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7 USEFUL TIKTOK MARKETING TACTICS

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7 minute read

Only within a couple of years, TikTok has become one of the most widely used and popular social media platforms, especially amongst Gen-Z. It has become the go-to app for entertainment and also increasing exponentially for brands. If you are a creator on a hunt for useful marketing tactics, this article is for you. So read this article to know 7 useful TikTok marketing tactics to increase your engagement rate on TikTok, other than simply to buy TikTok followers

  1. FOLLOW TRENDS WITH A TWIST

TikTok is all about the dynamic nature of trends, giving its users a lot of room to experiment with. If you want to market yourself well and increase engagement rate on TikTok, you have to be quick to catch up with trends in all domains. From using trending hashtags to trying trending challenges to inserting trendy music; you have to be quick with all of these and have fun with it at the same time. Because the one trend that has remained consistent about TikTok is that it’s all about having fun and being cool. Adding a twist to trends with a personal touch may help you start a new trend and also attract more audiences, owing to your creativity. 

  1. PROVIDE SOME AUTHENTIC VALUE

Nothing can market you quicker than your own content. This implies that you have to provide some value to people to grab their attention. You have to create content that is either entertaining or inspirational. Whatever niche you pick, master your art to stand out and increase engagement rate on TikTok. Make sure that the content you post must be authentic and real because if you simply post copied content, you will be caught and you will simply be redirecting your audience to the creator’s account. This also means that you can create your own challenges and hashtags for a faster and more prominent response from your audience. 

  1. KEEP CONTENT SHORT BUT INTERESTING

TikTok makes no exception when it comes to the 3-seconds rule! According to this, the first three-second of your video can decide whether your audience is here to stay or they’ll simply scroll on to the next creator. If you want to increase your engagement rate on TikTok and market yourself, you have to ensure that the initial part of your videos is captivating enough to make people stay. People are also quick to get bored and lose interest. Hence, keeping your videos short and precise can help in maintaining the fun factor. In case of your inspirational videos or storytelling, you can keep it short by being intriguing and dropping cliffhangers so people have a reason to stay tuned to your space. 

  1. COLLABORATIONS

If you want to market yourself well on TikTok, your account doesn’t necessarily have to be the only space where you can gain fame. Here comes the role of collaborations. Collaborating with other brands, and influencers can display you on their account, redirecting people to you. If you have a history of collaborations, other brands are more likely to check you out. Further, you don’t necessarily need to “collaborate” with other influencers in a monetary sense. However, creating duels, taking up challenges together, doing an account takeover and such ideas can help you grow potentially through the other person’s audience. So, come out of your shell and reach out to creators of your interest. 

  1. STITCH

TikTok has a lot of up-and-coming features each new day and stitch is another one of its blessings! This new feature allows one to use other video clips in their videos, giving due credits. Make sure that you have given permissions in your privacy that everyone can use your content for stitch. This way, if someone resonates with your content and uses it in their videos; it can make their followers be interested in you and explore your profile.  You can also include other people in your Stitched videos to expand your reach by attracting their fans. 

  1. STAY ACTIVELY ENGAGING AND CONSISTENT

One of the foremost marketing tips on TikTok, or any platform is to remain active and consistent. Remember that TikTok is for fun and you have to keep having fun, without letting yourself down. It takes time for some people to increase engagement rate on TikTok but saying inconsistent will only make the process longer. Staying engaging can further make people feel a connection for you and improve the quality of your followers. If people start engaging with your videos, there is a higher probability of your efforts being recognized. So, reply to comments, DMs, go live and be friendly with everyone. 

  1. TRACK YOUR ANALYTICS

You do things on TikTok that may be working for your TikTok marketing, and others that may not be your cup of tea. The only way to find out is by actively tracking your analytics, and making comparative decisions. You can upgrade to TikTok pro, pick your industry, and look at the overview, followers, and content section to get a clear picture. 

CONCLUSION

TikTok is different from other channels and platforms, and it may be said that it requires more effort to market yourself and sell your name on TikTok. However, as long as you continue to have fun and stay consistent, you’ll get there. Stay tuned for more tips to master the art of various aspects of social media.

