Bruce Dowbiggin
Lather, Rinse, Repeat: Recycling Coaches In The NHL
“The world will ask you who you are, and if you do not know, the world will tell you.” Carl Jung
As long as you’re willing to re-locate frequently the job of NHL head coach has a fair degree of job security. Even when you get fired it seems there’s a ready appetite in some other town for a skill set you have just failed at.
Latest evidence that failure has an I and U in it: Having canned Sheldon Keefe after a lengthy (note: sarcasm) five years at the helm of the Toronto Maple Leafs, club management scoured the bushes to find former player Craig “Chief” Berube, who has previously hung his coaching shingle in Philadelphia and St. Louis, where he won a Stanley Cup as an interim coach.
Chief wasn’t the glamour name (we were praying for Bruce Boudreau.). If the idea is how do the Leafs motivate their four mega-millionaires, he’s more like Mike Babcock than Sheldon Keefe. He won’t look at players’ cell phones, but he will give them that old-time religion. Knowing Chief from his Calgary days we’d say he can probably take the Toronto fishbowl.
(For those with long Leafs’ memories Berube was part of a famous trade in 1992 to which we devote an entire chapter in our new book Deal With It. He went west to Calgary while Doug Gilmour headed east to Toronto in the massive 10-man trade. While the Leafs “won” the trade, only the maligned Gary Leeman and journeyman Jamie Macoun won Cups– for teams other than Calgary and Toronto.)
But we digress. Sometimes it seems that NHL teams would rather lose with a known commodity than win with someone bold and unconventional behind the bench. While almost 30 percent of NHL players are European there have only been two European heads coaches, none in the past 20 years. Why? NHL owners are risk averse. And the league is a fraternity of forgiveness for guys you played junior with.
A brief ramble through the 2023-24 coaching roster shows several peripatetic bench bosses, led by the inimitable John Tortarella, who wore out his welcome in Vancouver, Tampa Bay, NY Rangers and Columbus before Philly curiously decided he had something left to offer. Let’s also not forget Lindy Ruff, who was pink slipped in Buffalo, Dallas, New Jersey and the NY Rangers— and now has been resurrected in Buffalo as a “fresh voice”.
Some retreads are getting results. Peter Laviolette has the Rangers into the third-round of the 2024 postseason, after gigs in Carolina, Philadelphia, Nashville, Washington (pause for breath) and the NY Islanders. Paul Maurice, currently guiding Florida in the playoffs, has had two stints with Carolina, plus Toronto and Winnipeg. Peter DeBoer, whose Dallas Stars are odd-on faves to with the 2024 Cup, has also coached Florida, San Jose, New Jersey and Vegas.
You want more? Rick Tocchet was head coach in Arizona and Tampa Bay before getting the perch in Vancouver. Travis Green, newly hired in Ottawa, has previously been found wanting in Vancouver and New Jersey. We could go on.
The king of the coach-for-life carousel is the just-retired Rick Bowness who finally called it a day in Winnipeg after the Jets were eliminated this spring. How long has Bones been knocking around? He was the coach of the expansion Ottawa Senators in 1992, one the worst five teams ever by NHL standards. Wonderful man who also spent stints as an assistant in cities in 30-plus years around the continent.
There are more. Sitting in the green room, polishing their pregame speeches are the well- travelled Boudreau, Dallas Eakins, Gerard Gallant, Todd McLellan, Claude Julien and Mike Yeo. Heaven forbid someone might still ask one of the Sutters to saddle up again. Brian (St. Louis, Chicago, Boston, Calgary), Darryl (Calgary, L.A., Anaheim, San Jose and Calgary again) and Brent (Calgary, New Jersey) have been perennial NHL coaching prospects for decades.
So take, heart, Sheldon Keefe. Joining Keefe in looking for a rebound job are Scott Arniel, Jeff Blashill, Jeremy Colliton, Kevin Dineen, Phil Housley, Kirk Muller, Davis Payne, Todd Reirden, Joe Sacco, Brad Shaw, Geoff Ward and Trent Yawney. Good company.
