Bruce Dowbiggin
Can Conned: Making Culture For Others
Is a television series shot in St. John’s about a police dog Canadian content?
Is a Hallmark romantic series shot in Toronto Canadian content?
Is Schitt’s Creek, starring top Canadian performers, Canadian content?
Is a Kevin Costner series shot in the Alberta foothills Canadian content?
For the purposes of attracting funding from federal, provincial and municipal governments they all qualify as Canadian content. Why? What distinguishes these popular entertainment vehicles as emblematic of the modern nation whose taxpayers fund the projects?
Look, we have no issue with Canada hosting a variety of profitable, popular film projects. We have family members who draw a paycheque from them. A healthy TV/ film/ theatre industry has much to recommend it.
Then why do we need to shroud it in the garb of Canadian culture? When it was Anne of Avonlea or even The Beachcombers there were recognizable Canadian themes and performers. Now, however, with the success of international marketing, Schitt’s Creek and Hallmark films are exemplars of a uni-culture, a smash-up of comedic tropes, romantic plots and cop shows that could come from anywhere.
Yes, they sell. But do they sell anything Canadian? (For these purposes Quebec has a unique argument for its distinctiveness.) Hardly. But that is not going to stop the gravy train of subsidies, grants and funds for Can Con. If Canadian culture is now like Canadian oil or Canadian cars— indistinguishable from any another— who’s to stop it? Not this federal government whose PM was pimped by the husband of CBC’s VP of English services in 2015.
Which brings us to the one exemplar whose entire raison d’être is reflecting the country. CBC. Yes, the Mother Corp, conceived in the flush of young nationhood, coming of age. Reaching from sea to sea-to-frozen-sea, the mandate of CBC is to reflect the fragile ribbon of a nation state hovering north of America. To get to the nooks and crannies no profit-based company would dare.
And for a long time CBC seemed to fit that mandate. CBC made shows that reflected the peculiarities of Canada. God knows no one else would do documentaries about ships passing through the St. Lawrence Seaway, the spring breakup in log-rolling season or lonely freight trains chugging through the Crowsnest Pass. It was earnest, dull. But it was Canada’s first marriage. These things happen.
But then Canada’s eye was caught by the sexy harlots of the entertainment industry in the 1960s. Like the love interests in Pierre Trudeau’s life, they were irresistible. Who had ever paid attention to Canada outside William Shatner as Captain Kirk? Suddenly Canada’s purveyors of culture dropped the first marriage and either headed south to hang with the cool kids or tried to make American-looking programming. Street Legal. DeGrassi Jr. High. DaVinci’s Inquest.
Gradually, CBC management began to see its real audience as a market like Hollywood or New York City, not Thunder Bay. It became obsessed with making saleable uni-culture entertainment. Often with Canadian actors and Canadian backdrops. But not so much that they would annoy Americans.
As the entertainment department morphed in the era of Trudeau the First, CBC clung to its news and current affairs departments as the tease when they went to Ottawa for funding. To be distinctive the news division recorded the boring bits of Canadian-ness. Our multi-party systems, our healthcare, our equalization schemes. We give you notwithstanding clauses. You give us millions. (Then billions.)
But then CBC was overtaken by an emerging private broadcast side and social media. There were others who could do election nights and November 11 memorials, sifting through the stuff that had always been CBC’s exclusive. By the time Trudeau the Second emerged, CBC television was a husk, a shell to be filled in as budgets allowed. Hell, they sold the Hockey Night in Canada brand to Rogers.
In this state, Skippy saw an opportunity. Many Canadians still had affection for CBC, long after they stopped watching it. Why not promote his globalist garbage and Woke insanities inside CBC? Shove aside trusted names and reputations? Pump the unions’ agendas? Disguise what had once been journalism with a veneer of government DEI policies?
Just for good measure, have the CBC executive director do her job while working from New York City. Oh, and cut the regional outlets to the bone.
