Bruce Dowbiggin
Ask Not Who Killed The Expos. It Was The Blue Jays
Watching thousands of Canadian fans stream into T-Mobile Stadium in Seattle to watch the Toronto Blue Jays play the Mariners this past weekend was a stirring sight. Canadians seemed to represent about 60 percent of the crowds. The baseball fans from across Canada’s West have made the Jays their team, stretching the Jays fandom from sea to sea to sea.
Sadly, the Jays could not make them happy, as the Mariners staged some improbable comebacks to take the series two games to one from the Jays. But it did little to stem the fans’ enthusiasm for the frustrating Blue Jays, who are battling Seattle for the final wildcard playoff spot in the American League.
For longtime MLB fans in Canada the excitement for Toronto is a throwback to the days when the Montreal Expos were “Canada’s team” from 1969 to the mid-90s. The extinct Expos were followed rabidly as they became the first Canadian team in MLB and then the first Canadian team to make the postseason.
Spurred by the brilliant Gary Carter, Andre Dawson, Tim Raines, Steve Rogers and Tim Wallach, the ‘Spos of that era captured hearts the way the Jays do now. The national broadcasts of their games were shown across the continent. In Maple Ridge B.C. young Larry Walker— a future Expo superstar and HOF selection— chose baseball as a result of the Expos’ influence.
So it seemed only natural that when the idea of Toronto getting an MLB club became a possibility in the mid-1970s that Expos would whole-heartedly push for Canada to double its MLB contingent. After all, two clubs would double the enthusiasm for the sport in Canada, spawning more Larry Walkers in the future.
Little did Montreal president/ GM John McHale know that his friendly support for Toronto would end up as the death knell for his Expos franchise in 2005. No one thought that when the Jays began play in the snow of Exhibition Stadium in 1977 that they’d pitilessly cut the economic throats of their cousins down the 401 Hwy.
Nothing much happened in the early years of the Expos/ Jays “rivalry”. The Expos were entering their first peak seasons fighting for the NL East title. Everyone in Canada wanted a piece of the story. In addition to CBC TV showing the games nationally, Montreal also developed as network of local radio stations across the country. We can remember listening to Dave Van Horne doing Expo games on an Oshawa, Ont., station, fighting the static to hear the outcomes. There were similar stations in Ottawa and Windsor, Ont., and a number of other smaller Canadian markets.
The Jays, meanwhile, aligned with CTV as the club was regularly pounded by its AL East opponents in the early years at the freezing Mistake By The Lake. But even as the team floundered on the field, the owners of the Jays— primarily Labatt Breweries— looked around MLB and noticed that no team was allowed to encroach of the broadcast territory of another club.
As the Jays went from weak sister to equal partner to dominant team on the field winning the 1992-93 World SXeries, their tone about letting Expo games generate income in their territory grew less than cordial. Labatt Breweries owned the biggest, most lucrative market in Canada. And only they should profit from it.
This exposed the fundamental weakness of the Montreal franchise. The Olympic Stadium was proving to be a cold, fan-unfriendly disaster. Hundreds of thousands of English speakers had left the province when the Parti Québecois took power. At the same time as initial owner Charles Bronfman was tiring of coming up short on the field and repeated labour stoppages, the Expos were threatened with a severe hit to their broadcast revenues.
Their friendly sharing of MLB in Canada with the Jays now appeared naïve. MLB said the Expos could control Quebec and the Maritimes, but it would have to stay out of southern Ontario. McHale could see the writing on the wall. Owner Bronfman appealed to then-commissioner Bowie Kuhn for relief, saying this ruling would “ghettoize” the team within Canada. His intent on buying the club in 1969 had been to “bring Quebec into the nation”. Instead, the team he’d encouraged to join MLB was freezing the Expos out of the large English speaking markets.
After hearing from the Jays, Kuhn allowed the Expos to show 15 TV games a season in Ontario. McHale and Bronfman knew this was inadequate. As the Jays started getting into the postseason in 1985 and the Expos sank in the NL the die was cast. Making it worse, the Canadian dollar began its plunge that ended with a 62-cent dollar versus the U.S.