Don’t cry too hard for these coaching candidates. Unless they have years left on contract (Keefe has two) most wait out the time between head-coaching stints by accepting assistant-coach positions. The ranks of assistants contain a second tier of talent, also ready to go at a moment’s notice.
There are a scant few who’ve hung on in one town. Jon Cooper has been in Tampa since 2013, a Methuselah stint in today’s terms. Rod Brind’Amour has managed to avoid the chop in Carolina since 2018. But the reality is that, since the start off the 2023-24 season alone, there have been 13 head-coaching changes in the NHL. Go back to January of 2023, and 19 of the league’s 32 teams have changed coaches.
Which brings us back to the original idea: “Is there no one in international hockey who knows anything?” We won’t profess to be coaching talent scouts, but the idea that no one working outside North America can meet the job description better than some— if not most—of the coaches mentioned above beggars the imagination.
One final note: If you’re looking for an explanation of the coaching carousel and its recent frequency, look no further than Gary Bettman and his salary cap obsession. By forcing a hard cap on teams he’s concentrated the money— and the power— on a few players per team. When a coach is pitted against his stars it’s a no-win proposition.
The Leafs stars used their power to get Babcock fired. And it’s been repeated on other teams. While Keefe didn’t lose his Core Four he also couldn’t get them to win in the postseason. For that he got the chop— and a premium place in the next coaching carousel.
Bruce Dowbiggin @dowbboy is the publisher of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Now for pre-order, new from the team of Evan & Bruce Dowbiggin— Deal With It: The Trades That Stunned The NHL & Changed Hockey. From Espo to Boston in 1967 to Gretz in L.A. in 1988 to Patrick Roy leaving Montreal in 1995, the stories behind the story. Launching in paperback and Kindle on #Amazon this week. Destined to be a hockey best seller. https://www.amazon.ca/Deal-Trades-Stunned-Changed-Hockey-ebook/dp/B0D236NB35/
Bruce Dowbiggin
The Folding Lawn Chair: PMJT The Worst Negotiator in Canadian History
Stop us if you heard this before. Justin Trudeau talks tough but folds like a cheap lawn chair. His current spasmodic response to Donald Trump’s tariff threat should look familiar. He’s been here and backed down before.
The defining crisis of his time as prime minister– the 2022 Trucker Convoy in Ottawa– is the blue print for his handling of stress. For those with poor memories— or Liberals trying to forget—his arbitrary handling of the Covid vaccine crisis created a massive pushback among voters. Having forced everyday Canadians to take— under threat— an unproven vaccine he was faced with an unprecedented display of impertinence to his majesty.
In better times the pushback might have originated with a media offended by his high-handed ArriveCan fiasco and locking citizens into hotels against their will. By this time, however, PMJT had paid off large segments of Canadian media and was on his way to paying off many more. So it fell to independent truckers to expose Trudeau’s arbitrary undemocratic behaviour.
They came to Parliament Hill armed with truck horns and Bouncy Castles. There were no guns, no bombs, no assault vehicles. Just your garden-variety 18 wheelers who’d come from across the nation. This made Mr. Tough guy catatonic. As the truckers neared the capital he called them racists and Nazis intent on overthrowing the government. He baselessly claimed (in French) that their supporters were anti-science.
This faux-tough talk surprised many who recalled that, only months before, he’d blithely stood back, brows knit, as indigenous radicals blocked the main railway lines for months in protest of oil pipelines (more on this later). It was all soothing words and grovelling imprecations to understanding from Skippy. Maybe billions were lost, but at least he hadn’t upset Canada’s “first peoples”.
But when truckers protested in his home city, it was Code Red for our hero. Rather than meet protesters when the trucks arrived, hearing their grievances and agreeing to negotiate— as he’d done with the trainspotters— a cringing Trudeau hid, vilifying the invaders from inside his Covid cottage. It was all no quarter, no surrender, no show.
Canada’s media dutifully covered his flank, shopping numerous fake stories about Nazi/ Rebel flags and arson attempts. (For which they’ve never apologized.) In parliament he and his NDP service animals invented stories of huge donations from evil right-wing forces in the U.S.