Only problem is that people are finally noticing that CBC is now a state-sponsored outfit engaging in imitation journalism. Twitter supremo Elon Musk applied a state-funded tag to CBC’s account. (In response to CBC huffing and puffing, Musk reduced CBC government funding from 70 to 69 percent in the tag.) Unlike the Canadian-content racket— that makes money— it serves no purpose.
Now, Conservative leader Pierre Poilièvre has made it an article of faith to take a blade saw to the CBC budget, hacking as much as a billion from the operating funds. Let the private side have an open shot at filling the gap. Get CBC’s foot off the neck of social media and advertising.
Unsurprisingly, there are howls of protest from those who contend that CBC is still relevant. Columnist Sandy Garrasino sniped on Twitter, “Remember that Poilièvre would give his eye teeth to have the notorious liars at FOX reporting on Canada. He doesn’t hate bias at all. He hates real reporters.” Here’s Max Fawcett taking one for the team: “Pierre Poilièvre wants to destroy the CBC… Why? Because as recent polling shows, the less informed Canadians are, the more likely they are to support his party.”
Strongly worded memo to follow. Problem its that the time servers in Ottawa are the last to know it’s over. Two percent of the population considers CBC still relevant after stunts like shivving Wendy Mesley in public. Keep radio. Take a hammer to CBC.ca. Can the Can Con. Let the other guys have a chance.
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Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Inexact Science: The Six Most Compelling Draft Years In NHL History, his new book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via http://brucedowbigginbooks.ca/book-personalaccount.aspx
With the Canada/ U.S. Tariff War going from talking conflict to hot trade war on Feb. 1 there are numerous predictions as to what might happen if the dispute drags on. As the sides in the Ukraine War will tell you very few of the outcomes so far were foreseen by the sides when the shooting started. That’s the nature of these conflicts.
One immediate byproduct seems to be the continued descent toward 60 cents by the Canadian dollar. If Trudeau and his anointed successor Mark Carney are true to character it will also involve billions in cheques going out the door— a la Covid— to those citizens “harmed” by the Liberals stumbling into a highly predictable and easily avoidable trade war. If past is prologue, vast amounts of that money will disappear as bad actors find a way to access the funds. While Canada’s GDP collapses some more.
For the moment, however, let us concentrate on what Justin Trudeau’s ineptitude might be costing Canadian professional sports teams in American-based leagues. On the purely trivial level it means that your beer at the park/ arena will be Canadian suds exclusively. Not cheaper or better. Just Canadian. Owners will stock luxury boxes with Canadian wine, etc. A road trip to see the Canucks in L.A. or the Canadiens in NYC will balloon, too.
But on a more serious level the showdown between Donald Trump and Trudeau could well return Canadian teams in the NHL to the bad-old days of the early 21st century. Despite efforts then to create a Canadian fund to save teams, two clubs— Winnipeg Jets and Quebec Nordiques— were forced to sell because of a dollar that bottomed out around 62 cents U.S. Winnipeg went to Phoenix/ Quebec City went to Colorado as a result
In Montreal the MLB Expos also moved— to Washington— after 37 years, because no one in Quebec would/ could pony up the money to make up for the declining dollar or repair the disastrous Olympic Stadium. Expos fans then had the cruel fate of watching Washington win the 2019 World Series after the Expos had never gotten that far. (Nordiques fans saw Colorado win two Stanley Cups after escaping Quebec.)
Why were these teams forced to move? Because while teams collect revenues locally in Canadian dollars almost all their payroll and other costs are paid in American dollars. So when you see the Toronto Blue Jays facing a possible US $500 million price tag to keep star Vladimir Guerrero you’re really talking about raising $750,000 million in CDN revenues to meet the demand. Multiply those jumps over a 25-man roster and you’re talking a huge jump in payroll— or being consigned to after-ran status.