The 1994 season, in which Montreal had the best record in MLB, was cancelled. Bronfman sold the club to a consortium of owners without Bronfman’s means. By 2000, attendance nosedived as the Expos dumped their great core of Walker, Pedro Martinez, Moises Alou and John Wetteland. By the early 2000s, new American owner Jeffrey Loria was actively trying to sell the team to investors who’d move it to the U.S.
By 2005, the Expos were sold to new owners in Washington who renamed the club the Washington Nationals. Loria, meanwhile, was allowed to buy the Florida Marlins franchise, which he ran into the ground much as he’d done to the Expos.
The Blue Jays, meanwhile swept in to capture the entire Canadian sports TV audience. They are today valued by Forbes magazine at a cool $2.1 billion. There was talk of transferring the Tampa Bay Rays to Montreal but that evaporated when local Florida politicians promised lawsuits. MLB is now talking about possibly returning to Montreal as an expansion club should they build a proper ball park.
Although who in Quebec has a billion to throw at a baseball stadium is unclear. And how they’d get past the Blue Jays monopoly on broadcast rights in Canada is also a huge question. Just remember, however, that you needn’t look far to see who had a large hand in killing the Expos.
It was the Toronto Blue Jays.
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Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Inexact Science: The Six Most Compelling Draft Years In NHL History, his new book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via http://brucedowbigginbooks.ca/book-personalaccount.aspx
Bruce Dowbiggin
The Pathetic, Predictable Demise of Echo Journalism
It can be safely said that the 2024 U.S. presidential election couldn’t have gone much worse for legacy media in that country. Their biases, conceits and outright falsehoods throughout the arduous years-long slog toward Nov. 5 were exposed that night. Resulting in the simultaneous disaster (for them) of Donald Trump winning a thunderous re-election and their predictive polling being shown to be Democratic propaganda.
Only a handful of non-establishment pollsters (Rasmussen, AtlasIntel) got Trump’s electoral college and overall vote correct. Example: One poll by Ann Selzer in Iowa—a highly-rated pollster with a supposedly strong record—showed a huge swing towards Harris in the final week of the election race, putting her three points up over Trump. He ended up winning Iowa by 13.2 points (Selzer now says she’s retiring.)
Throughout, these experts seemed incapable of finding half the voter pool. By putting their thumb on the scale during debates, the representatives of the so-called Tiffany networks and newspapers signalled abdication of their professional code. Their reliance on scandal-sheet stories was particularly glaring.
Just a few lowlights: “the brouhaha over a shock comedian at a Trump rally calling Puerto Rico “a floating island of garbage”. Unhinged outgoing POTUS Biden then called GOP voters “garbage”. So Trump made an appearance as a garbage man, to the snarky disapproval of CBS News chief anchor Nora O’Donnell.
Then there was Whoopi Goldberg on The View predicting Trump will “break up interracial marriages and redistribute the white spouses: “He’s going to deport and you, put the white guy with someone else… The man is out there!” Media ran with this one, too.
Worse, disinformation and lying reached such a proportion that Team Trump turned its campaign away from the networks and legacy papers down the stretch, creating a new information pathway of podcasts and social media sites (such as Joe Rogan, Theo Von and Adin Ross) that promise to be the preferred route for future candidates looking for non-traditional voters. A few prominent media owners sought to save themselves by refusing to endorse a presidential candidate, but the resulting tantrum by their Kamala-loving staff negated the effort.
In the past, poor performances by the Media Party might be dismissed or ignored. But the cataclysmic ratings drops for CNN and MSNBC paired with collapse in sales for blue-blood rags such as the New York Times, Washington Post and L.A. Times spoke to the public’s disgust with people they’ve always trusted to play it straight.
