Automotive
Lithium Prices: What They Tell Us About the Popularity of Electric Vehicles

From EnergyNow Media
By Jim Warren
The online database, Trading Economics, indicates that in June 2023 the global price for lithium had risen to $59,212 per tonne. But by November it had fallen by more than half to $27,218. Prices have continued to plummet. As of December 31, lithium was selling for just $18,242 per tonne.
How could this be? Electric vehicle (EV) mandates established in many rich developed countries over the past few years had analysts predicting that if targets were actually met, the world would need 388 new lithium mines by 2035. A Fraser Institute study suggests that getting enough mines built to satisfy all the mandates will be a problem. It takes from seven to ten years to get a mine financed, approved and built.
Canada’s Environment Minister, Steven Guilbeault is certainly trying to drive up demand for lithium. The federal government’s Zero Emissions Vehicle Standard insists that by 2030, 20% of all new passenger cars, SUVs and light trucks sold in Canada must be greenhouse gas emissions free. New battery plants are being handsomely subsidized in Canada to power all of the new electric cars that will presumably be required. With similarly aggressive mandates in Europe and US states led by California there should be heavy demand for lots of batteries and a mountain of lithium.
The most likely explanation for collapsing lithium prices is US consumers’ reluctance to embrace electric vehicles. The Economist reports that EVs accounted for just 8% of new vehicle sales in America this past year. GM was only able to sell 20,000 EVs, but it did manage to sell over half a million fossil-fueled vehicles. Disappointing demand for EVs prompted GM to shelve plans to spend $4 bn to convert one of its plants to electric pickup truck production. Ford has similarly lost enthusiasm for EVs. This past fall it decided to delay plans to invest $12bn in EV production. Companies that make lithium batteries for EVs have responded accordingly. This past fall battery plants in Georgia and Michigan laid off hundreds of employees. Fewer batteries translated into less demand for lithium.
It would appear that EV adoption goals established under Joe Biden’s eye-wateringly expensive green transition initiative (disguised as the “Inflation Reduction Act,”) are not being met. The Biden plan offers tax credits of up to $7,500 for people who purchase EVs. However that hasn’t been a sufficient sweetener. The average EV sold in the US has a $52,000 price tag and that doesn’t account for additional costs like wiring a home charging set up. California, Florida and Texas account for over half of US EV sales and are also responsible for high average sticker prices. Ostensibly virtuous EV buyers in the US have a bit of hypocrisy going on. They’ll happily drive EVs as long as they are full size SUVs. Batteries are heavy which makes EVs heavier than gas and diesel fueled vehicles. And, electric SUVs are especially heavy—heavy enough to increase the chances of deadly collisions. Tesla has apparently created a super-sized SUV, designed for wealthy California drivers, that makes the Hummer look like a toy. And, because they are extra heavy, driving them uses more electricity and it takes extra energy and materials to build them. Furthermore, given that fossil fuels still account for 60% of the electricity generated in the US, EVs are less environmentally friendly than advertised. They are far from being “emissions free.”
EVs are indeed more popular in Europe and China. In Europe 1.5 million EVs were sold this past year and 3.5 million were sold in China. The models sold in China are small, zippy units that don’t weigh much. However, like in the US, around 60% of the electricity consumed in China is generated by burning fossil fuels (mostly coal).
Despite having a copycat EV mandate that mirrors those in Europe, Canadian sales have been even less stellar than what the US has been able to achieve. In 2021, EVs accounted for just 5.3% of new car sales in Canada. Most of them were sold in Ontario, BC and Quebec (55,229) which makes sense—those are the provinces where most Canadians and most climate-alarmed Canadians live. In all the rest of Canada just 7,301 electric vehicles were purchased.
Clearly, the adoption of electric vehicles has failed to meet the overly ambitious targets set by environmentally-friendly policy makers. This result lines up with the litany of missteps and missed targets that have plagued green transition projects over the past two years. The failures include the big decline in demand for new solar and wind power projects and the reversal of greenhouse gas emissions reduction projects in the UK and Europe. An issue this could raise for us in Canada is that Steven Guilbeault might see the international data and worry that his transition plans need to be beefed-up. He could make them even more onerous, expensive and ludicrous.
Automotive
Canadians’ Interest in Buying an EV Falls for Third Year in a Row