Not surprisingly, giving Truckers the vaunted Trudeau middle finger did not send them scurrying back to their homes. Quite the opposite. Instead they hunkered down in an 18-wheel version of Woodstock. It was a rock n’ roll party that Ottawa police were dumbfounded how to stop. Noisy but non-violent.
This infuriated the burghers of Ottawa, those making their livings from government and the National Capital Commission. They were losing sleep in their cozy cribs. “Someone must pay!” A still-bunkered Trudeau then played the Dad card, sending in federal cops and suspending Canadians rights while seizing the financial livelihoods of the Convoy leaders.
His suspension of historic civil rights invited international censure. It would later be declared illegal in the courts. The use of the Emergencies Act “does not bear the hallmarks of reasonableness — justification, transparency and intelligibility,” Federal Court Justice Richard Mosley wrote. No matter. He’d proudly used a sledge hammer on a flea. People charged with mischief were off to jail for five years. Cosseted by the huzzahs of the purchased media he gave himself a W and went surfing.
Fast forward to 2024 when Justin was about as popular as scrofula in the polls . Entering 2025 he was trying desperately to hang onto power till the end of his term in the fall, when his handlers at the WEF would rescue him with sinecures and flattery. All domestic attempts to shame him into quitting failed. It seemed he had a clear path to make his own exit.
He never anticipated a re-elected, vindictive Donald Trump, never planned for the implications. Yes, this was the same Trump he’d casually ridiculed and insulted for most of the decade. Least of all, he was unready for a Trump armed with serious tariff threats unless the post-national PM shored up his defence and propped up the border. Oops.
Shades of the Truckers, the tariff skirmish could have been resolved by working with Trump on the border issue. But that’s not how PMJT rolls away. Trump invited him to Mar A Lago post-election, only to ridicule him as “governor” of a new 51st American state. A butt-hurt Trudeau then shut down Parliament and blamed Alberta’s energy cash cow, getting the other premiers to insist that the province block oil sales to the U.S.
Just like Dad in the old days there was no reciprocal ask of Ontario blocking its auto industry or Quebec its aluminum industry. Branch-plant Alberta would carry the burden. He coerced media and other parties to give him cover, vilifying anyone refusing to go along. He closed Parliament till March so his party could sort out its next move. This divide-and-retreat strategy has left the country on verge of dismemberment. But he acts like he had time.
Trump says Trudeau has till February 1 to cut a deal. Instead of negotiating Trudeau is threatening. The PM bravely supports “the principle of dollar-for-dollar matching tariffs” against the U.S. Conceding that this a terrible tactic he says the feds would be “there to support and compensate businesses”. Using public money to compensate for the negligence his progressive agenda has left behind. Can you say Covid.2?
What’s the difference from his Truckers Convoy dithering performance? Trudeau had simple truckers then, without power. In Trump, however, he has a freshly elected president with the hammer of Congress, the Supreme Court and the White House. Who can’t wait to crush Trudeau and his Liberal snobs as freeloaders on the American dime. “Exporters of terrorists, drugs and contraband into America”. Trump now has a unified front of social media billionaires while Trudeau has only a burned-out cabinet and Laurentian loyalists. What couldn’t go wrong?
If Trudeau lets this go past Feb. 1 without a deal or an election call it will be the worst constitutional catastrophe since conscription in WW I and II. Expect no mercy from down south. Every turn of the screw on Canada increases Trump’s polling. The Family Compact ain’t saving you, Skippy. And they won’t save the midwits who elected Trudeau PM three times.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.
Bruce Dowbiggin
On The Clock: Win Fast Or Forever Lose Your Chance
Play this drinking game. Every time some football analyst on TV says during the course of a game, “He’ll be a star for this team for years” take a drink. You’ll be tipsy in a hurry.
Maybe in the old days, Skip. But the concept of the players you’re loving now lasting very long with NFL, NHL, NBA or even MLB teams has come and gone. The new model was never more apparent as when the NFL No.1 seed Detroit Lions, replete with young stars, were blindsided from the NFL playoffs by upstart Washington’s rookie QB Jaden Daniels.
