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Bruce Dowbiggin

Hockey’s Image Problem: The Commissioner Who Won’t Leave

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We once had a former MLB player/ media type tell us that if he were a manager he’d prefer his players go to their hotels after the game, smoke a little weed, play video games and get proper sleep. Especially now that smoking weed is legal in large parts of the continent. Staying up till 3 A.M. chasing girls in bars was the road to ruination, he said.

Apparently the NBA agrees. It is announcing that it will no longer test for marijuana as part of its drug-testing protocols. In its new collective bargaining agreement the NBA has dragged sports into the 21st century. By that we don’t mean the NHL will follow.

Gary Bettman’s NHL never misses an opportunity to miss an opportunity at modernizing its product. Stasis would be the best word to describe the hermetically sealed snow globe that is the NHL. Even when it embraces change it does so in a way that tarnishes the League. See: Non-binary hockey and Pride Nights. So you know that the NHL will only drop testing for weed when it can be used as a weapon in future CBA tong wars against new NHLPA executive director Marty Walsh.

To grasp how sluggish the development of the NHL has become under The Commissioner Who Won’t Go Away, one need only look to the NBA which this weekend announced its new collective bargaining agreement with its players. The NBA CBA was done without even the threat of a work stoppage and is full of innovations and progressive ideas on how a sports league with a salary cap needs to operate.

In the NHL a collective agreement is never reached till Bettman has wiped out large segments of the season, necessitating class warfare with his product, the players. While pissing off the consumers of his sport and the networks who carry the games. [We remain opposed to salary caps in a global sports market, as we documented in our 2018 book Cap In Hand: How Salary Caps Are Killing Pro Sports and Why The Free Market Could Save Them.]

What does this deal say? First, the league is responding to the popularity of soccer’s many midseason competitions and the successful recent World Classic Baseball by committing to a midseason “tournament”. To qualify, teams will participate in pool games already on the regular-season schedule. Eight teams will get into the final play-down in “December Madness”, which will receive buckets of media exposure. Winning players and coaches will get extra money, which should help increase their motivation.

The reason behind this is simple, as we stated in Cap In Hand. In a global sports market, fans don’t want to wait for six months to see their favourites play meaningful games. They also want to see best-on-best as often as possible. Witness: Soccer’s Champions or Europa Leagues that play concurrent with the Premiership or La Liga schedule. We had a former NHL executive promote this ideas to us over a decade ago.

Of course, Bettman, the Herman Roth of commissioners, ignored him. He still believes Columbus versus Winnipeg on a January night is enough to keep the fans happy. Under his watch international play— once the crown jewel of the sport— has withered and died. World Cup? That’s a whole lot of bother for owners who like the Bettman formula they bought into. Right now there is one Stanley Cup winner and 31 losers.

There will no doubt be some bumps as NBA fans get the hang of the tournament formula. There are those who will moan about how the NBA CBA does nothing for mid-sized markets. “Players lose again … Middle and Lower spectrum teams don’t spend because they don’t want to,” Golden State’s Draymond Green posted to Twitter. “They want to lose… And this is what we rushed into a deal for?” (Draymond, outside of local markets no one cares about mid-sized teams any more.)

But it says here that the fans will grab onto the December Madness tournament formula. As will the exploding betting industry. But the NHL won’t touch this novel project— or Olympics or World Cups— till Bettman squeezes the NHLPA at the next CBA session.

The NBA CBA, which runs till 2030, also says players will have to play 65 games to qualify for season-ending awards, cutting back on “maintenance days” for superstars. It also will allow players making ga-jillions to now be owners of teams, invest in other sports franchises or lose all their money… er, invest in the cannabis industry. Having players learn the other side of the business can only be a positive. Under Bettman’s rule the top players never make near their worth, so this would be moot in the NHL.

The only threat to Bettman’s status quo is the financial collapse of many regional sports networks in the U.S., the backbone of his U.S. strategy. They are being hammered by the cord-cutting trend in cable TV.  As we wrote here in January, for a league like the NHL that has counted heavily on regional revenues the past 30 years cord-cutting is a disaster. “Greg Boris, a sports management professor at Adelphi University summed up the looming disaster: RSNs have ‘been a golden goose. You remove cable TV from the scenario, and franchises are worth a fraction of what they are today, players make a fraction of their salaries today…”

In March, Bally Sports— which operates 14 regional sports networks in the U.S. (covering 12 NHL clubs)— filed for bankruptcy protection to eliminate about $8 B in debt. The hope is that Chapter 11 will give them time to re-organize. But that won’t change the collapsing numbers of subscribers who bail on services for channels they never watch. Already, Bally is looking to reject the contracts of four MLB teams as part of the bankruptcy.

