National Entertainment
Apple belatedly jumps into the streaming TV business
CUPERTINO, Calif. — Jumping belatedly into a business dominated by Netflix and Amazon, Apple announced its own TV and movie streaming service Monday, enlisting such superstars as Oprah Winfrey, Jennifer Aniston and Steven Spielberg to try to overcome its rivals’ head start.
Apple didn’t disclose the price or the launch date except to say that Apple TV Plus will be available this fall. It will feature Apple’s original shows and movies .
The company also unveiled a news subscription service that will give customers access to roughly 300 magazines and a few major newspapers for $10 a month. And it announced a new branded credit card.
The video-streaming venture is fraught with risk for a company scrambling to diversify beyond its star product, the iPhone, whose sales have started to decline . Netflix, which started its streaming service in 2007, has 139 million subscribers worldwide.
But Apple has lots of money, more than 900 million active iPhones, and a track record for innovation that has enabled it to overtake its rivals, even when it enters a business late, as it did with smartphones, tablets and smartwatches.
In the past, of course, Apple has mostly jumped into relatively small and undeveloped markets. Streaming video, by contrast, is dominated by huge services like Netflix, Amazon and Hulu, with more seeming to be bowing into the competition daily, including AT&T’s WarnerMedia, Disney and Comcast.
“Great competitors make for great consumer experiences,” Netflix said in a statement. Netflix stock rose $5.22 to $366.23 Monday. Apple’s stock fell $2.31 to $188.74.
Among the upcoming programs on the new Apple service will be Winfrey-created documentaries; a show about TV morning talk shows, starring Aniston, Reese Witherspoon and Steve Carell; a futuristic drama starting Momoa; and a sci-fi show called “Amazing Stories” from Spielberg.
Apple TV Plus will be featured in the existing Apple TV app, which brings together different streaming services such as HBO and Showtime and traditional cable subscriptions.
Video will be delivered to iPhones and iPads, Apple’s own Apple TV device, smart TVs and, soon, streaming gadgets from Roku and Amazon.
Netflix, which isn’t included in the Apple TV app, has turned “binge watching” into a worldwide phenomenon become a powerhouse in both Silicon Valley and Hollywood since it shifted its emphasis on original programming in 2013..
Apple was long focused on making on gadgets: iPhones, iPads, computers. Apple co-founder Steve Jobs toyed with the idea of building a powerful TV business but couldn’t pull it off before his death in 2011. It has taken his successor, CEO Tim Cook, nearly eight years to draw up the plan the company will now try to execute.
“Apple is very late to this game,” eMarketer analyst Paul Verna said. “Netflix has become the gold standard in how to create and distribute content, using all the data they have about their viewers.”
Industry analyst Colin Gillis of Chatham Road Partners said Apple TV Plus is “not going to be a Netflix killer.” And Martin Garner of CCS Insights said the service so far lacks “the full range and diversity of content available through Netflix, Amazon and others.”
Several analysts, however, warned not to count Apple out.
Apple has reportedly spent more than $1 billion on its original TV shows and movies — far less than Netflix and HBO spend every year. It has plenty of money to spend, though, with about $245 billion in cash and marketable securities.
As part of its effort to catch up, Apple hired two longtime Sony television executives in 2017. They have signed up stars such as Spielberg, Ron Howard and Sofia Coppola.
Winfrey received a standing ovation during her appearance at Apple’s announcement Monday in Cupertino.
“I’m joining forces with Apple,” she said. “They’re in a billion pockets, y’all.”
Apple News Plus, the news subscription service, will include such major papers as The Wall Street Journal and the Los Angeles Times. Other major newspaper publishers have reportedly been wary of Apple’s terms.
The Journal will feature general-interest articles, not its entire slate of stories, although Apple said any article the Journal publishes could be searched for on the Apple app.
Apple said advertisers won’t track readers inside the app. That will distinguish it from Facebook and Google, the other major online news hubs.
The company’s new Mastercard credit card, called Apple Card, won’t have any late fees or annual fees and will offer 2
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Arbel reported from New York.
Michael Liedtke And Tali Arbel, The Associated Press
Alberta
Province adds $335 million over three years to attract more investment from Hollywood
Action! for Alberta’s film and television industry
Alberta’s screen-based sector has momentum, and Alberta’s government is helping to make the province a magnet for the job-creating film and television industry.
In 2020, Alberta’s government launched the Film and Television Tax Credit, causing the province’s film and television industry to grow in size and reputation. Since then, Alberta has attracted 129 productions with a total production value of $1.7 billion. This growth has resulted in approximately 9,000 direct and indirect jobs for Albertans.
To keep this momentum going, Alberta’s government continues to make changes to the program and increase investment in it. One year after the tax credit was launched, the cap was raised, resulting in a doubling of the province’s film and television sector. Now, Alberta’s government is increasing its investment to a total of $335 million over three years to continue attracting the attention and investment dollars of Hollywood.
“Alberta is experiencing exponential growth in our film and television sector, and we are well on our way to becoming a top Canadian jurisdiction for producers from around the world. Since the introduction of the Film and Television Tax Credit, the film and television sector in Alberta has doubled. Productions reach every part of Alberta – big cities, small towns and rural locations – and use local resources, businesses, accommodations and contractors, supporting thousands of jobs.”
As the province’s film and television industry grows, so does the quality and number of Alberta-made productions. To help grow and promote local talent and productions, Alberta’s government is also doubling the funding to the Alberta Made Screen Industries Program. This funding will support local producers and attract productions from around the world to set up shop in Alberta.