Heavily favoured Detroit (10 point favourites in some places) was loaded with superstars on their first contract. Jahmyr Gibbs, Jameson Williams, Amon-Ra St. Brown, Penei Sewell, Aidan Hutchinson (injured), Sam LaPorta, Jack Campbell and Ali McNeil (injured). Added to veteran QB Jared Goff and a sprinkling of veterans they seemed perfectly balanced.
Except the new mantra says you can only win a Super Bowl in this time of salary-cap hell with a HOF QB or a QB on his affordable rookie deal. Goff is neither, and to emphasize the mantra he threw four picks and fumbled once en route to the heartbreak loss. The dynasty turned into as ‘die-nasty”.
In the old days you’d just say “we will get them next year” and hope for better luck. But within two years the Lions will have to do a painful triage of their glittering young stars. You can’t pay them all, so who will go and who will stay? Adding to the misery of the salary-cap mandated chop will be can you get value for them in trades?
The Lions are far from the only ones dealing with leagues that value parity ahead of dynasty. In the NHL the Edmonton Oilers and Toronto Maple Leafs are hearing the steady tick-tock counting down on the NHL’s cap machine. The two clubs lost consistently for a decade to score top picks in the draft. Riding the skills of Conor McDavid and Auston Matthews they’ve brushed up against a Stanley Cup but have yet to do the deal.
As every fan of the teams knows it’s a race to add the proper players to the roster to compliment the young stars before they get too expensive. McDavid is an unrestricted FA after 2025-26 and as the league’s top star he will command the maximum under the salary cap where ever he lands. If that’s Edmonton he and Leon Draisaitl will be added to Darnell Nurse, Zach Hyman, Ryan Nugent Hopkins as a large portion of the cap. Can the Oilers balance these stars and still pay defensemen and goalies?
Ditto the Maple Leafs who have Matthews, William Nylander, Mitch Marner, Morgan Rielly and Chris Tanev hogging the top end of the cap. Can they find the right pieces at a cheap price to create a team that will reach the Final, let alone win the Stanley Cup? And can they do it before their core players start to decline?
For those reasons, NHL teams and players were fixated on the news that there will be no more escrow deductions taken from players the rest of the season. That led many to surmise that the salary cap will be going up significantly for the next few years, allowing teams more latitude to complete rosters and elite players to be paid their worth to the league. Even if true the increases will be proportionate, forcing the same constraints of a cap at the top and bottom of payrolls.
None of these economic concerns seem to bother the defending World Series champion Los Angeles Dodgers. With just a luxury tax, not a salary cap, to restrain them the Dodgers have added Japanese star Riki Sasaki and bullpen ace Taylor Scott to their payroll in the past week. This in addition to two-time Cy Young winner Blake Snell. Their payroll now exceeds $370 M. For 2025. By comparison the Pittsburgh Pirates sit at just $77 M for 2025 and the fans are outraged demanding the owner sell.
The Dodgers justify the spending because they are building a global brand. While the competing leagues constrict their payrolls to pay service to parity, MLB is allowing the Dodgers to take a soccer attitude to their payroll. The arguments for parity are pretty weak when you consider that their have-nots are happy to take the bounty of great TV/ digital/ logo revenue but refuse to improve their teams.
Which leaves us with the Toronto Blue Jays, definitely a large-market team trying to spend like one. Monday they announced the signing of FA Anthony Santander, who had 44 homers for Baltimore last season. This follows an offseason of humiliation where the team has made no progress signing its superstars Vladdy Guerrero and Bo Bichette.
Like NFL Lions or NHL Maple Leafs, the clock is ticking on their core players as they become prohibitively expensive. Should they sign both? One? Or trade them to get value before they scram to LA or New York? Right now they seem caught between bad options.
Meanwhile the underwhelming Jays management was punked— yet again—in pursuit of a high-profile Japanese FA. The very visible failure left many wondering if it was the market or the management that is holding back Toronto. Which might be another drinking game. Take a drink every time the Jays management swings and misses on a high-profile free agent. You’ll be in detox pretty soon.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.
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