Time Warner Discovery, too, has said they are looking to exit the regional sports network business. While leagues like the NHL might move to streaming services, there is little expectation that it will produce the same revenues. Ergo, financial collapse.

Maybe a ruinous TV contract might finally send Bettman into retirement and the NHL into an enlightened age. Till then everyone probably needs a little weed to get through the process.

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Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Inexact Science: The Six Most Compelling Draft Years In NHL History, his new book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via http://brucedowbigginbooks.ca/book-personalaccount.aspx

 

BRUCE DOWBIGGIN Award-winning Author and Broadcaster Bruce Dowbiggin's career is unmatched in Canada for its diversity and breadth of experience . He is currently the editor and publisher of Not The Public Broadcaster website and is also a contributor to SiriusXM Canada Talks. His new book Cap In Hand was released in the fall of 2018. Bruce's career has included successful stints in television, radio and print. A two-time winner of the Gemini Award as Canada's top television sports broadcaster for his work with CBC-TV, Mr. Dowbiggin is also the best-selling author of "Money Players" (finalist for the 2004 National Business Book Award) and two new books-- Ice Storm: The Rise and Fall of the Greatest Vancouver Canucks Team Ever for Greystone Press and Grant Fuhr: Portrait of a Champion for Random House. His ground-breaking investigations into the life and times of Alan Eagleson led to his selection as the winner of the Gemini for Canada's top sportscaster in 1993 and again in 1996. This work earned him the reputation as one of Canada's top investigative journalists in any field. He was a featured columnist for the Calgary Herald (1998-2009) and the Globe & Mail (2009-2013) where his incisive style and wit on sports media and business won him many readers.

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2025 Federal Election

Trump Has Driven Canadians Crazy. This Is How Crazy.

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“Liberalism is based on one central desire: to look cool in front of others in order to get love. Preaching tolerance makes you look cooler than saying something like, ‘Please lower my taxes.’”— Greg Gutfeld

Having lived 25 years in the West after 45+ years in the East we can now generalize on the state of the nation. In the West the attitude is to grasp the future. Not fear it. Accept risk and loss as partners. In the East the default sentiment is to fear the future. Think of every reason why it might fail.

Quebec fears losing its culture. Ontario fears losing its power. The Maritimes fear losing equalization money. Hence Danielle Smith and Doug Ford as contrasting symbols of leadership. But 2025 is something new.

Donald Trump’s unsparing assessments of modern Canada— “We don’t really want Canada to make cars for us, to put it bluntly. We want to make our own cars — and we’re now equipped to do that”— have exposed this fissure in the country. Is it him or is it us? Families and friendships are being destroyed by the response. As Canadians head to the polls it’s obvious that persuasion is not going to apply in this climate. Arguments are falling on deaf ears.

With a large segment of the population doubling down on a failed past it’s time to make an I-told-you list of the implications of letting Donald Trump scare you into voting for a re-run of the Liberal Party. Double this dread if the Liberals get a majority.

To those Boomers living off the equity in their paid-off homes, get ready to be taxed on the appreciation in your homes. While you cherish your stand-alone private residence, get ready for the neighbours to sell out to someone who will erect a six-storey, 36-unit condo on the property right next to you because “sustainable growth”.

Got someone under 50 in your life? The Carney Reflex is bad news. Adding debt and embracing the destructive Trudeau social positions is a killer for those looking to commit to a future in Canada. Should Poilievre lose the election and his seat expect a brain drain away from the failed state. And the prosperity they create to vacate as well.

To those who cherish free expression expect hate-speech laws like those in UK where police will arrest you in your homes for social-media comment hostile to the ruling Party. And even if you shut down your posts watch out for neighbours who will exploit snitch lines to get you out of the hood.

Buttressing the party line, Carney will restore CBC’s funding— and then some— to drown out any social media pointing out the indelicate facts about his Trudeau-sourced cabinet members. He’ll also keep propping up failing private media, preventing them from bankruptcy so long as they spew DEI 24/7/365.

