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Business

Broken Spirits Distillery – Opening Doors Through Adversity

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7 minute read

Starting a business can be a difficult task for every industry, now more than ever. The upfront capital required, real-estate licensing, the infrastructure regulations, fire safety guidelines, the list goes on. Not for the faint of heart. However, there is something amazing about the concept of crafting the perfect product, then aligning that with superb branding and executed by a talented team. Thankfully, this is a positive news story. Where three like-minded entrepreneurs are acting on their passion and motivation to work through adversity and build a business together.

 

(From Left: Chris Ainsworth, Jeff Robertson and Mark Willoughby)

Broken Spirits recently opened their doors to Calgarians, where you and your friends can enjoy highly refined spirits distilled at their location. Being well aware of these challenging times, Mark, Chris and Jeff, in line with the completion of their testing phase, decided that they wanted to bring some positivity to the wider community and open their doors. 

Jeff, Mark and Chris met in 1997 while working together at an Outback Steakhouse in Calgary. Building a strong friendship over twenty years, fast forward to two and a half years ago, they found themselves sitting around a table discussing a common interest to create their own brewery. After some thought and inspiration from some of their favourite gins, their interests pivoted to opening a distillery. Tying all of their experience, technical skills and industry acumen together, they felt confident in moving forward with starting their own brand. 

We all love a good origin story. After sipping some beautifully crafted gin and in conversation with Mark and Chris, they offer some additional insight behind starting Broken Spirits Distillery.

“As a trio, we have built it up to where we are today. It has always been more about a partnership, building through adversity and keeping our spirits up, which is where the name Broken Spirits originated. Our focus moving forward is now on comradery and the community here”

Located just off of 36th Street NE and the Trans Canada Highway, now open with reduced hours and capacity straight out of the gate. The team at Broken Spirits is welcoming new customers on select days of the week, specifically Thursday and Friday between 4:00pm to 9:00pm and Saturday 3:00pm to 9:00pm. Until the Alberta Health Service guidelines have been lightened, all bars, breweries and distilleries such as Broken Spirits, will continue to put the focus on customer safety as their top priority.

Like a party we are all invited to, Calgary breweries, bars and distilleries alike are one of my favourite examples of a strong community. As I claim to be no expert on this subject, Mark and Chris speak on what community means to them in the wake of their opening:

“We are a community within the three of us, extending to our families who have shown us a lot of support. In addition to that, we are very fortunate to have the location that chose. Even our parking lot is a community within itself with neighbours like Sunny Cider and Heathens Brewing. Even just blocks away, within the craft district that is building here, Toolshed Brewing and Common Crown brewing are building a community of their own.”

“Since our opening, we have had people coming in, posting on their social media and we have experienced a lot of interest in supporting businesses in this area. That even expands out of our area in the NE, where we have had visits from the broader craft distillery and brewery community in Calgary. It has been clear there is a real push from a group of people with a common goal – wanting to grow the community and the industry here in Calgary.”

Positive feedback is one surefire way to know that it can the right time to hit the ground running with the launch of new products. Fortunately for me as a ‘gin guy’, I had the opportunity to taste the Broken Spirits gin and their spiced sugar cane spirit. Safe to say with the care Jeff has put into the products, these three guys are on to something great. Chris and Mark offer their thoughts on the initial feedback they have received.

“The feedback has been very positive so far. We have experienced a lot of great comments on our branding and product packaging, designed by a local designer, has really captured our vision and created a brand that our community can connect with.”

 “We have also been getting really positive feedback on our spirits too. Either mixing it or drinking it straight, hearing customers say they can really connect with the flavours we have instilled in our products. To further that, we have experienced non-gin drinkers simply try our product and end up leaving with a bottle, which is huge.” 

If you are like me and you love gin, I would highly recommend visiting the Broken Spirits Distillery location and trying it for yourself. If you are more of a rum connoisseur, don’t forget to try the spiced sugar cane spirit before you go. Looking forward to learning more about the Broken Spirits brand as it continues to grow and I wish Chris, Mark and Jeff the best moving forward.

If you would like to learn more about the Broken Spirits Distillery or to check out the products and merch they have available, visit their website here or on their social media below.

Broken Spirits Instagram

Broken Spirits Facebook

 

 

For more stories, please visit Todayville Calgary

Business

Land use will be British Columbia’s biggest issue in 2026

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By Resource Works

Tariffs may fade. The collision between reconciliation, property rights, and investment will not.

British Columbia will talk about Donald Trump’s tariffs in 2026, and it will keep grinding through affordability. But the issue that will decide whether the province can build, invest, and govern is land use.

The warning signs were there in 2024. Land based industries still generate 12 per cent of B.C.’s GDP, and the province controls more than 90 per cent of the land base, and land policy was already being remade through opaque processes, including government to government tables. When rules for access to land feel unsettled, money flows slow into a trickle.

The Cowichan ruling sends shockwaves

In August 2025, the Cowichan ruling turned that unease into a live wire. The court recognized the Cowichan’s Aboriginal title over roughly 800 acres within Richmond, including lands held by governments and unnamed third parties. It found that grants of fee simple and other interests unjustifiably infringed that title, and declared certain Canada and Richmond titles and interests “defective and invalid,” with those invalidity declarations suspended for 18 months to give governments time to make arrangements.

