Business
Backlash To Woke Corporations

Kid Rock blasts case of bud light
From the Daily Caller News Foundation
It was a warning shot that went unheeded, and now it is costing major corporations dearly. Following a last year’s Supreme Court decision on affirmative action in higher education, 13 Republican state attorneys general fired off a letter to Fortune 100 companies questioning their similar corporate policies. Now, many companies wish they had paid closer attention.
In the past few months, conservative activist Robby Starbuck’s social media campaign has swept through major corporations wreaking so much havoc that companies have begun folding to his demands before they are even targeted. The result? Damaged market capitalizations, tarnished reputations, and ire and frustration from consumers and activists on both the Left and Right. Welcome to the latest manifestation of our post-Bud Light era in which every company remains a Target.
Starbucks’ campaign and the attorneys general’s scrutiny that preceded it are part of the growing right-wing backlash to corporate America’s post-George Floyd embrace of Diversity, Equity, and Inclusion (DEI) practices. It is just one area in which companies are finding it hard to avoid political pressures in today’s stakeholder economy. Here’s what public affairs professionals need to know to help their companies navigate the increasingly heated culture wars of our tribal era.
The Summer DEI Turned Ugly
Leading this charge is conservative activist Robby Starbuck, whose campaigns against corporate DEI efforts have forced several major companies to quietly retreat. He led a full-blown digital assault against Harley-Davidson, leveraging his social media reach to accuse the company of straying from its core, blue-collar values. Harley-Davidson caved, dialing back its diversity programs. Next in line was John Deere, the agricultural giant known for embodying rural America. Starbuck’s campaign amassed millions of views, and the company retreated on its DEI initiatives. Seeing the wreckage, Molson Coors, Ford, and Lowe’s preemptively reduced their diversity efforts to avoid Starbuck’s crosshairs.
These aren’t isolated incidents. What started as a weak signal—the occasional conservative critique—has now turned into a full-fledged backlash. Tractor Supply, for instance, initially embraced DEI as part of a broader modernization strategy, but scaled back its efforts after being targeted by one of Starbuck’s campaigns. The retreat wasn’t driven by internal concerns over DEI’s effectiveness but by external pressures. Starbuck’s use of social media, dripping out just enough content over time to keep the pressure rising, has been a devastatingly effective strategy leaving companies from every sector fearing that staying the DEI course could cost them dearly.
Companies’ Complicated Embrace of DEI
Companies first leaned into DEI as a response to a profound cultural shift. The killing of George Floyd galvanized a movement for racial justice, and businesses, driven by both moral imperatives and strategic necessity, integrated DEI into their operations. Companies like Harley-Davidson, Nike, and John Deere were among the most visible in championing these efforts, aligning their brands with social progress and gaining public praise in the process.
What many of these organizations failed to foresee was the emergence of a powerful counter-narrative. On the surface, DEI seemed apolitical — focused on long-overdue fairness, inclusion, and representation. However, to conservative critics like Robby Starbuck, these initiatives represented a broader ideological shift that encroached on corporate neutrality. Companies that embraced DEI became vulnerable to accusations of wading too far into progressive politics, opening themselves to opposing pressure campaigns that can significantly damage their reputations and business models.
As we’ve pointed out before, DEI efforts are too often shaped and driven by a broader progressive agenda that itself is not always that inclusive. Plus, for many companies, the embrace of DEI has been more rhetoric than results, with little real progress towards stated goals of elevating under-represented populations in company ranks – particularly at higher levels. That’s left companies stuck between unsatisfied progressives and angry conservatives.
In Politics, Every Action Has An Unequal And Opposite Reaction
Starbuck’s playbook reveals a deeper truth about today’s political dynamics. DEI, which quickly became viewed as a corporate best practice, is now seen by many on the right as synonymous with “wokeness” — a label that carries significant risks in today’s polarized environment. What some companies initially saw as distant concerns have turned into high-pressure reputational crises and many prominent libertarian and conservative voices in the business world are now pushing companies to embrace an alternative: Merit, Excellence, and Intelligence (MEI).
