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Business

Broken Spirits Distillery – Opening Doors Through Adversity

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7 minute read

Starting a business can be a difficult task for every industry, now more than ever. The upfront capital required, real-estate licensing, the infrastructure regulations, fire safety guidelines, the list goes on. Not for the faint of heart. However, there is something amazing about the concept of crafting the perfect product, then aligning that with superb branding and executed by a talented team. Thankfully, this is a positive news story. Where three like-minded entrepreneurs are acting on their passion and motivation to work through adversity and build a business together.

 

(From Left: Chris Ainsworth, Jeff Robertson and Mark Willoughby)

Broken Spirits recently opened their doors to Calgarians, where you and your friends can enjoy highly refined spirits distilled at their location. Being well aware of these challenging times, Mark, Chris and Jeff, in line with the completion of their testing phase, decided that they wanted to bring some positivity to the wider community and open their doors. 

Jeff, Mark and Chris met in 1997 while working together at an Outback Steakhouse in Calgary. Building a strong friendship over twenty years, fast forward to two and a half years ago, they found themselves sitting around a table discussing a common interest to create their own brewery. After some thought and inspiration from some of their favourite gins, their interests pivoted to opening a distillery. Tying all of their experience, technical skills and industry acumen together, they felt confident in moving forward with starting their own brand. 

We all love a good origin story. After sipping some beautifully crafted gin and in conversation with Mark and Chris, they offer some additional insight behind starting Broken Spirits Distillery.

“As a trio, we have built it up to where we are today. It has always been more about a partnership, building through adversity and keeping our spirits up, which is where the name Broken Spirits originated. Our focus moving forward is now on comradery and the community here”

Located just off of 36th Street NE and the Trans Canada Highway, now open with reduced hours and capacity straight out of the gate. The team at Broken Spirits is welcoming new customers on select days of the week, specifically Thursday and Friday between 4:00pm to 9:00pm and Saturday 3:00pm to 9:00pm. Until the Alberta Health Service guidelines have been lightened, all bars, breweries and distilleries such as Broken Spirits, will continue to put the focus on customer safety as their top priority.

Like a party we are all invited to, Calgary breweries, bars and distilleries alike are one of my favourite examples of a strong community. As I claim to be no expert on this subject, Mark and Chris speak on what community means to them in the wake of their opening:

“We are a community within the three of us, extending to our families who have shown us a lot of support. In addition to that, we are very fortunate to have the location that chose. Even our parking lot is a community within itself with neighbours like Sunny Cider and Heathens Brewing. Even just blocks away, within the craft district that is building here, Toolshed Brewing and Common Crown brewing are building a community of their own.”

“Since our opening, we have had people coming in, posting on their social media and we have experienced a lot of interest in supporting businesses in this area. That even expands out of our area in the NE, where we have had visits from the broader craft distillery and brewery community in Calgary. It has been clear there is a real push from a group of people with a common goal – wanting to grow the community and the industry here in Calgary.”

Positive feedback is one surefire way to know that it can the right time to hit the ground running with the launch of new products. Fortunately for me as a ‘gin guy’, I had the opportunity to taste the Broken Spirits gin and their spiced sugar cane spirit. Safe to say with the care Jeff has put into the products, these three guys are on to something great. Chris and Mark offer their thoughts on the initial feedback they have received.

“The feedback has been very positive so far. We have experienced a lot of great comments on our branding and product packaging, designed by a local designer, has really captured our vision and created a brand that our community can connect with.”

 “We have also been getting really positive feedback on our spirits too. Either mixing it or drinking it straight, hearing customers say they can really connect with the flavours we have instilled in our products. To further that, we have experienced non-gin drinkers simply try our product and end up leaving with a bottle, which is huge.” 

If you are like me and you love gin, I would highly recommend visiting the Broken Spirits Distillery location and trying it for yourself. If you are more of a rum connoisseur, don’t forget to try the spiced sugar cane spirit before you go. Looking forward to learning more about the Broken Spirits brand as it continues to grow and I wish Chris, Mark and Jeff the best moving forward.

If you would like to learn more about the Broken Spirits Distillery or to check out the products and merch they have available, visit their website here or on their social media below.

Broken Spirits Instagram

Broken Spirits Facebook

 

 

For more stories, please visit Todayville Calgary

Business

Fuelled by federalism—America’s economically freest states come out on top

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From the Fraser Institute

By Matthew D. Mitchell

Do economic rivalries between Texas and California or New York and Florida feel like yet another sign that America has become hopelessly divided? There’s a bright side to their disagreements, and a new ranking of economic freedom across the states helps explain why.

As a popular bumper sticker among economists proclaims: “I heart federalism (for the natural experiments).” In a federal system, states have wide latitude to set priorities and to choose their own strategies to achieve them. It’s messy, but informative.

New York and California, along with other states like New Mexico, have long pursued a government-centric approach to economic policy. They tax a lot. They spend a lot. Their governments employ a large fraction of the workforce and set a high minimum wage.

They aren’t socialist by any means; most property is still in private hands. Consumers, workers and businesses still make most of their own decisions. But these states control more resources than other states do through taxes and regulation, so their governments play a larger role in economic life.

At the other end of the spectrum, New Hampshire, Tennessee, Florida and South Dakota allow citizens to make more of their own economic choices, keep more of their own money, and set more of their own terms of trade and work.

They aren’t free-market utopias; they impose plenty of regulatory burdens. But they are economically freer than other states.

These two groups have, in other words, been experimenting with different approaches to economic policy. Does one approach lead to higher incomes or faster growth? Greater economic equality or more upward mobility? What about other aspects of a good society like tolerance, generosity, or life satisfaction?

