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Business

Broken Spirits Distillery – Opening Doors Through Adversity

Published

5 years ago

7 minute read

Starting a business can be a difficult task for every industry, now more than ever. The upfront capital required, real-estate licensing, the infrastructure regulations, fire safety guidelines, the list goes on. Not for the faint of heart. However, there is something amazing about the concept of crafting the perfect product, then aligning that with superb branding and executed by a talented team. Thankfully, this is a positive news story. Where three like-minded entrepreneurs are acting on their passion and motivation to work through adversity and build a business together.

 

(From Left: Chris Ainsworth, Jeff Robertson and Mark Willoughby)

Broken Spirits recently opened their doors to Calgarians, where you and your friends can enjoy highly refined spirits distilled at their location. Being well aware of these challenging times, Mark, Chris and Jeff, in line with the completion of their testing phase, decided that they wanted to bring some positivity to the wider community and open their doors. 

Jeff, Mark and Chris met in 1997 while working together at an Outback Steakhouse in Calgary. Building a strong friendship over twenty years, fast forward to two and a half years ago, they found themselves sitting around a table discussing a common interest to create their own brewery. After some thought and inspiration from some of their favourite gins, their interests pivoted to opening a distillery. Tying all of their experience, technical skills and industry acumen together, they felt confident in moving forward with starting their own brand. 

We all love a good origin story. After sipping some beautifully crafted gin and in conversation with Mark and Chris, they offer some additional insight behind starting Broken Spirits Distillery.

“As a trio, we have built it up to where we are today. It has always been more about a partnership, building through adversity and keeping our spirits up, which is where the name Broken Spirits originated. Our focus moving forward is now on comradery and the community here”

Located just off of 36th Street NE and the Trans Canada Highway, now open with reduced hours and capacity straight out of the gate. The team at Broken Spirits is welcoming new customers on select days of the week, specifically Thursday and Friday between 4:00pm to 9:00pm and Saturday 3:00pm to 9:00pm. Until the Alberta Health Service guidelines have been lightened, all bars, breweries and distilleries such as Broken Spirits, will continue to put the focus on customer safety as their top priority.

Like a party we are all invited to, Calgary breweries, bars and distilleries alike are one of my favourite examples of a strong community. As I claim to be no expert on this subject, Mark and Chris speak on what community means to them in the wake of their opening:

“We are a community within the three of us, extending to our families who have shown us a lot of support. In addition to that, we are very fortunate to have the location that chose. Even our parking lot is a community within itself with neighbours like Sunny Cider and Heathens Brewing. Even just blocks away, within the craft district that is building here, Toolshed Brewing and Common Crown brewing are building a community of their own.”

“Since our opening, we have had people coming in, posting on their social media and we have experienced a lot of interest in supporting businesses in this area. That even expands out of our area in the NE, where we have had visits from the broader craft distillery and brewery community in Calgary. It has been clear there is a real push from a group of people with a common goal – wanting to grow the community and the industry here in Calgary.”

Positive feedback is one surefire way to know that it can the right time to hit the ground running with the launch of new products. Fortunately for me as a ‘gin guy’, I had the opportunity to taste the Broken Spirits gin and their spiced sugar cane spirit. Safe to say with the care Jeff has put into the products, these three guys are on to something great. Chris and Mark offer their thoughts on the initial feedback they have received.

“The feedback has been very positive so far. We have experienced a lot of great comments on our branding and product packaging, designed by a local designer, has really captured our vision and created a brand that our community can connect with.”

 “We have also been getting really positive feedback on our spirits too. Either mixing it or drinking it straight, hearing customers say they can really connect with the flavours we have instilled in our products. To further that, we have experienced non-gin drinkers simply try our product and end up leaving with a bottle, which is huge.” 

If you are like me and you love gin, I would highly recommend visiting the Broken Spirits Distillery location and trying it for yourself. If you are more of a rum connoisseur, don’t forget to try the spiced sugar cane spirit before you go. Looking forward to learning more about the Broken Spirits brand as it continues to grow and I wish Chris, Mark and Jeff the best moving forward.

If you would like to learn more about the Broken Spirits Distillery or to check out the products and merch they have available, visit their website here or on their social media below.

Broken Spirits Instagram

Broken Spirits Facebook

 

 

For more stories, please visit Todayville Calgary

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Artificial Intelligence

Lawsuit Claims Google Secretly Used Gemini AI to Scan Private Gmail and Chat Data

Published on November 19, 2025

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By Ken Macon

Whether the claims are true or not, privacy in Google’s universe has long been less a right than a nostalgic illusion.