This new reality brings significant legal implications, with lawsuits alleging reverse discrimination on the rise and politicians pushing legislative and enforcement actions. Florida Gov. Ron DeSantis spearheaded efforts to dismantle DEI with the “Stop WOKE Act” in 2022, which restricted how race and gender topics are taught in schools and workplaces. In 2023, he expanded these efforts by defunding DEI programs in higher education, labeling them as political indoctrination. His actions set a precedent for other Republican governors, with states like Texas, North Dakota, and North Carolina advancing similar policies.
In many ways, DEI has become a proxy for larger ideological battles, and companies are increasingly caught in the crossfire. As Starbuck’s campaigns continue to gain traction, businesses that once felt pressure to do more on a range of social issues from the left are now feeling the same sort or pressure from the right — and not all of them understand how they got here or what it means as our cultural warfare continues.
Navigating The Tribal Divide
As the stories of Harley-Davidson, John Deere, and Tractor Supply illustrate, the decision to step back from DEI initiatives isn’t always about rejecting diversity itself but about managing the complex realities of political and reputational risk. Even firms like Nike, a well-known and ardent supporter of progressive social causes, has tempered its public messaging in recent months.
The DEI blowback we’re witnessing today is a reflection of deeper societal divisions, ones that are now playing out across corporate America. Public affairs professionals need to understand this battle isn’t just about DEI—it’s about the role activists and politicians on both sides of the divide expect businesses to play in shaping cultural narratives.
In this new era, companies must navigate an ever-shifting landscape where political and cultural allegiances can determine success or failure. For those in government relations and public affairs, staying attuned to these tribal dynamics will be critical in helping organizations anticipate and manage the next wave of blowback—or hopefully avoid it all together.
Jeff Berkowitz is the founder and CEO of Delve, a competitive intelligence and risk advisory firm.
2025 Federal Election
As PM Poilievre would cancel summer holidays for MP’s so Ottawa can finally get back to work

From Conservative Party Communications
In the first 100 days, a new Conservative government will pass 3 laws:
1. Affordability For a Change Act—cutting spending, income tax, sales tax off homes
2. Safety For a Change Act to lock up criminals
3. Bring Home Jobs Act—that repeals C-69, sets up 6 month permit turnarounds for new projects
No summer holiday til they pass!
Conservative Leader Pierre Poilievre announced today that as Prime Minister he will cancel the summer holiday for Ottawa politicians and introduce three pieces of legislation to make life affordable, stop crime, and unleash our economy to bring back powerful paycheques. Because change can’t wait.
A new Conservative government will kickstart the plan to undo the damage of the Lost Liberal Decade and restore the promise of Canada with a comprehensive legislative agenda to reverse the worst Trudeau laws and cut the cost of living, crack down on crime, and unleash the Canadian economy with ‘100 Days of Change.’ Parliament will not rise until all three bills are law and Canadians get the change they voted for.
“After three Liberal terms, Canadians want change now,” said Poilievre. “My plan for ‘100 Days of Change’ will deliver that change. A new Conservative government will immediately get to work, and we will not stop until we have delivered lower costs, safer streets, and bigger paycheques.”
The ’100 Days of Change’ will include three pieces of legislation:
The Affordability–For a Change Act
Will lower food prices, build more homes, and bring back affordability for Canadians by:
- Cutting income taxes by 15%. The average worker will keep an extra $900 each year, while dual-income families will keep $1,800 more annually.
- Axing the federal sales tax on new homes up to $1.3 million. Combined with a plan to incentivize cities to lower development charges, this will save homebuyers $100,000 on new homes.
- Axing the federal sales tax on new Canadian cars to protect auto workers’ jobs and save Canadians money, and challenge provinces to do the same.
- Axing the carbon tax in full. Repeal the entire carbon tax law, including the federal industrial carbon tax backstop, to restore our industrial base and take back control of our economy from the Americans.
- Scrapping Liberal fuel regulations and electricity taxes to lower the cost of heating, gas, and fuel.