From Energy Now
Electric vehicle prices fell 7.8 per cent in the last quarter of 2024 year-over-year, according to the AutoTader price index
Fewer Canadians are considering buying an electric vehicle, marking the third year in a row interest has dropped despite lower EV prices, a survey from AutoTrader shows.
Forty-two per cent of survey respondents say they’re considering an EV as their next vehicle, down from 46 per cent last year. In 2022, 68 per cent said they would consider buying an EV.
Meanwhile, 29 per cent of respondents say they would exclusively consider buying an EV — a significant drop from 40 per cent last year.
The report, which surveyed 1,801 people on the AutoTrader website, shows drivers are concerned about reduced government incentives, a lack of infrastructure and long-term costs despite falling prices.
Electric vehicle prices fell 7.8 per cent in the last quarter of 2024 year-over-year, according to the AutoTader price index.
The survey, conducted between Feb. 13 and March 12, shows 68 per cent of non-EV owners say government incentives could influence their decision, while a little over half say incentives increase their confidence in buying an EV.
Automotive
Hyundai moves SUV production to U.S.

MxM News
Quick Hit:
Hyundai is responding swiftly to 47th President Donald Trump’s newly implemented auto tariffs by shifting key vehicle production from Mexico to the U.S. The automaker, heavily reliant on the American market, has formed a specialized task force and committed billions to American manufacturing, highlighting how Trump’s America First economic policies are already impacting global business decisions.
Key Details:
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Hyundai has created a tariffs task force and is relocating Tucson SUV production from Mexico to Alabama.
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Despite a 25% tariff on car imports that began April 3, Hyundai reported a 2% gain in Q1 operating profit and maintained earnings guidance.
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Hyundai and Kia derive one-third of their global sales from the U.S., where two-thirds of their vehicles are imported.
Diving Deeper:
In a direct response to President Trump’s decisive new tariffs on imported automobiles, Hyundai announced Thursday it has mobilized a specialized task force to mitigate the financial impact of the new trade policy and confirmed production shifts of one of its top-selling models to the United States. The move underscores the gravity of the new 25% import tax and the economic leverage wielded by a White House that is now unambiguously prioritizing American industry.
Starting with its popular Tucson SUV, Hyundai is transitioning some manufacturing from Mexico to its Alabama facility. Additional consideration is being given to relocating production away from Seoul for other U.S.-bound vehicles, signaling that the company is bracing for the long-term implications of Trump’s tariffs.
This move comes as the 25% import tax on vehicles went into effect April 3, with a matching tariff on auto parts scheduled to hit May 3. Hyundai, which generates a full third of its global revenue from American consumers, knows it can’t afford to delay action. Notably, U.S. retail sales for Hyundai jumped 11% last quarter, as car buyers rushed to purchase vehicles before prices inevitably climb due to the tariff.
Despite the trade policy, Hyundai reported a 2% uptick in first-quarter operating profit and reaffirmed its earnings projections, indicating confidence in its ability to adapt. Yet the company isn’t taking chances. Ahead of the tariffs, Hyundai stockpiled over three months of inventory in U.S. markets, hoping to blunt the initial shock of the increased import costs.
In a significant show of good faith and commitment to U.S. manufacturing, Hyundai last month pledged a massive $21 billion investment into its new Georgia plant. That announcement was made during a visit to the White House, just days before President Trump unveiled the auto tariff policy — a strategic alignment with a pro-growth, pro-America agenda.
Still, the challenges are substantial. The global auto industry depends on complex, multi-country supply chains, and analysts warn that tariffs will force production costs higher. Hyundai is holding the line on pricing for now, promising to keep current model prices stable through June 2. After that, however, price adjustments are on the table, potentially passing the burden to consumers.
South Korea, which remains one of the largest exporters of automobiles to the U.S., is not standing idle. A South Korean delegation is scheduled to meet with U.S. trade officials in Washington Thursday, marking the start of negotiations that could redefine the two nations’ trade dynamics.
President Trump’s actions represent a sharp pivot from the era of global corporatism that defined trade under the Obama-Biden administration. Hyundai’s swift response proves that when the U.S. government puts its market power to work, foreign companies will move mountains — or at least entire assembly lines — to stay in the game.
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