 

Todayville Content Team works with a wide variety of clients to develop compelling content solutions. Our experienced team develops strategic campaigns that use video and storytelling, digital advertising and social media to help our clients position and distinguish themselves in the market.

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Why Flying Private From Calgary Is Better Than Commercial

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This is a guide to flying privately from Calgary, offering everything from cost-saving tips to the perks that you can expect. 

Flying privately has always been considered a privilege of the ultra-rich. Until now. While it’s not cheap, it’s much more affordable than it has been before, thanks to a wide range of options arriving on the market and soaring airfares in the commercial sector. 

With a host of private jet services on offer at YYC Calgary International Airport, flying in style and comfort has never been more accessible — now, there are fixed-based operators, empty-leg flights, and a host of charter services you can choose from. Whether you’re hopping over to Vancouver for the weekend or flying halfway around the world, there’s a private service for you at YYC Calgary International Airport. 

Let’s get into all the reasons why flying private from Calgary is better than commercial travel. 

Calgary International Airport Can Get Too Busy 

We’re talking about Canada’s fourth-largest airport here, which processed some 18.5 million passengers in 2023 alone. If you’re travelling during the holiday season, then you can expect long queues at the check-in desk, more queues at the security checks, and longer waiting times at the gate. This can be pretty frustrating and stressful, especially if you’re travelling with children or in large groups. 

Flying in an aircraft charter from Calgary removes all of these concerns. Arrive at the airport within thirty minutes of departure, be whisked off to the private lounge at your chosen fixed-base operator, enjoy your seamless private check-in, and board your jet. It takes all the stress out of flying while elevating the most luxurious and exciting components. 

As soon as your vacation or business trip is over, all you want to do is get home and relax. Flying privately all but guarantees that you arrive on time and enjoy a hassle-free experience as soon as you land. Say goodbye to tiring customs checks or the risk of lost baggage and long delays for connecting flights. 

Flying Privately Is Easier (and Cheaper) Than You Think

Flying privately has always been seen as the ultimate flex for the ultra-wealthy — and let’s be honest, private jet ownership still is. But swapping narrow seats and crying kids for serenity at 45,000 ft is more accessible than it used to be. Thanks to some clever cost-saving innovations and rising commercial airfares, private jet travel is starting to look like a surprisingly affordable option for more people.

If you bought your own jet, you’re talking about a minimum purchase price of a few million plus nearly half a million in annual running costs. This puts ownership out of reach for most people, but there are other options. With empty-leg flights (where jets are repositioning and would otherwise fly empty), you can snag luxury flights for prices that won’t break the bank. Think hundreds instead of thousands — assuming you’re a little flexible with your schedule.

For frequent fliers, membership programs or fractional jet ownership are absolute game changers. For a flat fee, you can access planes when you need them, minus the hassle of maintenance or storage costs.

And let’s not forget charter services. Whether it’s a quick hop to a neighbouring city or a transcontinental trip, renting a jet can be cost-effective if you’re travelling with a group — remember, you’re paying for the plane, not the seat. A light jet might set you back $1,300 per hour, but divide that by a group of four travellers for a 6-hour flight, and you’re suddenly rethinking that commercial first-class ticket.

Luxury That Fits Your Schedule

YYC Calgary International Airport has 71 gates and averages almost 200 departures every day. With so much activity, cancellations and long delays are not uncommon. These can occur due to anything from maintenance issues to crew shortages. This year alone, WestJet, which operates out of Calgary, has been plagued with strikes and supply chain issues. Air Canada and WestJet also performed poorly in a list of North American airlines ranked by on-time departures. 

Why risk the doom and gloom of commercial air travel at YCC Calgary when you can just fly privately? Fly on your own schedule, guarantee swift take-offs, and arrive at your destination on time. This is even more pertinent for business travellers who can’t risk being late when important meetings and deadlines are at stake. It doesn’t just have to be for work — there are times that require quick actions and getting to places faster to be with family and friends for crucial moments, and flying privately can save you from both the bureaucracy and the wait times.