When Google flipped a digital switch in October 2025, few users noticed anything unusual.
Gmail loaded as usual, Chat messages zipped across screens, and Meet calls continued without interruption.
Yet, according to a new class action lawsuit, something significant had changed beneath the surface.
We obtained a copy of the lawsuit for you here.
Plaintiffs claim that Google silently activated its artificial intelligence system, Gemini, across its communication platforms, turning private conversations into raw material for machine analysis.
The lawsuit, filed by Thomas Thele and Melo Porter, describes a scenario that reads like a breach of trust.
It accuses Google of enabling Gemini to “access and exploit the entire recorded history of its users’ private communications, including literally every email and attachment sent and received.”
The filing argues that the company’s conduct “violates its users’ reasonable expectations of privacy.”
Until early October, Gemini’s data processing was supposedly available only to those who opted in.
Then, the plaintiffs claim, Google “turned it on for everyone by default,” allowing the system to mine the contents of emails, attachments, and conversations across Gmail, Chat, and Meet.
The complaint points to a particular line in Google’s settings, “When you turn this setting on, you agree,” as misleading, since the feature “had already been switched on.”
This, according to the filing, represents a deliberate misdirection designed to create the illusion of consent where none existed.
There is a certain irony woven through the outrage. For all the noise about privacy, most users long ago accepted the quiet trade that powers Google’s empire.
They search, share, and store their digital lives inside Google’s ecosystem, knowing the company thrives on data.
The lawsuit may sound shocking, but for many, it simply exposes what has been implicit all along: if you live in Google’s world, privacy has already been priced into the convenience.
Thele warns that Gemini’s access could expose “financial information and records, employment information and records, religious affiliations and activities, political affiliations and activities, medical care and records, the identities of his family, friends, and other contacts, social habits and activities, eating habits, shopping habits, exercise habits, [and] the extent to which he is involved in the activities of his children.”
In other words, the system’s reach, if the allegations prove true, could extend into nearly every aspect of a user’s personal life.
The plaintiffs argue that Gemini’s analytical capabilities allow Google to “cross-reference and conduct unlimited analysis toward unmerited, improper, and monetizable insights” about users’ private relationships and behaviors.
The complaint brands the company’s actions as “deceptive and unethical,” claiming Google “surreptitiously turned on this AI tracking ‘feature’ without informing or obtaining the consent of Plaintiffs and Class Members.” Such conduct, it says, is “highly offensive” and “defies social norms.”
The case invokes a formidable set of statutes, including the California Invasion of Privacy Act, the California Computer Data Access and Fraud Act, the Stored Communications Act, and California’s constitutional right to privacy.
Google is yet to comment on the filing.
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Business

Nearly One-Quarter of Consumer-Goods Firms Preparing to Exit Canada, Industry CEO Warns Parliament

Published on November 18, 2025

By

The Opposition with Dan Knight

Dan Knight's avatar Dan Knight

Standing Committee on Industry and Technology hears stark testimony that rising costs and stalled investment are pushing companies out of the Canadian market.

There’s a number that should stop this country cold: twenty-three percent. That is the share of companies in one of Canada’s essential manufacturing and consumer-goods sectors now preparing to withdraw products from the Canadian market or exit entirely within the next two years. And this wasn’t whispered at a business luncheon or buried in a consultancy memo. It was delivered straight to Parliament, at the House of Commons Standing Committee on Industry and Technology, during its study on Canada’s underlying productivity gaps and capital outflow.

Michael Graydon, the CEO of Food, Health & Consumer Products of Canada, didn’t hedge or soften the message. He told MPs, “23% of our members expect to exit products from the Canadian marketplace within the next two years, because the cost of doing business here has just become unsustainable.”

Unsustainable. That’s the word he used. And when the people who actually make things in this country start using that word, you should pay attention. These aren’t fringe players or hypothetical startups. These are firms that supply the goods Canadians buy every single day, and they’re looking at their balance sheets, their regulatory burdens, the delays in getting anything approved or built, and concluding that Canada simply doesn’t work for them anymore.

What makes this more troubling is the timing. Canada’s investment levels have been falling for years, even as the United States and other competitors race ahead. Businesses aren’t reinvesting in machinery or technology at the rate they once did. They’re not modernizing their operations here. They’re putting expansion plans on hold or shifting them to jurisdictions that move faster, cost less and offer clearer rules. That’s not ideology; it’s arithmetic. If it costs more to operate here, if it takes longer to get a permit, and if supply chains back up because ports and rail lines are jammed, investors will choose the place that doesn’t make growth a bureaucratic mountain climb.

Graydon raised another point that ought to concern anyone who cares about domestic production. Canada’s agrifood sector recorded a sixty-billion-dollar trade surplus last year, one of the brightest spots in the national economy, but according to him that potential is being “diluted by fragmented interprovincial trade and logistics bottlenecks.” The ports, the rail corridors, the entire transport network—choke points everywhere. And you can’t build a productive economy on choke points. Companies can’t scale, can’t guarantee delivery, can’t justify the costs. So they leave.

This twenty-three percent figure is the clearest evidence yet that the problem isn’t theoretical. It’s not something for think-tank panels or academic papers. It is happening at the level that matters most: the decision whether to continue doing business in Canada or move operations somewhere more predictable. And once those decisions are made, they’re very hard to reverse. Capital doesn’t boomerang back out of patriotism. It goes where it can earn a return.

For years, Canadian policymakers have talked about productivity as if it were a moral failing of workers or a mystical national characteristic. It’s neither. Productivity comes from investment—real money poured into equipment, technology, training and expansion. When investment stalls, productivity collapses. And when a quarter of firms in a major sector are already planning their exit, you are not looking at a temporary dip. You are looking at a structural rejection of the business environment itself.

The fact that executives are now openly warning Parliament that they cannot afford to stay is a moment of clarity. It is also a test. Either this country becomes a place where people can build things again—quickly, affordably, competitively—or it continues down the path that leads to empty factories, hollowed-out supply chains and consumers who wonder why the shelves look thinner every year.

Twenty-three percent is not just a statistic. It’s the sound of a warning bell ringing at full volume. The only question now is whether anyone in charge hears it.

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