For those who cried fake tears over the Rez school graves scandal, watch Liberals pass legislation that gives unelected leaders of indigenous communities veto power over development of Crown Lands. Expect the Liberals, trying to maintain the NDP vote they assumed this year, to resurrect the “genocide” label against Canadians and fly flags at half mast again.

If you hoped to get to the bottom of innumerable scandals on the Liberals watch— ranging from eco-theft to China infiltration— Carney will put the clamps on any inquiry. The steady stream of Canada’s wealth to third-world kleptocrats will become a flood.

To those who thought Mark Carney had cancelled the consumer carbon tax, prepare yourself to find out that he just reduced it and will come back full-throttle as soon as the Conservatives fire Pierre Poilievre. While Carney plays the Housing Saviour he will also use the Carbon Tax to make concrete and fertilizer way more expensive, thus boosting the cost of the 50,000 homes he will never build and farm land will go fallow.

With CPC out of the way, expect no significant moves to end Canada as the money laundering capital of the world, the global fentanyl hub, international home to organized crime heads and a reported 1 in 7,800 residents as members of organized crime.

Batten down the hatches as Carney’s Liberals use their mandate to maintain the immigration deluge, thereby destroying Canada’s support systems for health, infrastructure and burying western values.

Get set for all your fossil-fuelled vehicles and heating to be taxed into oblivion with the proceeds going to more bike lanes, clogged public transportation on unreliable electric vehicles. Expect listening to obnoxious Quebec politicians brag on their “clean” hydro power.

Speaking of vehicles, the Sheila Copps set mocked Poilievre’s vision of urban hell where cops tell you not to protect your goods in a home smash-and-grab or car-jacking. With police ceding the field to organized gangs it will be open season as courts and the Liberals abandon the middle class to obey DEI imperatives.

And most of all, welcome to a full-fledged constitutional crisis sparked by Alberta and Quebec that will make the 1980s federal/ provincial rumbles look like Sunday school. Both will seek referendums from their voters on sovereignty or some equivalent. As we suggested last month the best case could be the UK model of regional parliaments. Saskatchewan and Alberta could join with indigenous communities to demand a regional say on how their revenues are distributed. Expect purchased media to humble brag for the ruling Liberals.

The worst outcome of Carney as PM is Alberta gaining independence or, gasp, joining America. Because Quebec can never get a better deal outside Canada expect them to use any momentum on sovereignty to extort further concessions from what’s left of Canada.

But why believe us? According to the report released in early 2025 by Policy Horizons Canada — the Government of Canada’s in-house think tank— upward social mobility could become a relic of the past, with wealth and opportunity increasingly inherited rather than earned.  Their scenario outlines a country where rising inequality, inaccessible housing, and a broken promise of meritocracy leave younger generations disillusioned, disconnected, and doubtful that effort alone can improve their lives.

So with scant days left in the campaign the problem for Conservatives is not that the Liberal base believes Carney and their heroes. They’ve seen enough to know Mr. Burns is a fraud. But with their #TDS the true believers will never admit to backing a lying, losing hype train. That would be like death to them. So they’re closing their eyes and hoping it will all be over soon and they can go back to Mr. Dressup. Just know their kids will never forgive them.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.

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2025 Federal Election

How Canada’s Mainstream Media Lost the Public Trust

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Breaking: CBC News admits that host Rosemary Barton was wrong on April 16 when she said “remains of indigenous children” have been discovered.

Call it the Panic Election. From The Handmaid’s Tale to Quebec alienation to plastic straws, the dynamic is citizens being stampeded in a brief six weeks by Big Brother. (There’s no Big Sister. That would mess with the narrative.) Prompting Covid Part Deux from the Laurentian media scolds.

Nowhere is this panic more keen than among aging Boomers who’ve pronounced themselves willing to ignore a decade of Justin Trudeau’s clumsy, unethical and sometimes criminal behaviour in the wake of Big Bad Trump. Even the threat of losing the country’s AAA credit rating can’t sway them from full-throated panic about being the 51st state.