Fly Private, Fly Better

Flying private from Calgary is less about getting from A to B and more about air travel on your terms. Everything that you’ve ever hated about flying can disappear with the click of your fingers and a call to your jet broker. No matter the occasion — business trips, weekend getaways, intergenerational family vacations — private travel prioritizes the journey’s aesthetics and practicality as much as the destination. 

Once you’ve skipped the lines, breezed through customs, and sipped a coffee in your own space at 30,000 feet, you’ll never look at commercial travel the same way again. Go on, make the switch with confidence.

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New frontiers in prostate cancer treatment with Actinium-225

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Prostate cancer is one of the most widespread malignant tumors in men. The pathology is successfully
treated in the first three stages, when the tumor can be removed or destroyed by radiation, but the disease at the metastatic stage becomes incurable. Surgery is usually not performed in such patients, and the main methods of treatment are hormonal and chemotherapy.

At a certain point this treatment stops working. 177Lu-PSMA-617 – Lutetium radiotargeted therapy,
becomes the next stage of treatment. A less common method of radiotargeted therapy is the treatment of prostate cancer with Actinium-225. It allows for a good outcome even in patients who have not responded to Lutetium therapy. In addition, the possibility of combined use of Actinium and Lutetium as part of tandem therapy is being investigated.

Principle of the method

Prostate cancer cells express a protein called prostate-specific membrane antigen (PSMA), which is not found in other tissues. PSMA is a target for the radiopharmaceutical. Once injected into the body, the drug accumulates only in tissues with high levels of PSMA because it binds to this protein. This results in a selective effect on the tumor and its metastases with minimal side effects.

Various radionuclides can be attached to ligands that target PSMA. The first such radionuclide was
Lutetium-177, which was synthesized in Germany in 2010, and its efficacy was first confirmed in trials in 2015. The good results were subsequently confirmed in a large study involving 13 university hospitals in Germany.

In recent years, Actinium-225 has been used instead of Lutetium. It destroys cancer cells with alpha
radiation.

Advantages and disadvantages of Actinium-225

Lutetium-177 is still considered the mainstay of radiotargeted therapy for castration-resistant prostate
cancer. However, Actinium is also used in certain situations, usually in patients with advanced cancer who have not responded to Lutetium treatment or when the efficacy of 177Lu-PSMA-617 has decreased after several courses (cancer progression has resumed).

Advantages of Actinium-225 over Lutetium-177:

● More pronounced effect due to alpha radiation causing double-strand breaks in DNA strands
● Less toxic effect on bone marrow and hematopoietic function due to shorter recovery time
● Works even in cases where the cancer is progressing against the background of Lutetium therapy

However, it is worth considering the disadvantages of this method:

● Limited evidence base compared to Lutetium
● Higher incidence of side effects, especially dry mouth

Who is a candidate for Actinium therapy

Radiotargeted therapy with Actinium is considered a novel treatment. The technique is indicated for
patients with metastatic castration-resistant prostate cancer (MCRPC) who:

● Have received Lutetium radiotargeted therapy but have not responded to it
● Have responded to Lutetium radiotargeted therapy, but have stopped responding after several
courses of treatment
● As part of tandem therapy: when Actinium and Lutetium are used in reduced doses

In summary, Actinium therapy is one of the last treatment options. It is used when chemotherapy, hormone therapy, radiotargeted therapy with Lutetium, and possibly targeted therapy (in the case of BRCA mutations, which occur in 28% of patients with metastatic prostate cancer) have already been tried. In addition, the choice of treatment tactics takes into account the location of the metastases. In the presence of predominantly bone metastases and pain syndrome, radionuclide therapy with Radium-223 is preferred, and in the presence of predominantly organ metastases, radiotargeted therapy with Lutetium or Actinium is performed.

If you want to undergo innovative treatment in Germany, visit Booking Health website. Our team will find a clinic for you and organize your trip.

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