shame + stigma surrounding Addiction + Mental Health. Visit www.jodeeprouse.ca or follow on instagram @jodeeprouse

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Alberta

Early Success: 33 Nurse Practitioners already working independently across Alberta

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Nurse practitioners expand primary care access

The Alberta government’s Nurse Practitioner Primary Care program is showing early signs of success, with 33 nurse practitioners already practising independently in communities across the province.

Alberta’s government is committed to strengthening Alberta’s primary health care system, recognizing that innovative approaches are essential to improving access. To further this commitment, the Nurse Practitioner Primary Care Program was launched in April, allowing nurse practitioners to practise comprehensive patient care autonomously, either by operating their own practices or working independently within existing primary care settings.

Since being announced, the program has garnered a promising response. A total of 67 applications have been submitted, with 56 approved. Of those, 33 nurse practitioners are now practising autonomously in communities throughout Alberta, including in rural locations such as Beaverlodge, Coaldale, Cold Lake, Consort, Morley, Picture Butte, Three Hills, Two Hills, Vegreville and Vermilion.

“I am thrilled about the interest in this program, as nurse practitioners are a key part of the solution to provide Albertans with greater access to the primary health care services they need.”

Adriana LaGrange, Minister of Health

To participate in the program, nurse practitioners are required to commit to providing a set number of hours of medically necessary primary care services, maintain a panel size of at least 900 patients, offer after-hours access on weekends, evenings or holidays, and accept walk-in appointments until a panel size reaches 900 patients.

With 33 nurse practitioners practising independently, about 30,000 more Albertans will have access to the primary health care they need. Once the remaining 23 approved applicants begin practising, primary health care access will expand to almost 21,000 more Albertans.

“Enabling nurse practitioners to practise independently is great news for rural Alberta. This is one more way our government is ensuring communities will have access to the care they need, closer to home.”

Martin Long, parliamentary secretary for rural health

“Nurse practitioners are highly skilled health care professionals and an invaluable part of our health care system. The Nurse Practitioner Primary Care Program is the right step to ensuring all Albertans can receive care where and when they need it.”

Chelsae Petrovic, parliamentary secretary for health workforce engagement

“The NPAA wishes to thank the Alberta government for recognizing the vital role NPs play in the health care system. Nurse practitioners have long advocated to operate their own practices and are ready to meet the growing health care needs of Albertans. This initiative will ensure that more people receive the timely and comprehensive care they deserve.”

Jennifer Mador, president, Nurse Practitioner Association of Alberta

The Nurse Practitioner Primary Care program not only expands access to primary care services across the province but also enables nurse practitioners to practise to their full scope, providing another vital access point for Albertans to receive timely, high-quality care when and where they need it most.

Quick facts

  • Through the Nurse Practitioner Primary Care Program, nurse practitioners receive about 80 per cent of the compensation that fee-for-service family physicians earn for providing comprehensive primary care.
    • Compensation for nurse practitioners is determined based on panel size (the number of patients under their care) and the number of patient care hours provided.
  • Nurse practitioners have completed graduate studies and are regulated by the College of Registered Nurses of Alberta.
  • For the second consecutive year, a record number of registrants renewed their permits with the College of Registered Nurses of Alberta (CRNA) to continue practising nursing in Alberta.
    • There were more than 44,798 registrants and a 15 per cent increase in nurse practitioners.
  • Data from the Nurse Practitioner Primary Care Program show:
    • Nine applicants plan to work on First Nations reserves or Metis Settlements.
    • Parts of the province where nurse practitioners are practising: Calgary (12), Edmonton (five), central (six), north (three) and south (seven).
  • Participating nurse practitioners who practise in eligible communities for the Rural, Remote and Northern Program will be provided funding as an incentive to practise in rural or remote areas.
  • Participating nurse practitioners are also eligible for the Panel Management Support Program, which helps offset costs for physicians and nurse practitioners to provide comprehensive care as their patient panels grow.

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Alberta

Province considering new Red Deer River reservoir east of Red Deer

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Central Alberta reservoir study underway

Alberta’s government is moving forward a study to assess the feasibility of building a new reservoir on the Red Deer River to help support growing communities.

Demand for water from communities and businesses is increasing as more families, businesses and industries choose to live and work in central Alberta. The Red Deer River supplies water to hundreds of thousands of Albertans across the region and expanding water storage capacity could help reduce the risk of future droughts and meet the growing water demands.

Alberta’s government has now begun assessing the feasibility of building a potential new reservoir east of Red Deer near Ardley. A two-phase, multi-year study will explore the costs and value of constructing and operating the reservoir, and its impact on downstream communities, farmers and ranchers, and businesses.

“Central Alberta is a growing and thriving, and we are ensuring that it has the water it needs. This study will help us determine if an Ardley reservoir is effective and how it can be built and operated successfully to help us manage and maximize water storage for years to come.”

Rebecca Schulz, Minister of Environment and Protected Areas

Reservoirs play a vital role in irrigation, drought management, water security and flood protection. Budget 2024 allocated $4.5 million to explore creating a new reservoir on the Red Deer River, at a damsite about 40 kilometres east of the City of Red Deer.

Work will begin on the scoping phase of the study as soon as possible. This will include reviewing available geotechnical and hydrotechnical information and exploring conceptual dam options. The scoping phase also includes meetings with municipalities and water users in the area to hear their views. This work is expected to be completed by December 2025.

“Reliable water infrastructure is essential for Alberta’s growing communities and industries. The Ardley reservoir feasibility study is a vital step toward ensuring long-term water security for central Alberta. As we assess this project’s potential, we’re supporting the sustainability of our economic corridors, agricultural operations and rural economy.”

Devin Dreeshen, Minister of Transportation and Economic Corridors

“Water is essential to the agriculture industry and if the past few years are any indication, we need to prepare for dry conditions. A potential dam near Ardley could enhance water security and help farmers and ranchers continue to thrive in Alberta’s unpredictable conditions.”

RJ Sigurdson, Minister of Agriculture and Irrigation 

Once that is complete, the feasibility study will then shift into a second phase, looking more closely at whether an effective new dam near Ardley can be safely designed and constructed, and the impact it may have on communities and the environment. Geotechnical and hydrotechnical investigations, cost-benefit analyses and an assessment of environmental and regulatory requirements will occur. The feasibility phase will also include gathering feedback directly from Albertans through public engagement. This work is expected to be completed by March 31, 2026.

Quick facts

  • The Ardley dam scoping and feasibility study will be undertaken by Hatch Ltd., a Canadian multi-disciplinary professional services firm.
  • Once the feasibility study is complete, government will assess the results and determine whether to pursue this project and proceed with detailed engineering and design work and regulatory approvals.
  • Alberta’s government owns and operates several large reservoirs in the South Saskatchewan River Basin that help ensure sufficient water supply to meet demand from communities, irrigators and businesses, while also maintaining a healthy aquatic environment.
  • Water stored at Gleniffer Lake, the reservoir created by Dickson Dam, helps supplement low winter flows along the Red Deer River and helps ensure an adequate water supply for Red Deer and Drumheller.

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