The reaction has been split. Supporters see a reminder that constitutional rights do not evaporate because land changed hands. Critics see a precedent that leaves private owners exposed, especially because unnamed owners in the claim area were not parties to the case and did not receive formal notice. Even the idea of “coexistence” has become contentious, because both Aboriginal title and fee simple convey exclusive rights to decide land use and capture benefits.

Market chill sets in

McLTAikins translated the risk into advice that landowners and lenders can act on: registered ownership is not immune from constitutional scrutiny, and the land title system cannot cure a constitutional defect where Aboriginal title is established. Their explanation of fee simple reads less like theory than a due diligence checklist that now reaches beyond the registry.

By December, the market was answering. National Post columnist Adam Pankratz reported that an industrial landowner within the Cowichan title area lost a lender and a prospective tenant after a $35 million construction loan was pulled. He also described a separate Richmond hotel deal where a buyer withdrew after citing precedent risk, even though the hotel was not within the declared title lands. His case that uncertainty is already changing behaviour is laid out in Montrose.

Caroline Elliott captured how quickly court language moved into daily life after a City Richmond letter warned some owners that their title might be compromised. Whatever one thinks of that wording, it pushed land law out of the courtroom and into the mortgage conversation.

Mining and exploration stall

The same fault line runs through the critical minerals push. A new mineral claims regime now requires consultation before claims are approved, and critics argue it slows early stage exploration and forces prospectors to reveal targets before they can secure rights. Pankratz made that critique earlier, in his argument about mineral staking.

Resource Works, summarising AME feedback on Mineral Tenure Act modernisation, reported that 69.5 per cent of respondents lacked confidence in proposed changes, and that more than three quarters reported increased uncertainty about doing business in B.C. The theme is not anti consultation. It is that process, capacity, and timelines decide whether consultation produces partnership or paralysis.

Layered on top is the widening fight over UNDRIP implementation and DRIPA. Geoffrey Moyse, KC, called for repeal in a Northern Beat essay on DRIPA, arguing that Section 35 already provides the constitutional framework and that trying to operationalise UNDRIP invites litigation and uncertainty.

Tariffs and housing will still dominate headlines. But they are downstream of land. Until B.C. offers a stable bargain over who can do what, where, and on what foundation, every other promise will be hostage to the same uncertainty. For a province still built on land based wealth, Resource Works argues in its institutional history that the resource economy cannot be separated from land rules. In 2026, that is the main stage.

Resource Works News

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Business

What Do Loyalty Rewards Programs Cost Us?

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You’ve certainly been asked (begged!) to join up for at least one loyalty “points” program – like PC Optimum, Aeroplan, or Hilton Honors – over the years. And the odds are that you’re currently signed up for at least one of them. In fact, the average person apparently belongs to at no less than 14 programs. Although, ironically, you’ll need to sign up to an online equivalent of a loyalty program to read the source for that number.

Well all that warm, fuzzy “belonging” comes with some serious down sides. Let’s see how much they might cost us.

To be sure, there’s real money involved here. Canadians redeem at least two billion dollars in program rewards each year, and payouts will often represent between one and ten percent of the original purchase value.

At the same time, it’s estimated that there could be tens of billions of unredeemed dollars due to expirations, shifting program terms, and simple neglect. So getting your goodies isn’t automatic.

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Just why do consumer-facing corporations agree to give away so much money in the fist place?

As you probably already know, it’s about your data. Businesses are willing to pay cold, hard cash in exchange for detailed descriptions of your age, sex, ethnicity, wealth, location, employment status, hobbies, preferences, medical conditions, political leanings, and, of course, shopping habits.

Don’t believe it works? So then why, after all these years, are points programs still giving away billions of dollars?

Every time you participate in such a program, the data associated with that activity will be collected and aggregated along with everything else known about you. It’s more than likely that points-based data is being combined with everything connected to your mobile phone account, email addresses, credit cards, provincial health card, and – possibly – your Social Insurance number. The depth and accuracy of your digital profile improves daily.

What happens to all that data? A lot of it is shared with – or sold to – partners or affiliates for marketing purposes. Some of it is accidentally (or intentionally) leaked to organized criminal gangs driving call center-related scams. But it’s all about getting to know you better in ways that maximize someone’s profits.

One truly scary way this data is used involves surveillance pricing (also known as price discrimination) – particularly as it’s described in a recent post by Professor Sylvain Charlebois.

The idea is that retailers will use your digital profile to adjust the prices you pay at the cash register or when you’re shopping online. The more loyal you are as a customer, the more you’ll pay. That’s because regular (“loyal”) customers are already reliable revenue sources. Companies don’t need to spend anything to build a relationship with you. But they’re more than willing to give up a few percentage points to gain new friends.

I’m not talking about the kind of price discrimination that might lead to higher prices for sales in, say, urban locations to account for higher real estate and transportation costs. Those are just normal business decisions.

What Professor Charlebois described is two customers paying different prices for the same items in the same stores. In fact, a recent Consumer Reports experiment in the U.S. involving 437 shoppers in four cities found the practice to be quite common.

But the nasty bit here is that there’s growing evidence that retailers are using surveillance pricing in grocery stores for basic food items. Extrapolating from the Consumer Reports study, such pricing could be adding $1,200 annually to a typical family’s spending on basic groceries.

I’m not sure what the solution is. It’s way too late to “unenroll” from our loyalty accounts. And government intervention would probably just end up making things worse.

But perhaps getting the word out about what’s happening could spark justified mistrust in the big retailers. No retailer enjoys dealing with grumpy customers.

Be grumpy.

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