- Letting working seniors earn up to $34,000 tax-free.
- Axing the escalator tax on alcohol and reset the excise duty rates to those in effect before the escalator was passed.
- Scrapping the plastics ban and ending the planned food packaging tax on fresh produce that will drive up grocery costs by up to 30%.
We will also:
- Identify 15% of federal buildings and lands to sell for housing in Canadian cities.
The Safe Streets–For a Change Act
Will end the Liberal violent crime wave by:
- Repealing all the Liberal laws that caused the violent crime wave, including catch-and-release Bill C-75, which lets rampant criminals go free within hours of their arrest.
- Introducing a “three strikes, you’re out” rule. After three serious offences, offenders will face mandatory minimum 10-year prison sentences with no bail, parole, house arrest, or probation.
- Imposing life sentences for fentanyl trafficking, illegal gun trafficking, and human trafficking. For too long, radical Liberals have let crime spiral out of control—Canada will no longer be a haven for criminals.
- Stopping auto theft, extortion, fraud, and arson with new minimum penalties, no house arrest, and a new more serious offence for organized theft.
- Give police the power to end tent cities.
- Bringing in tougher penalties and a new law to crack down on Intimate Partner Violence.
- Restoring consecutive sentences for multiple murderers, so the worst mass murderers are never let back on our streets.
The Bring Home Jobs–For a Change Act
This Act will be rocket fuel for our economy. We will unleash Canada’s vast resource wealth, bring back investment, and create powerful paycheques for workers so we can stand on our own feet and stand up to Trump from a position of strength, by:
- Repealing the Liberal ‘No Development Law’, C-69 and Bill C-48, lifting the cap on Canadian energy to get major projects built, unlock our resources, and start selling Canadian energy to the world again.
- Bringing in the Canada First Reinvestment Tax Cut to reward Canadians who reinvest their earnings back into our country, unlocking billions for home building, manufacturing, and tools, training and technology to boost productivity for Canadian workers.
- Creating a One-Stop-Shop to safely and rapidly approve resource projects, with one simple application and one environmental review within one year.
Poilievre will also:
- Call President Trump to end the damaging and unjustified tariffs and accelerate negotiations to replace CUSMA with a new deal on trade and security. We need certainty—not chaos, but Conservatives will never compromise on our sovereignty and security.
- Get Phase 2 of LNG Canada built to double the project’s natural gas production.
- Accelerate at least nine other projects currently snarled in Liberal red tape to get workers working and Canada building again.
“After the Lost Liberal Decade of rising costs and crime and a falling economy under America’s thumb, we cannot afford a fourth Liberal term,” said Poilievre. “We need real change, and that is what Conservatives will bring in the first 100 days of a new government. A new Conservative government will get to work on Day 1 and we won’t stop until we have delivered the change we promised, the change Canadians deserve, the change Canadians voted for.”
Automotive
Canadians’ Interest in Buying an EV Falls for Third Year in a Row

From Energy Now
Electric vehicle prices fell 7.8 per cent in the last quarter of 2024 year-over-year, according to the AutoTader price index
Fewer Canadians are considering buying an electric vehicle, marking the third year in a row interest has dropped despite lower EV prices, a survey from AutoTrader shows.
Forty-two per cent of survey respondents say they’re considering an EV as their next vehicle, down from 46 per cent last year. In 2022, 68 per cent said they would consider buying an EV.
Meanwhile, 29 per cent of respondents say they would exclusively consider buying an EV — a significant drop from 40 per cent last year.
The report, which surveyed 1,801 people on the AutoTrader website, shows drivers are concerned about reduced government incentives, a lack of infrastructure and long-term costs despite falling prices.
Electric vehicle prices fell 7.8 per cent in the last quarter of 2024 year-over-year, according to the AutoTader price index.
The survey, conducted between Feb. 13 and March 12, shows 68 per cent of non-EV owners say government incentives could influence their decision, while a little over half say incentives increase their confidence in buying an EV.
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