Alberta Podcast Network
Branding podcast helps you find your ‘why’
Luiza Campos knows branding can make or break a business. The Calgary-based marketing strategist has spent more than 20 years helping organizations tell their story. And she is passionate about that work.
So she started a podcast called A Branded World to share her own experience and the lessons offered by her guests.
“People don’t want to just buy a product, they want to buy into a story,” she says. “So you have to know why you do what you do. That is your north star as a company and the pull that draws your customers in.” That’s what she explores on her show.
Let’s get to know her a little better:
Q. Why should people listen to your show?
A. Nowadays, it is no longer enough to raise awareness and have a good product or service. To succeed, you have to be meaningful to your audience and become part of their story. You can only do that through your brand. The podcast provides a great mix of advice and in-depth information on how to build a remarkable brand, as well as inspirational interviews with real-life organizations (big and small) who are investing in their brand, attracting loyal clients and achieving success.
Q. Which podcasts do you listen to and why?
A. Some of my favourites are Under the Influence with the amazing Terry O’Reilly, 99% Invisible with Roman Mars, and Hidden Brain with Shankar Vedantam. These are incredibly interesting, beautifully made podcasts.
Q. Why do you think people enjoy podcasts?
A. Podcasts are a very intimate experience. People usually listen to them on their headphones. So as a podcaster, you’re right there whispering into people’s ears, literally. Podcasts are great way to learn and listen to interesting, funny or entertaining topics. You can do so while doing something else like commuting to work, driving, exercising, doing house chores, etc. I think people find it’s a good use of their time.
Q. Do you have any unusual hobbies or talents that may surprise your listeners?
A. Some of my hobbies are photography and baking. And I love running. Got to burn all the calories from the baked goods!
Q. What’s on your playlist right now?
A. It’s quite eclectic: Childish Gambino, Band of Horses, Moby, Shawn Mendes, U2, Bob Dylan, Moccio, Mogwai, Frank Sinatra…
Q. What has been your favourite episode so far and why?
A. There are many, but Episodes 2 and 4 are my favourites! Episode 4 is with Carol Shmygol of ATB, and Episode 2 is with Adam Legge. Both Carol and Adam understand the importance of investing in your brand. They have both built remarkable brands, and they speak about how they did it in a way that is easy to understand and inspiring. Plus, Adam is my husband, so I love that episode because of that, too!
Episode 4: How ATB is Building a Cult Brand with Carol Shmygol
Episode 2: How to Rebrand and Transform a 118-Year-Old Organization with Adam Legge
Be sure to connect with A Branded World on Twitter, Instagram or Facebook!
Over the next several weeks, Todayville will introduce you to members of the Alberta Podcast Network, so you can invite even more Alberta-made podcasts into your ears! Find A Branded World and dozens of other shows at albertapodcastnetwork.com.
About Alberta Podcast Network
The Alberta Podcast Network, powered by ATB, is on a mission to:
- Help Alberta-based podcasters create podcasts of high quality and reach larger audiences;
- Foster connections among Alberta-based podcasters;
- Provide a powerful marketing opportunity for local businesses and organizations.
Alberta Podcast Network Ltd. is pursuing this mission with funding from ATB Financial and support from other sponsors.
If you’re interested in looking after yourself a little better — and who isn’t? — Healthy Lifestyle Design provides an easy and pleasant step in the right direction.
This is a podcast featuring Janet and Pamella Heikel, a mother and daughter who believe “it takes only a single step to make a positive change in your life: body, mind, and soul.”
Every two weeks, they have frank, intergenerational conversations about health and wellness, grounded in their own experiences. They also offer tips and suggestions, and the episodes often end with a few minutes of guided meditation, to send you into the rest of your day in a more relaxed frame of mind.
Each episode features not only useful insights, but also just the pleasure of hearing two people with a deep love and respect for each other.
Let’s learn a little more about the women of Healthy Lifestyle Design:
Q. What will people get out of listening to your podcast?
A. Perhaps inspiration, feeling connected to a community, solutions to their health and wellness challenges, a different point of view.
Q. If you could have any guest on your show, who would you want?
A. Janet would want Oprah for sure, just to have the chance to talk to her about how they both are very determined women who don’t let anything hold them back! Pamella would want Peter Rollins. He is a co-host of The Fundamentalists podcast and a modern-day philosopher from Ireland. We would talk about God, religion, and the human condition, while sipping gin.