While no one is about to hold a tag day for Toronto it will make the Jays’ job of competing in a division with the big-spending New York Yankees and Boston Red Sox that much harder. With a national market of almost 40 million now to exploit they still have resources. But will American players want to play in Canada during a hot trade war between the nations? Now that yahoos fed by a doltish CDN media have started booing the Star Spangled Banner in Ottawa and Vancouver before games do you think that will encourage American stars on teams there to stick around?
But the NHL is where the biggest losses will be seen. Already there have been concerns about the Jets.2 surviving in Winnipeg. Last week it was revealed that after years spent coming back from Covid revenue shortages, the NHL is going to raise its salary cap from today’s US $88 million to as much as an estimated US $115 million in three or four years. The news that players will no longer have escrow payments held back to compensate owners for revenue shortages was greeted with cheers by players and their agent.
The boost in the cap will likely mean that today’s US$14 million peak (Leon Draisaitl) will also advance to somewhere just beneath US$20 million a season. And while that figure is a few years off, teams will have to start negotiating today with their stars with that figure in mind if they wish to retain them.
The test case will be superstar Connor McDavid who is due for a new contract after 2025-26. For the small-market Edmonton Oilers that will mean creating a template that buys him out of estimated salary later by boosting his salary before the cap arrives at its peak. With Draisaitl already pulling down top dollar the Oilers’ resources will be stretched thin to accommodate McDavid— while still paying the rest of the roster.
Could the drop in the dollar produce another Gretzky-like trade for Edmonton when the Oilers were forced to dump the greatest scorer in NHL history to L.A. because his worth exceeded the Oilers’ ability to pay? We chronicle the trade in depth in our new book Deal With It: The Trades That Stunned The NHL & Changed Hockey.
The fate of hockey stars will be only a small piece of any future U.S. trade deals. But they will be highly visible to Canada’s hockey fans. Not being able to satisfy them is a political price no pelican wants to face. But given the current intransigence by Justin Trudeau scrambling to stay in office it is far from improbable.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.
In case you missed it, the Hubris party has halted the business of Canada for three months in the heart of the biggest existential crisis since NAFTA. The reason? Justin Trudeau called timeout to allow banker/ green advocate Mark Carney to slide into his chair before the next election becomes Bull Run.
Who is Carney? In September Justin Trudeau appointed him a “special advisor” to the Liberals. He then asked for— and received— $10 B for Brookfield, the private hedge fund of which he was chairman, so that he might sprinkle it on the Green Agenda. There’s more, but this tells you why Libs think he’s ideal.
In his introduction to a nation that didn’t know Mark Carney was a solution to anything, Carney insisted that Canadians want new ideas, new energy, new purpose. (In his defence his opponent Chrystia Freeland is mumbling the same contrition.) And who were the architects of the malaise requiring such an overhaul?
The Liberals themselves. Okay, the NDP rates blame for polishing the Liberal apple in a minority government. But Canadians have long ago consigned Jagmeet Singh to a deserved obscurity. Yes, the denials choir at the Toronto Star and CBC are trying to harpoon Pierre Polievre for ruining the Parliament that Liberals prorogued. While the Flora MacDonald Marching Society cites Donald Trump’s tariffs for the crisis. Deny, deny, deny.
It’s not working. Consult the polls. Even the staunchest supporters of Canada’s self-appointed national party are fed up with PMJT and his legacy. In fact it is stunning to see how wobbly the Liberal platform is under Carney. All the massaged polls and handshakes with Olympic heroes on the Rideau Canal cannot disguise that their legacy issues are now DOA. As we wrote last week the challenges come on a many fronts.
Trump’s tariff challenge/ 51st state tease is the most public challenge— and the one the Liberals believe they can whipsaw to their favour. #OrangeManBad simply tore away the PMO’s artifice of postmodern Canada. By threatening tariffs and gleefully laughing about Canada joining America he exposed an entitled political elite unwilling to admit that the world has changed.
