Business
“Could a Tweet Start a War?” – Implications of the 2020 Twitter Hack
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On July 15, 2020, the social media world received a shock as a number of high-profile Twitter accounts were hacked in what Twitter referred to as a “social engineering attack”. Among the targets were the verified accounts of billionaires Bill Gates, Jeff Bezos and Elon Musk, as well as major political figures Barack Obama and Joe Biden. The coordinated attack has been identified as an elaborate Bitcoin scam, with the hacked accounts all sharing a variation of a similar message promising the public doubled funds in return for sending $1,000 Bitcoin within a 30 minute window.
Twitter responded rapidly, removing the false tweets and suspending activity on a number of verified accounts while launching a full investigation. However, the incident has raised a number of concerns regarding cyber security and the potential dangers of a significant social platform with a major public following being turned into a forum for a personal political agenda.
With debates surrounding the Coronavirus and the Black Lives Matter movement continuing to dominate the social and political spheres around the world, social responsibility for celebrities and influencers remains at an all time high. In a digital world where the line between fact and fiction is often blurred and information travels entire continents in the blink of an eye, the Internet does not forgive, and it never forgets. In this reality, social channels such as Facebook and Twitter carry significant political weight. Statements by influential public figures absolutely have the power to fuel controversy, incite public action, bring people together or deepen the divide.
According to Brandwatch, a total of 1.3 billion accounts have been created since Twitter’s inception, and there are approximately 330 million active monthly users, with 145 million users active daily. The combined public reach of the impacted accounts is extensive, with some of the largest audiences including Barack Obama’s 120.6 million followers and Bill Gates 51.2 million.
With this kind of reach, the potential for the rapid dissemination of false information, negative narratives and damaging statements is untold. Although President Donald Trump was not among the accounts accessed, users have highlighted the dangerous possibilities if ever hackers were to gain access to Trump’s account for more malicious purposes than a Bitcoin scam.
Twitter user @DotDotDot_John says, “A hacker could take over his account and say ANYTHING damaging both foreign and domestically. The possibilities are endless. The ramifications could be catastrophic.”
Another user, @Jar0fGhosts asks, “What if @realDonaldTrump’s account had been hacked, and a message was posted that the US is launching an attack on China, Russia, or North Korea? What would be their immediate response? Could a tweet start a war?”
As Twitter works to contain the situation and undo the damage of yesterday’s incident, the public continues to debate the frightening potential of social media as a political weapon, adding #twitterhacked to 2020’s already outrageous timeline.
For more stories, see Todayville Calgary.
Business
DOJ drops Biden-era discrimination lawsuit against Elon Musk’s SpaceX
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MxM News
Quick Hit:
The Justice Department has withdrawn a discrimination lawsuit against Elon Musk’s SpaceX that was filed during the Biden administration. The lawsuit accused SpaceX of discriminatory hiring practices against asylum seekers and refugees. The move follows ongoing cost-cutting measures led by Musk as the head of the Department of Government Efficiency under the 47th President Donald Trump’s administration.
Key Details:
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The DOJ filed an unopposed motion in Texas federal court to lift a stay on the case, signaling its intent to formally dismiss the lawsuit.
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The lawsuit, filed in 2023, alleged SpaceX required job applicants to be U.S. citizens or permanent residents, a restriction prosecutors argued was unlawful for many positions.
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Elon Musk criticized the lawsuit as politically motivated, asserting that SpaceX was advised hiring non-permanent residents would violate international arms trafficking laws.
Diving Deeper:
The Justice Department, led by Attorney General Pam Bondi, has moved to drop the discrimination lawsuit against SpaceX, marking another reversal of Biden-era legal actions. The case, initiated in 2023, accused SpaceX of discriminating against asylum seekers and refugees by requiring job applicants to be U.S. citizens or permanent residents. Prosecutors claimed the hiring policy unlawfully discouraged qualified candidates from applying.
The DOJ’s decision to withdraw the case follows a judge’s earlier skepticism about the department’s authority to pursue the claims. No official reason for the withdrawal was provided, and neither Musk, SpaceX, nor the DOJ have issued public statements on the development.
Elon Musk was outspoken in his criticism of the lawsuit, labeling it as a politically motivated attack. Musk argued that SpaceX was repeatedly informed that hiring non-permanent residents would violate international arms trafficking laws, exposing the company to potential criminal penalties. He accused the Biden-era DOJ of weaponizing the case for political purposes.
The decision to drop the lawsuit coincides with Musk’s growing influence within the Trump administration, where he leads the Department of Government Efficiency (DOGE). Under his leadership, DOGE has implemented aggressive cost-cutting measures across federal agencies, including agencies that previously investigated SpaceX. The Federal Aviation Administration (FAA), which proposed fining SpaceX $633,000 for license violations in 2023, is currently under review by DOGE officials embedded within the agency.
Meanwhile, SpaceX’s regulatory challenges appear to be easing. A Texas-based environmental group recently dropped a separate lawsuit accusing the company of water pollution at its launch site near Brownsville. The withdrawal of the DOJ lawsuit signals a significant victory for Musk as he continues to navigate regulatory scrutiny while advancing his business ventures under the Trump administration.
Business
PepsiCo joins growing list of companies tweaking DEI policies
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MxM News
Quick Hit:
PepsiCo is the latest major U.S. company to adjust its diversity, equity, and inclusion (DEI) policies as 47th President Donald Trump continues his campaign to end DEI practices across the federal government and private sector. The company is shifting away from workforce representation goals and repurposing its DEI leadership, signaling a broader trend among American corporations.
Key Details:
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PepsiCo will end DEI workforce representation goals and transition its chief DEI officer to focus on associate engagement and leadership development.
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The company is introducing a new “Inclusion for Growth” strategy as its five-year DEI plan concludes.
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PepsiCo joins other corporations, including Target and Alphabet-owned Google, in reconsidering DEI policies following Trump’s call to end “illegal DEI discrimination and preferences.”
Diving Deeper:
PepsiCo has announced significant changes to its DEI initiatives, aligning with a growing movement among U.S. companies to revisit diversity policies amid political pressure. According to an internal memo, the snacks and beverages giant will no longer pursue DEI workforce representation goals. Instead, its chief DEI officer will transition to a broader role that focuses on associate engagement and leadership development. This shift is part of PepsiCo’s new “Inclusion for Growth” strategy, set to replace its expiring five-year DEI plan.
The company’s decision to reevaluate its DEI policies comes as President Donald Trump continues his push against DEI practices, urging private companies to eliminate what he calls “illegal DEI discrimination and preferences.” Trump has also directed federal agencies to terminate DEI programs and has warned that academic institutions could face federal funding cuts if they continue with such policies.
PepsiCo is not alone in its reassessment. Other major corporations, including Target and Google, have also modified or are considering changes to their DEI programs. This trend reflects a broader corporate response to the evolving political landscape surrounding DEI initiatives.
Additionally, PepsiCo is expanding its supplier base by broadening opportunities for all small businesses to participate, regardless of demographic categories. The company will also discontinue participation in single demographic category surveys, further signaling its shift in approach to DEI.
As companies like PepsiCo navigate these changes, the debate over the future of DEI in corporate America continues. With Trump leading a campaign against these practices, more companies may follow suit in reevaluating their DEI strategies.
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