(Now Comcast has announced it’s spinning off MSNBC and its news bundle to save their profitable businesses. Staff members in these places are now panicking. As such the new administration promises to be indifferent to the former media powers-that-be as Trump mounts radical plans to recast the U.S. government. )
As noted here the disgraceful exercise in journalism was cheered on by their compatriots here in Canada. “In the hermetically sealed media world of Canada, natives take their cues from CNN and MSNBC talking points both of which employ Canadians in highly visible roles. (Here’s expat Ali Velshi famously describing on NBC that the 2020 George Floyd riots that burned for weeks— destroying billions in damages while resulting in multipole deaths— as “generally peaceful”.)
The narratives of Russiagate, drinking bleach, “fine people” to Hunter Biden’s laptop— long ago debunked down south— are still approved wisdom in Canada’s chattering class. Especially if America’s conflagration election can be used to demonstrate the good sense and judgment of Canada’s managerial and media class.
The clincher for star-struck Canadians was the overwhelming Kamala love from the Hollywood crowd. Virtually every high-profile actor/ singer/ writer embraced the woman who was parachuted into the nomination in a coup— even as the same glitterati raved about anti-democratic Trump. From Beyoncé to Bilie Eilish to Bruce Springsteen, their support was been a winner in Canada’s fangirl/ fanboy culture.”
Talk about backing a loser. Which leaves us asking what to expect from formerly respected media in the upcoming (it will come, won’t it?) defenestration of Justin Trudeau and Jagmeet Singh, probably in spring of 2025. One Toronto Star piece might provide a clue to the bunkered approach of Canada’s globalists. “Europe is leaving Donald Trump’s America behind. Should Canada do the same? As American democracy dives into darkness, Canada is facing difficult choices.”
CPC leader Pierre Poilievre has made it abundantly clear his thoughts on the bias of media. To save billions, he is making a major overhaul— even closure of CBC (not Radio Canada)— as a campaign pledge. He’s also said he will remove the slush fund now propping up failed establishment news organizations that employ unionized workers bent of crushing the Conservatives.
His scorn is obvious after watching media’s reverential treatment of Trudeau’s fake “murdered” Rez children stunt or the silence accompanying PMJT’s sacking of his indigenous Justice minister Jodie Wilson Raybould. Lately, a deadpan Poilievre humiliated a callow CBC reporter quoting “experts” by asking her “what experts?” Her unpreparedness leaves her floundering as Poilievre calls her question another “CBC smear job”.
Perhaps the classic Poilievre humbling of a reporter occurred in 2023 in a Kelowna apple orchard when a reporter seeking to score points with his Woke colleagues saw the bushwhack rebound on him. After numerous failed attempts at belling the cat, the local reporter played his ace card.
Question: Why should Canadians trust you with their vote, given … y’know … not, not just the sort of ideological inclination in terms of taking the page out of Donald Trump’s book, but, also —
Poilievre: (incredulous) What are you talking about? What page? What page? Can you gimme a page? Gimme the page. You keep saying that … “
No page was produced and the cringeworthy interview collapsed.
Needless to say, the reporter was absolved by his water-carrying colleagues. Here was Shannon Proudfoot of the Toronto Star: “Kicking a journalist in the shins over and over then turning the exchange into a social-media flex is telling on yourself…” Venerable CBC panelist/ Star columnist Chantal Hébert echoed the pauvre p’tit take. “Agreed”.
For these press box placeholders it’s all too reminiscent of the acid-drenched style of former PM Stephen Harper, a stance that turned them to Trudeau cheerleaders in 2015. Which is to say we shouldn’t have high hopes for balance when the writ is finally dropped.
Poilievre has several more ministers (Melissa Lantsman, Garrett Genuis) skilled in exposing media imbalance, so we can expect full-blown pushback from the paid-for media from the usual suspects when Trudeau finally succumbs to reality. One drawback for the Conservatives could be the absence of national podcasters such as Rogan or Von to which they can pivot.