Q.What podcasts do you listen to?
A. Rob Bell’s The RobCast; You Made It Weird with Pete Holmes; The Fundamentalists; Armchair Expert; Bliss and Grit; Conversation with Alanis Morissette; SuperSoul Conversations; Serial; Under the Skin with Russell Brand; Move Your DNA; The Living Experiment.
Q. Do you have any unusual hobbies or talents?
A. Pamella is a poet (something she doesn’t always talk about but would define herself as solely). Janet is ambidextrous.
Q. Write your own epitaph — what would it say?
A. Pamella: I loved and lived deeply and died passionately.
Janet: I came. I saw. And lived it ALL my way.
Q. What has been your favourite episode and why?
A. Episode 75, Samskara: We got a lot of traction with this topic from listeners. We talked about what this word/idea is and how it shows up in our life. It finds its way into almost all of our episodes. The idea of repeating habits and patterns; stored energy; clinging to life that is always changing. It was a great conversation.
Click to listen to ‘Samskara’
Be sure to connect with the show through Pamella on Instagram, Twitter or Facebook, and Janet on Instagram.
Over the next several weeks, Todayville will introduce you to members of the Alberta Podcast Network, so you can invite even more Alberta-made podcasts into your ears! You can find Healthy Lifestyle Design and dozens of other shows at albertapodcastnetwork.com.
About Alberta Podcast Network
The Alberta Podcast Network, powered by ATB, is on a mission to:
- Help Alberta-based podcasters create podcasts of high quality and reach larger audiences;
- Foster connections among Alberta-based podcasters;
- Provide a powerful marketing opportunity for local businesses and organizations.
Alberta Podcast Network Ltd. is pursuing this mission with funding from ATB Financial and support from other sponsors.
If you’re looking for advice and inspiration from someone who walks her talk, look no further than Girl Tries Life.
Host Victoria Smith provides women with “the tools, strategies and inspiration to live their best lives.” And she knows whereof she speaks.
Her podcast recently passed the 100-episode mark, which is all the more impressive when you know she had a toddler son when she started, and gave birth to her daughter last year. Plus she has spun her work off into a business, called Stress Less Ladies, which has been accepted into the ATB X incubator.
Girl Tries Life alternates between interviews with women who are living incredible lives and continue to strive for more, and coaching episodes to tackle specific challenges that Smith has observed and sometimes lived through herself.
Let’s learn a little more about empathetic, knowledgeable host of this show:
Q. What will people get out of listening to your podcast?
A. Inspiration from the badass women that I interview. And every coaching episode provides a tangible tool, skill or mindset shift to help them with their daily challenges.
Q. If you could have any guest on your show, who would you want and why?
A. Catherine Reitman, the creator of Working Moms. It’s an incredibly funny show, she’s whip-smart, and I think her perspective on how women can move up in the workforce even when their resumes don’t reflect it would be incredible.
Q. What podcasts do you listen to?
A. Pod Save America, HPX, Rise Podcast, Rise Together, Rise Without Compromise, Armchair Expert, Here to Make Friends
Q. Do you have any unusual hobbies or talents?
A. Does podcasting count? Also, avoiding piles of Lego and other small sharp toys my son leaves on the floor.
Q. Write your own epitaph — what would it say?
A. It’s not about the achievements, it’s about putting in the effort and enjoying the journey.
Q. What has been your favourite episode and why?
A. So hard to choose! Probably one of my favourites would have been when I interviewed Bryony Gordon to talk about mental health. She is someone who I have so respected, and is so well known in her field. I’d say she was my “big fish” of interviewees.
Be sure to connect with Smith on Instagram, Facebook or Twitter.
Over the next several weeks, Todayville will introduce you to members of the Alberta Podcast Network, so you can invite even more Alberta-made podcasts into your ears! You can find Girl Tries Life and dozens of other shows at albertapodcastnetwork.com.
About Alberta Podcast Network
The Alberta Podcast Network, powered by ATB, is on a mission to:
- Help Alberta-based podcasters create podcasts of high quality and reach larger audiences;
- Foster connections among Alberta-based podcasters;
- Provide a powerful marketing opportunity for local businesses and organizations.
Alberta Podcast Network Ltd. is pursuing this mission with funding from ATB Financial and support from other sponsors.
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