For two decades now, we’ve had a handy tool to assess these questions: The Fraser Institute’s annual “Economic Freedom of North America” index uses 10 variables in three broad areas—government spending, taxation, and labor regulation—to assess the degree of economic freedom in each of the 50 states and the territory of Puerto Rico, as well as in Canadian provinces and Mexican states.

It’s an objective measurement that allows economists to take stock of federalism’s natural experiments. Independent scholars have done just that, having now conducted over 250 studies using the index. With careful statistical analyses that control for the important differences among states—possibly confounding factors such as geography, climate, and historical development—the vast majority of these studies associate greater economic freedom with greater prosperity.

In fact, freedom’s payoffs are astounding.

States with high and increasing levels of economic freedom tend to see higher incomesmore entrepreneurial activity and more net in-migration. Their people tend to experience greater income mobility, and more income growth at both the top and bottom of the income distribution. They have less poverty, less homelessness and lower levels of food insecurity. People there even seem to be more philanthropic, more tolerant and more satisfied with their lives.

New Hampshire, Tennessee, and South Dakota topped the latest edition of the report while Puerto Rico, New Mexico, and New York rounded out the bottom. New Mexico displaced New York as the least economically free state in the union for the first time in 20 years, but it had always been near the bottom.

The bigger stories are the major movers. The last 10 years’ worth of available data show South Carolina, Ohio, Wisconsin, Idaho, Iowa and Utah moving up at least 10 places. Arizona, Virginia, Nebraska, and Maryland have all slid down 10 spots.

Over that same decade, those states that were among the freest 25 per cent on average saw their populations grow nearly 18 times faster than those in the bottom 25 per cent. Statewide personal income grew nine times as fast.

Economic freedom isn’t a panacea. Nor is it the only thing that matters. Geography, culture, and even luck can influence a state’s prosperity. But while policymakers can’t move mountains or rewrite cultures, they can look at the data, heed the lessons of our federalist experiment, and permit their citizens more economic freedom.

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Automotive

Politicians should be honest about environmental pros and cons of electric vehicles

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From the Fraser Institute

By Annika Segelhorst and Elmira Aliakbari

According to Steven Guilbeault, former environment minister under Justin Trudeau and former member of Prime Minister Carney’s cabinet, “Switching to an electric vehicle is one of the most impactful things Canadians can do to help fight climate change.”

And the Carney government has only paused Trudeau’s electric vehicle (EV) sales mandate to conduct a “review” of the policy, despite industry pressure to scrap the policy altogether.

So clearly, according to policymakers in Ottawa, EVs are essentially “zero emission” and thus good for environment.

But is that true?

Clearly, EVs have some environmental advantages over traditional gasoline-powered vehicles. Unlike cars with engines that directly burn fossil fuels, EVs do not produce tailpipe emissions of pollutants such as nitrogen dioxide and carbon monoxide, and do not release greenhouse gases (GHGs) such as carbon dioxide. These benefits are real. But when you consider the entire lifecycle of an EV, the picture becomes much more complicated.

Unlike traditional gasoline-powered vehicles, battery-powered EVs and plug-in hybrids generate most of their GHG emissions before the vehicles roll off the assembly line. Compared with conventional gas-powered cars, EVs typically require more fossil fuel energy to manufacture, largely because to produce EVs batteries, producers require a variety of mined materials including cobalt, graphite, lithium, manganese and nickel, which all take lots of energy to extract and process. Once these raw materials are mined, processed and transported across often vast distances to manufacturing sites, they must be assembled into battery packs. Consequently, the manufacturing process of an EV—from the initial mining of materials to final assembly—produces twice the quantity of GHGs (on average) as the manufacturing process for a comparable gas-powered car.

Once an EV is on the road, its carbon footprint depends on how the electricity used to charge its battery is generated. According to a report from the Canada Energy Regulator (the federal agency responsible for overseeing oil, gas and electric utilities), in British Columbia, Manitoba, Quebec and Ontario, electricity is largely produced from low- or even zero-carbon sources such as hydro, so EVs in these provinces have a low level of “indirect” emissions.

However, in other provinces—particularly Alberta, Saskatchewan and Nova Scotia—electricity generation is more heavily reliant on fossil fuels such as coal and natural gas, so EVs produce much higher indirect emissions. And according to research from the University of Toronto, in coal-dependent U.S. states such as West Virginia, an EV can emit about 6 per cent more GHG emissions over its entire lifetime—from initial mining, manufacturing and charging to eventual disposal—than a gas-powered vehicle of the same size. This means that in regions with especially coal-dependent energy grids, EVs could impose more climate costs than benefits. Put simply, for an EV to help meaningfully reduce emissions while on the road, its electricity must come from low-carbon electricity sources—something that does not happen in certain areas of Canada and the United States.

Finally, even after an EV is off the road, it continues to produce emissions, mainly because of the battery. EV batteries contain components that are energy-intensive to extract but also notoriously challenging to recycle. While EV battery recycling technologies are still emerging, approximately 5 per cent of lithium-ion batteries, which are commonly used in EVs, are actually recycled worldwide. This means that most new EVs feature batteries with no recycled components—further weakening the environmental benefit of EVs.

So what’s the final analysis? The technology continues to evolve and therefore the calculations will continue to change. But right now, while electric vehicles clearly help reduce tailpipe emissions, they’re not necessarily “zero emission” vehicles. And after you consider the full lifecycle—manufacturing, charging, scrapping—a more accurate picture of their environmental impact comes into view.

 

Annika Segelhorst

Junior Economist

Elmira Aliakbari

Director, Natural Resource Studies, Fraser Institute

 

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