“Alberta-made film and television productions showcase Alberta’s unique culture, breathtaking landscapes and stories to audiences across the globe. We are increasing our support to smaller productions because they provide a unique Alberta-made training ground for emerging talent and create local, highly skilled workers in the sector.”
The Film and Television Tax Credit and Alberta Made Screen Industries Program work together to showcase the beauty and diversity of Alberta, create jobs, diversify the economy and support hospitality, service and tourism in the province. These targeted incentives to the film and television industries are helping to ensure Alberta remains the economic engine of Canada for years to come and the next film and television hub.
“The tax credit is central to the success of the industry. This is a competitive industry globally, and here in Alberta we’re fortunate we had the cap removed. Now we can see productions with budgets from $100,000 to well over $100 million. Now that we have a robust production environment, there are more opportunities for people to have well-paying creative jobs.”
“The Alberta government has provided supports for the film and television industry that provide certainty. It gives us more flexibility in how we’re moving forward in our film and television work and the way that we’re running our businesses.”
“Seeing the increase to the Alberta Made Production Grant in the last budget has been fantastic. It will help grow the local industry, which means so much to local performers because that’s where they build their resumés. It allows them to be a working performer, and not take side jobs or a day job somewhere else, and really focus on their craft.”
Quick facts
- According to Statistics Canada data:
- Every $1 million of production activity in the screen-based production sector creates about 13 Alberta jobs.
- Every $1 million of government investment under the Film and Television Tax Credit program is expected to support about 85 Alberta jobs.
- The film and television industry is experiencing significant growth nationally and globally.
- Every year, Alberta graduates more than 3,000 creative industry professionals from its post-secondary institutions.
- The production workforce has grown 71 per cent from 2017, or by about 4,000 workers across all positions.
- Alberta’s Film and Television Tax Credit supports medium- and large-scale productions with costs over $499,999 through a refundable tax credit on eligible Alberta production and labour costs to corporations that produce films, television series and other eligible screen-based productions.
- The Alberta Made Production Grant supports productions with a budget of up to $499,999.
- The Alberta Made Screen Industries Program, through the Alberta Made Production Grant, supports smaller productions that do not qualify for the tax credit, covering 25 per cent of eligible Alberta production costs to a maximum of $125,000.
- Every $1 investment in the Alberta Made Production Grant program generates an additional $4 in economic return.
Alberta
Edmonton to host “Road to the JUNOS Concert Series” leading up to Juno Awards week
From Explore Edmonton
Road to The JUNOS Concert Series Builds Excitement to JUNO Week.
Access and Diversity Key for Fans and Artists.
The JUNOS 2023 Host Committee is excited to announce an Edmonton-based concert series, titled Road to The JUNOS, as a lead-up to The 52nd Annual JUNO Awards Broadcast and JUNO Week from March 9-13.
The concert series will be set in small, intimate venues around Edmonton and feature local and regional artists who one day may end up on the JUNOS stage. Road to The JUNOS is a collaboration between the JUNOS 2023 Edmonton Host Committee, CBC Music and Explore Edmonton. It aims to provide excitement and create momentum leading into Canada’s biggest celebration of music.
The 10-show concert series will run from Monday, February 6 through Tuesday, February 28 at local venues in Edmonton. Of note, the artists playing these events come from a wide variety of backgrounds and genres and offer an opportunity to see some of Canada’s newest and most exciting talent. Fans can be a part of an intimate JUNOS concert with an affordable advance ticket price of only $10.
Road to The JUNOS is possible thanks in part to federal funding through PrairiesCan’s Tourism Relief Fund. This Fund is positioning Canada as a destination of choice for domestic and international travel. PrairiesCan administers the Fund in Alberta.
“Edmonton is a vibrant and dynamic cultural hub and our government’s support for Road to The JUNOS will bring that experience to visitors from across Canada and around the globe. Through the Tourism Relief Fund and our partnership with organizations such as Explore Edmonton, communities across Canada will capitalize on the jobs and economic activity generated through Edmonton’s growing tourism industry.”
– The Honourable Dan Vandal, Minister for PrairiesCan
“Road to The JUNOS is an important step in positioning Edmonton as an all-season destination and celebrating our community’s business and arts districts. I’m proud to see our government supporting Edmonton to build on its leadership in arts and culture while strengthening local tourism activity that benefits businesses in our city.”
– The Honourable Randy Boissonnault, Minister of Tourism and Associate Minister of Finance
“Road to The JUNOS is an exciting opportunity to grow Alberta’s music industry, showcasing local talent to visitors from all parts of Canada. The Alberta government is proud to support this series of concerts that features Alberta’s talent on stage as well as the venues, promoters and other music professionals.”
– The Honourable Jason Luan, Alberta Minister of Culture
“Canada has a long history of producing exceptionally talented musicians. The Road to The JUNOS concert series hopes to help give a platform to some of our up-and-coming artists and audiences a chance to say ‘we saw them when’.”
– Aimée Hill, co-chair, 2023 Host Committee
“Explore Edmonton is proud to support The JUNO Awards in March and we are delighted to be a part of this grassroots concert series. Promoting our local music venues, supporting talented Canadian musicians, and giving Edmontonians quality music experiences at an affordable price is such an important piece to the whole JUNOS experience. And we get to show off a little for the rest of Canada!”
– Traci Bednard, CEO of Explore Edmonton
The JUNOS Experience starts here. For more information and to buy tickets, visit: https://edmonton.junoawards.
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