By stirring Canada to some united economic response against his audacious measures Trump has shown Canadians how little they have in common. Ontario and Quebec want Alberta to put on the hair shirt. Alberta wants Quebec to pay its fair share. etc. Trump’s new Commerce secretary says it would be an easy ask to avoid tariffs. But Trudeau/ Doug Ford would rather posture and preen. Canadians, after years of sitting in first-class but paying for economy, now find themselves exposed to the world. As we said in 2018, Canada is an ingrate nation living off Trump’s America.
The destruction of Liberal DEI legacy doesn’t stop with tariffs. The PMO pretends that they can still use the Climate inquisition to hammer Canadians. But Trump has moved the West away from the Al Gore/ King Charles doomsday consensus. By taking America out of the UN Net Zero scheme he’s produced a landslide of financial institutions and governments escaping the draconian conditions imposed by this once-mighty body. Trudeau’s precious climate supports are toppling almost as fast as Sir John A. statues.
Trump has forced the high and mighty in banking, investment and government— who’ve been wedded to these principals— to escape his climate wrath. Trump used the election to remind voters of deadlines for catastrophic weather that come and go with only elites getting rich. During the 2024 vote he heard from average people who no longer believe the Greta Thunberg countdown clock to ruination. And he said, Drill, Baby, Drill.
CO2-obsessed Canada, meanwhile, is still dithering on its commitment to what CBC and everyone in Parliament stubbornly call the “climate crisis”. Carney talks about moving away from the sacred tablets of climate change, but only to find a new green euphemism for draining the public purse.
Another sacred cow of Trudeau’s Disaster Run has been his stewardship of Covid 19— a talking point he brags about openly but whose Emergency Measures Act are condemned by the courts and public opinion. Again, Trudeau’s flank has been protected by purchased media and a smothering censorship program.
But now Alberta’s Covid Task Force has ripped the province’s actions in the two-plus years of virus, vaccine and vexation. The Davidson Report demonstrates how The Science was used to defend government overreach while health officials used faulty data to deceive the public about the reality of Covid. (The criticisms apply to the federal response just as easily.)
One example cited in the Task Force report was one we wrote about continuously from 2020-2023. Namely the media’s daily positive CPR tests that purported to show massive numbers of infected Canadians. The truth was 80 to 90 percent of the “results” were false positives or samples too small to be transmitted or make the carrier ill. Even when they knew in 2020 no one bothered to let citizens in on the scam.
Want more? Another sink hole beneath the Libs is the Rez Schools “murdered babies” libel they used to cast Canadians as genocidal. Trudeau sought to criminalize any doubt on their veracity. Turns out that the money allocated for exhumation of alleged graves of victims has turned up nothing. Instead the “$12M spent to find purported 215 children’s graves at an Indian Residential School was instead spent on publicists & consultants with no graves found to date. “
There’s more. Environment minister Stephen Gilbeault was found guilty of violating federal rules in siphoning $254 M to a company he owns. While Conservative MPs continue to call for the release of “green slush fund” documents, Trudeau continues to defend his minister by burying the records. Then there is the $187 B in infrastructure grants supervised by former Lib cabinet minister Catherine McKenna that is unaccounted for.
Wait, there’s more. On the celebrated immigration front nearly 50,000 international students failed to show up at their designated colleges and universities in Canada during March and April 2024, according to government data.; No one can trace them. And let’s not forget the government’s seeming impassivity to the crowds of pro-Hamas fanatics crowding Canadian streets each week calling fore the death of Canadian Jews and anyone else trying to stop the intifada.
We could go on, but this seems like weak sauce on which to launch a new leader of the Liberals. But they’re going to try. And with Singh’s flip-flop, now refusing to bring down the government, it will have a puncher’s chance in the Liberal heartland. Expect them to try stretching the mandate till the fall and later while spitting out more federal aid money, a la Covid, to compensate Canadians for this stupidity.
The only question then, who volunteers to bell the cat? Can you say Convoy.2?
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.
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