The 51st state gambit is the window dressing. The real Trump panic is over him exposing the inadequacies of a Canadian society penetrated by China, dominated by globalist fanatics and more indebted every day. Specifically, Trump labelled Canadians defence dead-beats and entitled snobs who’d be crazy not to join the U.S. The insulting Trump framing has been a lifeline to those most recently in office— Liberals— to point at the Big Bad Wolf outside the door rather than the Frozen Venezuela inside its walls.

Integral to this panic is the role of Canada’s legacy media, a self-serving caste saved from bankruptcy (for now) by generous wads of public money. The 416/613 bubble ponies operate as if it were still 1985, not 2025. They’ve managed to preserve their status while society changed around them. For instance, CBC’s flagship At Issue panel features three people from Toronto and a fourth from Montreal.

It has worked perfectly in Boomer Canada. Until this past week, when the media guardians finally lost the plot. The combination of TV panel hubris and the incompetence of the Elections Commission exposed an industry more interesting in protecting its own turf than protecting the truth.

The meltdown was the notion that conservative social media— with its intrusive reporters and tabloid tactics— had no place in their sandbox. This hissy fit came after Wednesday’s French debate. Members of Rebel News, True North and other outfits dominated the party leaders’ scrums with obtrusive questions about Mark Carney’s opinions on same-sex sports and what constitutes a woman— questions the French moderator had neglected to ask.

For legacy reporters and hosts who take it as given that they be allowed the front pew this was an affront to their status.  As purveyors of the one true political religion the talking heads on CBC, CTV and Global began speaking of “so-called journalists” and “far-right” intruders elbowing into their territory. Their resentment was all-consuming.

This resentment spilled into Debate Night Two when a shouting match ensued in the press room. A CBC source claimed (incorrectly) that Rebel Media leader Ezra Levant had been barred from the press room. A writer from the Hill Times screamed at members of their raucous rivals. The carefully chose panelists suggested that these outfits were funded by dark right-wing sources.

Before the debate had ended Elections Commission organizers— reportedly goaded by the Liberals— called off the post-debate scrum citing “safety” issues that seemingly included a Rebel reporter conducting a hostile walking interview with a furious Liberal official. This unleashed another torrent of Media Party vitriol about its position as the keepers of Canadian journalism.

In a show of irony, these complaints about right-wing misinformation came from people whose livelihood is dependent on Liberal slush funds or whose organizations have accepted government funds to stave off bankruptcy or whose union is an active shill for non-Conservative parties. The conflicts are never mentioned in the unctuous festival of privilege.

What makes this rearguard action against new media risible was the 2024 U.S. election where Donald Trump acknowledged the new day and rode the support of non-traditional media back to the presidency. His shunning of the legacy networks and hallowed print brands heralded a new reality in American elections. Poilievre has struggled to find this community in Canada, but for those with eyes it remains the future of disseminating political thought.

A perfect example of alternative media scooping the tenured mob on Parliament Hill has been the sterling work on China by Sam Cooper, a former Global employee who has independently demonstrated the ties between Chinese criminal gangs and the Canadian political structure going back to the 1980s. Working with others outside the grid he’s shown the scandal of a Liberal candidate urging Chinese Canadian voters to reap a bounty for turning his Conservative opponent to the Chinese Communist Party. A disgrace that Carney has forgiven.

Predictably Cooper’s work and the independent story by two retired RCMP investigators who implicated nine Liberal cabinet members in compliance with the Chinese communists has gotten the ‘tish-tish” from the Laurentian elites. Like the Democrats who buried the Hunter Biden laptop story to save his father in the dying days of the 2020 U.S. election the poodle media hope to delay the truths about China long enough to get the compliant Carney over the finish line.

For contrast to how it was— and could be— one only had to witness the moderator performance of journalist Steve Paikin of TVO. Largely unknown outside Ontario, Paikin overcame the skepticism of Westerners by playing it straight down the middle. Such was his honest-broker performance that Poilievre was heard telling him after the debate that he had no idea how Paikin might vote. (Ed. note: Paikin is a former colleague and longtime friend.) In other words, it’s still possible.

It’s a cliché that this election is a hinge point for Canada. Will it face itself in the mirror or indulge in more denialism about its true self? No wonder unaffiliated journalists joke that their stories today will be the lead on mainstream media in three months. Carney has promised to continue bribing the mainstream media, but their day is done. It’s simply a matter of fixing a date for the next panic.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.

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