But make no mistake, However much Canada’s press corps denies it, the public has turned away from Mr Blackface and the politics of privilege. They’d best anticipate a rough ride ahead.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. His new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
Bruce Dowbiggin
CHL Vs NCAA: Finally Some Sanity For Hockey Families
In forty-years-plus of covering sports you develop hobby horses. Issues that re-appear continuously over time. In our case, one of those issues has been pro hockey’s development model and the NCAA’s draconian rules for its participants. Which was better, and why couldn’t the sides reach a more reasonable model?
In the case of hockey the NCAA’s ban on any player who played a single game in the Canadian Hockey League created a harsh dilemma for hockey prodigies in Canada and the U.S. Throw your lot in with the CHL, hoping to be drafted by the NHL, or play in a secondary league like the USHL till you were eligible for the NCAA. Prospects in the CHL’s three leagues — the OHL, QMJHL and WHL —were classified as professional by the NCAA because they get $600 a month for living expenses, losing Division I eligibility after 48 hours of training camp. The stipend isn’t considered income for personal tax purposes.”
Over the decades we’ve spoken with many parents and players trying to parse this equation. It was a heartbreaking scene when they gambled on a CHL career that gave them no life skills or education. Or the promised NCAA golden goose never appeared after playing in a lower league for prime development years.
There were tradeoffs. NCAA teams played fewer games, CHL teams played a pro-like schedule. The NCAA awarded scholarships (which could be withdrawn) while the CHL created scholarships for after a career in the league (rules that players getting NHL contracts lost those scholarships has been withdrawn). There were more contrasts.
As we wrote here in 2021, it might have stayed this way but for a tsunami created by the antitrust issue of Name Image Likeness for NCAA players who were not paid for the use of their NIL. When the U.S. Supreme Court ruled on the issue in 2015 it warned the NCAA that its shamateurism scheme had to change. That created revolution in the NCAA. Athletes now receive healthy compensation for their image in video and digital products. They can also take million-dollar compensation from sponsors and boosters.
Portals allow them to skip from team to team to find millions in compensation. One of the many changes in the new NCAA was its prohibition against CHL players. To forestall future lawsuits costing millions, it recently made hockey players eligible for the same revenues as football and basketball players. Now the NCAA has voted to open up college hockey eligibility to CHL players effective Aug. 1, 2025, paving the way for major junior players to participate in the 2025-26 men’s college hockey season.
Which, we wrote in 2022, would leave hockey’s development model vulnerable. “As one insider told us, “The CHL model should be disrupted. Archaic and abusive.” NIL won’t kill the CHL but it could strip away a significant portion of its older stars who choose guaranteed money over long bus rides and billeting with other players. It’s early days, of course, but be prepared for an NHL No. 1 draft pick being a millionaire before his name is even called in the draft.”
As we wrote in May of 2022 “A Connor McDavid could sign an NIL styled contract at 16 years old, play in the NCAA and— rich already— still be drafted No. 1 overall. Yes, college hockey has a lower profile and fewer opportunities for endorsements. Some will want the CHL’s experience. But a McDavid-type player would be a prize catch for an equipment company or a video game manufacturer. Or even as an influencer. All things currently not allowed in the CHL.”
Effectively the CHL will get all or most of the top prospects at ages 16-19. After that age prospects drafted or undrafted can migrate to the NCAA model. Whether they can sign NHL contracts upon drafting and still play in the NCAA is unclear at this moment. (“On the positive side, we will get all the top young players coming to the CHL because we’re the best development option at that age,” one WHL general manager told The Athleltic’s Scott Wheeler.
One OHL GM told the Athletic “As the trend increases with American players looking for guarantees to sign, does a CHL player turn down an opportunity to sign at the end of their 19-year-old year with the hopes that a year at 20 in NCAA as a free agent gives them a better route to the NHL?”
The permutations are endless at the moment. But, at least, players and their families have a choice between hockey and education that was forbidden in the past. Plus, they can make money via NIL to allow them to stay for an extra year of development or education. The CHL will take a hit, but most young Canadian players will still see it as the logical launching pad to the NHL.
Now, for once, families can come first on the cold, nasty climb to the top hockey’s greasy pole.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. His new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
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